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Department Stores - Italy - April 2015

EXECUTIVE SUMMARY
Spending and inflation – Department store categories
Figure 1: Italy: Harmonised indices of consumer prices: Annual % change, 2010-January 2015
Department stores’ share of clothing and beauty markets
Department store sector size and forecast
The leading department stores
Department stores online
The consumer – Where they shop
Figure 2: Italy: The consumer: Where they visited and bought, February 2015
The consumer – Attitudes towards department stores
Figure 3: Italy: The consumer: Attitudes towards department stores, February 2015
What we think
ISSUES AND INSIGHTS
Can Coin and La Rinascente tap in to the appetite for online shopping?
The facts
The implications
Are department stores meeting customer needs in fashion?
The facts
The implications
SPENDING AND INFLATION – DEPARTMENT STORE CATEGORIES
Key points
Figure 4: Italy: Spending on key department store product markets, (incl. VAT), at current prices, 2010-14
Retailer and consumer confidence
Figure 5: Italy: Consumer confidence and retail confidence levels, January 2014-February 2015
Inflation (and deflation)
Figure 6: Italy: Harmonised indices of consumer prices: Annual % change, 2010-14
Figure 7: Italy: Harmonised indices of consumer prices: Annual % change, 2010-January 2015
DEPARTMENT STORES’ SHARE OF CLOTHING AND BEAUTY MARKETS
Key points
Department stores are a major channel in clothing
Figure 8: Italy: The consumer: Where they bought clothing in the past 12 months, August 2014
Figure 9: Italy: Estimated distribution of spending on clothing, by retail sector, 2013
Department stores share of the beauty market
Figure 10: Italy: The consumer: Where they bought beauty products in the past 12 months, November 2014
Figure 11: Italy: Estimated distribution of spending on personal care products, by retail sector, 2013
DEPARTMENT STORE SECTOR SIZE AND FORECAST
Key points
Department store sector size
Figure 12: Italy: department store sector estimated sales (excl. VAT), 2010-2014
Mixed goods retailers sector
Figure 13: Italy: Mixed goods retail sales (excl. VAT), 2009-14
Figure 14: Italy: Mixed goods retail sales forecasts (excl. VAT), 2015-20
LEADING DEPARTMENT STORES – FINANCIALS AND OUTLETS
Key points
Other department store operators
Figure 15: Italy: Leading Department stores retailers’ estimated net revenues, 2010-14
Figure 16: Italy: Leading Department store retailers’ store numbers, 2010-14
Figure 17: Italy: Leading Department store retailers’ annual sales per outlet, 2010-14
LEADING DEPARTMENT STORES – MARKET SHARES
Figure 18: Italy: Leading department store retailers’ shares of department store sector, 2010-14
Figure 19: Italy: Leading department store retailers’ shares of mixed goods retailers sector, 2010-14
ONLINE
Key points
The online shopper
Figure 20: Italy: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2010-14
Department stores online
THE CONSUMER – WHERE THEY SHOP
Key points
What we asked
Department stores not heavily used
Coin and La Rinascente attract more buyers than visitors
Figure 21: Italy: The consumer: Where they visited and bought in the previous six months, February 2015
Italians more likely to shop in foreign department stores
Figure 22: Europe: The consumer: Those shopping at foreign department stores in the previous six months, by country, February 2015
20-34 year olds the key department store customer
Figure 23: Italy: The consumer: Where they bought in the previous six months, by age, February 2015
Coin has broader appeal
Figure 24: Italy: The consumer: Where they bought in the previous six months, by household income, February 2015
THE CONSUMER – ATTITUDES TO SHOPPING AT DEPARTMENT STORES
Key points
What we asked
Italians want to shop online
Scope to improve in-store services
Figure 25: Italy: The consumer: Attitudes towards department stores, February 2015
Fashion opportunities
Figure 26: Italy: The consumer: Attitudes towards the clothing offer in department stores, February 2015
The affluent least satisfied with choice of sizes
Figure 27: Italy: The consumer: Attitudes towards the clothing offer in department stores, February 2015
Men and smartphones
Figure 28: Italy: The consumer: Attitudes towards using smartphones for department store shopping, February 2015
COIN DEPARTMENT STORES
What we think
OVS spun off from Gruppo Coin
Better prospects for the department stores
Stepping into luxury territory with Excelsior
Coin Excelsior – A better way forward?
Company background
Company performance
Figure 29: Coin department stores: Financial performance, 2010/11-2014/15
Figure 30: Coin department stores: Outlet data, 2010/11-2014/15
Retail offering
LA RINASCENTE
What we think
Shared resources
Expanding in Europe?
Targeting teenagers
New domestic stores in the pipeline
Embracing the internet?
Company background
Company performance
Figure 31: La Rinascente (Department Stores): Estimated group sales performance, 2010-14
Figure 32: La Rinascente (Department Stores): Outlet data, 2010-14
Retail offering

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