American Lifestyles: Balance or Bust - US - April 2016

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
America today
America in 2016
The people
The economy
The consumer
Financial situations are “healthy”
Figure 1: Perceptions of financial health, 2013-16
Consumers spending more on most categories over time
Figure 2: Perceived change in spending – Spending more, by category, 2013-16
Spending on experiences and paying down debt are both priorities
Figure 3: Where extra money is spent, January 2016
A thrifty mind-set prevails
Figure 4: Attitudes toward spending – Frugality, January 2016
Low gas prices particularly impactful for working parents
Figure 5: Attitudes toward spending – Low gas prices, by key demographics, January 2016
Household income correlated to brand loyalty
Figure 6: Attitudes toward spending – Loyalty to grocery brands, by household income, January 2016
A balanced budget may be a matter of detailed tracking
Figure 7: Balance and behaviors – Spending, January 2016
What it means
AMERICA TODAY – WHAT WILL IMPACT 2016
Election uncertainty leads to unpredictable markets
Decelerating growth in China signals tough year ahead
National debate around the acceptance of refugees continues
Zika virus may constrain outbound international travel
Weathering El Niño
AMERICA TODAY – THE PEOPLE
What you need to know
US population growth expected to slow
Figure 8: US population in millions and annual percent change in population, 2015-25
Accelerating growth for non-White populations
Figure 9: US population by race and Hispanic origin, 2011-21
Aging US population lowers productivity and strains resources
Figure 10: Share of US population aged 18 or older, by age, 2011-21
Hispanic population younger and growing faster than average
Figure 11: Share of total US population and US Hispanic population, by age, 2016
Birth rate slows, but general fertility rate picks up
Figure 12: Annual births and fertility rate, 2003-14*
Unmarried Americans grow in number
Figure 13: Married share of population, 2005-15
Those who choose to marry, continue to wait
Figure 14: Median age of first marriage, by gender, 1890-2015
Supreme Court ruling spurs same-sex weddings
AMERICA TODAY – THE ECONOMY
What you need to know
Slow GDP growth continues in Q4 2015
Figure 15: GDP change from previous period, Q1 2007-Q4 2015
GDP growth driven in-part by spending on big-ticket items
Figure 16: Personal saving rate, percent, monthly, seasonally adjusted annual rate, 2006-16
Fed raises interest rates after seven years of stagnation
Dearth of young buyers hinders housing market
Figure 17: US new privately owned housing starts, seasonally adjusted, in thousands, 2005-15
Low gas prices help motorists but hurt the US energy industry
Figure 18: US gasoline and diesel retail prices, January 2007-January 2016
Strength of the dollar
Figure 19: US/Euro foreign exchange rate, US dollars to one euro, annual, not seasonally adjusted, 2006-15
Consumer confidence high, but wavers with market volatility
Figure 20: Consumer Sentiment Index, January 2007-January 2016
Unemployment remains low, but LFP declines
Figure 21: Unemployment and underemployment, January 2007-January 2016
Figure 22: Labor force participation, January 2007-January 2016
Disposable personal income holds steady
Figure 23: Disposable personal income change from previous period, January 2007-December 2015
Median household income creeps up
Figure 24: Median household income, in inflation-adjusted dollars, 2004-14
Student loan debt delays purchase of big-ticket items
AMERICA TODAY – THE MARKET
What you need to know
Total US consumer expenditures grow 3.9%
Housing
Healthcare
Transportation
Figure 25: Total US value sales by category ($billions), 2015
Figure 26: Change in US value sales by category, 2014-15
Outlook for 2020
Winners in the next five years
Facing challenges in the next five years
Figure 27: Total US best- and worst-case forecast value sales at current prices, 2010-20
Figure 28: Forecast growth rate of fastest and slowest growing categories, 2015-20
IN-HOME FOOD
What you need to know
What it means
Steady growth leads to $581 billion in retail food sales
Figure 29: Total US in-home food market value, 2010-15
In-home food to grow 16% from 2015-20
Figure 30: Best- and worst-case forecast value sales of in-home food, at current prices, 2010-20
Mintel predictions
What’s working
Snacks continue to thrive
Americans allow themselves to indulge
Free-from for all
What’s not working
Prepared meals and sides lack appeal
Soup sales getting cold
Baking mixes suffer as consumers shift away from packaged foods
What’s next
Greater availability of natural and organic foods
