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Beauty Retailing - Germany - January 2012

EXECUTIVE SUMMARY
REPORT SCOPE
Beauty and personal care retailing
Sources for consumer spending
Abbreviations
 TECHNICAL NOTES
Financial definitions
Currencies
Country codes
Figure 1: Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2010/11
THE MARKET: ECONOMIC AND DEMOGRAPHIC CONTEXT
The economy
Figure 3: Germany: Real-terms, year-on-year GDP growth, Q1 2006-Q3 2011
Figure 4: Germany: Selected labour market indicators, Q1 2009-Q3 2011
Figure 5: Germany: Consumer confidence and retail trade confidence, Dec 2010-Nov 2011
Inflation
Figure 6: Germany: Consumer prices index, Jan 2006-Oct 2011
Demographics
Figure 7: Germany: Over 65s as % total population, 1960-2030
Implications for beauty retailers
Economy:
Demographics:
THE MARKET: CONSUMER SPENDING
Personal care spending data
Figure 8: Germany: Consumer spending on personal care and other selected categories, 2006-10
Personal care goods spending per capita
Figure 9: Germany: Annual per-capita consumer expenditure on personal care goods, 2006-10
Personal care goods spending as a share of all expenditure
Figure 10: Germany: Consumer spending on personal care goods as percentage of total consumer spending, 2006-10
Spending on personal care goods relative to services
Figure 11: Germany: Spending on personal care goods vs spending on personal care services, 2006-10
Trade association data
Figure 12: Germany: Total consumption of cosmetics and toiletries products, 2010-11
Spending breakdown by category
Figure 13: Germany: Consumer spending on skin care and hair care, 2010-11f
Figure 14: Germany: Consumer spending on personal care, by major category, 2010-11
Category performance and prospects
THE MARKET: THE HEALTH AND BEAUTY SPECIALISTS SECTOR
Economic outlook
Retail sales and forecasts
Figure 15: Germany: Beauty retailers’ sales, 2006-10
Figure 16: Germany: Beauty retailers’ sales forecasts, 2011-16
Index of retail sales
Figure 17: Germany: Index of retail sales: Annual % change, Jan 2010-Oct 2011 (current prices)
THE MARKET: OUTLET AND ENTERPRISE DATA
Figure 18: Germany: Number of retail enterprises, 2005-09
Figure 19: Germany: Number of outlets, 2005-09
THE RETAILERS: CHANNELS OF DISTRIBUTION
Drugstores dominate the beauty market
Perfumeries led by Douglas
Grocers gain share thanks to Schlecker’s crisis
Department stores in decline
Online
Others
Direct selling
Figure 20: Germany: Specialist beauty members of the direct selling association, 2011
THE RETAILERS: ONLINE
Proportion of consumers shopping online
Figure 21: Germany: Percentage of individuals who have purchased goods or services online within the preceding three/12 months, 2006-11
Figure 22: Percentage of female consumers who have purchased beauty products online in the 12 months to March 2011, Italy, Spain, Germany, France and UK
Leading websites by usage
Figure 23: Germany: Leading transactional beauty websites, July 2011
THE RETAILERS: LEADING SPECIALISTS
Schlecker in crisis – files for insolvency
dm set to take market leader position
Dynamic Rossmann
Müller lagging a little, but still outperforming Schlecker
Douglas dominates in perfumery
Budnikowsky, a regional player
Figure 24: Germany: Leading beauty retailers, 2010/11
THE RETAILERS: MARKET SHARES
Figure 25: Germany: Leading beauty retailers’ estimated shares of sector sales, 2010
THE CONSUMER: WHERE THEY SHOP
Figure 26: Germany: Outlets from which make-up/hair care/skin care/fragrance products were bought by female consumers in the last 12 months, March 2011
Where they shop by age group and product type
Figure 27: Germany: Outlets from which make-up products were bought by female consumers in the last 12 months, by age group, March 2011
Figure 28: Germany: Outlets from which hair care products were bought by female consumers in the last 12 months, by age group, March 2011
Figure 29: Germany: Outlets from which skin care products were bought by female consumers in the last 12 months, by age group, March 2011
Figure 30: Germany: Outlets from which fragrance products were bought by female consumers in the last 12 months, by age group, March 2011
DM-DROGERIE MARKT
Figure 31: dm-drogerie markt’s Sales of share of health & beauty retailers’ sales in Germany, 2007-11
Strategic evaluation
Background
Company performance
Figure 32: DM-drogerie markt, 2006/07-2010/11
Figure 33: DM-drogerie markt: Outlet data, 2007-11
Store formats
Retail offering
e-commerce and home shopping
DOUGLAS
Figure 34: Douglas perfumery: Share of European health and beauty specialists’/beauty specialists’ sales, 2007-11
Strategic evaluation
Figure 35: Douglas Perfumeries: Sales contribution of German/International stores, 2007-11
