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Digital Trends Autumn - UK - September 2012

INTRODUCTION
Definition
Abbreviations
EXECUTIVE SUMMARY
Consumer technology products
Figure 1: Household/personal ownership of consumer technology products, December 2011 and July 2012
Figure 2: Personal ownership of smartphones, basic mobile phones and/or portable media players, December 2011 and July 2012
Figure 3: Plans for purchase or upgrade of consumer technology products in the next three months, April and July 2012
Internet usage
Devices used to access the internet
Figure 4: Devices used to access the internet in the last three months, December 2011-July 2012
Time spent on the internet
Figure 5: Average minutes spent online per visitor per month from computers, July 2010-July 2012
Online activities
Figure 6: Online activities performed in the past three months, April-July 2012
Figure 7: Top ten online activities performed in the past three months, by device, July 2012
Attitudes towards technology products
Figure 8: Attitudes towards technology products, July 2012
European comparisons
Household ownership of technology products
Figure 9: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, January 2012
Personal ownership of mobile phones
Figure 10: Personal ownership of mobile phones in France, Germany, Italy, Spain and the UK, January 2012
Devices used to access the internet
Figure 11: Devices used to access the internet in the last three months in France, Germany, Italy, Spain and the UK, January 2012
Top ten internet activities
Figure 12: Top ten online activities performed in the past three months in France, Germany, Italy and Spain, January 2012
What we think
CONSUMER TECHNOLOGY PRODUCTS
Key points
Ownership patterns of consumer technology products
Figure 13: Household/personal ownership of consumer technology products, December 2011 and July 2012
Planned purchase or upgrade of consumer technology products
Figure 14: Plans for purchase or upgrade of consumer technology products in the next three months, April -July 2012
Televisions
Ownership patterns
Figure 15: Household ownership of television sets, December 2011 and July 2012
Figure 16: Household ownership of internet-enabled TVs and 3DTVs, by age, July 2012
Figure 17: Household ownership of internet-enabled TVs and 3DTVs, by social media users who log in once a month or more, July 2012
Plans for purchase or upgrade
Figure 18: Plans for purchase or upgrade of television sets in the next three months, April and July 2012
Figure 19: Plans for purchase or upgrade to 3DTV sets in the next three months, by social media users who log in once a month or more, July 2012
News, trends and analyses
Home entertainment systems
Ownership patterns
Figure 20: Household ownership of home entertainment systems, December 2011 and July 2012
Figure 21: Household ownership of DVD players, Blu-ray players and surround sound/home cinema systems, by gross annual household income, July 2012
Plans for purchase or upgrade
Figure 22: Plans for purchase or upgrade of home entertainment systems in the next three months, by age, July 2012
Figure 23: Plans for purchase or upgrade of Blu-ray players in the next three months, by social media users who log in once a month or more, July 2012
News, trends and analyses
Discs vs video streaming
Surround sound/home cinema systems
Computers and eReaders
Ownership patterns
Figure 24: Household ownership of computers and eReaders, December 2011 and July 2012
Figure 25: Household ownership of computers, by form factors, July 2012
Figure 26: Household ownership of laptop/netbook and desktop computers, by gross annual household income, July 2012
Figure 27: Household ownership of eReaders and tablet computers, by gross annual household income, July 2012
Figure 28: Household ownership of computers and eReaders, by gender, July 2012
Figure 29: Household ownership of tablet computers and eReaders, July 2012
Figure 30: Household ownership of eReaders and tablet computers, by age, July 2012
Plans for purchase or upgrade
Figure 31: Plans for purchase or upgrade of computers and eReaders in the next three months, April and July 2012
Figure 32: Plans for purchase or upgrade of computers in the next three months, by age, July 2012
News, trends and analyses
Gaming consoles
Ownership patterns
Figure 33: Household ownership of video game consoles, December 2011 and July 2012
Figure 34: Household ownership of Microsoft Xbox 360, Nintendo Wii and Sony PlayStation 3, July 2012
Figure 35: Household ownership of Nintendo DS, Nintendo 3DS and Sony PlayStation Portable, July 2012
Figure 36: Household ownership of video game consoles, by gender, July 2012
Plans for purchase or upgrade
Figure 37: Plans for purchase or upgrade of video game consoles in the next three months, April and July 2012
News, trends and analyses
Mobile phones
Ownership patterns
Figure 38: Personal ownership of smartphones, basic mobile phones and/or portable media players, December 2011 and July 2012
Figure 39: Personal ownership of mobile phones, by phone type, July 2012
Figure 40: Personal ownership of smartphones and basic mobile phones, by age, July 2012
Figure 41: Personal ownership of smartphones and basic mobile phones, by region, July 2012
Figure 42: Mobile phone ownership, by platform provider, April 2012
Figure 43: Mobile phone ownership, by handset manufacturer, April 2012
Plans for purchase or upgrade
Figure 44: Plans for purchase or upgrade of mobile phones in the next three months, by age, July 2012
News, trends and analyses
SatNav systems
Ownership patterns
