Electrical Goods Retailing - Europe - February 2013

EXECUTIVE SUMMARY
Consumer spending
Figure 1: Europe: Consumer spending on electrical goods (incl. VAT), 2008-12
Figure 2: Europe: Consumer spending on electrical goods per capita (incl. VAT), 2012
Specialists’ sector sales
Figure 3: Europe: Distribution of total European electrical goods specialists sector sales, 2012
Figure 4: Europe: Compound annual growth rates in electricals goods specialists/household goods specialists’ sales, domestic currency terms, 2008-12 and 2012-18
Market shares
Figure 5: Europe: Leading electrical goods specialists’ share of European consumer spending on electrical goods, 2011 and 2012
REPORT SCOPE AND TECHNICAL NOTES
Coverage
Definitions
Retail sector sales
Consumer spending
Abbreviations
Technical notes
Financial definitions
Currencies
Country codes
Figure 6: Country codes
VAT
Figure 7: Europe: Standard VAT rates, 2010-13
EUROPEAN SUMMARY AND OUTLOOK
Key points
Consumer spending on electricals
Figure 8: Europe: Households consumer spending on electrical goods (incl. VAT), 2008-12
Spending per capita
Figure 9: Europe: Consumer spending on electrical goods per capita (incl. VAT), 2012
Specialists sector sales and forecasts
Figure 10: Europe: Electrical goods specialists’ sector sales (excl. VAT), 2010-12
Figure 11: Europe: Compound annual growth rates in electricals goods specialists/household goods specialists’ sales, domestic currency terms, 2008-12 and 2012-18
The leading specialists
Figure 12: Europe: Leading electrical goods specialists’ net revenues, 2010-12
Market shares
Figure 13: Europe: Leading electrical goods specialists’ shares of European consumer spending on electrical goods, 2010-12
Online
Figure 14: Europe: Online purchases by individuals, 2011
Leading online retailers
Figure 15: Europe: Leading online electrical goods retailers’ net revenues, 2011 and 2012
The consumer: where they shop
Figure 16: UK: Where consumers shop whether online or in-store, in the past three years, November 2012
Figure 17: France: Where consumers shop whether online or in-store, in the past year, November 2012
Figure 18: Germany: Where consumers shop whether online or in-store, in the past year, November 2012
Figure 19: Italy: Where consumers shop whether online or in-store, in the past year, November 2012
Figure 20: Spain: Where consumers shop whether online or in-store, in the past year, November 2012
What we think
UK
France
Germany
Italy
Spain
AUSTRIA
 SPENDING AND INFLATION
Figure 21: Austria: Households consumption expenditure, incl. VAT, 2008-12
Figure 22: Austria: Harmonised indices of consumer prices: annual % change, Jan 2011-Dec 2012
 CHANNELS OF DISTRIBUTION
Figure 23: Austria: Estimated distribution of spending on electrical/electronic goods, 2012
 SECTOR SIZE AND FORECAST
Figure 24: Austria: Retail sales, 2008-12
Figure 25: Austria: Retail sales forecasts, 2013-18
 THE RETAILERS: FINANCIALS AND OUTLETS
Figure 26: Austria: Leading electricals retailers, by sales (excl vat), 2010-12
Figure 27: Austria: Leading electricals retailers, by outlet numbers, 2010-12
Figure 28: Austria: Leading electricals retailers, sales per outlet, 2010-12
 THE RETAILERS: MARKET SHARES
Figure 29: Austria: Leading electricals retailers, Market shares, 2010-12
 ONLINE
Figure 30: Austria: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2006-11
BELGIUM
 SPENDING AND INFLATION
Figure 31: Belgium: Households consumption expenditure, incl sales tax, 2008-12
Figure 32: Belgium: Harmonised indices of consumer prices: Annual % change, Jan 2011-Dec 2012
 CHANNELS OF DISTRIBUTION
Figure 33: Belgium: Estimated distribution of spending on electrical/electronic goods, 2012
 SECTOR SIZE AND FORECAST
Figure 34: Belgium: Retail sales, excl. sales tax, 2008-12, e
Figure 35: Belgium: Retail sales forecasts, excl. sales tax, 2013-18
 THE RETAILERS: FINANCIALS AND OUTLETS
Figure 36: Belgium: Leading electricals retailers, by sales (excl vat), 2010-12
Figure 37: Belgium: Leading electricals retailers, by outlet numbers, 2010-12
Figure 38: Belgium: Leading electricals retailers, by sales per outlet, 2010-12
 THE RETAILERS: MARKET SHARES
Figure 39: Belgium: Leading electricals retailers, Market shares, 2010-12
 ONLINE
Figure 40: Belgium: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2006-11
CZECH REPUBLIC
 SPENDING AND INFLATION
Figure 41: Czech Republic: Households consumption expenditure, incl. sales tax, 2008-12
Figure 42: Czech Republic: Harmonised indices of consumer prices: Annual % change, Jan 2011 –Dec 2012
 CHANNELS OF DISTRIBUTION
Figure 43: Czech Republic: Estimated distribution of spending on electrical/electronic goods, 2012
 SECTOR SIZE AND FORECAST
Figure 44: Czech Republic: Retail sales, 2008-12
Figure 45: Czech Republic: Retail sales forecasts, 2013-18
 THE RETAILERS: FINANCIALS AND OUTLETS
Figure 46: Czech Republic: Leading electricals retailers, by sales (excl vat), 2010-12
Figure 47: Czech Republic: Leading electricals retailers, by outlet numbers, 2010-12
Figure 48: Czech Republic: Leading electricals retailers, by sales per outlet, 2010-12
 THE RETAILERS: MARKET SHARES
Figure 49: Czech Republic: Leading electricals retailers, Market shares, 2010-12
 ONLINE
Figure 50: Czech Republic: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2006-11
DENMARK
 SPENDING AND INFLATION
Figure 51: Denmark: Households consumption expenditure, 2008-12
Figure 52: Denmark: Harmonised indices of consumer prices: Annual % change, 2007-12
Figure 53: Denmark: Harmonised indices of consumer prices: Annual % change, Jan 2011 –Dec 2012
 CHANNELS OF DISTRIBUTION
 SECTOR SIZE AND FORECAST
Figure 54: Denmark: Retail sales, 2008-12
Figure 55: Denmark: Retail sales forecasts, 2013-18
 THE RETAILERS: FINANCIALS AND OUTLETS
Figure 56: Denmark: Leading electricals retailers (excl vat), by sales, 2010-12
Figure 57: Denmark: Leading electricals retailers, by outlet numbers, 2010-12
Figure 58: Denmark: Leading electricals retailers, by sales per outlet, 2010-12
 THE RETAILERS: MARKET SHARES
Figure 59: Denmark: Leading electricals retailers, market shares (estimated), 2010-12
 ONLINE
Figure 60: Denmark: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2006-11
FINLAND
 SPENDING AND INFLATION
Figure 61: Finland: Households consumption expenditure, 2008-12
