Snacking in Foodservice - US - June 2016

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
The issues
Snack shop visitation low among 55+
Figure 1: Type of specialty snack shop visited by generation, April 2016
Healthful snacks a key purchase driver, but consumers still crave indulgence
Figure 2: Snack purchase motivators, April  2016
The opportunities
The treat yourself mentality remains
The “hangry” impact
Figure 3: Snack statement agreement – Any agree, April 2016
On-the-go snacks, transportable food
Figure 4: Snack statement agreement – Any agree, April 2016
Hispanics value snack variety
Figure 5: Snack restaurant visitation, Hispanic vs non-Hispanic, April 2016
What it means
THE MARKET – WHAT YOU NEED TO KNOW
US economic factors
Snack and meal occasions blurring
Availability of prepared snack options is expanding
MARKET FACTORS
Out-of-home food consumption trending up
Figure 6: Food sales at home and away from home, January 2008-December 2015
Figure 7: Unemployment and underemployment rates in the US, January 2007-January 2016
Growing number of grazers
Figure 8: Daily snacking frequency, by generation January 2015
MARKET PERSPECTIVE
Competition from retailers and restaurants
Figure 9: Reasons for visiting QSRs, February 2016
QSR snack innovation
KEY PLAYERS – WHAT YOU NEED TO KNOW
Social media driving buzz
Specialized health chains and food trucks
Upgraded food courts
WHAT’S WORKING?
International flavors and ingredients
Vending machines 2.0
Heartier beverages
SNACK SHOP INNOVATORS
Snack shops focus on variety
WHAT’S NEXT?
Retail in foodservice
Partnerships/brand extensions
Healthful
Nostalgia
THE CONSUMER – WHAT YOU NEED TO KNOW
iGens and Millennials: The snacking generations
Kid influence snack shop habits
Snack preferences vary by daypart and occasion
Coupons remain valuable
ATTITUDES AND BEHAVIORS ACROSS DEMOGRAPHICS
iGens and Millennials driving snacking in foodservice
Figure 10: Snack restaurant visitation in the past three months, any visitation, April 2016
Figure 11: Snack restaurant visitation, by age and gender, April 2016
Figure 12: Snack purchase motivators, by age, April 2016
Figure 13: Snack statement agreement – Any agree, by age, April 2016
Figure 14: Snack purchase motivators, by age, April 2016
Hispanics snack more than non-Hispanics
Figure 15: Snack restaurant visitation, Hispanics vs non-Hispanics, April 2016
Figure 16: Reasons for purchasing snacks, Hispanics vs non-Hispanics, April 2016
Parents more likely to visit snack shops
Figure 17: Snack purchase motivators, by parental status, April  2016
High-income households represent a key demographic
Figure 18: Snack statement agreement, by income – Any agree, April 2016
SNACKING OCCASIONS
Snacks as a meal
Figure 19: Snacking occasions, April 2016
Snacks between meals
Figure 20: Snack descriptor interest, by occasion, April 2016
Figure 21: Interest in snack attributes, by occasion, April 2016
Morning snacks
Evening snacks
CORRESPONDENCE ANALYSIS
Methodology
Snacking occasion by snack type
Figure 22: Correspondence analysis interest in snack attributes, by snack occasion, April 2016
SNACK SHOP DEALS AND VALUE OFFERS
Snackers motivated by deals
Figure 23: Snack shop value offers, April 2016
Figure 24: Snack shop coupon offers, April 2016
Happy hour appeals to Millennials
Figure 25: Snack shop value offer, by generation, April 2016
Value deals by gender
Figure 26: Snack value offers, by male, April 2016
Figure 27: Snack value offers, by female, April 2016
Dads want deals
Figure 28: Snack shop value offers, by presence of kids in the household, April 2016
TURF ANALYSIS
Appeal of deals vary across demographics and regions
Figure 29: TURF analysis – Snack shop value offers, April 2016
APPENDIX: DATA SOURCES AND ABBREVIATIONS
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
APPENDIX: TURF ANALYSIS
Methodology
TURF analysis
Figure 30: Table – TURF analysis – Snack shop value offers, April 2016
APPENDIX: CORRESPONDENCE ANALYSIS
Methodology
Correspondence analysis
Figure 31: Snack descriptor interest, April 2016