Consumer Attitudes Towards Lunch Out-of-Home - UK - October 2014

INTRODUCTION
Definition
Abbreviations
EXECUTIVE SUMMARY
Market drivers
Companies, brands and innovation
Companies and profiles
Who’s innovating?
The consumer
Frequency of purchasing lunch out of home
Figure 1: Frequency of buying lunch out of home, August 2014
Amount spent on lunch out of home for an everyday occasion
Figure 2: Amount spent for lunch on an everyday occasion, August 2014
Amount spent for lunch out of home for a leisure occasion
Figure 3: Amount spent for lunch for a leisure occasion, August 2014
Venues visited to buy lunch out of home
Figure 4: Venues visited to buy lunch in the past three months, August 2014
Factors affecting where lunch is bought out of home
Figure 5: Factors affecting venue choice for lunch out of home, August 2014
Lunch venue enticements
Figure 6: Likelihood of using lunch venue enticements, August 2014
What we think
ISSUES AND INSIGHTS
Miniature and mix-and-match items should appeal to cautious diners
The facts
The implications
Speed is of the essence for full-service operators entering the lunch market
The facts
The implications
Convenient location remains key at lunch
The facts
The implications
TREND APPLICATION
Secret, Secret
Nouveau Poor
East Meets West
MARKET DRIVERS
Key points
Improvements in the UK economy are positive for the lunch market
Figure 7: Employment and unemployment trends, 2009-14 and 2014-19
Figure 8: Selected consumer spending priorities after bills, November 2009-September 2014
Demographic trends bring mixed fortunes for lunch operators
Figure 9: Trends in the age structure of the UK population, 2009-14 and 2014-19
The Food Information Regulation
WHO’S INNOVATING?
Key points
Sandwich trends
Flavoured bread varieties could help add interest to foodservice sandwich ranges
Ethnic flavours
Hot sandwiches
Retail
Full-service venues
Sandwich shops
Convenience-driven pot snacks and takeaway hot pots
Ambient microwave pots
Instant snacks with hot water
Foodservice
Healthy eating trends
Snacks and smoothies
Protein push
Healthy eating brands on the expansion trail in foodservice
COMPANIES AND PRODUCTS
Key points
Outlet numbers
Figure 10: Selected lunch foodservice brands, by number of outlets, 2011-14
Company profiles
EAT
Figure 11: Selected financial data for EAT Limited, 2010-13
Greggs
Figure 12: Selected financial data for Greggs Plc, 2010-13
Pret A Manger
Figure 13: Selected financial data for Pret A Manger (Europe) Limited, 2010-13
Subway
Leon
THE CONSUMER – LUNCH HABITS
Key points
Frequency of buying lunch out of home
Figure 14: Frequency of buying lunch out of home, August 2014
Amount spent on lunch out of home
Amount spent on lunch out of home for an everyday occasion
Figure 15: Amount spent for lunch on an everyday occasion, August 2014
Amount spent on lunch out of home for a leisure occasion
Figure 16: Amount spent for lunch for a leisure occasion, August 2014
THE CONSUMER – VENUES VISITED FOR LUNCH OUT OF HOME
Key points
Venues visited
Figure 17: Venues visited for lunch in the past three months, August 2014
Full-service venues look to cash in on lunch
Menu developments
Format development and speed of service aim to disrupt expectations
Interior design hopes to build fast service cues
Venues visited for an everyday lunch occasion
Supermarket competition
Category blurring
THE CONSUMER – FACTORS AFFECTING WHERE LUNCH IS BOUGHT OUT OF HOME
Key points
Convenience is a key driver of venue choice
Figure 18: Factors affecting venue choice for lunch out of home, August 2014
Price remains a popular consideration
Customers as the PR piece
Wide-ranging menus
THE CONSUMER – LUNCH VENUE ENTICEMENTS
Key points
Widespread interest in takeaway counters/windows in sit-down venues
Figure 19: Likelihood of using lunch venue enticements, August 2014
Priority queues for loyalty card holders
Pre-ordering opportunities
Figure 20: Detailed breakdown of likelihood of using lunch venue enticements, August 2014
Payment apps
‘Push’ marketing techniques
Menu add-ons