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In- vs Out-of-Home Drinking - UK - November 2003

INTRODUCTION AND ABBREVIATIONS
Definition
 ABBREVIATIONS
EXECUTIVE SUMMARY
Growing expenditure on alcohol
Beer is largest sector, but wine is taking share
On-trade more important to value than volume sales
Continued changes to structure of on-trade from the 1990 Beer Orders
Nine in ten British adults drink alcohol
More people drink in home than out of home
Continental model to encourage more out-of-home drinking?
MARKET DRIVERS
Changing drinking culture in the UK
Age demographics
Figure 1: Alcoholic drinks consumption, by age, by country, 2002
Figure 2: Trends and projections in UK adult population aged 15+, by age group, 1998-2007
Affluence
Figure 3: Alcoholic drink consumption, by yearly income group, by country, 2002
Figure 4: Trends in personal disposable income and consumer expenditure, at constant 1998 prices, 1998-2007
Attitudes towards bars and pubs
Bar visiting
Figure 5: Visiting bars & pubs in the evenings, drinkers and non-drinkers, by country, 2002
A night out at the pub
Figure 6: Enjoyment of visiting pubs, drinkers and non-drinkers, by country, 2002
Pub visiting
Figure 7: Profile of pub visitors, by drinkers and non-drinkers, by country, 2002
Eating out
Figure 8: Eating in restaurants, drinkers and non-drinkers, by country, 2002
In-home drinking
Figure 9: Enjoyment of entertaining people at home, drinkers and non-drinkers, by country, 2002
Figure 10: drinking mostly at home, drinkers and non-drinkers, by country, 2002
Figure 11: Preference for staying home to going out, by country, 2002
Fashion, competition and innovation
Figure 12: Repertoire drinking, by country, 2002
Figure 13: Attitudes towards drinks innovation, drinkers and non-drinkers, by country, 2002
Recommended safe drinking levels and drink drive restrictions
Figure 14: Drink-drive alcohol limits, by country, 2003
Figure 15: “The point of drinking is to get drunk", drinkers, by country, 2002
MARKET SIZE AND TRENDS
Trends in alcohol consumption
Weekly consumption
Men vs women
Socio-economic status and drinking
Regional differences
Trends in retail sales of alcoholic beverages
Figure 16: UK retail sales of all alcoholic beverages, on- and off-trade, at current prices, 1998-2003
Figure 17: UK retail sales of all alcoholic beverages on- and off-trade, at constant 1998 prices, 1998-2003
Sales of alcoholic beverages by type
Figure 18: UK retail value sales of all alcoholic beverages on- and off-trade, by major products category, 1998-2003
Figure 19: UK retail volume sales of all alcoholic beverages, on- and off-trade, by major product category, 1998-2003
Figure 20: Estimated percentage split of on- vs. off-trade value and volume sales of alcoholic drinks, by category, 2003
DISTRIBUTION
On-trade
Off-trade
Figure 21: UK licensed premises, 2001 and 2003
Figure 22: Off-trade outlets, 2001 and 2003
Figure 23: Distribution of all alcoholic beverages in the UK, by volume, 1998-2003
THE CONSUMER
Patterns of consumption
Men lead in consumption of beer and lager
Figure 24: Consumption of beer and lager, by demographic sub-group, 2002
Bottled lager has younger consumer base than bottled beer
Figure 25: Consumption of beer, lager and cider, by demographic sub-group, 2002
Women take the lead in consumption of wine, sherry and vermouth
Figure 26: Consumption of wine, fortified wine and vermouth, by demographic sub-group, 2002
Whisky consumers more likely to be men and in older age groups
Figure 27: Consumption of whisky, by demographic sub-group, 2002
Vodka is favourite spirit in GB by far
Figure 28: Consumption of spirits, by demographic sub-group, 2002
Women also prefer liqueurs and FABs
Figure 29: Consumption of spirits and liqueurs, by demographic sub-group, 2002
European comparison of in- vs out-of-home drinking
Figure 30: Consumption of alcoholic drinks, in- vs out-of-home, by country, 2002
Figure 31: Frequency alcohol is consumed in-home, by country, 2002
