Author: Mintel Group Ltd.
Last saved by: HTTP server

Soap, Bath and Shower Products - UK - March 2012

INTRODUCTION
Definition
Abbreviations
EXECUTIVE SUMMARY
The market
Figure 1: Best- and worst-case forecast value sales of soap, bath and shower products, 2006-16
Market factors
The image element
Skin conditions
Curtailed spending
Demographic shifts
Companies, brands and innovation
Figure 2: Product launches within the UK soap, bath and shower market, % share, by sector, 2007-11
Figure 3: Product launches within the UK soap, bath and shower products, % share, by company, 2010
The consumer
Figure 4: Usage of soap, bath and shower products, by type, and by gender, 2011
Figure 5: Attitudes towards bathing and cleansing, November 2011
Pamper partner
Coming to terms with germs
What we think
ISSUES IN THE MARKET
How is the economic environment impacting sales of soap, bath and shower products?
Which segments have most potential for growth?
What are consumers’ primary concerns when it comes to buying soap, bath and shower products?
Which consumer demographics are most important to the category and how will population changes impact sales going forward?
What influence do promotions have on the market?
FUTURE OPPORTUNITIES
Totophobia
Life Hacking
INTERNAL MARKET ENVIRONMENT
Key points
Influence of attitudes towards appearance
Figure 6: Trends in attitudes towards personal appearance, by gender, 2007-11
Skin complaints
Figure 7: Trends in incidence of skin complaints and stress in last 12 months, 2007-11
Attitudes towards quality
Figure 8: Trends in level of receptiveness to quality, 2007-11
BROADER MARKET ENVIRONMENT
Key points
Figure 9: GDP, PDI and consumer expenditure, at current prices, 2006-16
Population shifts
Figure 10: Trends in the age structure of the UK population, 2006-16
Environmental concerns
Figure 11: Attitudes towards the environment, 2011
WHO’S INNOVATING?
Key points
Launches by segment
Figure 12: Soap, bath and shower product launches in the UK, by sector, 2007-11
Launches by claim
Figure 13: Soap, bath and shower product launches in the UK, by claim, 2007-11
Branded versus private-label launches
Figure 14: Product launches within UK soap, bath and shower products, % branded vs. private label, 2007-11
Launches by company
Figure 15: Product launches within UK soap, bath and shower products, % share, by company, 2010
Recent launches
Specifically speaking
Multipurpose
Spa Scene
Natural World
Funky formats
Handy work
At the bar
Extra muscle
Private label
Just for men
STRENGTHS AND WEAKNESSES
Strengths
Weaknesses
COMPETITIVE CONTEXT
Key points
Trends in women’s grooming habits
Figure 16: Trends in women’s usage of selected toiletries, 2009-11
Trends in men’s grooming habits
Figure 17: Trends in men’s usage of selected toiletries, 2009-11
The beauty market
Figure 18: UK retail value sales of selected beauty and personal care categories, 2006-11
MARKET SIZE AND FORECAST
Key points
Figure 19: Retail value sales of soap, bath and shower products, at current and constant prices, 2006-16
Forecast
Soap, bath and shower products
Figure 20: Best- and worst-case forecast value sales of soap, bath and shower products, 2006-16
Forecast methodology
Shower products
Figure 21: Best- and worst-case forecast value sales of shower products, 2006-16
Bath additives
Figure 22: Best- and worst-case forecast value sales of bath additives, 2006-16
Liquid soap
Figure 23: Best- and worst-case forecast value sales of liquid soap, 2006-16
Bar soap
Figure 24: Best- and worst-case forecast value sales of bar soap, 2006-16
SEGMENT PERFORMANCE
Key points
Shower products
Figure 25: Retail value sales of shower products, at current and constant prices, 2006-16
Bath additives
Figure 26: Retail value sales of bath additives, at current and constant prices, 2006-16
Liquid soap
Figure 27: Retail value sales of liquid soap, at current and constant prices, 2006-16
Bar soap
Figure 28: Retail value sales of bar soap, at current and constant prices, 2006-16
MARKET SHARE
Key points
Figure 29: Manufacturers’ estimated shares in value sales of soap, bath and shower products, 2011
COMPANIES AND PRODUCTS
Beiersdorf
Figure 30: Financial performance of Beiersdorf, 2009 and 2010
Figure 31: Selected products launched by Beiersdorf in the UK soap, bath and shower products market, Jan-Oct 2011
Colgate-Palmolive
Figure 32: Financial performance of Colgate-Palmolive, 2009 and 2010