Sales move beyond the grocery store
Private label foods no longer a trade-down
Changing consumer spending habits
Figure 31: Perceived change in spend on in-home food, January 2013-16
Key consumer findings in in-home food
DINING OUT
What you need to know
What it means
Restaurant industry is projected to grow further, LSRs to lead the charge
Figure 32: Total US dining out market value, 2010-15
Growth in restaurant sales to pace overall spending through 2020
Figure 33: Best- and worst-case forecast value sales of dining out, at current prices, 2010-20
Mintel predictions
What’s working
Technology in foodservice
Keeping it simple
Handcrafted
What’s not working
Legacy brands struggle for identity
Soda goes flat
What’s next
Better beverages
Fast casuals go premium
A quarter of consumers see themselves spending more at restaurants
Figure 34: Perceived change in spend on dining out, January 2013-16
Key consumer findings in foodservice
ALCOHOLIC DRINKS (IN HOME)
What you need to know
What it means
Alcoholic drinks (in home) post second straight year of sales growth
Figure 35: Total US alcoholic drinks (in home) market value, 2010-15
Mintel forecasts steady growth 2015-20
Figure 36: Best- and worst-case forecast value sales of alcoholic drinks (in home), at current prices, 2010-20
Mintel predictions
What’s working
Flavor innovation engages alcoholic beverage consumers and inspires trial
What’s not working
Sugary, neon drinks are losing their luster
What’s next
Flavor innovation will continue to be a growth area
Big brands will seek out ways to look small
Changing consumer spending habits
Figure 37: Perceived change in spend on alcoholic drinks (in home), January 2013-16
Key consumer findings in alcoholic drinks (in home)
ALCOHOLIC DRINKS (OUT OF HOME)
What you need to know
What it means
Sales of on-premise alcohol continues to grow
Figure 38: Total US alcoholic drinks (out of home) market value, 2010-15
Sales of on-premise alcohol soon to surpass $100 billion
Figure 39: Best- and worst-case forecast value sales of alcoholic drinks (out of home), at current prices, 2010-20
Mintel predictions
What’s working
Low-alcohol cocktails offer balance
Craft and local are mainstream
What’s not working
Big beer brands struggle for relevancy
What’s next
A new segment offers opportunity for alcohol brands
New technologies offer benefits for both operators and consumers
Changing consumer spending habits
Figure 40: Perceived change in spend on alcoholic drinks (out of home), January 2013-16
Key consumer findings in alcoholic drinks (out of home)
Despite consumer confidence, price remains a barrier to alcohol sales
Figure 41: Barriers to order alcoholic beverages at restaurants, February 2015
Special occasions, gatherings, drink specials motivate customers to order
Figure 42: Drivers to order alcoholic beverages at restaurants, February 2015
NON-ALCOHOLIC DRINKS
What you need to know
What it means
Non-alcoholic drinks market sees steady growth through 2015, reaching $116.4 billion
Figure 43: Total US retail sales and forecast of non-alcoholic drinks at current prices 2010-15
Non-alcoholic beverage growth to continue at 3-4% per year
CSDs and juice
Bottled water
Coffee and tea
Nutritional, sport, and energy drinks
Figure 44: Best- and worst-case forecast for total US retail sales and forecast of non-alcoholic drinks at current prices 2010-20
Mintel predictions
What’s working
Focus on health, function helps drive categories growth
Interest in quality, sophistication creates opportunity for growth
Convenience factor for popular categories helps drive growth
What’s not working
Artificial ingredients and flavors
Environmental concerns
What’s next
Continuation of category cross-over
Greater premiumization
Health and functional benefits evolve to a new level
Changing consumer spending habits
Figure 45: Perceived change in spend on non-alcoholic drinks, January 2013-16
Key consumer findings in the non-alcoholic drinks market
BEAUTY AND PERSONAL CARE
What you need to know
What it means
Mature BPC category experiences small but steady growth
Figure 46: Total US beauty and personal care market value, 2010-15
BPC growth to remain slow and stable, tempered by online, subscription sales
Figure 47: Best- and worst-case forecast value sales of beauty and personal care, at current prices, 2010-20
Mintel predictions
What’s working
Haircare sales benefit from healthy-hair trends, male-specific offerings
Relaunched spray formats spur growth of deodorant sales
What’s not working
Fragrances impacted by women becoming apathetic toward category
Shaving products struggle due to functional nature of segment
What’s next
Asian skincare trends influence mainstream BPC launches