Figure 45: Household ownership of SatNav systems, by age, July 2012
Figure 46: Household ownership of SatNav systems, by gross annual household income, July 2012
Figure 47: Household ownership of SatNav systems, by region, July 2012
Plans for purchase or upgrade
News, trends and analyses
Portable media players
Ownership patterns
Figure 48: Personal ownership of portable media players, by age, July 2012
Plans for purchase or upgrade
News, trends and analyses
INTERNET USAGE
Key points
Internet penetration
Figure 49: Percentage of households with internet access, 2005-12
Figure 50: Reason for not having internet access, August 2012
Devices used to access the internet
Figure 51: Devices used to access the internet in the last three months, December 2011-July 2012
Accessing the internet with mobile devices
Figure 52: Smartphone owners and using smartphones to access internet, by age, July 2012
Accessing the internet with other devices
Figure 53: Reasons for buying a smart TV, March/April 2012
Growing number of devices used to access the internet
Figure 54: Repertoire of methods used to access the internet in the last three months, by age, July 2012
Time spent on the internet
Figure 55: Average minutes spent online per visitor per month from computers, July 2010-July 2012
Figure 56: Average minutes spent online per visitor per month, by age, July 2012
Figure 57: Average minutes spent online per visitor per month, by gender and age, July 2012
Top ten web properties
Figure 58: Top ten web properties, by audience reach, July 2012
Figure 59: Top 12 web properties, by average minutes spent on site per visitor per month, July 2012
ONLINE ACTIVITIES
Key points
Online activities performed
On any devices
Figure 60: Online activities performed in the past three months, April-July 2012
On a computer
Figure 61: Online activities performed in the past three months on a computer, April-July 2012
On a smartphone
Figure 62: Online activities performed in the past three months on a smartphone, April-July 2012
On a tablet
Figure 63: Online activities performed in the past three months on a tablet, April-June 2012
Top ten online activities
Figure 64: Top ten online activities performed in the past three months, by device, July 2012
Social and sharing activities
Variations by device
Figure 65: Social and sharing online activities performed in the past three months, by device, July 2012
Variations by gender
Figure 66: Social and sharing online activities performed in the past three months, by gender, July 2012
Variations by age
Figure 67: Social and sharing online activities performed in the past three months, by age, July 2012
Figure 68: Social and sharing online activities performed in the past three months, by age, percentage point change between April and July 2012
Figure 69: Social and sharing online activities performed in the past three months, by region, July 2012
Figure 70: Social and sharing online activities performed in the past three months, by region, percentage point change between April and July 2012
The quest for information
Variations by device
Figure 71: Information-finding activities performed online in the past three months, by device, July 2012
Variations by gender
Figure 72: Information-finding activities performed online in the past three months, by gender, July 2012
Variations by age
Figure 73: Information-finding activities performed online in the past three months, by age, July 2012
Figure 74: Information-finding activities performed online in the past three months, by age, percentage point change between April and July 2012
Variations by region
Figure 75: Information-finding activities performed online in the past three months, by region, July 2012
Online shopping
Variations by device
Figure 77: Online shopping activities performed in the past three months, by device, July 2012
Variations by gender
Figure 78: Online shopping activities performed in the past three months, by gender, July 2012
Variations by age
Figure 79: Online shopping activities performed in the past three months, by age, July 2012
Figure 80: Online shopping activities performed in the past three months, by age, percentage point change between April and July 2012
Variations by region
Figure 81: Online shopping activities performed in the past three months, by region, July 2012
Figure 82: Online shopping activities performed in the past three months, by region, percentage point change between April and July 2012
Online entertainment
Variations by device
Figure 83: Online entertainment activities performed in the past three months, by device, July 2012
Variations by gender
Figure 84: Online entertainment activities performed in the past three months, by gender, July 2012
Variations by age
Figure 85: Online entertainment activities performed in the past three months, by age, July 2012
Figure 86: Online entertainment activities performed in the past three months, by age, percentage point change between April and July 2012
Variations by region
Figure 87: Online entertainment activities performed in the past three months, by region, July 2012
Figure 88: Online entertainment activities performed in the past three months, by region, percentage point change between April and July 2012
ATTITUDES TOWARDS TECHNOLOGY PRODUCTS
Key points
How consumers feel about technology products
Figure 89: Attitudes towards technology products, July 2012
Figure 90: Trends in agreement (any agree) with attitudes towards technology products, April and July 2012
Figure 91: Selected attitudes towards technology products, by number of people in household, July 2012
Technology is a waste of money, or is it?
