Complementary Medicines - UK - March 1999

INTRODUCTION AND ABBREVIATIONS
EXECUTIVE SUMMARY
MARKET DRIVERS
Figure 1: Ailments suffered from in the last 12 months, by gender and age, 1998
MARKET SIZE AND TRENDS
Figure 2: UK retail sales of complementary medicines, 1993-98
Figure 3: Retail sales of complementary medicines, by sector, 1994-98
MARKET SEGMENTATION
Figure 4: Retail sales of herbal medicines, 1993-98
Figure 5: Retail sales of homoeopathic remedies, 1993-98
Figure 6: Retail sales of aromatherapy essential oils, 1993-98
COMPANY PERFORMANCE AND STRATEGY
Figure 7: Manufacturers' shares in licensed herbal medicines, 1996 and 1998
Figure 8: Manufacturers' shares in OTC homoeopathic remedies, 1996 and 1998
ADVERTISING AND PROMOTION
Figure 9: Main monitored media advertising expenditure on complementary medicines, 1994-98
Figure 10: Main monitored media advertising expenditure, by top brands, 1998
DISTRIBUTION
Figure 11: Retail sales of herbal and homoeopathic medicines, by type of outlet, 1994-98
Figure 12: Retail sales of aromatherapy essential oils, by type of outlet, 1994-98
THE CONSUMER
Figure 13: Conditions considered suitable for treating with alternative medicines, September 1996 and November 1998
Figure 14: Conditions considered suitable for treatment with alternative medicines, by demographic sub-group, November 1998
Figure 15: Conditions considered suitable for treatment with alternative medicines, by demographic sub-group, November 1998
Figure 16: Agreement/disagreement with statement: 'I would like to use alternative or homoeopathic medicines more often, but I am unsure which product to buy', November 1998
THE FUTURE
FORECAST
Figure 17: Forecast of the UK complementary medicines market, 1998-2003