Author: Mintel Group Ltd.
Last saved by: HTTP server

Frozen Snacks - US - April 2015

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
The issues
Frozen snack sales plateau with competition from other snack options
Figure 1: Total US sales and fan chart forecast of frozen snacks, at current prices, 2009-19
Declines in both handheld and appetizer sales
Figure 2: Total US retail sales and forecast of frozen snacks, by segment, at current prices, in $ millions, 2009-19
Major category brands enter new territories
Figure 3: MULO sales performance, by leading companies by market share, rolling 52 weeks 2014 (year versus year sales change in parentheses)
The opportunities
Frozen snacks for experimentation and meal replacement
Figure 4: Opinions of frozen snacks, any agree, by generation, December 2014
Boredom impacting frozen snack sales
Figure 5: Opinions of frozen snacks, any agree, by generation, December 2014
Frozen snacks and flavor experimentation
Figure 6: Any frozen snack purchase, by generations, December 2014
Frozen snacks’ healthy potential
Figure 7: Desired attributes of frozen snacks, December 2014
Spicy options resonate with men, on-the-go with women snackers
Figure 8: Desired attributes of frozen appetizers, by gender and age, December 2014
What it means
THE MARKET – WHAT YOU NEED TO KNOW
Frozen snacks face a challenging future
Frozen appetizers should see their fortunes improve through 2019
FROZEN SNACK PERFORMANCE COOLS
Frozen snack sales suffer amid consumer demands for convenience, health
Figure 9: Total US sales and fan chart forecast of frozen snacks, at current prices, 2009-19
Figure 10: Total US sales and forecast of frozen snacks, at current prices, 2009-19
Figure 11: Total US retail sales and forecast of frozen snacks, at inflation-adjusted prices, 2009-19
MARKET BREAKDOWN
Handheld options resonate with consumers looking for convenience
Figure 12: Total US retail sales and forecast of frozen snacks, by segment, at current prices, in $ millions, 2009-19
Frozen snacks struggle to meet consumer expectations
Figure 13: Percent change in sales of frozen snacks, 2010-19
Other retail channels siphon frozen snack sales from supermarkets
Figure 14: Total US retail sales of frozen snacks, by channel, at current prices, 2009-14, in $ millions
MARKET PERSPECTIVE
Grab-and-go provide a quicker option for time-crunched consumers
Figure 15: Agreement with attitudes toward snacking, by household income, January 2015
Foodservice a competitor for snacking
Figure 16: Real disposable personal income, updated March 10, 2015
Figure 17: LSR specialty concept dayparts, June 2014
MARKET FACTORS
Nine in 10 consumers snack
Figure 18: Percentages of men and women aged 20+ consuming specified number of snacks in a day, 2007-08
Children are the future of snacking
Figure 19: US households, by presence of own children, 2003-13
Figure 20: US population by race and Hispanic origin, 2009, 2014, and 2019
KEY PLAYERS – WHAT YOU NEED TO KNOW
Nestlé accounts for 21% of the market share of frozen snacks
Convenient and portable are the keys to success in the frozen snack category
Negative publicity results in declines for Nestlé
Consumers turn to frozen snacks for breakfast convenience
LEADING FROZEN SNACK BRANDS STRUGGLE
Pockets lead handhelds, while Totino’s dominates appetizers
Manufacturer sales of frozen snacks
Figure 21: MULO sales of frozen snacks, by leading companies, rolling 52 weeks 2013 and 2014
WHAT’S WORKING?
Portability compels handheld options
Figure 22: MULO sales of Smucker’s Uncrustables, 52 weeks ending Dec. 28, 2014
Restaurant brands go retail, and vice versa
Figure 23: MULO sales of White Castle frozen handheld entrées, 52 weeks ending Dec. 28, 2014
Spice sells
Figure 24: MULO sales of General Mills’ Totino’s pizza rolls, 52 weeks ending Dec. 28, 2014
Figure 25: MULO sales of Windsor Foods’ other brands, 52 weeks ending Dec. 28, 2014
WHO’S STRUGGLING?
Major handhelds face notable declines
Figure 26: MULO sales of Nestlé SA Hot Pockets, 52 weeks ending Dec. 28, 2014
Friday’s loses focus on frozen snacks
Figure 27: MULO sales of TGI Friday’s frozen appetizers, rolling 52 weeks 2012-14, in millions
WHAT’S NEXT?
Breaking into breakfast
Avoiding GMOs
Expanding ethnic options
THE CONSUMER – WHAT YOU NEED TO KNOW
Health perceptions could help drive growth
Speed is of the essence for parents
Families in danger of getting bored with the format
A convenient way to entertain
FROZEN SNACK PURCHASE
Households with children purchase more frozen snacks