Figure 62: Finland: Harmonised indices of consumer prices: Annual % change, 2007-12
Figure 63: Finland: Harmonised indices of consumer prices: Annual % change, Jan 2011–Dec 2012 +
 CHANNELS OF DISTRIBUTION
 SECTOR SIZE AND FORECAST
Figure 64: Finland: Retail sales, 2008-12
Figure 65: Finland: Retail sales forecasts, 2013-18
 THE RETAILERS: FINANCIALS AND OUTLETS
Figure 66: Finland: Leading electricals retailers, by sales (excl vat), 2010-12
Figure 67: Finland: Leading electricals retailers, by outlet numbers, 2010-12
Figure 68: Finland: Leading electricals retailers, sales per outlet, 2010-12
 THE RETAILERS: MARKET SHARES
Figure 69: Finland: Leading electricals retailers, Market shares, 2010-12
 ONLINE
Figure 70: Finland: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2006-11
FRANCE
 EXECUTIVE SUMMARY
What we think
 SPENDING, UNIT SALES AND INFLATION
Key points
Consumer spending and unit sales
Figure 71: France: Consumer spending, incl. VAT, 2008-12
Figure 72: France: Unit volume sales by electrical goods category, 2011-13
Figure 73: Market definitions for unit volume sales data
Inflation
Figure 74: France: Harmonised indices of consumer prices: annual % change, Jan 2011-Dec 2012
 CHANNELS OF DISTRIBUTION
Figure 75: France: Estimated distribution of spending on electrical/electronic goods, 2012
 SECTOR SIZE AND FORECAST
Key points
Specialists’ sales and forecasts
Figure 76: France: Retail sales, excl. VAT, 2008-12
Figure 77: France: Retail sales forecasts (excl. VAT), 2012-18
Figure 78: France: Electrical goods specialists’ sales represented as percentage of consumer spending on electrical goods, 2008-12
 ENTERPRISE AND EMPLOYEE NUMBERS
Figure 79: France: Retail enterprise numbers, 2009-10
Figure 80: France: Retail employee numbers, full-time equivalent units, 2009-10
 THE RETAILERS: FINANCIALS AND OUTLETS
Key points
Leading retailers
Figure 81: France: Leading electrical goods specialists’ revenues, 2010-12
Figure 82: France: Leading electrical goods specialists’ outlet numbers, 2010-12
Figure 83: France: Leading electrical goods specialists’ annual sales per outlet, 2010-12
 THE RETAILERS: MARKET SHARES
Figure 84: France: Leading electrical goods specialists’ market shares, 2010-12
 ONLINE
Key points
The consumer: shopping online
Figure 85: France: Percentage of individuals who have purchased online in the last 12 months, 2008-12
Figure 86: France: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2011
Online retailers
Figure 87: France: Most popular retailers used for online purchases of electrical goods in the past 12 months, January 2013
 THE CONSUMER: WHERE THEY SHOP
Key points
Where they shop
Figure 88: France: The consumer: Where they shop, whether online or in-store, in the last 12 months, January 2013
Figure 89: France: The consumer: Where they shop, online versus in-store, January 2013
Figure 90: France: The consumer: Where they shop, average age/socio-economic group, January 2013
GERMANY
 EXECUTIVE SUMMARY
What we think
 SPENDING, UNIT SALES AND INFLATION
Key points
Consumer spending and unit sales
Figure 91: Germany: Households’ consumer spending, 2008-12
Figure 92: Germany: Unit volume sales by electrical goods category, 2011-13
Figure 93: Market definitions for unit volume sales data
Inflation
Figure 94: Harmonised indices of consumer prices: Annual % change, Jan 2011-Dec 2012
 CHANNELS OF DISTRIBUTION
Figure 95: Germany: Estimated distribution of spending on electrical/electronic goods, 2012
 SECTOR SIZE AND FORECAST
Key points
Specialists’ sales and forecasts
Figure 96: Germany: Retail sales (excl. VAT), 2008-12
Figure 97: Germany: Retail sales forecasts (excl. VAT), 2013-18
Figure 98: Germany: Electrical goods specialists’ sales as percentage of consumer spending on electrical goods, 2008-12
 ENTERPRISE, OUTLET AND EMPLOYEE NUMBERS
Figure 99: Germany: Retail enterprise numbers, 2008-10
Figure 100: Germany: Retail outlet numbers, 2008-10
Figure 101: Germany: Retail employee numbers, full-time equivalent units, 2008-10
 THE RETAILERS: FINANCIALS AND OUTLETS
Key points
Leading retailers
Figure 102: Germany: Leading electrical goods specialists’ revenues, 2010-12
Figure 103: Germany: Leading electrical goods specialists’ outlet numbers, 2010-12
Figure 104: Germany: Leading electrical goods specialists’ annual sales per outlet, 2010-12
 THE RETAILERS: MARKET SHARES
Figure 105: Germany: Leading electricals specialists’ market shares, 2009-12
 ONLINE
Key points
 THE CONSUMER: SHOPPING ONLINE
Figure 106: Germany: Percentage of individuals who have purchased online in the last 12 months, 2008-12
Figure 107: Germany: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2008-11
Online retailers
Figure 108: Germany: Most popular retailers used for online purchases of electrical goods in the past 12 months, January 2013
 THE CONSUMER: WHERE THEY SHOP
Key points
Where they shop
Figure 109: Germany: The consumer: Where they shop, whether online or in-store, in the last 12 months, January 2013
Figure 110: Germany: The consumer: Where they shop, online versus in-store, January 2013
Figure 111: Germany: The consumer: Where they shop, average age/socio-economic group, January 2013
GREECE
 SPENDING AND INFLATION
Figure 112: Greece: Consumer spending (incl. VAT), 2008-12
Inflation
Figure 113: Greece: Harmonised indices of consumer prices: Annual % change, Jan 2011 – Dec 2012
 SECTOR SIZE AND FORECAST
Figure 114: Greece: Estimated electrical goods specialists’ sales (excl. VAT), 2011-13
Figure 115: Greece: Retail sales (excl. VAT), 2008-12
Figure 116: Greece: Retail sales forecasts (excl. VAT), 2013-18
 THE RETAILERS: FINANCIALS AND OUTLETS
Figure 117: Greece: Leading electrical goods specialists’ net revenues, 2010-12
Figure 118: Greece: Leading electrical goods specialists’ outlet numbers, 2010-12
Figure 119: Greece: Leading electrical goods specialists’ annual sales per outlet, 2010-12
 THE RETAILERS: MARKET SHARES
Figure 120: Greece: Leading electrical goods specialists’ shares of consumer spending on electricals, 2010-12
 ONLINE
Figure 121: Greece: Percentage of all individuals who have purchased electronic goods/computer hardware online in the past 12 months, 2008-11
HUNGARY
 SPENDING AND INFLATION
Figure 122: Hungary: Households consumption expenditure, incl. VAT, 2008-12
