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Beauty Retailing - Germany - January 2014

EXECUTIVE SUMMARY
Spending and inflation
Channels of distribution
Sector size and forecast
Leading retailers
Online
What we think
REPORT SCOPE AND TECHNICAL NOTES
Definitions
Market size
Retail sector size
Financial definitions
List of abbreviations
VAT rates
Figure 1: European VAT rates (standard rates), 2010-13
SPENDING AND INFLATION
Key points
Figure 2: Germany: Consumer spending on personal care (incl VAT), 2008-13
Figure 3: Germany: Personal care spending as % all consumer spending, 2008-13
Product market breakdown
Figure 4: Germany: Main beauty and personal care markets, incl. VAT, 2008-13
Figure 5: Germany: Beauty products as % all consumer spending on personal goods, 2007-13
Inflation
Figure 6: Germany: Consumer price inflation on beauty products and services: Annual % change, Jan 2012-Nov 2013
CHANNELS OF DISTRIBUTION
Key points
Figure 7: Germany: Channels of distribution for personal care products, 2011-13
SECTOR SIZE AND FORECAST
Key points
Figure 8: Germany: Health & beauty retail sales, excl. VAT, 2008-13
Prospects
Figure 9: Germany: Drugstore sales as % all retail sales, 1994-2018
Figure 10: Germany: Health & beauty retail sales, 2013-18
THE RETAILERS: FINANCIALS AND OUTLETS
Key points
“Whatever happened to Schlecker”
Background
Timeline
Ihr Platz
Leading retailers – key data
Figure 11: Germany: Leading beauty specialists’ sales, 2010-13
Figure 12: Germany: Leading beauty specialists’ outlet numbers, 2010-13
Figure 13: Germany: Leading beauty specialists’ sales per outlet, 2010-13
Who benefitted from Schlecker’s demise?
Figure 14: Germany: Leading health and beauty retailers, change in sales 2011-13
THE RETAILERS: MARKET SHARES
Figure 15: Germany: Leading beauty specialists’ share of drugstore retailers’ sales, 2010-13
ONLINE
Figure 16: Germany: Proportion of individuals who have bought online in last three months, 2008-13
THE CONSUMER
Key points
Who buys what and where?
Figure 17: Germany: Where consumers bought beauty products, November 2013
Figure 18: Germany: Where consumers bought make-up, November 2013
Figure 19: Germany: Where consumers bought skincare, November 2013
Figure 20: Germany: Where consumers bought fragrances or aftershave, November 2013
Customer profiles
Figure 21: Germany: Profile of users of particular stores, November 2013
Attitudes to buying beauty products
Figure 22: Germany: What buyers look for, November 2013
Figure 23: Germany: Profile of holders of attitudes, November 2013
DM-DROGERIE MARKT
What we think
Company background
Company performance
Figure 24: dm-Drogerie Markt: Group sales performance, excl. sales tax, 2008/09-2012/13
Figure 25: dm-Drogerie Markt: Outlet data, 2008/09-2012/13
Figure 26: dm-Drogerie Markt: Outlet numbers, 2008/09-2012/13
Retail offering
DOUGLAS GROUP
What we think
Company background
Company performance
Figure 27: Douglas Group: Group financial performance, 2007/08-2012/13
Figure 28: Douglas Perfumeries: Financial performance, 2007/08-2012/13
Figure 29: Douglas Group: Outlet data, 2007/08-2011/12
Retail offering
LUSH RETAIL LTD
What we think
Company background
Company performance
Figure 30: Lush Retail Ltd: Group financial performance, 2007/08-2012/13
Figure 31: Lush Retail Ltd: UK outlet data, 2007/08-2012/13
Retail offering
MüLLER
What we think
Figure 32: Müller: Product offer, 2013
Company background
Company performance
Figure 33: Müller: Group sales performance, excl. sales tax, 2009-13
Figure 34: Müller: Outlet data, 2009-13
Retail offering
ROSSMANN
What we think
Company background
Company performance
Figure 35: Rossmann: Group sales performance, 2009-13
Figure 36: Rossmann: Outlet data, 2009-13
Retail offering
APPENDIX – BROADER MARKET ENVIRONMENT
Population
Figure 37: Europe: Population, total and by age group, 2010
Figure 38: Europe: Forecast population, total and by age group, 2015
Figure 39: Europe: Forecast population, total and by age group, 2020
Gross domestic product
Figure 40: Europe: Gross domestic product, at current prices, 2012
Figure 41: Europe: Real-terms year-on-year GDP growth, 2009-14
Consumer spending
Figure 42: Europe: Consumer spending, at current prices, 2012
Figure 43: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
Consumer confidence
Figure 44: Europe: Consumer confidence levels, January-December 2013
Inflation
Figure 45: Europe: Harmonised indices of consumer prices – annual % change, all items, 2009-13
Figure 46: Europe: Harmonised indices of consumer prices – annual % change, personal care products, 2009-13
Interest rates
Figure 47: Europe: Central bank interest rates, 2009-13
Online
Figure 48: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
Figure 49: Europe: Percentage of all individuals accessing the internet daily, 2009-13
APPENDIX – THE CONSUMER – GERMANY
Figure 50: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Online – Retailer's own site and online – Multi brand site, by demographics, Germany, November 2013
Figure 51: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Department store, by demographics, Germany, November 2013
Figure 52: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Pharmacy/parapharmacy, by demographics, Germany, November 2013
Figure 53: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Perfumery, by demographics, Germany, November 2013
Figure 54: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Specialty beauty chains, by demographics, Germany, November 2013
Figure 55: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Drug store, by demographics, Germany, November 2013
Figure 56: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Variety store, by demographics, Germany, November 2013
Figure 57: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Super/hypermarket, by demographics, Germany, November 2013
Figure 58: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Discount store, by demographics, Germany, November 2013
Figure 59: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Direct sales, by demographics, Germany, November 2013
Figure 60: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – TV, by demographics, Germany, November 2013
Figure 61: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Online – Retailer’s own site, by demographics, Germany, November 2013
Figure 62: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Online – Multi brand site, by demographics, Germany, November 2013
Figure 63: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Travel retail, by demographics, Germany, November 2013
Figure 64: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Other, by demographics, Germany, November 2013
Figure 65: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – None of these, by demographics, Germany, November 2013
Figure 66: Most popular important factors when deciding where to shop for make-up, skincare, fragrances and/or aftershave, by demographics, Germany, November 2013
Figure 67: Next most popular important factors when deciding where to shop for make-up, skincare, fragrances and/or aftershave, by demographics, Germany, November 2013

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