Author: Mintel Group Ltd.
Last saved by: HTTP server

Disposable Baby Products - US - April 2016
Overview
 
What you need to know
After years of flat or declining sales, the disposable baby products market is bouncing back as birth rates and consumer confidence recover and parents allocate more spend to premium products. Going forward, growth may be accelerated by product innovations, with products that simplify baby care routines or offer health and wellness benefits being of high interest to parents.

Definition 
For the purposes of this Report, Mintel has used the following definitions:

Diapers and training pants

●	Disposable diapers
●	Disposable training pants

Wipes and moist towelettes

●	Disposable baby wipes
●	Moist towelettes

Baby personal care products

●	Baby soaps
●	Baby ointments/creams
●	Baby powder
●	Baby lotions
●	Baby shampoo
●	Baby oil
●	Petroleum jelly

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.