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Home Hair Color - US - February 2015
Overview
 
What you need to know 
Sales of home hair color remain stagnant, as consumers are increasingly reliant on the salon for hair coloring services. Still, growth opportunities exist in the more than $2 billion category, including hair color products that promote hair health and salon-quality results. Focusing on relatively untapped demographics, such as men and older adults, could also yield solid results. 

Definition
This report covers the US market for home hair color and is defined as follows:

●	Permanent hair color—provides long-lasting, all-over color that typically lasts up to eight weeks
●	Semi- or demi-permanent hair color—lasts between six and 24 washes
●	Temporary hair color—available in a wide range of forms including sprays, foams, gels, powder, and chalk; can be washed out in one or two shampoos
●	Highlighting products—treats specific sections of the hair to create lighter or darker sections; includes “ombre” hair color kits that produce graduated color that gets lighter toward the ends
●	Bleach—removes the color from hair; used to create blonde and platinum colors
●	Root touch-ups—hair color that blends in root re-growth or covers grays between all-over coloring

Excluded from the market size, segment performance, and brand sections of this report are:

●	Home perm products
●	Home straightening kits

Salon coloring services are excluded from the market size and brand sections of this report but are covered in the consumer sections.

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