Figure 32: Frequency alcohol is consumed elsewhere, by country, 2002
In- vs out-of-home drinking in GB
Figure 33: Consumption of alcohol, by demographic sub-group, 2002
More adults drink in home than out of home
15-24s only age group more likely to drink out of home than in home
Frequency of consumption in and out of home
Figure 34: Frequency of alcohol consumption in-home, by demographic sub-group, 2002
Figure 35: Frequency of alcohol consumption elsewhere, by demographic sub-group, 2002
Figure 36: Attitudes towards drinking and socialising, by frequency of consumption, 2002
Drinks most likely consumed in or out of home
Figure 37: Influence of in- or out-of-home drinking on type of alcohol consumed, 2002
In- vs out-of-home drinking, by type of drink
Figure 38: Consumption of alcohol, by type, in and out of home, 2002
Canned lager
Figure 39: In- vs out-of-home consumption of canned lager, by demographic sub-group, 2002
Figure 40: In- vs out-of-home consumption of canned lager, by weight of usage, 2002
Canned ale and stout
Figure 41: In- vs out-of-home consumption of canned ale & stout, by demographic sub-group, 2002
Figure 42: In- vs out-of-home consumption of canned beer & stout, by weight of usage, 2002
Bottled lager
Figure 43: In- vs out-of-home consumption of bottled lager, by demographic sub-group, 2002
Figure 44: In- vs out-of-home consumption of bottled lager, by weight of usage, 2002
Bottled beer and stout
Figure 45: In- vs out-of-home consumption of bottled beer & stout, by demographic sub-group, 2002
Figure 46: In- vs out-of-home consumption of bottled beer & stout, by weight of usage, 2002
Low alcohol beer or lager
Figure 47: In- vs out-of-home consumption of low alcohol beer/lager, by demographic sub-group, 2002
Figure 48: In- vs out-of-home consumption of low alcohol beer/lager, by weight of usage, 2002
Cider
Figure 49: In- vs out-of-home consumption of cider, by demographic sub-group, 2002
Figure 50: In- vs out-of-home consumption of cider, by weight of usage, 2002
Bottled table wine
Figure 51: In- vs out-of-home consumption of bottled table wine, by demographic sub-group, 2002
Figure 52: In- vs out-of-home consumption of bottled table wine, by weight of usage, 2002
Sherry or sherry-type wines
Figure 53: In- vs out-of-home consumption of sherry/sherry-type wines, by demographic sub-group, 2002
Figure 54: In- vs out-of-home consumption of sherry/sherry-type wines, by weight of usage, 2002
Port
Figure 55: In- vs out-of-home consumption of port, by demographic sub-group, 2002
Figure 56: In- vs out-of-home consumption of port, by weight of usage, 2002
Vermouth
Figure 57: In- vs out-of-home consumption of vermouth, by demographic sub-group, 2002
Figure 58: In- vs out-of-home consumption of vermouth, by weight of usage, 2002
Scotch whisky
Figure 59: In- vs out-of-home consumption of Scotch whisky, by demographic sub-group, 2002
Figure 60: In- vs out-of-home consumption of Scotch whisky, by weight of usage, 2002
Malt whisky
Figure 61: In- vs out-of-home consumption of malt whisky, by demographic sub-group, 2002
Figure 62: In- vs out-of-home consumption of malt whisky, by weight of usage, 2002
Non-Scotch whisky
Figure 63: In- vs out-of-home consumption of non-Scotch whisky, by demographic sub-group, 2002
Figure 64: In- vs out-of-home consumption of non-Scotch whisky, by weight of usage, 2002
Brandy
Figure 65: In- vs out-of-home consumption of brandy, by demographic sub-group, 2002
Figure 66: In- vs out-of-home consumption of brandy, by weight of usage, 2002
Gin
Figure 67: In- vs out-of-home consumption of gin, by demographic sub-group, 2002
Figure 68: In- vs out-of-home consumption of gin, by weight of usage, 2002
Vodka
Figure 69: In- vs out-of-home consumption of vodka, by demographic sub-group, 2002
Figure 70: In- vs out-of-home consumption of vodka, by weight of usage, 2002
Dark and golden rum
Figure 71: In- vs out-of-home consumption of dark & golden rum, by demographic sub-group, 2002