Figure 123: Hungary: Harmonised indices of consumer prices: Annual % change, Jan 2011-Dec 2012
 CHANNELS OF DISTRIBUTION
Figure 124: Hungary: Estimated distribution of spending on electrical/electronic goods, 2012
 SECTOR SIZE AND FORECAST
Figure 125: Hungary: Retail sales, 2008-12
Figure 126: Hungary: Retail sales forecasts, 2013-18
 THE RETAILERS: FINANCIALS AND OUTLETS
Figure 127: Hungary: Leading electricals retailers, sales (excl vat), 2010-12
Figure 128: Hungary: Leading electricals retailers, outlet numbers, 2010-12
Figure 129: Hungary: Leading electricals retailers, sales per outlet, 2010-12
 THE RETAILERS: MARKET SHARES
Figure 130: Hungary: Leading electricals retailers, Market shares, 2010-12
 ONLINE
Figure 131: Hungary: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2006-11
REPUBLIC OF IRELAND
 SPENDING AND INFLATION
Figure 132: Ireland: Households’ consumption expenditure, 2008-2012
Figure 133: Ireland: Harmonised indices of consumer prices: Annual % change, Jan 2011-Nov 2012
 CHANNELS OF DISTRIBUTION
 SECTOR SIZE AND FORECAST
Figure 134: Ireland: Retail sales, 2008-12
Figure 135: Ireland: Retail sales forecasts, 2013-18
 THE RETAILERS: FINANCIALS AND OUTLETS
Figure 136: Ireland: Leading electricals retailers, by sales (excl vat), 2010-12
Figure 137: Ireland: Leading electricals retailers, by outlet numbers, 2010-12
Figure 138: Ireland: Leading electricals retailers, by sales per outlet, 2010-12
 THE RETAILERS: MARKET SHARES
Figure 139: Ireland: Leading electricals retailers, Market shares, 2010-12
 ONLINE
Figure 140: Ireland: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2006-12
ITALY
 EXECUTIVE SUMMARY
What we think
 CONSUMER SPENDING AND UNIT SALES
Figure 141: Italy: Household spending, incl. sales tax, 2007-12
Figure 142: Italy: Sales and Unit volume sales of electricals goods, 2007-11
Figure 143: Market definitions for unit volume sales data
Inflation
Figure 144: ITaly: Main electrical goods categories, Inflation 2011/12
 CHANNELS OF DISTRIBUTION
Specialist domination
Figure 145: Italy: Estimated distribution of spending on electrical/electronic goods, 2012
 SECTOR SIZE AND FORECAST
Economic outlook
Specialists’ sales and forecasts
Figure 146: Italy: Electrical retailers sales, excl. sales tax, 2008-12
Figure 147: Italy: Household goods retailers sales, 2008-2012
Figure 148: Italy: Household goods retailers sales, 2013-18
 ENTERPRISE, OUTLET AND EMPLOYEE NUMBERS
Figure 149: Italy: Retail enterprises, 2008-10
Figure 150: Italy: Retail employees, full time equivalents, 2008-10
 THE RETAILERS: FINANCIALS AND OUTLETS
Figure 151: Italy: Leading electrical retailers sales, 2010-12
Figure 152: Italy: Leading electrical retailers outlets, 2010-12
Figure 153: Italy: Leading electricals retailers sales per outlet, 2010-12
 THE RETAILERS: MARKET SHARES
Figure 154: Italy: Leading electricals retailers, market shares, 2010-12
 ONLINE
Figure 155: Italy: Proportion of households online, 2008-12
Figure 156: Italy: Proportion of adults who have bought something online in the last 12 months, 2008-12
Figure 157: Italy: Proportion of adults who have bought computer or electronic goods online in the last 12 months, 2007-11
 THE CONSUMER: WHERE THEY SHOP
Figure 158: Retailers used for electrical goods purchases in the last 12 months, Italy, January 2013
Figure 159: Italy: Profile of electricals customers, January 2013
NETHERLANDS
 SPENDING AND INFLATION
Figure 160: The Netherlands: Households consumption expenditure, incl. sales tax, 2008-12
Figure 161: The Netherlands: Harmonised indices of consumer prices: Annual % change, Jan 2011-Dec 2012
 CHANNELS OF DISTRIBUTION
Figure 162: Netherlands: Estimated distribution of spending on electrical/electronic goods, 2012
 SECTOR SIZE AND FORECAST
Figure 163: The Netherlands: Retail sales, excl. sales tax, 2008-12
Figure 164: The Netherlands: Retail sales forecasts, 2013-18
 THE RETAILERS: FINANCIALS AND OUTLETS
Figure 165: The Netherlands: Leading electricals retailers, sales, excl VAT, 2010-12
Figure 166: The Netherlands: Leading electricals retailers, outlet numbers, 2010-12
Figure 167: The Netherlands: Leading electricals retailers, sales per outlet, 2010-12
 THE RETAILERS: MARKET SHARES
Figure 168: The Netherlands: Leading electricals retailers, Market shares, 2010-12
 ONLINE
Figure 169: The Netherlands: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2006-11
NORWAY
 SPENDING AND INFLATION
Figure 170: Norway: Households consumption expenditure, 2008-12
Figure 171: Norway: Harmonised indices of consumer prices: Annual % change, 2007-12
Figure 172: Norway: Harmonised indices of consumer prices: Annual % change, Jan 2011 –Dec 2012
 CHANNELS OF DISTRIBUTION
 SECTOR SIZE AND FORECAST
Figure 173: Norway: Retail sales, 2008-12
Figure 174: Norway: Retail sales forecasts, 2013-18
 THE RETAILERS: FINANCIALS AND OUTLETS
Figure 175: Norway: Leading electricals retailers, by sales (estimated excl vat), 2010-12
Figure 176: Norway: Leading electricals retailers, by outlet numbers, 2010-12
Figure 177: Norway: Leading electricals retailers, by sales per outlet, 2011 and 2012
 THE RETAILERS: MARKET SHARES
Figure 178: Norway: Leading electricals retailers, Market shares, 2010-12
 ONLINE
Figure 179: Norway: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2006-11
POLAND
 SPENDING AND INFLATION
Figure 180: Poland: Households consumption expenditure, 2008-12
Figure 181: Poland: Harmonised indices of consumer prices: Annual % change, Jan 2011-Dec 2012
 CHANNELS OF DISTRIBUTION
 SECTOR SIZE AND FORECAST
Figure 182: Poland: Retail sales, 2008-12
Figure 183: Poland: Retail sales forecasts, 2013-18
 THE RETAILERS: FINANCIALS AND OUTLETS
Figure 184: Poland: Leading electricals retailers, by sales (excl vat), 2010-12
Figure 185: Poland: Leading electricals retailers, by outlet numbers, 2010-12
Figure 186: Poland: Leading electricals retailers, by sales per outlet, 2010-12
 THE RETAILERS: MARKET SHARES
Figure 187: Poland: Leading electricals retailers, Market shares, 2010-12
 ONLINE
Figure 188: Poland: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2006-11
PORTUGAL
 SPENDING AND INFLATION
Figure 189: Portugal: Consumer spending (incl. VAT), 2008-12
Inflation
Figure 190: Portugal: Harmonised indices of consumer prices: annual % change, Jan 2011-Dec 2012
 CHANNELS OF DISTRIBUTION