Figure 92: Agreement with the statement ‘Buying new technology products is a waste of money’, by ownership of technology products, July 2012
At the forefront of technology products
Figure 93: Device ownership of those who agree with the statements ‘It is important for me to have the latest model of technology products’ and ‘Buying new technology products is a waste of money’, by ownership of technology products, July 2012
Figure 94: Mobile device ownership of those who agree with the statements ‘It is important for me to have the latest model of technology products’ and ‘Buying new technology products is a waste of money’, July 2012
EUROPEAN COMPARISONS
Ownership of consumer technology products
Figure 95: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, September 2012
Televisions
Figure 96: Household ownership of television sets in France, Germany, Italy, Spain and the UK, September 2012
Home entertainment systems
Figure 97: Household ownership of home entertainment systems in France, Germany, Italy, Spain and the UK, September 2012
Computers and eReaders
Figure 98: Household ownership of computers and eReaders in France, Germany, Italy, Spain and the UK, September 2012
Mobiles phones
Figure 99: Personal ownership of mobile phones in France, Germany, Italy, Spain and the UK, September 2012
Other portable devices
Figure 100: Personal ownership of digital cameras and SatNav devices in France, Germany, Italy, Spain and the UK, September 2012
Devices used to access the internet
Figure 101: Devices used to access the internet in the last three months in France, Germany, Italy, Spain and the UK, September 2012
Internet activities
Figure 102: Top ten online activities performed in the past three months in France, Germany, Italy and Spain, September 2012
Figure 103: Online activities performed in the past three months in France, September 2012
Figure 104: Online activities performed in the past three months in Germany, September 2012
Figure 105: Online activities performed in the past three months in Italy, September 2012
Figure 106: Online activities performed in the past three months in Spain, September 2012
APPENDIX – CONSUMER TECHNOLOGY PRODUCTS
Ownership
Figure 107: Household ownership of consumer technology products, July 2012
Figure 108: Most popular technology products have in household, by demographics, July 2012
Figure 109: Next most popular technology products have in household, by demographics, July 2012
Figure 110: Other technology products have in household, by demographics, July 2012
Figure 111: Personal ownership of smartphones, basic mobile phones and/or portable media players, July 2012
Figure 112: Technology products personally owned, by demographics, July 2012
Figure 113: Video game consoles have in household and/or plan to buy/upgrade in the next three months, July 2012
Figure 114: Most popular video game consoles in the home, by demographics, July 2012
Figure 115: Next most popular video game consoles in the home, by demographics, July 2012
Figure 116: Most popular video game consoles plan to buy/upgrade in the next three months, by demographics, July 2012
Figure 117: Next most popular video game consoles plan to buy/upgrade in the next three months, by demographics, July 2012
Planned purchase or upgrade of consumer technology products
Figure 118: Technology products plan to buy/upgrade in the next three months, July 2012
Figure 119: Most popular technology products plan to buy/upgrade in the next three months, by demographics, July 2012
Figure 120: Next most popular technology products plan to buy/upgrade in the next three months, by demographics, July 2012
Figure 121: Other technology products plan to buy/upgrade in the next three months, by demographics, July 2012
APPENDIX – INTERNET USAGE
Figure 122: Methods of accessing the internet, July 2012
Figure 123: Most popular methods of accessing the internet, by demographics, July 2012
Figure 124: Next most popular methods of accessing the internet, by demographics, July 2012
Figure 125: Repertoire of methods of accessing the internet, by demographics, July 2012
Figure 126: Methods of accessing the internet, by most popular methods of accessing the internet, July 2012
Figure 127: Methods of accessing the internet, by next most popular methods of accessing the internet, July 2012
Figure 128: Methods of accessing the internet, by most popular technology products have in household, July 2012
Figure 129: Methods of accessing the internet, by next most popular technology products have in household, July 2012
Figure 130: Methods of accessing the internet, by other technology products have in household, July 2012
Figure 131: Methods of accessing the internet, by technology products personally owned, July 2012
Figure 132: Methods of accessing the internet, by most popular video game consoles have in household, July 2012
Figure 133: Methods of accessing the internet, by next most popular video game consoles have in household, July 2012
Figure 134: Repertoire of methods of accessing the internet, July 2012
APPENDIX – ONLINE ACTIVITIES
Figure 135: Online activities done in the last three months, July 2012
On any devices
Figure 136: Most popular online activities on any device done in the last three months, by demographics, July 2012
