Suncare - US - June 2005

INTRODUCTION & ABBREVIATIONS
Introduction
Other relevant reports
Definition
Abbreviations & terms
EXECUTIVE SUMMARY
Continued education drives sales
Youth and teens
Suncare versus skincare
The top five
Raising public awareness
Drug stores dominate
Consumer awareness
Future prospects
MARKET DRIVERS
Health risks associated with tanning
Youthful appearance versus health
Informed adults turn to suncare for their children
Figure 1: U.S. population projections, by age group, 1998, 2003 and 2008
Teens ignore risks
Suncare for all seasons
Outdoor recreation
Figure 2: Sports participation* rates, 1997 and 2002
Blurred lines between suncare and skincare
MARKET SIZE & TRENDS
Figure 3: Total U.S. FDM** sales of suncare products, at current and constant prices, 1998-2003
Graph 1: Total U.S. FDM* sales of suncare products, at current and constant** prices, 1998-2003
MARKET SEGMENTATION
Introduction
Figure 4: Sales of FDM suncare products, by type of products, 2001 and 2003
In-Sun Products
Figure 5: Sales of in-sun products, at current and constant prices, 1998-2003
Self-tanning products
Figure 6: Sales of self-tanners, at current and constant prices, 1998-2003
After-sun products
Figure 7: Sales of after-sun products, at current and constant prices, 1998-2003
SUPPLY STRUCTURE
 COMPANY AND BRAND SALES
Figure 8: Manufacturer sales of suncare products in the U.S., 2001 and 2003*
Graph 2: Manufacturer sales of suncare products in the U.S., 2003
Figure 9: Manufacturer brand sales of suncare products in the U.S., 2001 and 2003
 COMPANY PROFILES
Schering-Plough Inc.
Playtex Products
Johnson & Johnson
Tanning Research Labs Inc.
Solar Cosmetic Labs Inc.
ADVERTISING & PROMOTION
Introduction
Schering-Plough
Playtex Products
Johnson & Johnson
Tanning Research Labs
Solar Cosmetic Labs
RETAIL DISTRIBUTION
Introduction
Figure 10: U.S. retail sales of suncare products, by channel, 2001 and 2003
Drug Stores
Suncare Sales
Figure 11: U.S. drug store sales of suncare products, at current and constant prices, 1998-2003
Drug store operating data
Figure 12: Top drug store operating statistics, latest fiscal year-end
Figure 13: Percentage change from latest fiscal year-end versus year prior
Figure 14: Top Drug Store Quarterly statistics, Q3 2002 and Q3 2003
Supermarkets
Suncare Sales
Figure 15: U.S. supermarket sales of suncare products, at current and constant prices, 1998-2003
Supermarket operating data
Figure 16: Top supermarket operating statistics, latest fiscal year-end
Figure 17: Percentage change from latest fiscal year-end versus year prior
Figure 18: Top Supermarket Quarterly statistics, Q3 2002 and Q3 2003
Mass Merchandisers and Clubs
Suncare Sales
Figure 19: U.S. mass merchandiser and club store sales of suncare products, at current and constant prices, 1998-2003*
Mass merchandiser operating data
Figure 20: Top mass merchandiser operating statistics, latest fiscal year-end
Figure 21: Percentage change from latest fiscal year-end versus year prior
Figure 22: Top Mass Merchandiser Quarterly statistics, Q3 2002 and Q3 2003
THE CONSUMER
Introduction
Adult use of suncare products
Figure 23: Use of suncare products, June 2002-May 2003
Figure 24: Use of suncare products, by gender, June 2002-May 2003
Figure 25: Use of suncare products, by age, June 2002-May 2003
Figure 26: Use of suncare products, by household income, June 2002-May 2003
Figure 27: Use of suncare products, by race/ethnicity, June 2002-May 2003
Figure 28: Use of suncare products, by educational attainment, June 2002-May 2003
Figure 29: Use of suncare products, by presence of children, June 2002-May 2003
Teen use of suncare products
Figure 30: Teen use of suncare products, June 2002-May 2003
Cross-usage
Figure 31: Use of suncare products, by cross-usage of products, June 2002-May 2003
Outdoor leisure and sports activities
Figure 32: Outdoor leisure and sports activities, June 2002-May 2003
Figure 33: Outdoor leisure and sports activities, by age, June 2002-May 2003
Figure 34: Outdoor leisure and sports activities, by usage of home suncare products, June 2002-May 2003
How often people tan
Figure 35: How often people tan, November 2003
Figure 36: How often people tan, by gender, November 2003
Figure 37: How often people tan, by age, November 2003
Figure 38: How often people tan, by urban location, November 2003
Figure 39: How often people tan, by presence of children, November 2003
Types of sunscreen products purchased
Figure 40: Types of sunscreen products purchased, November 2003
Figure 41: Types of sunscreen purchased, by gender, November 2003
Figure 42: Types of sunscreen products purchased, by age, November 2003
Figure 43: Types of sunscreen products purchased, by household income, November 2003
Figure 44: Types of sunscreen products purchased, by regional location, November 2003
Figure 45: Types of sunscreen products purchased, by presence of children, November 2003
Figure 46: Types of sunscreen products purchased, by urban location, November 2003
SPF level changes
Figure 47: Attitudes towards SPF levels in suncare products, November 2003
Figure 48: Attitudes towards SPF levels in suncare products, by gender, November 2003
Figure 49: Attitudes towards SPF levels in suncare products, by age, November 2003
Figure 50: Attitudes towards SPF levels in suncare products, by household income, November 2003
Figure 51: Attitudes towards SPF levels in suncare products, by region, November 2003
Figure 52: Attitudes towards SPF levels in suncare products, by educational attainment, November 2003
Figure 53: Attitudes towards SPF levels in suncare products, by presence of children, November 2003
Conclusion
FUTURE & FORECAST
 FUTURE TRENDS
Continued health education
Sunless tanning products will remain popular
The aging population
Use at early age
Attracting reluctant consumers
 MARKET FORECAST
Overview: Forecast growth in the total market driven by self-tanners and after-sun care products
Figure 54: Forecast of total U.S. FDM sales of suncare products, at current and constant prices, 2003-2008
Graph 3: Trends in FDM sales of all suncare products, 1998-2008
In-sun products
Figure 55: Forecast of total U.S. FDM sales of in-sun products, at current and constant prices, 2003-2008
Self-tanning products
Figure 56: Forecast of total U.S. FDM sales of self-tanning products, at current and constant prices, 2003-2008
After-sun care products
Figure 57: Forecast of total U.S. FDM sales of after-sun care products, at current and constant prices, 2003-2008
Forecast Factors
MARKET SIZE & SEGMENTATION—UPDATE
Introduction
 COMPANY AND BRAND SALES
Figure 58: Manufacturer sales of suncare products in the U.S., 2004 and 2005*
Segment trends
Sunscreen/sun block (in-sun products)
Sunless tanning
APPENDIX: TRADE ASSOCIATIONS
APPENDIX: NEW PRODUCT BRIEFS