Figure 191: Portugal: Estimated distribution of spending on electrical/electronic goods, 2012
 SECTOR SIZE AND FORECAST
Figure 192: Portugal: Estimated electrical goods specialists’ sales (excl. VAT), 2008-12
Figure 193: Portugal: Retail sales (excl. VAT), 2008-12
Figure 194: Portugal: Retail sales forecasts (excl. VAT), 2013-18
 THE RETAILERS: FINANCIALS AND OUTLETS
Figure 195: Portugal: Leading electrical goods specialists’ net revenues, 2010-12
Figure 196: Portugal: Leading electrical goods specialists’ outlet numbers, 2010-12
Figure 197: Portugal: Leading electrical goods specialists’ annual sales per outlet, 2010-12
 THE RETAILERS: MARKET SHARES
Figure 198: Leading electrical goods specialists’ shares of consumer spending on electricals, 2010-12
 ONLINE
Figure 199: Portugal: Percentage of all individuals who have purchased electronic goods/computer hardware online in the past 12 months, 2008-11
SPAIN
 EXECUTIVE SUMMARY
What we think
 SPENDING, UNIT SALES AND INFLATION
Key points
Consumer spending and unit sales
Figure 200: Households’ consumer spending on electrical goods, 2008-12
Figure 201: Spain: Unit volume sales by electrical goods category, 2011-13
Figure 202: Market definitions for unit volume sales data
Inflation
Figure 203: Harmonised indices of consumer prices: annual % change, Jan 2011-Dec 2012
 CHANNELS OF DISTRIBUTION
Figure 204: Spain: Estimated distribution of spending on electrical/electronic goods, 2012
 SECTOR SIZE AND FORECAST
Key points
 SECTOR SIZE AND FORECAST
Figure 205: Spain: Retail sales, excl. VAT, 2008-12
Figure 206: Spain: Household goods retailers sales excl. VAT, 2008-12
Figure 207: Household goods retailers sales Excl. VAT, 2013-18
Figure 208: Spain: Electrical goods specialists’ sales represented as percentage of consumer spending on electrical goods, 2008-12
 ENTERPRISE, OUTLET AND EMPLOYEE NUMBERS
Figure 209: Spain: Retail enterprise numbers, 2008-10
Figure 210: Spain: Retail enterprise numbers, 2004-07
Figure 211: Spain: outlet numbers, 2002 and 2007
 THE RETAILERS: FINANCIALS AND OUTLETS
Key points
Leading retailers
Mixed prospects for the chains
Consolidation in the voluntary sector
Figure 212: Spain: Leading electrical goods specialists’ revenues, 2009-12
Figure 213: Spain: Leading electrical goods specialists’ outlet numbers, 2009-12
Figure 214: Spain: Leading electrical goods specialists’ annual sales per outlet, 2009-12
 THE RETAILERS: MARKET SHARES
Figure 215: Spain: Leading electricals specialists’ market shares, 2009-12
 ONLINE
Figure 216: Spain: Percentage of individuals who have purchased online in the last 12 months, 2008-12
Figure 217: Spain: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2004-11
 THE CONSUMER: WHERE THEY SHOP
Key points
Where they shop
Media Markt most popular retailer overall
Figure 218: Spain: Where they bought electrical goods in the last 12 months, online or in-store, January 2013
Online versus in-store
Figure 219: Spain: Where they bought electrical goods in last 12 months, online versus in-store, January 2013
Figure 220: Spain: Where they bought electrical goods, by age and socio-economic group, January 2013
SWEDEN
 SPENDING AND INFLATION
Figure 221: Sweden: Households consumption expenditure, incl. sales tax, 2008-12
Figure 222: Sweden: Harmonised indices of consumer prices: Annual % change, 2007-12
Figure 223: Sweden: Harmonised indices of consumer prices: Annual % change, Jan 2011 –Dec 2012
 CHANNELS OF DISTRIBUTION
 SECTOR SIZE AND FORECAST
Figure 224: Sweden: Retail sales, excl. VAT, 2008-12
Figure 225: Sweden: Retail sales forecasts, excl. VAT, 2013-18
 THE RETAILERS: FINANCIALS AND OUTLETS
Figure 226: Sweden: Leading electricals retailers, by sales, 2010-12
Figure 227: Sweden: Leading electricals retailers, by outlet numbers, 2010-12
Figure 228: Sweden: Leading electricals retailers, sales per outlet, 2010-12
 THE RETAILERS: MARKET SHARES
Figure 229: Sweden: Leading electricals retailers, Market shares, 2010-12
 ONLINE
Figure 230: Sweden: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2006-11
SWITZERLAND
 SPENDING AND INFLATION
Figure 231: Switzerland: Households consumption expenditure, incl. sales tax, 2008-12
Figure 232: Switzerland: Harmonised indices of consumer prices: Annual % change, Jan 2011-Dec 2012
 SECTOR SIZE AND FORECAST
Figure 233: Switzerland: Retail sales, 2008-12
Figure 234: Switzerland: Retail sales forecasts, 2013-18
 THE RETAILERS: FINANCIALS AND OUTLETS
Figure 235: Switzerland: Leading electricals retailers, by sales (excl vat), 2010-12
Figure 236: Switzerland: Leading electricals retailers, outlet numbers, 2010-12
Figure 237: Switzerland: Leading electricals retailers, sales per outlet, 2010-12
 THE RETAILERS: MARKET SHARES
Figure 238: Switzerland: Leading electricals retailers, Market shares, 2010-12
UK
 INTRODUCTION
Changes to the UK report
Definitions
Financial definitions
VAT
Sales per store, sales per sq m
Abbreviations
 EXECUTIVE SUMMARY
The market
Figure 239: Consumer spending on all electrical goods (incl. VAT), 2007-17
Online
Figure 240: Estimated annual sales of electrical goods online (incl. VAT), 2008-14
Channels of distribution
Figure 241: Estimated distribution of consumer spending on electrical/electronic goods by channels/retailers, 2012
Companies, brands and innovation
Market shares
Figure 242: Leading electricals retailers’ shares of consumer spending on all electrical/electronic goods, 2011 and 2012
Space allocation
Figure 243: Leading electricals retailers: Summary space allocation, January 2013
The consumer
What they buy
Figure 244: UK: What electrical products they have bought in-store and online in last three years, November 2012
Where they shop
Figure 245: UK: Where they bought electrical goods, November 2012
The shopper journey: large electrical goods
Figure 246: UK: How they shop for large electrical goods, November 2012
The shopper journey: small electrical goods
Figure 247: UK: How they shop for small electrical goods, November 2012
Attitudes to shopping for electrical goods
Figure 248: UK: Consumer attitudes towards shopping for electrical goods, November 2012
Attitudes to shopping via smartphones
Figure 249: UK: Attitudes towards smartphone usage when buying electrical goods, November 2012
What we think
 ISSUES IN THE MARKET
How can multichannel retailers build value in the sector?
