Author: Mintel Group Ltd.
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E-Commerce - France - July 2013

REPORT SCOPE AND TECHNICAL NOTES
Market definition
Financial definitions
VAT
Figure 1: European VAT rates, 2010-13
Abbreviations/terminology
Country codes
EXECUTIVE SUMMARY
Heading back into austerity
E-commerce 6.4% of all retail sales
Amazon’s lead much less than in UK or Germany
The online consumer
Mobile growing fast
The internet is still seen as the best route to get a good price
What we think
THE MARKET ENVIRONMENT
Key points
Broadband connections
Figure 2: France: Proportion of households with broadband, 2006-12
Figure 3: France: Percentage of households having a broadband internet connection, total and by selected household type, 2012
Shopping and selling by device
Figure 4: France: The consumer: Percentage of consumers shopping or selling online in past three months, by device, April 2013
Consumer confidence
Figure 5: France: Consumer confidence levels, June 2012-June 2013
MARKET SIZE AND FORECAST
Key points
Online sales
Figure 6: France: Online retail sales (incl vat), 2008-12
Figure 7: France: Online retail sales forecasts (incl vat), 2013-18
Segmentation by product category
Figure 8: France: Online retail sales: Estimated segmentation by selected categories, 2012
Home shopping specialists’ sales and forecast
Figure 9: France: Mail order/online pureplay specialists’ sales (incl vat), 2008-12
Figure 10: France: Mail order/online pureplay specialists’ sales forecasts (incl vat), 2013-18
LEADING ONLINE RETAILERS
Key points
Amazon leads the market
Figure 11: France: Leading online retailers, 2012
 MARKET SHARES
Figure 12: France: Leading retailers share of online sales, 2012
THE CONSUMER: PARTICIPATION IN ONLINE SHOPPING
Key points
Growth in participation slows
Figure 13: France: The consumer: Percentage of all individuals having ordered goods or services online, 2008-12
Figure 14: Europe: The consumer: Percentage of all individuals having ordered goods or services online in the past three months, selected countries, 2012
By category: Clothing most popular
Figure 15: France: The consumer: Percentage of all individuals having ordered goods online in the past 12 months, by category, 2008-12
Cross-border shopping
Figure 16: Germany: The consumer: Percentage of all individuals having ordered goods or services online, by location of seller, 2011 and 2012
THE CONSUMER: E-COMMERCE AND HOME SHOPPING
Key points
What we asked
Online now the dominant channel for home shopping
Figure 17: France: The consumer: How they shopped from home in the last 12 months, May 2013
Online shopping broadly based by age, affluence and gender
Figure 18: France: The consumer: How they shopped from home in the last 12 months, by average age/affluence, May 2013
THE CONSUMER: M-COMMERCE AND T-COMMERCE
Key points
What we asked
Clothing most popular
Figure 19: France: The consumer: What they bought online (from a smartphone or tablet away from home) in the last 12 months, May 2013
Mobile shoppers are younger and more affluent
Figure 20: France: The consumer: What they bought online (from a smartphone or tablet away from home) in the last 12 months, May 2013
THE CONSUMER: ATTITUDES TO SHOPPING ONLINE
Key points
What we asked
Deals first, social media last
Figure 21: France: Online shopping habits and attitudes, May 2013
Figure 22: France: Online shopping habits and attitudes, by average age/affluence, May 2013
Figure 23: France: Online shopping habits and attitudes, by gender, May 2013
AMAZON EUROPE
What we think
Troubles in Europe
Amazon’s scope for growth
But can it become Europe’s largest retailer?
Figure 24: Amazon Europe: Projected revenues of Amazon Europe and Schwarz Group, 2008-22
Beyond retailing
Slimming the offer
Popularity for electricals shopping – Mintel’s consumer data
Figure 25: Europe: Percentage of consumers who have purchased electrical goods from Amazon in the past 12 months (past three years for the UK survey) and (in brackets) Amazon’s position among named retailers for buying electrical goods online, January 2013 (November 2012 for UK survey)
Company background
Company performance
Figure 26: Amazon Europe: Group financial performance, 2008-12
Figure 27: Amazon Europe: Europe as percentage of Amazon Inc.’s total revenues, 2008-12
Retail offering
APPLE RETAIL
What we think
A brand or a retailer
Company background
Company performance
Figure 28: Apple Retail: Financial performance, 2007/08-2011/12
Figure 29: Apple Retail: European stores, 2012-13
Retail offering
ASOS
What we think
Positioning itself as the world’s leading online fashion destination for twenty-somethings
One-stop fashion portal driving web traffic and extra sales
Decision to expand beyond UK is paying off
Tapping into the demand for affordable fashion in an austere climate
Company background
Company performance
Majority of ASOS sales now come from outside of the UK
Figure 30: ASOS: Group financial performance, 2008/09-2011/12
Current trading boosted by exclusive collaborations, growing mobile traffic and price reductions
Retail offering
CDISCOUNT
What we think
Company background
Company performance
Figure 31: Cdiscount: Sales performance, 2007-12
Retail offering
DARTY PLC
What we think
Slimming down
Online an opportunity and a threat
Pitching above pureplays
Company background
Company performance
Figure 32: Darty plc: Group financial performance, 2008/09-2012/13
Figure 33: Darty plc: Outlet data, 2008/09-2012/13
Retail offering
DELL RETAIL
What we think
Move to third party
Looking to improve price positioning
Company background
Company performance
Figure 34: Dell B2C Retail: Estimated group financial performance, 2008-12
Retail offering
DIXONS RETAIL
What we think
Restructuring puts multi-channel model back on track
Integrating online to multi-channel
Currys PC World megastore takes specialist electrical retailing to a new level
Company background
Company performance
Online
Figure 35: Dixons retail: Online sales, 2012/13
Figure 36: Dixons Retail Plc: Group financial performance, 2008/09-2012/13
Figure 37: Dixons Retail Plc: Outlet data, 2008/09-2012/13
Retail offering
EBAY INC.
