Author: Mintel Group Ltd.
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Home Laundry Products - US - August 2016
Overview
 
What you need to know
Home laundry product sales have rebounded as innovation in the category resulted in new product offerings and increased consumer spending on higher-margin products. Key drivers for continued growth in this $13.2 billion market will focus on further innovation in the category surrounding compactness and scent, as well as a more personalized shopping experience for consumers.

Definition
For the purposes of this Report, Mintel has used the following definitions:

●	Clothes-washing detergents (also includes fine washable detergents)
●	Liquid fabric softeners
●	Fabric softener sheets (also includes dryer bars)
●	Fabric care products (solid-form in-wash scent boosters, laundry starch, static control/fabric protectors)
●	Bleach (SHC (sodium hypochlorite) and color-safe).

Value figures throughout this Report are at retail selling prices (rsp) excluding sales tax, unless otherwise stated.

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