What will the future of electrical goods retailing look like?
When can we expect a robust recovery in demand?
Is Apple an example of the retailer of the future?
How are consumers mixing online and offline shopping?
 TREND APPLICATION
Trend: FSTR HYPR
Trend: Prove it
2015 trend: Brand Intervention
 THE MARKET ENVIRONMENT
Key points
Demography
Figure 250: UK: Population projections by age, 2010-25
Figure 251: Ethnic composition of England and Wales, 2011
Economy
Figure 252: Gross domestic product: Real-terms growth, Q1 2010-Q4 2012
Consumer confidence
Figure 253: Consumer confidence levels, Feb 2012-Jan 2013
Figure 254: UK: Mintel tracker survey trends in consumer sentiment for the coming year, February 2012-January 2013
Figure 255: UK: Trends in activities done and considering to do, June 2012-January 2013
Inflation
Figure 256: Harmonised indices of consumer prices: annual % change, selected categories, Jan 2011-Dec 2012
Figure 257: Annual % change in harmonised indices of consumer prices versus annual % change in average weekly earnings, Jan 2011-Nov 2012
 MARKET SIZE, FORECAST AND SEGMENTATION
Key points
Technical notes
Total spending on electrical goods
Figure 258: Consumer spending on all electrical goods (incl. VAT), 2007-17
Figure 259: Consumer spending on all electrical goods in current prices and constant prices (incl. VAT), 2007-17
Segment forecasts
Figure 260: Consumer spending on computing and telecoms equipment (incl. VAT), 2007-17
Figure 261: Consumer spending on household appliances (incl. VAT), 2007-17
Figure 262: Consumer spending on audio-visual and photographic products, 2007-17
Unit volume sales
Figure 263: Unit volume sales by electrical goods category, 2011-13
Figure 264: Market definitions for unit volume sales data
The Mintel forecast
 RETAIL SECTOR SIZE
Key points
Specialists seeing share of retail sales decline
Figure 265: UK: Retail sales (incl. VAT), 2007-12
Figure 266: UK: Retail sales forecasts (incl. VAT), 2013-18
Enterprises, outlets and employment
Figure 267: Number of retail enterprises, 2008-12
Figure 268: Number of retail outlets, 2008-12
Figure 269: Number of retail employees in full-time equivalent units, 2008-12
 STRENGTHS AND WEAKNESSES
Strengths
Weaknesses
 THE CONSUMER – CUSTOMER PROFILE COMPARISONS
Age
Figure 270: Age profile of main customers of leading electricals retailers, November 2012
Socio-economic group
Figure 271: Socio economic group: profile of main customers of leading electricals retailers, November 2012
Regional
Figure 272: Regional profile of main customers of leading electricals retailers, November 2012
Financial situation
Figure 273: Financial situation profile of main customers of leading electricals retailers, November 2012
 THE CONSUMER – WHAT THEY BUY
Key points
What we asked
What they buy
Mobile phones are the most popular purchase
Figure 274: UK: what electrical products they have bought in-store and online in last three years, November 2012
Tablets potential
Hi-fi and home audio struggles
Small and large home appliances
What they buy – offline/online split
Figure 275: UK: what electrical products they have bought in last three years split by offline/online, November 2012
Who buys what
The affluent more likely to buy tablets
Figure 276: What consumer electronics products they bought in last three years, by age and affluence, November 2012
Figure 277: What consumer electronics products they bought in last three years, by age and affluence, November 2012
Small kitchen appliances – where next?
Figure 278: what household appliances they bought in last three years, by age and socio-economic group November 2012
 THE CONSUMER – WHERE THEY SHOP
Key points
What we asked
Where consumers buy
Figure 279: UK: Where they bought electrical products, November 2012
Trend data
Figure 280: Where they bought electrical products, April 2012 and November 2012
What they think of electrical specialists
Where they buy – offline/online split
Figure 281: UK: Where they bought electrical products, in-store or online, November 2012
What they think about shopping online
Who shops where
Figure 282: Where they bought electrical goods, by age and affluence, November 2012
 THE CONSUMER – HOW THEY SHOP FOR SMALL ELECTRICAL GOODS
Key points
What we asked
The customer journey
Figure 283: UK: How they shop for small electrical appliances, November 2012
Shopping any electronic products
Figure 284: UK: How they shop for large and small electronic products, November 2012
Shopping any household appliances
Figure 285: UK: How they shop for large and small electronic products, November 2012
Who does what
Figure 286: How they shop for small electronic gadgets, by age and affluence, November 2012
How they shop by where they shop
Figure 287: How they shop for small electronic gadgets, by where they shop for any electrical goods, November 2012
Figure 288: How they shop for small household appliances, by where they shop for any electrical goods, November 2012
 THE CONSUMER – HOW THEY SHOP FOR LARGE ELECTRICAL GOODS
Key points
What we asked
The customer journey
Figure 289: UK: How they shop for large electrical appliances, November 2012
Price matters
Who does what
Figure 290: How they shop for large household appliances, by age and affluence, November 2012
Regional differences
Figure 291: UK: How they shop for large household appliances, by region, November 2012
How they shop by where they shop
Figure 292: How they shop for large electronic products, by where they shop for any electrical goods, November 2012
Figure 293: How they shop for large household appliances, by where they shop for any electrical goods, November 2012
 THE CONSUMER – ATTITUDES TOWARDS SHOPPING FOR ELECTRICAL GOODS
Key points
What we asked
What consumers thought
Good after-sales service matters
Mixed views on extended warranties
Figure 294: UK: Consumer attitudes towards shopping for electrical goods, November 2012
Out to sell not to help
Image problem
Who thinks what
Figure 295: UK: Agreements* with attitude statements by age, November 2012
What consumers think about smartphone usage
Figure 296: UK: Attitudes towards smartphone usage when buying electrical goods, November 2012
Figure 297: UK: agreement with statements about smartphone usage, by selected user groups, November 2012
 THE CONSUMER – TARGET GROUPS
Key points