Figure 72: In- vs out-of-home consumption of dark & golden rum, by weight of usage, 2002
White rum
Figure 73: In- vs out-of-home consumption of white rum, by demographic sub-group, 2002
Figure 74: In- vs out-of-home consumption of white rum, by weight of usage, 2002
Liqueurs
Figure 75: In- vs out-of-home consumption of liqueurs, by demographic sub-group, 2002
Figure 76: In- vs out-of-home consumption of liqueurs, by weight of usage, 2002
Other spirits
Figure 77: In- vs out-of-home consumption of other spirits, by demographic sub-group, 2002
Figure 78: In- vs out-of-home consumption of other spirits, by weight of usage, 2002
Pre-mixed spirits
Figure 79: In- vs out-of-home consumption of pre-mixed spirits, by demographic sub-group, 2002
Figure 80: In- vs out-of-home consumption of pre-mixed spirits, by weight of usage, 2002
THE CONSUMER – IN VS OUT AND REPERTOIRE DRINKING
Figure 81: Alcoholic drinks consumed at home and out of the home, 2001 and 2003
Most popular drinks
Figure 82: Top ten most popular drinks for both in home and out-of-home drinking, 2003
Canned and bottled lager
Figure 83: Consumption of canned or bottled lager, in vs out-of-home, by gender, age and socio-economic status, August 2003
Figure 84: Consumption of canned or bottled lager, in vs out-of-home, by lifestage, presence of children and Mintel’s Special Groups, August 2003
Figure 85: Consumption of canned or bottled lager, in vs out-of-home, by marital status, working status, household size and tenure, August 2003
Figure 86: Consumption of canned or bottled lager, in vs out-of-home, by region and ACORN categories, August 2003
Figure 87: Consumption of canned or bottled lager, in vs out-of-home, by media usage, August 2003
Canned or bottled bitter/ale
Figure 88: Consumption of canned or bottled bitter/ale, in vs out-of-home, by gender, age and socio-economic status, August 2003
Figure 89: Consumption of canned or bottled bitter/ale, in vs out-of-home, by lifestage, presence of children and Mintel’s Special Groups, August 2003
Figure 90: Consumption of canned or bottled bitter/ale, in vs out-of-home, by marital status, working status, household size and tenure, August 2003
Figure 91: Consumption of canned or bottled bitter/ale, in vs out-of-home, by region and ACORN categories, August 2003
Figure 92: Consumption of canned or bottled bitter/ale, in vs out-of-home, by media usage, August 2003
Premium packaged spirits
Figure 93: Consumption of premium packaged spirits, in vs out-of-home, by gender, age and socio-economic status, August 2003
Figure 94: Consumption of premium packaged spirits, in vs out-of-home, by lifestage, presence of children and Mintel’s Special Groups, August 2003
Figure 95: Consumption of premium packaged spirits, in vs out-of-home, by marital status, working status, household size and tenure, August 2003
Figure 96: Consumption of premium packaged spirits, in vs out-of-home, by region and ACORN categories, August 2003
Figure 97: Consumption of premium packaged spirits, in vs out-of-home, by media usage, August 2003
Wine
Figure 98: Consumption of wine, in vs out-of-home, by gender, age and socio-economic status, August 2003
Figure 99: Consumption of wine, in vs out-of-home, by lifestage, presence of children and Mintel’s Special Groups, August 2003
Figure 100: Consumption of wine, in vs out-of-home, by marital status, working status, household size and tenure, August 2003
Figure 101: Consumption of wine, in vs out-of-home, by region and ACORN categories, August 2003
Figure 102: Consumption of wine, in vs out-of-home, by media usage, August 2003
White spirits
Figure 103: Consumption of white spirits, in vs out-of-home, by gender, age and socio-economic status, August 2003
Figure 104: Consumption of white spirits, in vs out-of-home, by lifestage, presence of children and Mintel’s Special Groups, August 2003
Figure 105: Consumption of white spirits, in vs out-of-home, by marital status, working status, household size and tenure, August 2003