New formats shake up the market
Technology becomes more integrated into products, retailing
Changing consumer spending habits
Figure 48: Perceived change in spend on beauty products and toiletries, January 2013-16
Key consumer findings in beauty and personal care
OTC AND PHARMACEUTICALS
What you need to know
What it means
OTC healthcare market growth is steady
Figure 49: Total US OTC and pharmaceuticals market value, 2010-15
Growth in the OTC healthcare market will continue, on pace with inflation
Figure 50: Best- and worst-case forecast value sales of OTCs and pharmaceuticals, at current prices, 2010-20
Mintel predictions
What’s working
VMS growth also boosting digestive health, heart health, and sleep aid segments
New OTC allergy products improving cold, cough, flu, and allergy segment
Rising cost of prescription medications drive consumers to OTC options
What’s not working
Traditional external analgesic brands struggle among smaller natural brands
Some sufferers choose not to treat their ailments
What’s next
Alternative formats appeal to a younger demographic
Customized options
Changing consumer spending habits
Figure 51: Perceived change in spend on healthcare products, January 2013-16
Key consumer findings in OTCs and pharmaceuticals
HOUSEHOLD CARE
What you need to know
What it means
Slow growth in mature, well-established categories
Figure 52: Total US household care market value, 2010-15
Premiumization offers opportunity to accelerate growth
Figure 53: Best- and worst-case forecast value sales of household care, at current prices, 2010-20
Mintel predictions
What’s working
Single dose detergents continue to gain
In-wash scent boosters maintain momentum
Eco-friendly dishwashing liquid makes strong gains on small base
Disposable wipes capitalize on quick, light-duty cleanups
What’s not working
Sophomore slump: Promising new products can fade in year two or three
What’s next
Increasing efficiency and speed in dishwashers to put detergents to the test
Extending time between cleanings
More concentrated laundry detergents
Changing consumer spending habits
Figure 54: Perceived change in spend on household care, January 2013-16
Key consumer findings in household care
CLOTHING, FOOTWEAR, AND ACCESSORIES
What you need to know
What it means
Clothing and accessories market holding steady
Figure 55: Total US clothing, footwear, and accessories market value, 2010-15
Moderate but steady outlook for clothing, footwear, and accessories
Figure 56: Best- and worst-case forecast value sales of clothing, footwear, and accessories, at current prices, 2010-20
Mintel predictions
What’s working
Discount retailers thriving in the current apparel landscape
Accessories are benefiting from an improved economy
What’s not working
Department stores continue to underperform relative to other channels
The plus-size and big-and-tall markets remain underserved
What’s next
Augmented and virtual reality technology will disrupt the apparel industry
Increasing expectations relative to speed and convenience of delivery
Changing consumer spending habits
Figure 57: Perceived change in spend on clothing and accessories, January 2013-16
Key consumer findings in clothing, footwear, and accessories
TECHNOLOGY AND COMMUNICATIONS
What you need to know
What it means
Technology market defined by slow but steady growth
Figure 58: Total US technology and communications market value, 2010-15
New wave of content and hardware to push market growth
Figure 59: Best- and worst-case forecast value sales of technology and communications, at current prices, 2010-20
Mintel predictions
What’s working
Mobile shopping to reach $201.8 billion in sales in 2020
Portable devices drive hardware markets
What’s not working
Physical media struggling amidst growth of streaming
Traditional online advertising challenged by native advertising
What’s next
Smart electronics are ready to take off
Cybersecurity threats will feel more personal
Changing consumer spending habits
Figure 60: Perceived change in spend on technology and communications, January 2013-16
Key consumer findings in technology and communications
VACATIONS AND TOURISM
What you need to know
What it means
Steady growth leads to an estimated $233 billion market
Figure 61: Total US vacations and tourism market value, 2010-15
Vacations and tourism growth to continue at 3-4% per year
Figure 62: Best- and worst-case forecast value sales of vacations and tourism, at current prices, 2010-20
Mintel predictions
What’s working
Airlines shift focus to service
Cruises implement “pricing integrity” policies
Rental car market finding new ways to court travelers
What’s not working