What we think
Not a retailer – and no longer an auction site
Positive attributes
Transacting revenues
Company background
Company performance
Figure 38: eBay Inc.: Group financial performance, 2008-12
eBay in graphs
Figure 39: eBay Inc. Marketplaces segment: Gross merchandise volume and number of active users, 2006-12
Figure 40: eBay Inc. Marketplaces segment: Annual % change in gross merchandise volume and number of active users, 2006-12
Figure 41: eBay Inc. Marketplaces segment: % of gross merchandise volume accounted for by fixed-price sales, 2006-12
Figure 42: eBay Inc. Payments segment: Total net payment values, 2006-12
FNAC
What we think
Difficult times
Downloads erode business
Needs to play the multi-channel card
Company background
Company performance
Figure 43: Fnac: Group financial performance, 2008-12
Figure 44: Fnac: Outlet numbers, 2008-12
Retail offering
M AND M DIRECT
What we think
Company background
Company performance
Figure 45: M and M Direct Ltd: Group financial performance, 2008-13
Retail offering
OTTO GROUP (MULTICHANNEL RETAIL)
What we think
Falling behind Amazon
Failing to take advantage of the web
Failing to compete on price
Catalogue brands need more focus
Company background
Company performance
Figure 46: Otto Group (Multichannel Retail): Group financial performance, 2008/09-2012/13
Retail offering
Figure 47: Otto Group: Main European brands, June 2013
RAKUTEN ICHIBA
What we think
Company background
Company performance
Figure 48: Rakuten: Gross merchandise sales, 2008-12
Figure 49: Rakuten: Consolidated operating results by division, 2010-12
REDCATS
What we think
Company background
Company performance
Figure 50: Redcats: Group financial performance, 2008-12
Retail offering
VENTE PRIVEE
What we think
Company background
Company performance
Figure 51: Vente-Privee: Group sales performance, 2008-12
Retail offering
YOOX
What we think
Company background
Company performance
Figure 52: Yoox Group: Sales performance (excl. sales tax), 2008-12
Figure 53: Yoox Group: Breakdown of turnover, by major market, 2012
Retail offering
Figure 54: Yoox Group: Mono-brand sites, 2012
ZOOPLUS
What we think
Company background
Company performance
Figure 55: Zooplus: Financial performance, 2008-12
Retail offering
APPENDIX – E-COMMERCE RETAIL
Figure 56: How they shopped from home in the last 12 months, by demographics, France, May 2013
Figure 57: Most popular what they bought online (from a smartphone or tablet away from home) in the last 12 months, by demographics, France, May 2013
Figure 58: Next most popular what they bought online (from a smartphone or tablet away from home) in the last 12 months, by demographics, France, May 2013
Figure 59: Other what they bought online (from a smartphone or tablet away from home) in the last 12 months, by demographics, France, May 2013
Figure 60: Most popular online shopping habits and attitudes, by demographics, France, May 2013
Figure 61: Next most popular online shopping habits and attitudes, by demographics, France, May 2013
Figure 62: Other online shopping habits and attitudes, by demographics, France, May 2013
APPENDIX – BROADER MARKET ENVIRONMENT
Broadband connection and internet usage
Figure 63: Europe: Percentage of households with a broadband internet connection, by country, 2008-12
Figure 64: Europe: Percentage of all individuals accessing the internet daily, by country, 2008-12
Figure 65: Europe: Percentage of all individuals accessing the internet by mobile devices in the past three months, by country, 2012
Population
Figure 66: Europe: Population, by age group, 2010
Figure 67: Europe: Population, by age group, 2015
Figure 68: Europe: Population, by age group, 2020
GDP
Figure 69: Europe: GDP (current prices), 2012
Figure 70: Europe: Real-terms year-on-year growth in GDP, 2003-13
Consumer spending
Figure 71: Europe: Households’ consumer spending (current prices), 2012
Figure 72: Europe: Real-terms year-on-year growth in households’ consumer spending, 2003-12
Consumer prices
Figure 73: Europe: Harmonised index of consumer prices, annual % change, 2003-12
Unemployment
Figure 74: Europe: Average rate of unemployment, 2003-12
Interest rates
Figure 75: Europe: Central bank interest rates, 2008-13
Consumer confidence
Figure 76: Europe: Consumer confidence levels, July 2012-June 2013

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