Figure 106: Consumption of white spirits, in vs out-of-home, by region and ACORN categories, August 2003
Figure 107: Consumption of white spirits, in vs out-of-home, by media usage, August 2003
Whisk(e)y
Figure 108: Consumption of whisk(e)y, in vs out-of-home, by gender, age and socio-economic status, August 2003
Figure 109: Consumption of whisk(e)y, in vs out-of-home, by lifestage, presence of children and Mintel’s Special Groups, August 2003
Figure 110: Consumption of whisk(e)y, in vs out-of-home, by lifestage, marital status, working status, household size and tenure, August 2003
Figure 111: Consumption of whisk(e)y, in vs out-of-home, by region and ACORN categories, August 2003
Figure 112: Consumption of whisk(e)y, in vs out-of-home, by media usage, August 2003
Champagne and sparkling wine – for in-home consumption
Figure 113: Consumption of champagne and other sparkling wine, in home, by gender, age and socio-economic status, August 2003
Figure 114: Consumption of champagne and other sparkling wine, in home, by lifestage, presence of children and Mintel’s Special Groups, August 2003
Figure 115: Consumption of champagne and other sparkling wine, in home, by marital status, working status, household size and tenure, August 2003
Figure 116: Consumption of champagne and other sparkling wine, in home, by region and ACORN categories, August 2003
Figure 117: Consumption of champagne and other sparkling wine, in home, by media usage, August 2003
Draught beer – out-of-home only
Figure 118: Consumption of draught beer, out-of-home, by gender, age and socio-economic status, August 2003
Figure 119: Consumption of draught beer, out-of-home, by gender, age and socio-economic status, August 2003
Figure 120: Consumption of draught beer, out-of-home, by marital status, work status, household size and tenure, August 2003
Figure 121: Consumption of draught beer, out-of-home, by region and ACORN categories, August 2003
Figure 122: Consumption of draught beer, out-of-home, by media usage, August 2003
Men vs women
Figure 123: Top five most popular off- and on-trade drinks among men and women, July/August 2003
Number of drink types at home
Figure 124: Number of drink types consumed by respondents at home in the past three months, July/August 2003
Figure 125: Number of drink types consumed by respondents out-of-home in the past three months, July/August 2003
Figure 126: Demographic breakdown of consumers by number of drink types consumed in-home, in the last three months, July/August 2003
Number of drink types out of home
Figure 127: Demographic breakdown of consumers by number of drink types consumed out-of-home, in the last three months, July/August 2003
In- vs out-of-home drinking typologies
Figure 128: Average number of drinks consumed in and out of the home by Bar Leaners, July/August 2003
Figure 129: Average number of drinks consumed in and out of the home by Home Drinkers, July/August 2003
Figure 130: Average number of drinks consumed in and out of the home by Any Drink Anywhere Drinkers, July/August 2003
Figure 131: Average number of drinks consumed in and out of the home by Loyals, July/August 2003
Drinking typologies by demographics
Figure 132: Drinking typologies, by demographic sub-group, July/August 2003
Bar Leaners
Home Drinkers
Any Drink Anywhere Drinkers
Loyals
THE FUTURE
Buoyant economic outlook
Ageing population will have little impact on consumption
Off-trade to continue expanding
Transformation of the on-trade
FORECAST
Shift to the home to continue
Figure 133: Forecast of UK retail sales of all alcoholic beverages, on- and off-trade, at current prices, 2003-07
Slightly higher growth rates in both sectors
Figure 134: Forecast of UK retail sales of all alcoholic beverages, on- and off-trade, at 2003 prices, 2003-07
Real growth steady
Better economic prospects will particularly help the on-trade
Factors used in forecast

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