Four target groups
Figure 298: Target groups, November 2012
Digital Fans (28%)
Assurance Seekers (26%)
Price Prioritisers (25%)
Sceptics (20%)
 WHO’S INNOVATING
Key points
Ground-breaking online electrical products delivery service
GameStop opens holiday shops for festive period
GameStop Kids
Affordable enhanced warranty protection for electrical products
Microsoft’s Toronto store offers a real sense of interactivity
Restaurants in electrical appliances stores
Experimental photo shops
New in-store shopping experience unveiled by Best Buy
Bringing the online in-store
On-board gadget train trolley
Maplin’s social store makes buying online easy
Google plans to develop its own standalone outlets
 CHANNELS OF DISTRIBUTION
Key points
In brief
Figure 299: Estimated distribution of consumer spending on electrical/electronic goods by channels/retailers, 2012
In detail
Figure 300: Estimated distribution of consumer spending on electrical/electronic goods, by channels/retailers, 2011 and 2012
Figure 301: Estimated distribution of consumer spending on electrical/electronic by channels/retailers, in absolute values (excl. VAT), 2011 and 2012
 SPACE ALLOCATION SUMMARY
Key points
Figure 302: Leading electricals retailers, summary space allocation, January 2013
Figure 303: Leading electricals retailers: Summary space allocation, January 2013
 RETAIL PRODUCT MIX
Figure 304: Leading electricals retailers: Estimated sales mix, 2011/12
Figure 305: Leading electricals retailers: Estimated sales densities by product, 2011/12
Market shares
Figure 306: Leading electricals retailers: Estimates market share in key categories, 2011/12
 THE SPECIALIST RETAILERS – FINANCIALS AND OUTLETS
Key points
Retail failures
Figure 307: UK: Major failures or market exits in electrical goods and entertainment goods retailing, 2009-11
Leading specialists by revenues
Dynamic sector
Smaller players
2012 results
Figure 308: Leading electrical goods specialists: revenues, 2007-12
Figure 309: Leading electrical goods specialists: Compound annual growth rates in revenues, 2007-11
Outlet numbers and sales per outlet
Figure 310: Leading electrical goods specialists: Outlet numbers, 2007-11
Figure 311: Leading electrical goods specialists: Average annual sales per outlet, 2007-11
Figure 312: Leading electrical goods specialists: compound annual growth rates in average annual sales per outlet, 2007-11
Sales area and sales densities
Figure 313: Dixons Retail and Comet: Total sales area and average store size, 2007-11
Figure 314: Dixons Retail and Comet: Average annual sales per sq m, 2007-11
Operating profits and margins
Figure 315: Leading electrical goods specialists: operating profits, 2007-11
Figure 316: Leading electrical goods specialists: operating margins, 2007-11
 THE NON-SPECIALIST RETAILERS – FINANCIALS AND PROFILES
Key points
Financials
Figure 317: Leading non-specialist retailers’ estimated sales of electrical/electronic goods (excl. VAT), 2011 and 2012
Argos: set for stability
Amazon: Unstoppable?
John Lewis: sales top £1 billion
Tesco: needs attention
 MARKET SHARES
Key points
Summary: leading retailers’ shares
Figure 318: Leading electricals retailers’ shares of consumer spending on all electrical/electronic goods, 2011 and 2012
In detail: five years of shares
Figure 319: Major electricals retailers’ shares of consumer spending on all electrical/electronic goods, 2008-12
 ONLINE AND SOCIAL MEDIA
Key points
Online market size
Figure 320: Estimated annual sales of electrical goods online (incl. VAT), 2008-14
Figure 321: Estimated distribution of sales of electrical goods online, 2012
Leading online retailers
Figure 322: Leading retailers’ estimated electricals/electronics sales online (excl. VAT), 2011 and 2012
What are consumers buying online?
Figure 323: Electrical goods purchased online in the last three years, November 2012
Figure 324: Balance of respondents purchasing in-store and online, by category, November 2012
Where are consumers shopping online?
Figure 325: Retailers used for electrical goods purchases online in the last three years, November 2012
Profiling retailers’ online shoppers
Figure 326: Where they buy electrical goods in the last three years, by gender, November 2012
Figure 327: Where they buy electrical goods in the last three years, by age group, November 2012
Figure 328: Where they buy electrical goods in the last three years, by socio-economic group, November 2012
Shopping by device
Figure 329: Online activities done in the last three months, September 2012
Shopping for electronics online in context
Figure 330: What has been bought online in the last 12 months, May 2012
Social media presence
Figure 331: Social media follower numbers, January 2013
 ADVERTISING AND PROMOTION
Key points
Leading advertisers
Figure 332: Leading electrical retailers’ advertising spend, 2008-12
Spending relative to turnover
Figure 333: Leading electrical specialists’ advertising spend as % of sales, 2008-11
Spending by media
Figure 334: Leading electrical retailers’ advertising spend, by media type, 2012
What we saw in 2012
Seasonal marketing blitz
More service and advice-centric campaigns
One-off event campaigns
Price match push
 BRAND RESEARCH
Brand map
Figure 335: Attitudes towards and usage of brands in the electrical retail sector, November 2012
Correspondence analysis
Brand attitudes
Figure 336: Attitudes by electrical retail brand, November 2012
Brand personality
Figure 337: Electrical retail brand personality – macro image, November 2012
Figure 338: Electrical retail brand personality – micro image, November 2012
Brand experience
Figure 339: Electrical retail brand usage, November 2012
Figure 340: Satisfaction with various electrical retail brands, November 2012
Figure 341: Consideration of electrical retail brands, November 2012
Figure 342: Consumer perceptions of current electrical retail brand performance, November 2012
Figure 343: Electrical retail brand recommendation – Net Promoter Score, November 2012
Brand index
Figure 344: Electrical retail brand index, November 2012
Figure 345: Electrical retail brand index vs. recommendation, November 2012
Target group analysis
Figure 346: Target groups, November 2012
Figure 347: Electrical retail brand usage, by target groups, November 2012
Group One – Conformists
Group Two – Simply the Best
