Watches and Jewellery Retailing - UK - September 2014

INTRODUCTION
Definitions
Abbreviations
EXECUTIVE SUMMARY
The market
Figure 1: Best-and worst-case forecast of value sales of watches and jewellery, 2009-19
Market factors
Resurgence in gold as prices drop
Figure 2: Average price of gold and platinum, 2003-13
Silver prices fall and volumes rise
Companies, brands and innovation
The consumer
Figure 3: Ownership of watches, precious metal jewellery and costume jewellery, June 2014
Women more likely than men to own a watch
Young drive watch self-purchases
Men opt for gold for gifting
Where precious metal jewellery is bought
Figure 4: Preferred outlets for buying precious metal jewellery, June 2014
Where watches are bought
Figure 5: Preferred outlets for buying watches, June 2014
Making precious metals more fashionable
Figure 6: Attitudes towards buying precious metal jewellery, June 2014
Young buy branded jewellery
Women as likely as men to wear a watch
Figure 7: Attitudes towards watches, June 2014
A quarter of 16-24s use other devices for time
Special offers remain key motivator
Figure 8: What would encourage purchases from a particular retailer, June 2014
Men want bigger range of brands
What we think
ISSUES AND INSIGHTS
What is driving growth in the precious metal jewellery market?
The facts
The implications
How is the watches market performing?
The facts
The implications
Which retailers are standing out as the winners?
The facts
The implications
How has the luxury end of the market performed?
The facts
The implications
TREND APPLICATIONS
Trend: Fauxthenticity
Trend: Many Mes
Mintel Futures: Access Anything Anywhere
MARKET DRIVERS
Key points
Figure 9: Average price of gold and platinum, 2003-13
Hallmarked volumes rise in 2014
Figure 10: Weight of gold hallmarked by all UK Assay Offices, 2001-13
Silver prices fall and volumes rise
Figure 11: Average price of silver, 2003-13
Demographics that will impact growth
Figure 12: Trends in the age structure of the UK population, percentage change, 2014-19
Swiss watchmakers output
Figure 13: Percentage share of all COSC certificates accounted for by leading Swiss-watch brands, 2012 and 2013
STRENGTHS AND WEAKNESSES IN THE MARKET
Strengths
Weaknesses
WHO’S INNOVATING?
Key points
Watches and technology
Figure 14: Apple watch
Fashion-led precious metal jewellery
New companies entering the UK market
New concept stores
Collaborations
Bespoke jewellery
MARKET SIZE AND FORECAST
Key points
Market to grow 1.8% in 2014
Figure 15: Best-and worst-case forecast value sales of watches and jewellery, 2009-19
Watches and jewellery to grow by 4.6% over next five years
Figure 16: Value sales of watches and jewellery, 2009-14
Factors used in the forecast
SEGMENT PERFORMANCE
Key points
Figure 17: UK retail value sales of jewellery and watches, by sector, 2009-14
Precious metal jewellery
Watches
RETAIL COMPETITOR ANALYSIS
Key points
Retailers by sales
Figure 18: Jewellery retailers, by turnover, 2010-14
Retailers by outlets
Figure 19: Jewellery retailers, by number of outlets, 2009-14
Online visitor numbers
Figure 20: Leading jewellery and watch websites, ranked by total unique visitor numbers, July 2014
COMPANIES AND PRODUCTS
Signet Group
Company overview
Retail offering
Financial performance
Figure 21: Key financials for Signet Group UK, 2010-14
Recent developments
Advertising and marketing
Tiffany & Co
Company overview
Retail offering
Financial performance
Figure 22: Key financials for Tiffany & Co Ltd, 2009-13
Advertising and marketing
Warren James
Company overview
Retail offering
Financial performance
Figure 23: Key financials for Warren James (Jewellers) Ltd, 2009-13
Recent developments
Aurum Holdings
Company overview
Retail offering
Financial performance
Figure 24: Key financials for Aurum Holdings Limited, 2009-13
Recent developments
Links of London
Company overview
Retail offering
Financial performance
Figure 25: Key financials for Links (London) Limited, 2008-12
Recent developments
Advertising and marketing
THE CONSUMER – OWNERSHIP AND PURCHASING OF WATCHES & JEWELLERY
Key points
What we asked
Women more likely than men to own a watch
Figure 26: Ownership of watches, precious metal jewellery and costume jewellery, June 2014
Women as likely to own silver as gold
Purchases
Women prefer to gift silver
Figure 27: Purchasing of watches, precious metal jewellery and costume jewellery for someone else in the last five years, June 2014
Men opt for gold for gifting
Women as likely to buy costume jewellery as silver for gifting
Young drive watch self-purchases
Figure 28: Purchasing of watches for yourself in the last five years, by gender, age and socio-economic group, June 2014
Profile of jewellery self-purchasers
Figure 29: Purchasing of gold and silver jewellery and costume jewellery for yourself in the last five years, by age and socio-economic group, June 2014
THE CONSUMER – WHERE ARE JEWELLERY AND WATCHES BOUGHT?
