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Colour Cosmetics - UK - May 2017

OVERVIEW
What you need to know
Products covered in this Report
Excluded
EXECUTIVE SUMMARY
The market
Strong growth in value expected to continue
Figure 1: Best- and worst-case forecast of UK retail value sales of colour cosmetics, 2011-21
Companies and brands
Trends drive innovation
Figure 2: New product development in the colour cosmetics category, by sub-category, January 2014-March 2017
Diversity is a theme in 2016
Figure 3: Manufacturer shares in the UK colour cosmetics market, 2016
The consumer
Purchase of face make-up is on the rise
Figure 4: Buying base make-up, May 2016 and March 2017
Lipstick purchase also gains momentum
Figure 5: Buying face colour make-up, May 2016 and March 2017
Gel/UV nail polish becomes more popular
Figure 6: Buying nail colour make-up, May 2016 and March 2017
Make-up motivations differ by age
Figure 7: Reasons for using make-up, March 2017
Make-up drives confidence
Figure 8: Emotional impact of wearing make-up, March 2017
Bold eyebrows are still on trend
Figure 9: Usage and interest in make-up trends, March 2017
Guidance could drive trial
Figure 10: Attitudes towards make-up trends, March 2017
In-store environments are important
Figure 11: Sources of information, March 2017
What we think
ISSUES AND INSIGHTS
Diversity is the colour of the season
The facts
The implications
A category that is trend led rather than innovation led
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
A category showing strong growth
Face and lip segments show greatest growth
In-store environments entice shoppers
Teenage market could be a focus in future
More women in employment presents opportunities
MARKET SIZE AND FORECAST
Colour cosmetics continues strong growth
Figure 12: UK retail value sales of colour cosmetics, at current and constant prices, 2011-21
Continued growth predicted
Figure 13: Best- and worst-case forecast of UK retail value sales of colour cosmetics, 2011-21
MARKET SEGMENTATION
Face and lips were focus in 2016
Figure 14: UK retail value sales of colour cosmetics, by sector, 2015-16
Eyes see a smaller rise despite greater purchase
CHANNELS TO MARKET
Department stores up their game
Figure 15: UK retail value sales of colour cosmetics, by outlet type, 2015-16
Combining digital and in-store environments
Appealing to savvy shoppers
MARKET DRIVERS
Teenage market will see a boost
Figure 16: Trends in age structure of the UK female population, 2011-21
Employment rates on the rise
Figure 17: Employment and unemployment by gender, 2011-21
Fitness beauty sees more focus
Busy routines
Figure 18: Daily beauty and grooming priorities related to facial appearance amongst women, December 2016
Significance of the in-store environment
Figure 19: Selected attitudes towards purchasing beauty, October 2016
Buying premium as a treat
Figure 20: Reasons for choosing premium brands over mass, October 2016
Tools and make-up go hand-in-hand
Figure 21: Attitudes towards make-up brushes and applicators, August 2016
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Prestige sector shows strong growth
Multi-use products see a rise in 2016
Trends drive innovation
Social media influencers are sought after in 2016
Diversity central to advertising
New brands have strong positioning in prestige sector
MARKET SHARE
Prestige outgrows mass-market
Figure 22: Mass-market and prestige sales of colour cosmetics, 2015-16
L’Oréal shows biggest value growth
Figure 23: Manufacturer shares in the UK colour cosmetics market, 2015 and 2016
LAUNCH ACTIVITY AND INNOVATION
Increase in multi-use products
Figure 24: New product development in the colour cosmetics category, by sub-category, January 2014-March 2017
Figure 25: Examples of multi-use cosmetic launches, 2016
2017: the year of colour correction
Figure 26: Examples of colour correcting launches, 2016
Nails continue to decline in focus
Targeting the halal market
Figure 27: Muslim Girl care package featuring Tuesday In Love, February 2017
Category focuses on range extensions
Figure 28: New product development in the colour cosmetics category, by launch type, January 2014-March 2017
Figure 29: Examples of glitter/metallic launches in 2016
Innovating for convenience
No make-up make-up drives claims
Figure 30: Fastest growing and fastest declining claims in the colour cosmetics category, 2015-16
Diversity is a theme in 2016
Figure 31: New product development in the colour cosmetics category, by top 8 ultimate companies and other, 2016
ADVERTISING AND MARKETING ACTIVITY
Advertising sees rise in expenditure
Figure 32: Total above-the-line, online display and direct mail advertising expenditure on colour cosmetics, January 2014-March 2017
Figure 33: L’Oréal Paris Beauty Squad, September 2016
Eyes and lips are focus for advertising
Figure 34: Total above-the-line, online display and direct mail advertising expenditure on colour cosmetics, by sub-category, January 2014-March 2017
Diversity is the colour of the season…
Figure 35: Total above-the-line, online display and direct mail advertising expenditure on colour cosmetics, by leading advertisers and other, 2016
…but how true is it?