Group Three – Shelf Stalkers
Group Four – Habitual Shoppers
Group Five – Individualists
 APPENDIX – BRAND RESEARCH
Figure 348: Brand usage, November 2012
Figure 349: Brand commitment, November 2012
Figure 350: Brand momentum, November 2012
Figure 351: Brand diversity, November 2012
Figure 352: Brand satisfaction, November 2012
Figure 353: Brand recommendation, November 2012
Figure 354: Brand attitude, November 2012
Figure 355: Brand image – macro image, November 2012
Figure 356: Brand image – micro image, November 2012
Figure 357: Profile of target groups, by demographics, November 2012
Figure 358: Psychographic segmentation, by target groups, November 2012
Figure 359: Brand usage, by target groups, November 2012
Brand index
Figure 360: Brand index, November 2012
 APPENDIX – THE CONSUMER – WHAT THEY BUY
Figure 361: Most popular electrical goods purchased, instore and online, by demographics, November 2012
Figure 362: Next most popular electrical goods purchased, instore and online, by demographics, November 2012
Figure 363: Other electrical goods purchased, instore and online, by demographics, November 2012
Figure 364: Most popular electrical goods purchased, instore, by demographics, November 2012
Figure 365: Next most popular electrical goods purchased, instore, by demographics, November 2012
Figure 366: Other electrical goods purchased, instore, by demographics, November 2012
Figure 367: Most popular electrical goods purchased, online, by demographics, November 2012
Figure 368: Next most popular electrical goods purchased, online, by demographics, November 2012
Figure 369: Other electrical goods purchased, online, by demographics, November 2012
 APPENDIX – THE CONSUMER – WHERE THEY SHOP
Figure 370: Most popular retailers used for electrical goods purchases, in store and online, by demographics, November 2012
Figure 371: Next most popular retailers used for electrical goods purchases, in store and online, by demographics, November 2012
Figure 372: Other retailers used for electrical goods purchases, in store and online, by demographics, November 2012
Figure 373: Most popular retailers used for electrical goods purchases, in store, by demographics, November 2012
Figure 374: Next most popular retailers used for electrical goods purchases, in store, by demographics, November 2012
Figure 375: Other retailers used for electrical goods purchases, in store, by demographics, November 2012
Figure 376: Most popular retailers used for electrical goods purchases, online, by demographics, November 2012
Figure 377: Next most popular retailers used for electrical goods purchases, online, by demographics, November 2012
 APPENDIX – THE CONSUMER – HOW THEY SHOP FOR LARGE ELECTRICAL GOODS
Figure 378: Most popular consumer journey for large household appliance, by demographics, November 2012
Figure 379: Next most popular consumer journey for large household appliance, by demographics, November 2012
Figure 380: Most popular consumer journey for large electronic product, by demographics, November 2012
Figure 381: Next most popular consumer journey for large electronic product, by demographics, November 2012
 APPENDIX – THE CONSUMER – HOW THEY SHOP FOR SMALL ELECTRICAL GOODS
Figure 382: Most popular consumer journey for small electronic product or gadget, by demographics, November 2012
Figure 383: Next most popular consumer journey for small electronic product or gadget, by demographics, November 2012
Figure 384: Most popular consumer journey for small household appliance, by demographics, November 2012
Figure 385: Next most popular consumer journey for small household appliance, by demographics, November 2012
 APPENDIX – THE CONSUMER – ATTITUDES TOWARDS SHOPPING FOR ELECTRICAL GOODS
Figure 386: Agreement with the statements ‘I would be happy to buy electrical goods online using my smartphone’ and ‘When looking in-store for electrical goods, I like to compare prices online using my smartphone’, by demographics, November 2012
Figure 387: Agreement with the statements ‘It is important for retailers to offer a good after-sales service, such as a smooth repair or return service for goods within warranty’ and ‘Extended warranties are not good value for money’, by demographics, November 2012
Figure 388: Agreement with the statements ‘I think in-store assistants are just interested in selling a product, rather than helping the customer’ and ‘It is worth paying a little bit more to buy from a retailer you trust’, by demographics, November 2012
Figure 389: Agreement with the statements ‘I do not believe electrical goods retailers’ sale offers or special deals are always genuine discounts’ and ‘I value advice from in-store assistants’, by demographics, November 2012
Figure 390: Agreement with the statements ‘I appreciate the peace-of-mind that extended warranties offer’ and ‘I would like to be able to buy electrical products on retailers’ Facebook pages’, by demographics, November 2012
 APPENDIX – THE CONSUMER – TARGET GROUPS
Figure 391: Target groups, by demographics, November 2012
APPLE RETAIL UK
What we think
Growth levelling off?
Trouble at the top
Stores integral to brand equity
Company background
Company performance
UK sales
Figure 392: Apple Retail UK: Group financial performance, 2006/07-2011/12
Figure 393: Apple Retail UK: Outlet data, 2006/07-2011/12
Figure 394: Apple Retail: European stores, 2012 and 2013
Retail offering
BAS GROUP
What we think
Positioning itself for growth
New store concepts to underpin the multi-channel offer
Company background
Company performance
Figure 395: BAS Group: Estimated group sales performance, 2010-12
Figure 396: BAS Group: Outlet data, 2012
Retail offering
BOULANGER (GROUP)
What we think
Pushing through growth to improve economies of scale
Differentiating through a focus on services
Company background
Company performance
Figure 397: Boulanger (group): Group financial performance, 2008-12 (e)
Figure 398: HTM Group/Boulanger: Outlet data, 2008-12
Retail offering
CONRAD
What we think
Strengthen the multi-channel offer
Facing intensifying competition from pureplay specialists
Company background
Company performance
Figure 399: Conrad: Estimated group sales performance, 2008-12
Figure 400: Conrad: Outlet data, 2008-2012
Retail offering
DARTY PLC
What we think
Slimming down – and more to come?
