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DIY Retailing - France - February 2012

EXECUTIVE SUMMARY
REPORT SCOPE
Issues in the market
 TECHNICAL NOTES
DIY retailers’ sales
Financial definitions
Currencies
Country codes
Figure 1: Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2011
Other abbreviations
THE MARKET: ECONOMIC AND DEMOGRAPHIC BACKGROUND
Population forecast
Figure 3: France: Over 65s as % total French population, 1950-2030
The economy
Figure 4: France: Quarterly GDP growth, 1991-2011 (Q3)
Figure 5: France: Indicator of consumer confidence, January 2007-December 2011
House prices
Figure 6: France: House price index, 1996-2011 (Q3)
Inflation
Figure 7: France: Percentage change in Consumer Price Index vs average wages, 2006-11
Figure 8: France: Harmonised index of consumer prices: Annual % change, 2006-11
Implications for retailers
THE MARKET: CONSUMER SPENDING ON DIY CATEGORIES
Spending by category
Figure 9: France: Consumer spending on main DIY categories, 2006-10
Mintel DIY market size
Figure 10: France: Estimated DIY market size, 2006-10
Figure 11: France: Estimated per capita spending on DIY, 2006-10
THE MARKET: DIY SPECIALISTS’ SECTOR
Retail sales and forecast
Figure 12: France: DIY retailers’ sales, 2006-10
Figure 13: France: DIY specialists’ retail sales forecasts, 2011-16
Retail sales breakdown
Figure 14: France: Breakdown of DIY sales, by product category, 2009
THE RETAILERS: CHANNELS OF DISTRIBUTION
Figure 15: France: DIY, spending by channel of distribution, 2010
THE RETAILERS: ONLINE
Figure 16: France: Internet and broadband penetration, by household, 2006-11
Figure 17: France: Top transactional DIY websites, by number of visits, December 2011
THE RETAILERS: LEADING SPECIALISTS AND MARKET SHARES
Modernisation boosts Kingfisher
Groupe Adeo underperforms
Bricomarché rationalises
Acquisition and expansion boost Mr Bricolage
Figure 18: France: Leading DIY retailers, 2010/11
Figure 19: France: DIY retailers’ market shares, 2010
GROUPE ADEO
Figure 20: Groupe Adeo: Sales as share of DIY retailers’ sales in Europe, 2006-10
Strategic evaluation
Figure 21: Groupe Adeo: Turnover in France as share of total group sales, 2006-10
Background
Company performance
Figure 22: Groupe Adeo: Sales performance, 2006-10
Figure 23: Groupe Adeo: Estimated European sales performance, 2010
Figure 24: Groupe Adeo: Outlet data, 2006-11
Retail offering
e-commerce and home shopping
Figure 25: Overview of Groupe Adeo’s transactional websites, 2011
KINGFISHER GROUP
Figure 26: Kingfisher Group: Sales as share of DIY retailers sales in Europe, 2006-10
Strategic evaluation
Background
Company performance
Figure 27: Kingfisher Group: European revenues by country/operation, 2010/11
Figure 28: Kingfisher Group: Group financial performance, 2006/07-2010/11
Figure 29: Kingfisher Group: European store numbers, by country/operation, 2010/11
Figure 30: Kingfisher Group: Outlet data, 2006/07-2010/11
Consumer profile
Figure 31: B&Q shoppers in last 12 months, by gender, age and socio-economic group, December 2011
Figure 32: B&Q shoppers in last 12 months, by region, December 2011
Figure 33: B&Q shoppers in last 12 months, by ACORN group, December 2011
Retail offering
Figure 34: B&Q (UK) and Castorama (France): Sales breakdown, by category, 2010/11
Figure 35: Own-brand’s estimates proportion of sales, 2010/11
Figure 36: Kingfisher UK and France, trade’s proportion of retail sales, 2010/11
e-commerce and social media
Figure 37: B&Q (UK): Profile of visitors to DIY.com, three-month average to November 2011
MR. BRICOLAGE
Figure 38: Mr. Bricolage: Sales as share of DIY retailers’ sales in Europe, 2006-10
Strategic evaluation
Background
Company performance
Figure 39: Mr. Bricolage SA: Financial performance, 2006-11
Figure 40: Mr Bricolage: Retail sales, 2006-11
Figure 41: Mr. Bricolage: Outlet data, 2006-11
Figure 42: Mr Bricolage: Sales area and densities, 2005-10
Retail offering
e-commerce and home shopping
APPENDIX – BROADER MARKET ENVIRONMENT
 POPULATION
Figure 43: Europe: Population, by age group, 2005
Figure 44: Europe: Population, by age group, 2010
Figure 45: Europe: Population, by age group, 2015
Figure 46: Europe: Population, by age group, 2020
 GDP
Figure 47: Europe: GDP (current prices), 2010
Figure 48: Europe: GDP growth rates (current prices), 2001-Q3 2011
Figure 49: Europe: GDP growth rates (constant prices), 2001-Q3 2011
 CONSUMER SPENDING
Figure 50: Europe: Households’ consumer spending (current prices), 2010
Figure 51: Europe: Households’ consumer spending growth rates (current prices), 2001-Q3 2011
Figure 52: Europe: Households’ consumer spending growth rates (constant prices), 2001-Q3 2011
 CONSUMER PRICES
Figure 53: Europe: Harmonised index of consumer prices, 2001-11
 UNEMPLOYMENT
Figure 54: Europe: Average rate of unemployment, 2001-11
 INTEREST RATES
Figure 55: Europe: Interest rates, 2005-Q4 2011
 CONSUMER CONFIDENCE
Figure 56: Europe: Consumer confidence, Feb 2011-Jan 2012
 HOME OWNERSHIP
Figure 57: Europe: Levels of home ownership, 2006-10

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