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Bottled Water - US - December 2003

INTRODUCTION & ABBREVIATIONS
INTRODUCTION
DATE OF LAST REPORT
DEFINITION
ABBREVIATIONS & TERMS
Abbreviations
Terms
EXECUTIVE SUMMARY
A SWIFTLY GROWING MARKET
SEGMENTS SHOW VARYING RATES OF GROWTH
HEALTH CONCERNS & YOUNG ADULTS DRIVE THE MARKET
Health, diet, and nutrition
The younger consumer
SOFT DRINK MANUFACTURERS LEAD THE MARKET
EXPANDING DISTRIBUTION
THE BOTTLED WATER CONSUMER
Bottled water habits
Reasons for not buying bottled water
THE FUTURE
MARKET DRIVERS
THE IMPORTANCE OF HYDRATION
gure 1 Reasons for not drinking daily recommended amount of water, February 2000
gure 2 Consumption of bottled water vs. other selected beverages, June 2002-May 2003
WATER QUALITY/ENVIRONMENTAL CONCERNS
Short-term threat
PARTICIPATION IN SPORTS
gure 3 Level of sports participation, Fall 2001 vs. Spring 2003
Youth and young adult participation in sports
HEALTH, DIET, AND NUTRITION
DEMOGRAPHICS
gure 4 Consumption of bottled water, by age, June 2002-May 2003
gure 5 Teen consumption of bottled water, June 2002-May 2003
gure 6 U.S. population projections, by age, 1998-2008
COMPETITION FROM WATER FILTRATION PRODUCTS
MARKET SIZE & TRENDS
MARKET SIZE
gure 7 Retail sales of bottled water, at current and constant prices, 1998-2003
Graph 1 Trends in sales of bottled water, at current and constant prices, 1998-2003
gure 8 Total U.S. per capita consumption of bottled water, 1997-2002
MARKET SEGMENTATION
OVERVIEW
gure 9 Sales of bottled water, segmented by type, 2001 & 2003
Graph 2 Sales of bottled water, by segment, 2003
Graph 3 Trends in sales of bottled water, by segment, 1998-2003
CONVENIENCE/PET STILL WATER
gure 10 Sales of convenience/PET still water, 1998-2003
JUG/BULK WATER
gure 11 Sales of jug/bulk still water, 1998-2003
SPARKLING/MINERAL WATER
gure 12 Sales of sparkling/mineral water, 1998-2003
SUPPLY STRUCTURE
FOREIGN TRADE
Imports
gure 13 Imports of water, by source country/region, 2000 & 2002
Exports
gure 14 Exports of water, by destination country/region, 2000 & 2002
MANUFACTURER SALES OF BOTTLED WATER
gure 15 Sales of bottled water, by manufacturer & brand, 2001 & 2002
FDM BRAND SALES BY SEGMENT
Convenient/PET still water
gure 16 FDM sales of convenient/PET still water, by brand, 2001 & 2003
Jug/bulk water
gure 17 FDM sales of jug/bulk water, by brand, 2001 & 2003
Sparkling/mineral water
gure 18 FDM sales of sparkling/mineral water, by brand, 2001 & 2003
MAJOR MANUFACTURERS AND BRANDS
Nestlé Waters North America (formerly Perrier Group of America)
Danone Waters North America, Inc.
Suntory Water Group
PepsiCo, Inc.