Zika concerns may keep Americans from traveling overseas
Americans hesitant to take vacation days
What’s next
Personalization will boost up-selling opportunities for airlines
Virtual reality lends itself to theme park attractions
Impact travel satisfies a desire to make a difference
Changing consumer spending habits
Figure 63: Perceived change in spend on vacations, January 2013-16
Key consumer findings in the vacation and tourism
LEISURE AND ENTERTAINMENT
What you need to know
What it means
A stronger economy boosts leisure and entertainment spending
Figure 64: Total US leisure and entertainment market value, 2010-15
Spending forecast to increase, though outpaced by total market growth
Figure 65: Best- and worst-case forecast value sales of leisure and entertainment, at current prices, 2010-20
Mintel predictions
What’s working
Access to TV and movies anytime, anywhere
Equipment, toys, and games see a stronger market
What’s not working
Cable TV struggles as consumers cut the cord
Traditional crafts lose favor
What’s next
Virtual reality leads to actual entertainment
Limiting limitless options
Play like an adult
Making new friends
Changing consumer spending habits
Figure 66: Perceived change in spend on leisure and entertainment, January 2013-16
Key consumer findings in leisure and entertainment
HOME AND GARDEN
What you need to know
What it means
Home and garden spending maintains modest, steady growth
Figure 67: Total US home and garden market value, 2010-15
Home and garden to experience modest gains in improving economy
Figure 68: Best- and worst-case forecast value sales of home and garden, at current prices, 2010-20
Mintel predictions
What’s working
Small kitchen appliances focus on healthy living
Improving economy and product efficiency lifts major appliances
Bed and bath linens experience growth
What’s not working
Smaller specialty retailers face challenges
Juicers and deep fryers struggle
What’s next
Technology enhances, simplifies shopping experience
Smart-home solutions positioned for growth
Changing consumer spending habits
Figure 69: Perceived change in spend on home and garden, January 2013-16
Key consumer findings in home and garden
TRANSPORTATION
What you need to know
What it means
Market growth slowing down
Figure 70: Total US transportation market value, 2010-15
Conservative growth forecast for the next five years
Figure 71: Best- and worst-case forecast value sales of transportation, at current prices, 2010-20
Mintel predictions
What’s working
Crossover SUVs are becoming more popular
What’s not working
Hybrid and electric cars are not as successful as anticipated
What’s next
Innovation will continue to impact growth in the automotive industry
Changing consumer spending habits
Figure 72: Perceived change in spend on transportation, January 2015-16
Key consumer findings in transportation
PERSONAL FINANCE
What you need to know
What it means
Expenditures are up, but bank revenue was flat
Figure 73: Total US personal finance market value, 2010-15
Continued growth expected, but perhaps slowed by rising interest rates
Figure 74: Best- and worst-case forecast value sales of personal finance, at current prices, 2010-20
Mintel predictions
What’s working
P2P lenders find a growing customer base
Figure 75: Attitudes toward peer-to-peer lending, by generation, December 2015
What’s not working
Disconnect between expectations and reality
What’s next
More mobile apps for insurance
Key consumer findings in personal finance
HOUSING
What you need to know
What it means
Housing expenditures continue to climb
Figure 76: Total US housing market value, 2010-15
Future expenditures depend in part on interest rates
Figure 77: Best- and worst-case forecast value sales of housing, at current prices, 2010-20
Mintel predictions
Figure 78: Average 30-year fixed mortgage rates, 2007-15
What’s working
Rental market is likely to continue strong
Figure 79: Median house prices and rents, 2004-14
Mortgage delinquencies are decreasing
What’s not working
Mortgage rates are rising
Home ownership is declining
What’s next
Singles are just as interested in purchasing a home as are married couples
Figure 80: Home ownership/plans to purchase a home, by marital status, May 2015
Online mortgage lenders are making strides
Online functionality and mobile apps will be increasingly important
Key consumer findings in housing
HEALTHCARE
What you need to know
What it means
Healthcare spending slows following Affordable Care Act
Figure 81: Total US healthcare market value, 2010-15
Forecast for steady, slower growth in healthcare spending
Figure 82: Best- and worst-case forecast value sales of healthcare, at current prices, 2010-20
Mintel predictions