Key points
What we asked
Where precious metal jewellery is bought
Figure 30: Preferred outlets for buying precious metal jewellery, June 2014
Argos overtakes H Samuel among 25-44s
Figure 31: Kardashian Kollection
Figure 32: Designers at Argos ring
High street jewellery chains
Figure 33: Profile of customers who have bought precious metal jewellery from high street jewellery chains by gender, age and socio-economic group, June 2014
Over-45s opt for independents
Pandora retailer of choice among under-25s
Fashion stores
Online jewellery buyers
Where watches are bought
Figure 34: Preferred outlets for buying watches, June 2014
Argos leading retailer for watches
Young buy more from watch specialists
40% buy watches online
THE CONSUMER – ATTITUDES TOWARDS BUYING PRECIOUS METAL JEWELLERY
Key points
What we asked
Figure 35: Attitudes towards buying precious metal jewellery, June 2014
Three in 10 like to touch/try on jewellery
Making precious metals more fashionable
45-64s treat themselves to jewellery
Young buy branded jewellery
Personalisation
Interest in synthetic diamonds grows
THE CONSUMER – ATTITUDES TOWARDS WATCHES
Key points
What we asked
Figure 36: Attitudes towards watches, June 2014
Women as likely as men to wear a watch
Half of women gifted a watch
Young prefer fashion-branded watches
Mature consumers wear different watches, while young don’t
Men prefer specialist watch brands
Pre-owned watches
Men and young prefer watches with latest technology
A quarter of 16-24s use other devices for time
Smartwatches
Figure 37: Attitudes towards smartwatches, April 2014
THE CONSUMER – WHAT WOULD ENCOURAGE PURCHASES FROM A PARTICULAR RETAILER?
Key points
What we asked
Figure 38: What would encourage purchases from a particular retailer, June 2014
Special offers remain key motivator
Product displays in-store
Proof of quality
Men want bigger range of brands
Importance of customer service
Better product images online
Young want more fashionable ranges
Click-and-collect option
APPENDIX – MARKET SIZE AND FORECAST
Figure 39: Best- and worst-case forecast value sales of watches and jewellery, 2014-19
APPENDIX – THE CONSUMER – OWNERSHIP AND PURCHASING OF WATCHES & JEWELLERY
Figure 40: Most popular ownership of watches, precious metal jewellery and costume jewellery, by demographics, June 2014
Figure 41: Next most popular ownership of watches, precious metal jewellery and costume jewellery, by demographics, June 2014
Figure 42: Purchasing of watches, precious metal jewellery and costume jewellery, by demographics, June 2014
Figure 43: Purchasing of watches, precious metal jewellery and costume jewellery, by demographics, June 2014
Figure 44: Purchasing of watches, precious metal jewellery and costume jewellery, by demographics, June 2014
Figure 45: Purchasing of watches, precious metal jewellery and costume jewellery, by demographics, June 2014
Figure 46: Purchasing of watches, precious metal jewellery and costume jewellery for someone else, by demographics, June 2014
Figure 47: Purchasing of watches, precious metal jewellery and costume jewellery for someone else, by demographics, June 2014
APPENDIX – THE CONSUMER – WHERE ARE JEWELLERY AND WATCHES BOUGHT?
Figure 48: Most popular preferred outlets for buying precious metal jewellery, by demographics, June 2014
Figure 49: Next most popular preferred outlets for buying precious metal jewellery, by demographics, June 2014
Figure 50: Other preferred outlets for buying precious metal jewellery, by demographics, June 2014
Figure 51: Most popular preferred outlets for buying watches, by demographics, June 2014
Figure 52: Next most popular preferred outlets for buying watches, by demographics, June 2014
APPENDIX – THE CONSUMER – ATTITUDES TOWARDS BUYING PRECIOUS METAL JEWELLERY
Figure 53: Most popular attitudes towards buying precious metal jewellery, by demographics, June 2014
Figure 54: Next most popular attitudes towards buying precious metal jewellery, by demographics, June 2014
APPENDIX – THE CONSUMER – ATTITUDES TOWARDS WATCHES
Figure 55: Most popular attitudes towards watches, by demographics, June 2014
Figure 56: Next most popular attitudes towards watches, by demographics, June 2014
APPENDIX – THE CONSUMER – WHAT WOULD ENCOURAGE PURCHASES FROM A PARTICULAR RETAILER?
Figure 57: Most popular what would encourage purchases from a particular retailer, by demographics, June 2014
Figure 58: Next most popular what would encourage purchases from a particular retailer, by demographics, June 2014