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Leisure Review - UK - October 2015

OVERVIEW
What you need to know
Covered in this report
EXECUTIVE SUMMARY
An £80 billion industry
Figure 1: Forecast UK leisure industry* market value, 2010-20
Live music sees fastest growth in past five years
Figure 2: Value of the UK leisure industry*, by segment, 2015
Apps continue to dominate innovation
Let’s get social
Figure 3: Leisure activity participation in the past 12 months – Overview, August 2015
Most consumers interact with operators via their website
Figure 4: How consumers communicate or interact with leisure venue operators, August 2015
People still prefer desktops and laptops for visiting websites
Figure 5: Devices used to visit leisure venue operators' websites, August 2015
Unsubscribing from emails polarises among youngest and oldest
Figure 6: Attitudes towards digital communication/interaction with leisure venue operators, August 2015
Email is the preferred channel but others on the rise
Figure 7: Consumer preferences regarding receiving information on special offers/deals from leisure venue operators, August 2015
In-home equivalents of eating out and cinema are most popular in-home leisure activities
Figure 8: Leisure activities done at home in the past 12 months, August 2015
Convenience is seen as major attraction of going out
Figure 9: Attitudes towards going out and staying in, August 2015
What we think
ISSUES AND INSIGHTS
Where are the opportunities for apps in the leisure industry?
The facts
The implications
Extending their brands into new spaces offers opportunities for operators
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Leisure industry set to break through £80 billion barrier in 2015
Live music shows strongest growth in past five years
Leisure operators’ staff costs set to rise
Technology ownership changes offer opportunities for operators
Income squeeze of recent years comes to an end
MARKET SIZE AND FORECAST
Leisure industry set to break through £80 billion barrier in 2015
Figure 10: Value of the UK leisure industry*, 2010-15
Forecast
Figure 11: Forecast UK leisure industry* market value, 2010-20
SEGMENT PERFORMANCE
Live music sees fastest growth in past five years
Figure 12: Value of the UK leisure industry*, by segment, 2010-15
Figure 13: Value of the UK leisure industry*, by segment, 2015
Figure 14: Value growth rates for leisure industry* sectors, 2010-15
Figure 15: Value growth rates for leisure industry* sectors, 2014-15
MARKET DRIVERS
Leisure operators’ staff costs set to rise
Technology ownership changes herald a new era for leisure operators
Figure 16: Trends in personal ownership of selected digital devices, November 2014-April 2015
Legislation continually altering leisure landscape
New Bill will see pub ties broken
Greater transparency in ticket reselling
VAT Club campaigns for lower rates for leisure businesses
Mergers and acquisitions
Economic drivers
UK economy forecast to grow steadily
Figure 17: Forecasts for UK GDP growth, 2014-20, July 2015
Income squeeze of recent years comes to an end
Figure 18: Trends in inflation and average weekly earnings, January 2010-June 2015
Consumer confidence bounces back
Figure 19: Trends in UK consumer confidence, January 2010-August 2015
Youth unemployment
Figure 20: Trends in UK unemployment rates* (seasonally adjusted), by age group, 2010-15
Other factors
Figure 21: Trends in utility prices* paid by non-domestic consumers, 2010-15
KEY PLAYERS – WHAT YOU NEED TO KNOW
Apps continue to dominate innovation
Restaurant and pub operators seek to develop new meal occasions
Leisure operators turn to crowdfunding as alternative to banks and private equity
LAUNCH ACTIVITY AND INNOVATION
Apps continue to dominate innovation
Easier payment for foodservice operators
Integrated event discovery, ticketing and in-venue commerce
Apps could help venues to stop serving inebriated customers
Mobile food and drink ordering for bingo customers
Apps and tourism development
Eddystone beacon format offers more scope for location-specific, real-time targeting
Restaurant and pub operators seek to develop new meal occasions
Growth in new formats focusing on rotisserie and seafood
Bricks and mortar operators looking to give consumers a reason to visit
Virgin seeks to exploit growth in wearable tech
Leisure operators turn to crowdfunding as alternative to banks and private equity
Crowdsourcing on the rise
THE CONSUMER – WHAT YOU NEED TO KNOW
Let’s get social
Most consumers interact with operators via their website
People still prefer desktops and laptops for visiting websites
Unsubscribing from emails polarises among youngest and oldest
Email is the preferred channel but others on the rise
In-home equivalents of eating out and cinema are most popular in-home leisure activities
Maximising convenience
LEISURE ACTIVITY PARTICIPATION
Let’s get social
Figure 22: Leisure activity participation in the past 12 months – Overview, August 2015
Figure 23: Leisure activity participation in the past 12 months – Detailed analysis, August 2015
HOW CONSUMERS COMMUNICATE/INTERACT WITH LEISURE VENUE OPERATORS
Most consumers interact with leisure venue operators via their website
Social media holds potential for further growth
Personal interaction still seen as important
Giving people a reason to visit
Figure 24: How consumers communicate or interact with leisure venue operators, August 2015
DEVICES USED TO VISIT LEISURE VENUE OPERATORS' WEBSITES
Desktops and laptops preferred for visiting leisure venue operators’ websites
Tablet use is encouraging
A good case for encouraging app downloading
Figure 25: Devices used to visit leisure venue operators' websites, August 2015
ATTITUDES TOWARDS DIGITAL COMMUNICATION/INTERACTION
Youngest and oldest age groups most likely to unsubscribe because of too many emails
Consumers open to location-based marketing via an app
Appetite for contactless payment
Figure 26: Attitudes towards digital communication/interaction with leisure venue operators, August 2015
CONSUMER PREFERENCES REGARDING SPECIAL OFFERS/DEALS
Email is the preferred channel
Figure 27: Consumer preferences regarding receiving information on special offers/deals from leisure venue operators, August 2015
LEISURE ACTIVITIES DONE AT HOME
In-home equivalents of eating out and cinema are most popular in-home leisure activities
Benefits to be had from migrating customers from phone to digital?
Opportunity to bring fitness brands into the home
Figure 28: Leisure activities done at home in the past 12 months, August 2015
Figure 29: whether ordered delivery from takeaway/restaurant or watched film at home in the past 12 months, by whether eaten out or visited cinema in the past 12 months, August 2015
ATTITUDES TOWARDS GOING OUT AND STAYING IN
Convenience is seen as major attraction of going out
A nation of deal-hunters
Drunkenness and disorder continues to put people off going out
Figure 30: Attitudes towards going out and staying in, August 2015
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Data sources
Abbreviations
Market size and forecast
Figure 31: UK leisure industry*, value forecast scenarios, 2015-20
Fan chart forecast

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