What’s working
Affordable Care Act boosts health insurance coverage in the US
Contacts segment boosts optical goods market, daily contacts drive sales
What’s not working
Data breaches a cause for concern
Multistep cleaning routines deter sales of complex contact solutions
What’s next
ACA expansion to continue – Americans will have more choices for coverage
Customization, quality customer service leads to satisfaction and trust
Encouraging more frequent eye exams
Changing consumer spending habits
Figure 83: Healthcare spending, March 2015
Key consumer findings in the healthcare and vision market
MISCELLANEOUS
What you need to know
What it means
Miscellaneous accounts for $776 billion, grows more slowly 2010-15
Figure 84: Total US miscellaneous market value, 2010-15
Slightly accelerated growth forecast through 2020
Figure 85: Best- and worst-case forecast value sales of miscellaneous, at current prices, 2010-20
Mintel predictions
What’s working
Alternatives to the traditional route in higher education
Pet services thriving
Taking a stance on tobacco – potentially at the expense of the bottom line
What’s not working
Smaller institutions in higher education struggle
What’s next
Pet services to make house calls
Original content to boost streaming services
Changing consumer spending habits
Figure 86: Spending versus saving and having extra money, January 2013-16
Key consumer findings in miscellaneous
THE CONSUMER – WHAT YOU NEED TO KNOW
Consumers balance fiscal responsibility and personal satisfaction
Grocery brands should continue to invest in brand equity, premiumization
For many, deal-seeking behaviors continue to prevail
Consumers are seeking balance in finance, and other aspects of their life
THE CONSUMER – HOW EXTRA MONEY IS SPENT
A growing share of consumers are optimistic about their finances
Figure 87: Perceptions of financial health, 2013-16
Most consumers spending more or the same in all categories
Figure 88: Perceived change in spending, by category, January 2016
Figure 89: Food sales at home and away from home, January 2003-December 2015
Consumers perceive an increasing YOY spend on dining out
Figure 90: Perceived change in spending – Spent more, by category, 2013-16
Consumers balance spending and saving their extra money
Figure 91: Where extra money is spent, January 2016
Women spend on others; men more likely to invest
Figure 92: Where extra money is spent – Select items, by gender, January 2016
25-44s paying off debt and investing, but less likely to save
Figure 93: Where extra money is spent – Select items, by age, January 2016
Black consumers more likely paying down debt
Figure 94: Where extra money is spent – Select items, by race, January 2016
Impulse shoppers less likely to save
Figure 95: Where extra money is spent – Select items, by browsing behavior, January 2016
THE CONSUMER – ATTITUDES TOWARD SPENDING
Brand and perceptions of quality boost willingness to pay
A large majority of shoppers are seeking deals
Figure 96: Attitudes toward spending – Price and brand, January 2016
Younger generations less likely to invest in quality
Figure 97: Attitudes toward spending – Brand, by generation, January 2016
Loyalty correlated with household income
Figure 98: Attitudes toward spending – Brand, by income, January 2016
Regular small treats and occasional big rewards both important
Figure 99: Attitudes toward spending – Restraint, January 2016
Financial security may influence consumer rewards
Figure 100: Attitudes toward spending – Restraint, by household income, employment status, education, January 2016
THE CONSUMER – FINDING FINANCIAL BALANCE
Consumers continue spending with caution
Figure 101: Attitudes toward spending – Frugality, January 2016
All income groups looking to save
Figure 102: Attitudes toward spending – Frugality, by household income, January 2016
Free shipping can drive online purchasing
Figure 103: Attitudes toward spending – Browsing and online shopping, January 2016
Figure 104: Attitudes toward spending – Online shopping, by generation, January 2016
Majority feel the relief from low gas prices
Figure 105: Attitudes toward spending – Wages and debt, January 2016
Parents, Millennials, full-time workers feel benefits of low gas prices
Figure 106: Attitudes toward spending – Low gas prices, by key demographics, January 2016
THE CONSUMER – BEHAVIORS LEADING TO BALANCE
Bulk buying still relevant in some categories
Figure 107: Balance and behaviors – Bulk purchases, January 2016
Dieters may take an all-or-nothing approach
Figure 108: Balance and behaviors - Health, January 2016
Older Millennials more likely to splurge on the weekend
