Author: Mintel Group Ltd.
Last saved by: HTTP server

Sexual Health - UK - December 2016

OVERVIEW
What you need to know
Products covered in this report
Excluded
EXECUTIVE SUMMARY
The market
The category returns to growth
Figure 1: Best- and worst-case forecast for UK value sales of condoms and female lubricants, 2011-21
Companies and brands
Durex dominates the market
Figure 2: Brand shares for value sales of condoms, year ending October 2016
True innovation is lacking
Figure 3: New product launches in the UK contraceptives category, by type, January 2013 – September 2016
The consumer
Young men are most likely to be having sex every day
Figure 4: Frequency of sexual intercourse, by gender, August 2016
Majority of adults have sex without a condom
Figure 5: Experience of unprotected sex, by age, August 2016
Condoms are the most popular contraceptive…
Figure 6: Types of contraceptive used in last 12 months, August 2016
…but could increase user base
Figure 7: Views on condoms, by gender, August 2016
The need for education
Figure 8: Behaviours and attitudes around unprotected sex, August 2016
Narrowing the gender divide
Figure 9: Attitudes towards sexual health, August 2016
What we think
ISSUES AND INSIGHTS
‘It won’t happen to me’
The facts
The implications
The dominance of Durex
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
The category returns to growth
Innovation could boost condom sales
Online sales benefit from discretion
An ageing population
Birth rates fall
STI/STDs increase as government cuts affect sexual health services
New initiatives aim to raise the profile of sexual health services
MARKET SIZE AND FORECAST
Condoms drive value sales growth
Figure 10: UK retail value sales of condoms and female lubricants*, at current and constant prices, 2011-21
A positive outlook for the category
Figure 11: Best- and worst-case forecast for UK value sales of condoms and female lubricants, 2011-21
Forecast methodology
The impact of the EU referendum vote
Figure 12: Alternative market scenarios for the post-Brexit condoms and female lubricants market, at current prices, 2016-21
Figure 13: Detailed Post-Brexit scenarios for the condoms and female lubricants market, at current prices, 2016-21
A recession-proof (and Brexit-proof) market
MARKET SEGMENTATION
Three quarters of category value attributed to condoms
Figure 14: UK retail value sales for condoms and female lubricants*, by segment, 2014-16 (est)
Innovation could bring more value to the category
CHANNELS TO MARKET
Discounting hits sales through grocers and drugstores
Figure 15: UK retail value sales for condoms and female lubricants*, by segment, 2014-16 (est)
Online sales benefit from discretion
MARKET DRIVERS
An ageing population will undermine sales…
Figure 16: Trends in age structure of the UK population, 2011-21
…but STIs and STDs mean that there will still be a need for condoms amongst older people
Birth rate falls…
Figure 17: Total fertility rate (TFR) and number of live births, England and Wales, 2009-14
…while financial confidence rises
Figure 18: The financial confidence index, January 2009 – August 2016
LARCs increase in popularity
Figure 19: Contraceptives prescription items dispensed in the community (England), 2009/10 – 2015/16
Fertility tracking
Rates of STIs and STDs
Cuts in services are affecting sexual health
Cuts to testing contribute to increased rates of syphilis and gonorrhoea
Figure 20: Diagnoses of sexual transmitted infections in England amongst total population, 2012 and 2015
Vaccination programmes have some success
New clinics opening
Free dating apps increase STI/STD risk
Figure 21: Method of meeting partner/date, November 2014
Figure 22: Tinder STD campaign, Australia, April 2016
Promoting sexual health
Figure 23: Disney princesses visiting sexual health clinics (Danielle Sepulveres and Maritza Lugo), January 2016
Even sexual health clinics are trying to capitalise on Pokémon Go
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
True innovation is lacking
Reckitt Benckiser dominates with its Durex brand
Competitor condom brands struggle
MARKET SHARE
Durex drives condom sales
Figure 24: Brand shares for value sales of condoms, years ending October, 2014-16
LAUNCH ACTIVITY AND INNOVATION
Launch activity in decline
Figure 25: New product launches in the UK contraceptives category, by product type, January 2013 – September 2016
Figure 26: Examples of new lubricant launches, 2015-16
True innovation wanes
Figure 27: New product launches in the UK contraceptives category, by launch type, January 2013 – September 2016
Figure 28: Examples of new condom launches, 2015-16
Branded vs own-label
Figure 29: New product launches in the UK contraceptives category, branded vs own-label, January 2013 – September 2016
Figure 30: Examples of own-label launches in the contraceptives category, 2015-16
ADVERTISING AND MARKETING ACTIVITY
Advertising outpaces NPD…
Figure 31: Total above-the line, online display and direct mail advertising expenditure on contraceptives, January 2013 – September 2016
…as Reckitt Benckiser dominates advertising spend
Figure 32: Total above-the line, online display and direct mail advertising expenditure on contraceptives, by advertiser, January 2014 – September 2016
Reckitt Benckiser has taken an innovative approach to marketing…
…and is pushing its CSR credentials
Figure 33: Durex #DontShareZika campaign, August 2016
Figure 34: Durex aubergine-flavoured condom ‘launch’, September 2016
TV dominates adspend
Figure 35: Total above-the line, online display and direct mail advertising expenditure on contraceptives, by media type, January 2013 – September 2016
Nielsen Ad Intel coverage
THE CONSUMER – WHAT YOU NEED TO KNOW
Young adults are playing fast and easy with their sexual health
Condoms most popular contraceptive…
…but have potential to increase user base
The need for education
Prevention over cure
Narrowing the gender divide
SEXUAL BEHAVIOURS
Young men are most likely say they are having sex every day
Figure 36: Frequency of sexual intercourse, by gender, August 2016
Majority have sex without a condom
Figure 37: Experience of unprotected sex, by age, August 2016
USE OF CONTRACEPTIVES
Condoms most popular contraceptives
Figure 38: Types of contraceptive used in last 12 months, August 2016
Young women double up on protection
Figure 39: Repertoire of types of contraceptive used in last 12 months, August 2016
VIEWS ON CONDOMS
On the whole, condoms considered essential for safe sex
Figure 40: Views on condoms, by gender, August 2016
Condoms for all ages
Allergy concerns rise amongst young women
BEHAVIOURS AND ATTITUDES AROUND UNPROTECTED SEX
The need for more education
Figure 41: Behaviours and attitudes around unprotected sex, August 2016
Improving channels of communication
Prevention over cure
Figure 42: “Yes” responses to the statement “Having sex without a condom can cause cancer”, by age and gender, August 2016
ATTITUDES TOWARDS SEXUAL HEALTH
Connecting with young men
Figure 43: Attitudes towards sexual health, August 2016
Narrowing the gender divide
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
Forecast methodology
APPENDIX – THE MARKET
Figure 44: Best- and Worst-case forecast for UK value sales of condoms, 2011-21
Figure 45: Best- and Worst-case forecast for UK value sales of female lubricants, 2011-21
APPENDIX – COMPANIES AND BRANDS
Figure 46: New product launches in the UK contraceptives category, by top three ultimate companies across the period under review, January 2013 – September 2016

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.