Figure 137: Next most popular online activities on any device done in the last three months, by demographics, July 2012
Figure 138: Other online activities on any device done in the last three months, by demographics, July 2012
Figure 139: Least popular online activities on any device done in the last three months, by demographics, July 2012
On a computer
Figure 140: Most popular online activities done on a computer in the last three months, by demographics, July 2012
Figure 141: Next most popular online activities done on a computer in the last three months, by demographics, July 2012
Figure 142: Other online activities done on a computer in the last three months, by demographics, July 2012
Figure 143: Least popular online activities done on a computer in the last three months, by demographics, July 2012
On a smartphone
Figure 144: Most popular online activities done on a smartphone in the last three months, by demographics, July 2012
Figure 145: Next most popular online activities done on a smartphone in the last three months, by demographics, July 2012
Figure 146: Other online activities done on a smartphone in the last three months, by demographics, July 2012
Figure 147: Least popular online activities done on a smartphone in the last three months, by demographics, July 2012
On a tablet
Figure 148: Most popular online activities done on a tablet in the last three months, by demographics, July 2012
Figure 149: Next most popular online activities done on a tablet in the last three months, by demographics, July 2012
Figure 150: Other online activities done on a tablet in the last three months, by demographics, July 2012
Figure 151: Least popular online activities done on a tablet in the last three months, by demographics, July 2012
APPENDIX – ATTITUDES TOWARDS TECHNOLOGY PRODUCTS
Figure 152: Attitudes towards technology products, July 2012
Figure 153: Most popular attitudes towards technology products (any agree), by demographics, July 2012
Figure 154: Next most popular attitudes towards technology products (any agree), by demographics, July 2012
APPENDIX – EUROPEAN COMPARISONS – TECHNOLOGY OWNERSHIP
Figure 155: Technology products have in household, by country, September 2012
Figure 156: Technology products personally owned, by country, September 2012
Figure 157: Most popular technology products have in household, by demographics, September 2012
Figure 158: Next most popular technology products have in household, by demographics, September 2012
Figure 159: Other technology products have in household, by demographics, September 2012
Figure 160: Most popular technology products have in household, by demographics, France, September 2012
Figure 161: Next most popular technology products have in household, by demographics, France, September 2012
Figure 162: Other technology products have in household, by demographics, France, September 2012
Figure 163: Most popular technology products have in household, by demographics, Germany, September 2012
Figure 164: Next most popular technology products have in household, by demographics, Germany, September 2012
Figure 165: Other technology products have in household, by demographics, Germany, September 2012
Figure 166: Technology products have in household, by demographics, Italy, September 2012
Figure 167: Technology products have in household, by demographics, Italy, September 2012
Figure 168: Technology products have in household, by demographics, Italy, September 2012
Figure 169: Most popular technology products have in household, by demographics, Spain, September 2012
Figure 170: Next most popular technology products have in household, by demographics, Spain, September 2012
Figure 171: Other technology products have in household, by demographics, Spain, September 2012
Figure 172: Technology products personally owned, by demographics, September 2012
Figure 173: Technology products personally owned, by demographics, France, September 2012
Figure 174: Technology products personally owned, by demographics, Germany, September 2012
Figure 175: Technology products personally owned, by demographics, Italy, September 2012
Figure 176: Technology products personally owned, by demographics, Spain, September 2012
APPENDIX – EUROPEAN COMPARISONS – INTERNET ACCESS
Figure 177: Internet access, by country, September 2012
Figure 178: Most popular methods of internet access, by demographics, September 2012
Figure 179: Next most popular methods of internet access, by demographics, September 2012
Figure 180: Most popular methods of internet access, by demographics, France, September 2012
Figure 181: Next most popular methods of internet access, by demographics, France, September 2012
Figure 182: Most popular methods of internet access, by demographics, Germany, September 2012
Figure 183: Next most popular methods of internet access, by demographics, Germany, September 2012
Figure 184: Most popular methods of internet access, by demographics, Italy, September 2012
Figure 185: Next most popular methods of internet access, by demographics, Italy, September 2012
Figure 186: Most popular methods of internet access, by demographics, Spain, September 2012
Figure 187: Next most popular methods of internet access, by demographics, Spain, September 2012

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