Nielsen Ad Intel coverage
BRAND RESEARCH
Brand map
Figure 36: Attitudes towards and usage of selected brands, March 2017
Key brand metrics
Figure 37: Key metrics for selected brands, March 2017
Brand attitudes: established brands earn trust
Figure 38: Attitudes, by brand, March 2017
Brand personality: mass-market brands are considered accessible
Figure 39: Brand personality – Macro image, March 2017
Prestige brands have more to prove
Figure 40: Brand personality – Micro image, March 2017
Brand analysis
Too Faced headline
Figure 41: User profile of Too Faced, March 2017
Bobbi Brown scores well even without Bobbi Brown
Figure 42: User profile of Bobbi Brown, March 2017
Revlon risks being unappealing
Figure 43: User profile of Revlon, March 2017
H&M Beauty has low differentiation
Figure 44: User profile of H&M Beauty, March 2017
MUA is a fun brand
Figure 45: User profile of MUA, March 2017
Rimmel has broad appeal
Figure 46: User profile of Rimmel, March 2017
Huda Beauty brand image influenced by Huda Kattan
Figure 47: User profile of brand, March 2017
Kat Von D scores high for differentiation despite being new
Figure 48: User profile of Kat Von D, March 2017
THE CONSUMER – WHAT YOU NEED TO KNOW
Purchase of make-up sees a rise
Make-up needs differ even amongst Millennials
Make-up drives confidence
Eyebrows remain on trend, and contouring overtakes nail art
The in-store environment is important
PURCHASE OF MAKE-UP
Purchase of face make-up is on the rise
Figure 49: Buying base make-up, May 2016 and March 2017
Lipstick sees a boost in usage
Figure 50: Buying face colour make-up, May 2016 and March 2017
Gel/UV nail polish sees a rise in purchase
Figure 51: Buying nail colour make-up, May 2016 and March 2017
REASONS FOR USING MAKE-UP
Young women are driven to create specific looks
Figure 52: Selected reasons for using make-up, by youngest and oldest demographics, March 2017
Millennials are diverse
Tired vs youthful
Figure 53: Using make-up to look less tired and to look youthful, by age, March 2017
It’s all about being natural
Figure 54: Using make-up to subtly enhance natural features and to create a bold/dramatic look, by age, March 2017
Usage drops significantly in over 55s
Figure 55: Non-usage of make-up, by age, March 2017
EMOTIONAL IMPACT OF COLOUR COSMETICS
Make-up makes women feel confident
Figure 56: Emotional impact of wearing make-up, by 16-24s, March 2017
Young women use make-up to feel empowered
MAKE-UP TRENDS
Eyebrows remain on trend
Figure 57: Usage and interest in make-up trends, March 2017
Contouring overtakes nail art for young women
Figure 58: Usage of make-up trends, by 16-24s, March 2017
Older women show interest in trends
Figure 59: Interest in make-up trends, by oldest demographics, March 2017
Opportunities for trial products
Figure 60: Attitudes towards make-up trends, March 2017
Offering better guidance
SOURCES OF INFORMATION
In-store and traditional advertising is important for older women
Figure 61: Use of in-store environment, TV and print advertising as sources of information, by age, March 2017
Younger women look online
Figure 62: Use of the internet as sources of information, by age, March 2017
Friends as influencers
Figure 63: Friends/relatives as a source of information, by age, March 2017
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
Forecast methodology

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