Figure 109: Balance and behaviors – Spending, by generation, January 2016
Binge-watching declines with age
Figure 110: Balance and behaviors – Entertainment, by age, January 2016
CONSUMER SEGMENTATION
Factors
Figure 111: Consumer segments – Spending behaviors, January 2016
Segment 1: Unstructured Spendthrift (28%)
Demographics
Characteristics
Opportunity
Segment 2: Fuel Boom Beneficiary (27%)
Demographics
Characteristics
Opportunity
Segment 3: Time Saver (24%)
Demographics
Characteristics
Opportunity
Segment 4: Penny Pincher (21%)
Demographics
Characteristics
Opportunity
Figure 112: Attitudes toward balance, any agree, by target groups, January 2016
APPENDIX – DATA SOURCES AND ABBREVIATIONS
Data sources
Fan chart forecast
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
APPENDIX – DEMOGRAPHIC TABLES
Figure 113: Population by age, 2010-20
Figure 114: Population by generation, 2010-20
Figure 115: Population by race and Hispanic origin, 2011-21
APPENDIX – CATEGORY EXPENDITURES TABLES
Figure 116: Value sales for all markets 2010-20
Figure 117: Total US retail sales and forecast of In-home Food at current prices 2010-20
Figure 118: Total US retail sales and forecast of In-home Food at inflation-adjusted prices 2010-20
Figure 119: Total US retail sales and forecast of Food Service at current prices 2010-20
Figure 120: Total US retail sales and forecast of Food Service at inflation-adjusted prices 2010-20
Figure 121: Total US retail sales and forecast of Alcoholic Drinks (in-home) at current prices 2010-20
Figure 122: Total US retail sales and forecast of Alcoholic Drinks (in-home) at inflation-adjusted prices 2010-20
Figure 123: Total US retail sales and forecast of Alcoholic Drinks (out of home) at current prices 2010-20
Figure 124: Total US retail sales and forecast of Alcoholic Drinks (out of home) at inflation-adjusted prices 2010-20
Figure 125: Total US retail sales and forecast of Non-alcoholic Drinks at current prices 2010-20
Figure 126: Total US retail sales and forecast of Non-alcoholic Drinks at inflation-adjusted prices 2010-20
Figure 127: Total US retail sales and forecast of Beauty and Personal Care at current prices 2010-20
Figure 128: Total US retail sales and forecast of Beauty and Personal Care at inflation-adjusted prices 2010-20
Figure 129: Total US retail sales and forecast of OTC and Pharmaceuticals at current prices 2010-20
Figure 130: Total US retail sales and forecast of OTC and Pharmaceuticals at inflation-adjusted prices 2010-20
Figure 131: Total US retail sales and forecast of Household Care at current prices 2010-20
Figure 132: Total US retail sales and forecast of Household Care at inflation-adjusted prices 2010-20
Figure 133: Total US retail sales and forecast of Clothing and Accessories at current prices 2010-20
Figure 134: Total US retail sales and forecast of Clothing and Accessories at inflation-adjusted prices 2010-20
Figure 135: Total US retail sales and forecast of Technology and Communications at current prices 2010-20
Figure 136: Total US retail sales and forecast of Technology and Communications at inflation-adjusted prices 2010-20
Figure 137: Total US retail sales and forecast of Vacations and Tourism at current prices 2010-20
Figure 138: Total US retail sales and forecast of Vacations and Tourism at inflation-adjusted prices 2010-20
Figure 139: Total US retail sales and forecast of Leisure and Entertainment at current prices 2010-20
Figure 140: Total US retail sales and forecast of Leisure and Entertainment at inflation-adjusted prices 2010-20
Figure 141: Total US retail sales and forecast of Home and Garden at current prices 2010-20
Figure 142: Total US retail sales and forecast of Home and Garden at inflation-adjusted prices 2010-20
Figure 143: Total US retail sales and forecast of Transportation at current prices 2010-20
Figure 144: Total US retail sales and forecast of Transportation at inflation-adjusted prices 2010-20
Figure 145: Total US retail sales and forecast of Personal Finance at current prices 2010-20
Figure 146: Total US retail sales and forecast of Personal Finance at inflation-adjusted prices 2010-20
Figure 147: Total US retail sales and forecast of Housing at current prices 2010-20
Figure 148: Total US retail sales and forecast of Housing at inflation-adjusted prices 2010-20
Figure 149: Total US retail sales and forecast of Healthcare at current prices 2010-20
Figure 150: Total US retail sales and forecast of Healthcare at inflation-adjusted prices 2010-20
Figure 151: Total US retail sales and forecast of Miscellaneous Expenditure at current prices 2010-20
Figure 152: Total US retail sales and forecast of Miscellaneous Expenditure at inflation-adjusted prices 2010-20