Snacking Consumption Habits - Brazil - March 2017

OVERVIEW
Definition
EXECUTIVE SUMMARY
Companies, brands and innovations
Chocolates can be more appealing as snacks
Savory biscuits could explore claims not normally associated with snacks
The consumer
Snack bars could be more targeted to children
Figure 1: Relevant attributes according to consumption occasion, by consumers of cereal bars with children at home, January 2017
AB consumers look for indulgent snacks, without compromising on health benefits
Figure 2: Relevant attributes according to consumption occasion, by “indulgent," by socioeconomic group and total, January 2017
Consumers who work are eating more snacks
Figure 3: Attitudes toward the consumption of snacks, January 2017
Fortified snacks are an option for those who want to feel full for longer
Figure 4: Behavior "Snacking is a good way to prevent overindulging at meals," by age group, January 2017
Men are more interested in meat snacks
Figure 5: Interest in "Meat snacks (eg Salamitos)," by gender, January 2017
What we think
ISSUES AND INSIGHTS
Meals sold in smaller packs are snack alternatives to consumers with no children at home
The facts
The implications
Healthy sweet biscuits can be positioned for afternoon consumption
The facts
The implications
Light snacks can be positioned for evening consumption
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Inflation and unemployment impact consumption
Increase of health problems creates demand for products healthier
MARKET DRIVERS
Inflation and unemployment benefits impact purchasing power
More than half of the population is overweight
Hypertension creates demand for products with less sodium content
Pressure to reduce sugar content
COMPANIES, BRANDS AND INNOVATION – WHAT YOU NEED TO KNOW
Opportunities for chocolate as a snack
Opportunities for salty biscuit as a snack
WHO'S INNOVATING?
Chocolates can be more appealing as snacks
Figure 6: Percentage of releases of chocolates with claims more, less and functional*, the total releases of the category of chocolates, Brazil, 2016
Salted biscuits can explore claims differentiated as snacks
Figure 7: Percentage of releases of biscuits salted with claims more, less, natural and functional*, the total releases of the category of biscuits salted, Brazil, 2016
THE CONSUMER – WHAT YOU NEED TO KNOW
Positioning cereal bars for children
Helping AB consumers to stay healthy with indulgent snacks
Brazilians who work are eating more snacks
Snacks can be positioned as options to satiate hunger
Meat snacks appeal to male consumers
CONSUMPTION OF SNACKS
Competition between different categories at the snack occasion is high
Figure 8: Consumption of snacks, January 2017
Cereal bars can be more targeted at children
Figure 9: Relevant attributes according to consumption occasion, by consumers of cereal bars with children at home, January 2017
Yogurt has high penetration among workers
Figure 10: Relevant attributes according to consumption occasion – in the morning, by consumers of yogurt who work, January 2017
RELEVANT ATTRIBUTES ACCORDING TO CONSUMPTION OCCASION
Importance of benefits offered by snacks change according to consumption occasion
Figure 11: Relevant attributes according to consumption occasion, January 2017
Snacks as an on-the-go breakfast
Figure 12: Relevant attributes according to consumption occasion – morning, by age group, January 2017
AB consumers look for indulgent snacks, without compromising on health benefits
Figure 13: Relevance of attribute "indulgent," according to consumption occasion, by socioeconomic group and total, January 2017
ATTITUDES TOWARDS SNACKS CONSUMPTION
Consumers who work are eating more snacks
Figure 14: Attitudes towards snacks consumption, January 2017
Women look for snacks to control their stress
Figure 15: Attitude "Snacking helps me deal with stress," by gender, January 2017
Young consumers are interested in drink snacks
Figure 16: Attitude "I snack mainly to satisfy hunger between meals," by age group, January 2017
BEHAVIORS TOWARDS SNACKS CONSUMPTION
Brands can educate consumers on healthy habits related to snacks
Figure 17: Behaviors towards snacks consumption, January 2017
AB consumers are interested in healthier versions of their favorite snacks
Figure 18: Behaviors towards snacks consumption, by socioeconomic group, January 2017
Fortified snacks can be options to satiate hunger
Figure 19: Behavior "Snacking is a good way to prevent overindulging at meals," by age group, January 2017
INTEREST IN SNACKS
Consumers’ demand for healthy products is also important for the snacks category
Figure 20: Interest in snacks, January 2017
Men are more interested in meat snacks
Figure 21: Interest in "Meat snacks (eg Salamitos)," by gender, January 2017
Mixed beverages can focus more on satiety benefits
Figure 22: Interest in "Non-dairy beverages that can to keep you fuller for longer," by socioeconomic group, January 2017
APPENDIX – ABBREVIATIONS
Abbreviations