Figure 33: Selected products launched by Colgate-Palmolive in the UK, soap, bath and shower market, Jan-Oct 2011
Johnson & Johnson
Figure 34: Financial performance of Johnson & Johnson in the UK, 2009 and 2010
Procter & Gamble
Figure 35: Financial performance of Procter & Gamble (global), 2010 and 2011
PZ Cussons
Figure 36: Financial performance of PZ Cussons, 2010 and 2011
Figure 37: Selected products launched by PZ Cussons in the UK soap, bath and shower products market, Jan-Oct 2011
Unilever
Figure 38: Financial performance of Unilever, 2009 and 2010
Figure 39: Selected products launched by Unilever in the UK soap, bath and shower market, Jan-Oct 2011
BRAND COMMUNICATION AND PROMOTION
Key points
Total topline adspend
Figure 40: Main monitored media advertising spend on soap, bath and shower products, 2007-11
Total adspend in soap, bath and shower products by category
Figure 41: Main monitored media advertising spend on soap, bath and shower products, by product category, (Jan-Sept) 2011
Adspend on soap, bath and shower products by company
Figure 42: Main monitored media advertising spend on soap, bath and shower products, by advertiser, Jan-Sept 2011
CHANNELS TO MARKET
Key points
Distribution
Figure 43: Retail value sales of soap, bath and shower products, by outlet type, 2010 and 2011
Growing grocers
Building on Boots
Other channels struggle to gain traction
BRAND RESEARCH
Brand map
Figure 44: Attitudes towards and usage of brands in the soap, bath and shower products sector, November 2011
Correspondence analysis
Brand attitudes
Figure 45: Attitudes, by soap, bath and shower product brand, November 2011
Brand personality
Figure 46: Soap, bath and shower products brand personality – macro image, November 2011
Figure 47: Soap, bath and shower products brand personality – micro image, November 2011
Brand experience
Figure 48: Soap, bath and shower products brand usage, November 2011
Figure 49: Satisfaction with various soap, bath and shower products brands, November 2011
Figure 50: Consideration of soap, bath and shower products brands, November 2011
Figure 51: Consumer perceptions of current soap, bath and shower products brand performance, November 2011
Figure 52: Soap, bath and shower products brand recommendation – Net Promoter Score, November 2011
Figure 53: Soap, bath and shower products brand index, November 2011
Figure 54: Soap, bath and shower products brand index vs. recommendation, November 2011
Target group analysis
Figure 55: Target groups, November 2011
Figure 56: Soap, bath and shower products brand usage, by target groups, November 2011
Group Two – Simply the Best
Group Three – Shelf Stalkers
Group Four – Habitual Shoppers
Group Five – Individualists
THE CONSUMER – USE OF SOAP, BATH AND SHOWER PRODUCTS
Key points
Trends in usage
Figure 57: Usage of soap, bath and shower products, by gender, 2011
Bath additives
Figure 58: Usage of bath oils/liquids/additives, by demographics, 2011
Figure 59: Trends in usage of bath oils/liquids/additives, by gender, 2008-11
Shower products
Figure 60: Usage of shower gels/cream/body wash, by demographics, 2011
Figure 61: Trends in usage of shower gels/cream/body wash, by gender, 2008-11
Bar soap
Figure 62: Usage of bar soap, by demographics, 2011
Figure 63: Trends in usage of bar soap, by gender, 2008-11
Liquid soap
Figure 64: Trends in usage of liquid soap/handwash, by demographics, 2011
Figure 65: Trends in usage of liquid soap/handwash, by gender, 2008-11
THE CONSUMER – ATTITUDES TOWARDS SOAP, BATH AND SHOWER PRODUCTS
Key points
Popular price points
Figure 66: Spending on soap, bath and shower products, November 2011
Product attributes sought
Shower products
Figure 67: Attributes looked for in shower products, November 2011
Bath products
Figure 68: Attributes looked for in bath products, November 2011
Liquid/bar soap
Figure 69: Attributes looked for in liquid/bar soap, November 2011
Attitudes towards bathing and cleansing
Figure 70: Attitudes towards bathing and cleansing, November 2011
Green scene
Pamper partner
Coming to terms with germs
Cleaning after cleansing
THE CONSUMER – SHOPPING FOR SOAP, BATH AND SHOWER PRODUCTS
Key points
Shower products
Figure 71: Shower product shopping habits, November 2011
Bath products
Figure 72: Bath product shopping habits, November 2011
Liquid/bar soap
Figure 73: Soap shopping habits, November 2011
APPENDIX – WHO’S INNOVATING?