Crystal Geyser Water Company
Coca-Cola
PRIVATE LABEL SALES
gure 19 Private label sales of bottled water at FDM, 1998-2003
gure 20 Private label sales of bottled water, by type, 1998-2003
ADVERTISING & PROMOTION
INTRODUCTION
MAJOR COMPANIES AND BRANDS
Nestlé Waters North America
Danone Waters North America
PepsiCo
Suntory
Crystal Geyser
Coca-Cola
RETAIL DISTRIBUTION
OVERVIEW
gure 21 Retail sales of bottled water, by channel, 2001 & 2003
Graph 4 Retail sales of bottled water, by channel, 2003
SUPERMARKETS
gure 22 Supermarket sales of bottled water, 1998-2003
Supermarket operating data
gure 23 Top supermarket operating statistics, latest fiscal year-end
gure 24 Percentage change from latest fiscal year-end versus year prior
MASS MERCHANDISERS/WAREHOUSE CLUBS
gure 25 Mass merchandiser sales of bottled water, 1998-2003
Mass merchandiser operating data
gure 26 Top mass merchandiser operating statistics, latest fiscal year-end
gure 27 Percentage change from latest fiscal year-end versus year prior
CONVENIENCE STORES/GAS STATIONS
gure 28 Convenience store/gas station sales of bottled water, 1998-2003
VENDING
gure 29 Vending sales of bottled water, 1998-2003
OTHER OUTLETS
gure 30 All other outlets sales of bottled water, 1998-2003
THE CONSUMER
INTRODUCTION
BOTTLED WATER CONSUMPTION
gure 31 Types of bottled water drunk, June 2002-May 2003
gure 32 Types of bottled water drunk, by gender, June 2002-May 2003
gure 33 Types of bottled water drunk, by age, June 2002-May 2003
gure 34 Types of bottled water drunk, by household income, June 2002-May 2003
gure 35 Types of bottled water drunk, by race/ethnicity, June 2002-May 2003
gure 36 Types of bottled water drunk, by region, June 2002-May 2003
Trends in consumption
gure 37 Trends in types of bottled water drunk, 2001-2003
VOLUME OF WATER CONSUMED
Non-carbonated water
gure 38 Volume of consumption of non-carbonated bottled water, June 2002-May 2003
Sparkling water
gure 39 Volume of consumption of sparkling water/seltzers/natural sodas, June 2002-May 2003
ADULT CONSUMPTION OF BOTTLED WATER COMPARED TO OTHER BEVERAGES
gure 40 Consumption of bottled water and selected beverages, June 2002-May 2003
gure 41 Beverage repertoire, June 2002-May 2003
BOTTLED WATER DRINKING & PURCHASING HABITS
gure 42 Bottled water purchasing habits, November 2003
gure 43 Bottled water purchasing habits, by gender, November 2003
gure 44 Bottled water purchasing habits, by age, November 2003
gure 45 Bottled water purchasing habits, by household income, November 2003
gure 46 Bottled water purchasing habits, by region, November 2003
gure 47 Bottled water purchasing habits, by metropolitan status, November 2003
gure 48 Bottled water purchasing habits, by reasons for purchasing, November 2003
Summary
REASONS FOR BUYING BOTTLED WATER
gure 49 Reasons for purchasing bottled water, November 2003
gure 50 Reasons for purchasing bottled water, by region, November 2003
gure 51 Reasons for purchasing bottled water, by gender, November 2003
gure 52 Reasons for purchasing bottled water, by age, November 2003
Summary
REASONS FOR NOT PURCHASING BOTTLED WATER
gure 53 Reasons for not purchasing bottled water, November 2003
gure 54 Reasons for not purchasing bottled water, by gender, November 2003
gure 55 Reasons for not purchasing bottled water, by age, November 2003
gure 56 Reasons for not purchasing bottled water, by household income, November 2003
gure 57 Reasons for not purchasing bottled water, by region, November 2003
WHETHER BOTTLE LABELS ARE READ
gure 58 Whether bottle labels are read, November 2003
gure 59 Whether bottle labels are read, by age, November 2003
Information sought from bottle labels
gure 60 Information sought from bottle labels, November 2003
gure 61 Information sought from bottle labels, by age, November 2003
gure 62 Information sought from bottle labels, by household income, November 2003
Summary
TEEN BOTTLED WATER CONSUMPTION
gure 63 Teen consumption of bottled water, June 2002-May 2003
gure 64 Teen consumption of bottled water, by gender and age, June 2002-May 2003
gure 65 Teen consumption of bottled water, by race/ethnicity, June 2002-May 2003
Trends in consumption
gure 66 Teen usage of bottled water, 2001-2003
Consumption of bottled water compared to other beverages
gure 67 Teen consumption of bottled water and selected beverages, June 2002-May 2003
gure 68 Beverage repertoire, June 2002-May 2003
Summary
VOLUME OF BOTTLED WATER CONSUMED BY TEENS
Non-carbonated water
gure 69 Volume of non-carbonated bottled water consumed, June 2002-May 2003
Sparkling water
gure 70 Volume of sparkling water/seltzers/natural sodas consumed, June 2002-May 2003
WHERE TEENS USUALLY DRINK BOTTLED WATER
gure 71 Where teens drink bottled water, June 2002-May 2003
FUTURE & FORECAST
FUTURE TRENDS
Demographics
gure 72 U.S. population projections, by age, 2003-2008
Continued media coverage on health/weight issues
MARKET FORECAST
Overview
gure 73 Forecast of retail sales of bottled water, at current and constant prices, 2003-2008
Graph 5 Forecasted trends in sales of bottled water, at current and constant prices, 2003-2008
Convenience/PET still water
gure 74 Forecast of sales of convenience/PET still water, at current and constant prices, 2003-2008
Jug/bulk water
gure 75 Forecast of sales of jug/bulk still water, at current and constant prices, 2003-2008
Sparkling/mineral water
gure 76 Forecast of sales of sparkling/mineral water, at current and constant prices, 2003-2008
Forecast factors

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