Figure 36: Douglas Perfumeries: German/International store portfolio, 2007-11
Figure 37: Douglas Perfumeries: Stores per million capita in selected countries, 2010
Figure 38: Douglas Perfumeries: Sales per store, 2010
Figure 39: Douglas Perfumeries: Sales per store growth rates in selected countries, 2006/07-2009/10
Background
Company performance
Figure 40: Douglas Holding: Group financial performance, 2006/07-2010/11
Figure 41: Douglas Perfumeries: Group financial performance, 2006/07-2010/11
Figure 42: Douglas Perfumeries: Outlet data, 2007-11
Retail offering
e-commerce and home shopping
LUSH RETAIL LTD
Figure 43: Lush Retail Ltd: Sales as share of beauty and cosmetics specialists’ sales in UK, 2006-09
Strategic evaluation
Background
Company performance
Figure 44: Lush Retail Ltd: Group financial performance, 2005/06-2009/10
Figure 45: Lush Retail Ltd: Outlet data, 2006-10
Store formats
Retail offering
e-commerce
Figure 46: Lush: Online consumer demographics, three month average to October 2011
MüLLER
Figure 47: Müller: Estimated sales as share of health & beauty and beauty retailers’ sales in Germany, 2006-10
Strategic evaluation
Background
Company performance
Figure 48: Müller: Estimated group sales performance, 2006/07-2010/11
Figure 49: Müller: Estimated outlet data, 2007-11
Retail offering
e-commerce and home shopping
ROSSMANN
Figure 50: Rossman’s Sales of share of health & beauty retailers’ sales in Germany, 2006-10
Strategic evaluation
Background
Company performance
Figure 51: Rossmann, Sales performance, 2006-10
Figure 52: Rossmann: Outlet data, 2006-10
Store formats
Retail offering
e-commerce and home shopping
SCHLECKER (INCL IHR PLATZ)
Figure 53: Schlecker: Share of European health and beauty specialists’ sales, 2006-10
Strategic evaluation
Background
Company performance
Figure 54: Schlecker: Estimated sales performance, 2006-10
Figure 55: Schlecker: Estimated outlet data, 2006-10
Store format
Retail offering
e-commerce and home shopping
THE BODY SHOP
Figure 56: The Body Shop UK: Estimated sales as share of UK cosmetics and toiletries specialists’ sales, 2006-10
Strategic evaluation
Background
Company performance
Figure 57: The Body Shop: Financial performance, 2006-10
Figure 58: The Body Shop: Estimated UK and RoI sales performance, 2006-10
Figure 59: The Body Shop: Outlet data, 2006-10
Store formats
Consumer profile
Figure 60: The Body Shop shoppers in last 12 months, by gender, age and socio-economic group, November 2011
Figure 61: The Body Shop shoppers in last 12 months, by region and ACORN group, November 2011
Retail offering
e-commerce and home shopping
Figure 62: The Body Shop: Online consumer demographics, three month average to October 2011
APPENDIX – THE MARKET
Population
Figure 63: Europe: Population, by age group, 2005
Figure 64: Europe: Population, by age group, 2010
Figure 65: Europe: Population, by age group, 2015
Figure 66: Europe: Population, by age group, 2020
GDP
Figure 67: Europe: GDP (current prices), 2010
Figure 68: Europe: GDP growth rates (current prices), 2001-Q3 2011
Figure 69: Europe: GDP growth rates (constant prices), 2001-Q3 2011
Consumer spending
Figure 70: Europe: Households’ consumer spending (current prices), 2010
Figure 71: Europe: Households’ consumer spending growth rates (current prices), 2001-Q3 2011
Figure 72: Europe: Households’ consumer spending growth rates (constant prices), 2001-Q3 2011
Consumer prices
Figure 73: Europe: Harmonised index of consumer prices, 2001-10
Unemployment
Figure 74: Europe: Average rate of unemployment, 2001-10
Interest rates
Figure 75: Europe: Interest rates, 2005-Q4 2011
Consumer confidence
Figure 76: Europe: Consumer confidence, Jan 2011-Dec 2011
APPENDIX – CONSUMER DATA
Make-up
Figure 77: Outlets from where make-up was bought in the last 12 months, UK, March 2011
Figure 78: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, Germany, March 2011
Figure 79: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, Germany, March 2011
Fragrances
Figure 80: Outlets from where fragrances were bought in the last 12 months, March 2011
Figure 81: Outlets from where fragrance products were bought in the last 12 months, by demographics, Germany, March 2011
Skincare
Figure 82: Outlets from where skincare was bought in the last 12 months, March 2011
Figure 83: Outlets from where skincare products were bought in the last 12 months, by demographics, Germany, March 2011
Haircare
Figure 84: Outlets from where haircare was bought in the last 12 months, March 2011
Figure 85: Outlets from where haircare products were bought in the last 12 months, by demographics, Germany, March 2011

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