Figure 74: Product launches within the UK soap, bath and shower products, by sub-category, 2007-11
Figure 75: Product launches within the UK soap, bath and shower products, by claim, 2007-11
Figure 76: Product launches within the UK soap, bath and shower products, by private label, 2007-11
Figure 77: Product launches within the UK soap, bath and shower products, by top companies, 2007-11
APPENDIX – BROADER MARKET ENVIRONMENT
Figure 78: Trends in the age structure of the UK population, by gender, 2006-16
APPENDIX – BRAND RESEARCH
Figure 79: Brand usage, November 2011
Figure 80: Brand commitment, November 2011
Figure 81: Brand momentum, November 2011
Figure 82: Brand diversity, November 2011
Figure 83: Brand satisfaction, November 2011
Figure 84: Brand recommendation, November 2011
Figure 85: Brand attitude, November 2011
Figure 86: Brand image – macro image, November 2011
Figure 87: Brand image – micro image, November 2011
Figure 88: Profile of target groups, by demographics, November 2011
Figure 89: Psychographic segmentation, by target group, November 2011
Figure 90: Brand usage, by target group, November 2011
Brand index
Figure 91: Brand index, November 2011
APPENDIX – THE CONSUMER – USE OF SOAP, BATH AND SHOWER PRODUCTS
Figure 92: Trends in usage of bath oils/liquids/additives – men, by demographics, 2011
Figure 93: Trends in usage of bath oils/liquids/additives – women, by demographics, 2011
Figure 94: Trends in usage of shower gels/cream/body wash – men, by demographics, 2011
Figure 95: Trends in usage of shower gels/cream/body wash – women, by demographics, 2011
Figure 96: Trends in usage of bar soap – men, by demographics, 2011
Figure 97: Trends in usage of bar soap – women, by demographics, 2011
Figure 98: Trends in usage of liquid soap/handwash – men, by demographics, 2011
Figure 99: Trends in usage of liquid soap/handwash – women, by demographics, 2011
APPENDIX – THE CONSUMER ATTITUDES TOWARDS SOAP, BATH AND SHOWER PRODUCTS
Figure 100: Spending on liquid soap/handwash, by demographics, November 2011
Figure 101: Spending on bar soap, by demographics, November 2011
Figure 102: Spending on shower gel, cream body wash etc, by demographics, November 2011
Figure 103: Spending on bath gel, cream, salts etc, by demographics, November 2011
Figure 104: Spending on combined hair and body wash, by demographics, November 2011
Figure 105: Spending on hand sanitiser, by demographics, November 2011
Figure 106: Most popular attributes looked for in shower products, by demographics, November 2011
Figure 107: Next most popular attributes looked for in shower products, by demographics, November 2011
Figure 108: Most popular attributes looked for in bath products, by demographics, November 2011
Figure 109: Next most popular attributes looked for in bath products, by demographics, November 2011
Figure 110: Most popular attributes looked for in liquid/bar soap, by demographics, November 2011
Figure 111: Next most popular attributes looked for in liquid/bar soap, by demographics, November 2011
Figure 112: Other attributes looked for in liquid/bar soap, by demographics, November 2011
Figure 113: Most popular attitudes towards bathing and cleansing, by demographics, November 2011
Figure 114: Next most popular attitudes towards bathing and cleansing, by demographics, November 2011
Figure 115: Soap, bath and shower shopping habits, by spending on soap, liquid soap/handwash, November 2011
Figure 116: Attitudes towards bathing and cleansing, by spending on shower gel, cream body wash etc, November 2011
Figure 117: Attitudes towards bathing and cleansing, by spending on bath gel, cream, salts etc, November 2011
Figure 118: Soap, bath and shower shopping habits, by most popular attributes looked for in shower products, November 2011
APPENDIX – THE CONSUMER – SHOPPING FOR SOAP, BATH AND SHOWER PRODUCTS
Figure 119: Most popular soap, bath and shower shopping habits, by demographics, November 2011
Figure 120: Next most popular soap, bath and shower shopping habits, by demographics, November 2011
Figure 121: Other soap, bath and shower shopping habits, by demographics, November 2011
Figure 122: Most popular soap, bath and shower shopping habits, by demographics, November 2011
Figure 123: Next most popular soap, bath and shower shopping habits, by demographics, November 2011
Figure 124: Other soap, bath and shower shopping habits, by demographics, November 2011
Figure 125: Most popular soap, bath and shower shopping habits, by demographics, November 2011
Figure 126: Next most popular soap, bath and shower shopping habits, by demographics, November 2011
Figure 127: Other soap, bath and shower shopping habits, by demographics, November 2011

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.