Author: Mintel Group Ltd.
Last saved by: HTTP server

Digital Trends - Black Consumers - US - July 2015
Overview
 
What you need to know
Despite having lower household incomes on average, Black consumers’ strong desire to keep up with the latest in technology suggest they are willing to sacrifice in other areas so that they can have the same products that higher income earners have. This consumer group loves being among the first to own the latest gadgets – both for the entertainment value and the image it projects – smart, tech savvy, successful, etc.Blacks also value technology that adds both entertainment and fun to their lives.

Definition
The report details ownership of CE products and online behavior among the US Black adult population.

This report covers physical CE products that do not require professional installation which include:

●	Tablets
●	Computers
●	Cell phones
●	Televisions
●	Cameras
●	Portable and digital media players
●	Surround sound systems
●	Blu-ray/DVD players
●	Gaming consoles.

This definition excludes automotive electronics and home security systems.

The report is a companion to Mintel’s Digital Trends – Asians – US, July 2015 and Digital Trends – Hispanics – US, July 2015 and builds on Digital Trends Fall – US, September 2014, Digital Trends Spring – US, March 2014 and Digital Trends Fall – US, September 2013.

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.