France is the focus
Company background
Company performance
Figure 401: Darty plc: Estimated contribution to segment revenues by country, 2011/12
Figure 402: Darty plc: Group financial performance, 2007/8-2012/13
Figure 403: Darty plc: Outlet data, 2008-12
Retail offering
DIXONS RETAIL
What we think
Management
Online
Competition
Marketing/service
Company background
Company performance
Figure 404: Dixons Retail Plc: Group financial performance, 2007/08-2011/12
Figure 405: Dixons Retail Plc: Outlet data, 2008-12
Retail offering
E-SQUARE
What we think
Company background
Figure 406: E-Square: Members and websites by country of operation, 2013
Online
E-Square
Figure 407: E-Square: Affiliated online stores, 2013
EP
History
EP
EDA
E-Square
Company performance
Figure 408: E-Square: Estimated retail sales and approximate store numbers by country, 2011
EP
Figure 409: ElectronicPartner: Group financial performance, 2007-11
Figure 410: ElectronicPartner: Membership data, 2007-11
Figure 411: ElectronicPartner: Estimates of Affiliated branded stores and membership, by country, 2011
Spain
France
Italy
Germany
Ukraine
UK
Portugal
Greece
Finland
Sweden
Denmark
Retail offering
EP
MEDIMAX
EURONICS INTERNATIONAL
What we think
Company background
Figure 412: Euronics: Members, countries and trading names, 2013
Online
Company performance
Figure 413: Euronics: International sales, 2001-12
Figure 414: Euronics: Estimated sales ex-warehouse, inc VAT, by country, 2008-12
Figure 415: Euronics: Outlet data, 2008-12
Retail offering
EXPERT INTERNATIONAL (EUROPE)
What we think
Company background
Online
Figure 416: Expert International, online shopping availability, 2013
Company performance
Figure 417: Expert: Estimated group retail sales performance, 2009-12
Figure 418: Expert: Outlet data, 2009-12
Expert Germany
Expert Italy
Expert Spain
Expert France
Expert Norway (Expert AS)
Expert Greece
Retail offering
FNAC
What we think
Worsening conditions for Fnac in Europe
Technological change
Creating destination stores to maintain footfall
Demerger
Company background
Company performance
Figure 419: Fnac: Group financial performance, 2008-12
Figure 420: Fnac: Sales, by product category, 2011
Figure 421: Fnac: Outlet data, 2008-12*
Retail offering
MAPLIN ELECTRONICS LTD
What we think
Bottom line hit in pursuit of improvement
A place for tech-savvy hobbyists
In-store Wi-Fi and improved shopping experience
Plugging into other opportunities
Company background
Company performance
Figure 422: Maplin Electronics Ltd, group financial performance, 2008-12
Figure 423: Maplin Electronics Ltd, outlet data, 2008-12
Retail offering
MEDIA-SATURN
What we think
Management
Online
Development
Where next?
Company background
Ownership
Store manager stakes
Company performance
Figure 424: Media Saturn: Group financial performance, 2007-12
Figure 425: Media Saturn: Outlet data, 2007-12
Retail offering
APPENDIX: THE CONSUMER – WHERE THEY SHOP
Figure 426: Most popular retailers used for electrical goods online and in-store purchases in the last 12 months, by demographics, France, January 2013
Figure 427: Next most popular retailers used for electrical goods online and in-store purchases in the last 12 months, by demographics, France, January 2013
Figure 428: Other retailers used for electrical goods online and in-store purchases in the last 12 months, by demographics, France, January 2013
Figure 429: Most popular retailers used for electrical goods in-store purchases in the last 12 months, by demographics, France, January 2013
Figure 430: Next most popular retailers used for electrical goods in-store purchases in the last 12 months, by demographics, France, January 2013
Figure 431: Most popular retailers used for electrical goods online purchases in the last 12 months, by demographics, France, January 2013
Figure 432: Next most popular retailers used for electrical goods online purchases in the last 12 months, by demographics, France, January 2013
Figure 433: Most popular retailers used for electrical goods online and in-store purchases in the last 12 months, by demographics, Germany, January 2013
Figure 434: Next most popular retailers used for electrical goods online and in-store purchases in the last 12 months, by demographics, Germany, January 2013
Figure 435: Other retailers used for electrical goods online and in-store purchases in the last 12 months, by demographics, Germany, January 2013
Figure 436: Most popular retailers used for electrical goods in-store purchases in the last 12 months, by demographics, Germany, January 2013
Figure 437: Next most popular retailers used for electrical goods in-store purchases in the last 12 months, by demographics, Germany, January 2013
Figure 438: Other retailers used for electrical goods in-store purchases in the last 12 months, by demographics, Germany, January 2013
Figure 439: Retailers used for electrical goods online purchases in the last 12 months, by demographics, Germany, January 2013
Figure 440: Most popular retailers used for electrical goods online and in-store purchases in the last 12 months, by demographics, Italy, January 2013
Figure 441: Next most popular retailers used for electrical goods online and in-store purchases in the last 12 months, by demographics, Italy, January 2013
Figure 442: Other retailers used for electrical goods online and in-store purchases in the last 12 months, by demographics, Italy, January 2013
Figure 443: Most popular retailers used for electrical goods in-store purchases in the last 12 months, by demographics, Italy, January 2013
Figure 444: Next most popular retailers used for electrical goods in-store purchases in the last 12 months, by demographics, Italy, January 2013
Figure 445: Other retailers used for electrical goods in-store purchases in the last 12 months, by demographics, Italy, January 2013
Figure 446: Most popular retailers used for electrical goods online purchases in the last 12 months, by demographics, Italy, January 2013
Figure 447: Next most popular retailers used for electrical goods online purchases in the last 12 months, by demographics, Italy, January 2013
Figure 448: Most popular retailers used for electrical goods online and in-store purchases in the last 12 months, by demographics, Spain, January 2013
Figure 449: Next most popular retailers used for electrical goods online and in-store purchases in the last 12 months, by demographics, Spain, January 2013
Figure 450: Other retailers used for electrical goods online and in-store purchases in the last 12 months, by demographics, Spain, January 2013
Figure 451: Most popular retailers used for electrical goods in-store purchases in the last 12 months, by demographics, Spain, January 2013
Figure 452: Next most popular retailers used for electrical goods in-store purchases in the last 12 months, by demographics, Spain, January 2013
Figure 453: Most popular retailers used for electrical goods online purchases in the last 12 months, by demographics, Spain, January 2013
Figure 454: Next most popular retailers used for electrical goods online purchases in the last 12 months, by demographics, Spain, January 2013
APPENDIX – BROADER MARKET ENVIRONMENT
Population
Figure 455: Europe: Population, by age group, 2005
Figure 456: Europe: Population, by age group, 2010
Figure 457: Europe: Population, by age group, 2015
Figure 458: Europe: Population, by age group, 2020
GDP
Figure 459: Europe: GDP (current prices), 2011
Figure 460: Europe: GDP growth rates (current prices), 2001-11
Figure 461: Europe: GDP growth rates (constant prices), 2001-11
Figure 462: Europe: Year-on-year GDP growth rates (constant prices), Q1 2012-Q3 2012
Consumer spending
Figure 463: Europe: Households’ consumer spending (current prices), 2011
Figure 464: Europe: Households’ consumer spending growth rates (current prices), 2001-11
Consumer prices
Figure 465: Europe: Harmonised index of consumer prices, 2002-12
Unemployment
Figure 466: Europe: Average rate of unemployment, 2001-11
Figure 467: Europe: Average rate of unemployment, Q1 2012-Q3 2012
Interest rates
Figure 468: Europe: Interest rates, 2005-Q4 2012
Consumer confidence
Figure 469: Europe: Consumer confidence, Jan-Dec 2012