Short and City Breaks - UK - July 2016
Overview
 
What you need to know 
Following strong growth in both the domestic and overseas sectors, the total volume for short breaks rose by 8.6% in 2015. Over the course of 2015, wages slowly crept up and unemployment fell to around 5%, which strengthened consumer confidence, especially among the more affluent consumers. Although those on modest incomes remained cautious, pent-up demand for overseas trips was released as consumers grew tired of austerity. 

It is still too early to know what the effect of the Brexit result will be. While it is unlikely that consumers will cancel their upcoming holidays, those who were planning to book trips in the autumn will likely hold off until the Pound strengthens and the UK’s economic waters become less choppy. 

Scope of the Report 
This Report examines short breaks taken by UK residents, both within the UK and overseas. For this Report, the term ‘short break’ means a pure leisure holiday of between one and three nights. It also forecasts how the market will perform over the next five years. It explores the challenges and opportunities that operators will face in 2016/17, investigates the core drivers behind changes in the market and highlights some key innovations. The consumer section of the Report examines short break destinations, reasons for not taking a short break, when people go on them and various attitudes towards short holidays.