Beauty and Personal Care Packaging Trends - UK - November 2014

INTRODUCTION
Products covered in this report
Abbreviations
EXECUTIVE SUMMARY
Rate of recycling continues to grow
Figure 1: Household waste recycling in England, 2000/01-2012/13
New products still dominate in BPC market
Figure 2: Product innovation in the UK BPC market, by launch type, 2011-14
Functional packaging leads consumer interest
Figure 3: Interest in using different BPC packaging concepts, August 2014
Size does matter
Figure 4: Product packaging read before purchase, August 2014
Consumers do give thought to recyclable packaging
Figure 5: Consumer attitudes towards beauty and personal care product packaging, August 2014
What we think
ISSUES AND INSIGHTS
Environmentally friendly initiatives can inspire loyalty
The facts
The implications
BPC packaging needs to adapt for ageing consumers
The facts
The implications
Younger Millennials seek BPC packaging for home décor
The facts
The implications
TREND APPLICATION
Trend: Life Hacking
Trend: Minimize Me
Futures Trend: Old Gold
MARKET DRIVERS
Key points
Ageing population brings new packaging demands
Figure 6: Trends in the age structure of the UK population, 2009-19
Urbanisation and growth in smaller households
Figure 7: UK households, by size, 2009-19
Online shopping facilitates buying in bulk or heavy items
Figure 8: Beauty and personal care products bought online in the last year and consideration for future buying, October 2013
Rate of recycling growing
Figure 9: Household waste recycling in England, 2000/01-2012/13
Target and Walmart co-host sustainable beauty forum
3D printing brings evolution of product materials
WHO’S INNOVATING?
Key points
New products still dominate in BPC market
Figure 10: Product innovation in the UK BPC market, by launch type, 2011-14
Figure 11: Examples of leading BPC brands with new-look packaging in the UK, 2013-14
Skincare leads new packaging launches
Figure 12: New packaging launches in the UK BPC market, by category, 2011-14
Tubes and bottles dominate in BPC
Figure 13: New product launches in UK BPC market, by packaging type, 2011-14
Luxury and limited edition packaging a trend in 2014
Figure 14: Examples of UK BPC products with anniversary limited edition packaging, 2013-14
Designer and artist collaborations
Figure 15: Examples of UK BPC products with designer or artist-designed packaging, 2013-14
Fragrances go for gold and jewellery
Figure 16: Examples of UK fragrance new packaging launches with gold designs, 2013-14
Ethical initiatives shape the BPC packaging market
Refills = reducing waste and cost
Providing instant, personal benefits to recyclers
Raising the bar on environmental claims
BPC brands show support for charities
Figure 17: Examples of UK BPC products with charity packaging, 2013-14
Convenient and on-the-go products target busy modern lifestyles
Figure 18: Examples of UK BPC products with new convenient or on-the-go packaging, 2013-14
On-pack diagnostics a future trend
Customisation appeals to consumers
Festive fun for seasonal products
THE CONSUMER – DESIRED BPC PACKAGING CHARACTERISTICS
Key points
Format most important in skincare categories
Figure 19: Most important characteristics of packaging for facial moisturisers, August 2014
Shampoo seen as most functional packaging
Figure 20: Most important characteristics of packaging for shampoo, August 2014
Bacteria in make-up a concern
Figure 21: Most important characteristics of packaging for foundation, August 2014
Fragrances need to be visually appealing
Figure 22: Most important characteristics of packaging for fragrances, August 2014
THE CONSUMER – BPC PACKAGING AESTHETICS
Key points
Seven in 10 women prefer fragrances in glass bottles
Figure 23: Desired packaging material of BPC products, by type, August 2014
Plastic foundation offers durability
Convenience of flip-top appeals in shampoo market
Figure 24: Desired lid type of BPC products, by type, August 2014
Hygiene essentials sought in larger sizes
Figure 25: Desired size of BPC products, by type, August 2014
Transparent packaging can be utilised by free-from products
Figure 26: Desired packaging designs of BPC products, by type, August 2014
Figure 27: Examples of Method’s Minnie Mouse packaging, May 2014
THE CONSUMER – ON-PACK INFORMATION
Key points
Size does matter
Figure 28: Product packaging read before purchase, August 2014
Men less likely to read product claims
Promotions important to young women
Allergen and preservative fears prompt 17% to read ingredients
THE CONSUMER – INTEREST IN PACKAGING CONCEPTS
Key points
Functional packaging leads consumer interest
Figure 29: Interest in using different BPC packaging concepts, August 2014
Urbanisation leads to lack of storage space
Diagnostic tools a growing trend
Limited edition appeal to fashion-focused young women
THE CONSUMER – ATTITUDES TOWARDS BPC PACKAGING
Key points
Consumers do give thought to recyclable packaging
Figure 30: Consumer attitudes towards beauty and personal care product packaging, August 2014
Value for money sought from larger sizes
Millennials use packaging for home decoration
APPENDIX – WHO’S INNOVATING?
Figure 31: New product launches in UK BPC market, by packaging material, 2011-14