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Cakes - UK - June 2000

INTRODUCTION AND ABBREVIATIONS
EXECUTIVE SUMMARY
MARKET DRIVERS
Trends and projections in the age structure of the UK population, 1995-2004
Trends in the number and size of UK households, 1990-2004
MARKET SIZE AND TRENDS
UK retail sales of cakes, 1995-2000
UK retail sales of cakes, by sector, 1995-99
MARKET SEGMENTATION
Indexed sales of cakes at current prices, by sector, 1995-2000
UK retail sales of wrapped cakes, 1995-2000
UK retail sales of wrapped cakes, by sector, 1995-99
UK retail sales of individual wrapped cakes, 1995-2000
UK retail sales of individual wrapped cakes, by sector, 1995-99
UK retail sales of large/whole wrapped cakes, 1995-2000
UK retail sales of large/whole wrapped cakes, by sector, 1995-99
UK retail sales of wrapped occasion cakes, 1995-2000
UK retail sales of wrapped occasion cakes, by sector, 1995-99
UK retail sales of unwrapped cakes, 1995-2000
THE SUPPLY STRUCTURE
Foreign trade in cakes, 1995-98
Manufacturers' shares in the wrapped cakes market, by value, 1997-2000
ADVERTISING AND PROMOTION
Main monitored media advertising expenditure on cakes, 1995-99
DISTRIBUTION
Retail sales of cakes, by outlet type, 1995-99
Numbers of in-store bakeries in leading grocery multiples, 1992 and 1998
PACKAGING
THE CONSUMER
Long-term trends in the purchasing of fresh/packeted cakes, 1985-99
Demographic analysis of housewives buying fresh/packeted cakes, 1999
Topline responses to statements about cakes, April 2000
Fresh cake purchasers, boxed cake purchasers and home bakers, by demographic sub-group, April 2000
Cake-eating occasions, by demographic sub-group, April 2000
Purchasing patterns of occasion cakes, April 2000
Purchase of birthday and Christmas cakes in the last 12 months, by demographic sub-group, April 2000
Profile of consumers who eat cake regularly, by demographic sub-group, March 2000
THE FUTURE
FORECAST
Forecast sales of cakes, 2000-04

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