Figure 28: Any frozen snack purchase, by age/presence of children in household, December 2014
Figure 29: Purchase of frozen snacks, by presence of children in household, December 2014
FROZEN SNACK OCCASIONS
Making a meal of frozen snacks
Figure 30: Opinions of frozen snacks, any agree, by generation, December 2014
Figure 31: Occasions for frozen snacks, by demographics, December 2014
FROZEN FOR HEALTH
Frozen snacks could use healthy ingredients as a point of differentiation
Figure 32: Any frozen snack purchase, by generations, December 2014
WARNING SIGNS FOR FROZEN SNACKS
Overly processed and boredom associated with frozen snacks
Figure 33: Opinions of frozen snacks, Any agree, by generation, December 2014
Figure 34: Opinions of frozen snacks, any agree, by presence of children in household, December 2014
HISPANIC CONSUMERS EXPRESS INTEREST IN FROZEN SNACKS
Figure 35: Opinions of frozen snacks, by Hispanic origin, December 2014
INCREASING INTEREST IN FROZEN SNACKS
Frozen snacks have party potential; handhelds could go gourmet
Figure 36: Desired attributes of frozen snacks, December 2014
Figure 37: Desired attributes of handheld sandwiches, by presence of children in household
Figure 38: Desired attributes of handheld sandwiches, by presence of children in household
CONSUMER SEGMENTATION
Figure 39: Frozen snack clusters, December 2014
Group one: Seldom Snackers
Opportunities
Figure 40: Opinions of frozen snacks, any agree by cluster segmentation, December 2014
Group two: Dashing Diners
Opportunities
Figure 41: Opinions of frozen snacks, any disagree by cluster segmentation, December 2014
Group three: Foregoing Frozen
Opportunities
Figure 42: Opinions of frozen snacks, any agree by cluster segmentation, December 2014
Group four: Saving Snackers
Opportunities
Figure 43: Opinions of frozen snacks, any agree by cluster segmentation, December 2014
Cluster methodology
APPENDIX: DATA SOURCES AND ABBREVIATIONS
Data sources
Sales data
Fan chart forecast
Consumer survey data
Abbreviations and terms
Abbreviations
APPENDIX: MARKET
Figure 44: Total US retail sales and forecast of frozen snacks, at current prices, 2009-19
Figure 45: Total US retail sales and forecast of frozen snacks, at inflation-adjusted prices, 2009-19
Figure 46: Total US retail sales and forecast of frozen snacks, by segment, at current prices, 2009-19
Figure 47: Total US retail sales of frozen snacks, by segment, at current prices, 2012 and 2014
Figure 48: Total US retail sales and forecast of frozen appetizers/snack rolls/pretzels, at current prices, 2009-19
Figure 49: Total US retail sales and forecast of frozen appetizers/snack rolls/pretzels, at inflation-adjusted prices, 2009-19
Figure 50: Total US retail sales and forecast of frozen handheld entrées, at current prices, 2009-19
Figure 51: Total US retail sales and forecast of frozen handheld entrées, at inflation-adjusted prices, 2009-19
Figure 52: Total US retail sales of frozen snacks, by channel, at current prices, 2009-14
Figure 53: Total US retail sales of frozen snacks, by channel, at current prices, 2012 and 2014
Figure 54: US supermarket sales of frozen snacks, at current prices, 2009-14
Figure 55: US sales of frozen snacks through other retail channels, at current prices, 2009-14
APPENDIX: KEY PLAYERS
Figure 56: MULO sales of frozen snacks, by leading companies, rolling 52 weeks 2013 and 2014
Figure 57: MULO sales of frozen handheld entrées, by leading companies and brands, rolling 52 weeks 2013 and 2014
Figure 58: MULO sales of frozen appetizers/pretzels, by leading companies and brands, rolling 52 weeks 2013 and 2014
APPENDIX: CONSUMER
Figure 59: Frozen hot snacks consumption, by demographics, August 2013-September 2014
Figure 60: Frozen hot snacks brands consumed, by demographics, August 2013-September 2014
Figure 61: Frozen hot snacks brands consumed, by demographics, August 2013-September 2014
Figure 62: Frozen hot snacks brands consumed, by demographics, August 2013-September 2014
Figure 63: Frozen hot snacks consumption, July 2009-September 2014
Figure 64: Frozen hot snacks brands consumed, July 2009-September 2014
Figure 65: Frozen hot snacks consumption, by demographics, April 2013-June 2014
Figure 66: Frozen hot snacks brands consumed, by demographics, April 2013-June 2014
Figure 67: Frozen hot snacks brands consumed, by demographics, April 2013-June 2014
Figure 68: Frozen hot snacks consumption, April 2009-June 2014
Figure 69: Frozen hot snacks brands consumed, April 2009-June 2014

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.