Spa Tourism - International - October 2011

INTRODUCTION
DATA SOURCES
OVERVIEW
 DEFINING SPA TOURISM
Figure 1: Estimated global market size of the wellness industry cluster, 2010
SPAS – A WORLD OF WELLNESS TRADITIONS
 AMERICAS
North America
South America
 ASIA PACIFIC
 EUROPE
 NORTH AFRICA AND THE MIDDLE EAST
 SOUTH AFRICA
MODERN SPAS
 DAY SPAS
 DESTINATION SPAS
 HOTEL AND RESORT SPAS
 HOLISTIC RETREATS
 MEDICAL SPAS
 SPECIALIST SPAS
 THERAPEUTIC SPAS
 CRUISE-SHIP SPAS
 A DIVERSE CHOICE OF FACILITIES
CURRENT TRENDS
 SPAS FOR TRAVELLERS
 FISH THERAPY SPAS
 SHORTER TREATMENTS
 BRAND DIVERSIFICATION
 BOOM IN MEDICAL TOURISM
 SPA PODS
 LAVA SHELLS
 SOCIALISING IN SPAS
 BOOT-CAMP SPAS
 CRYOTHERAPY
THE SPA CONSUMER
 CONSUMER TYPES
The periphery spa consumer
The mid-level spa consumer
The core spa consumer
 WHY CONSUMERS VISIT SPAS
Figure 2: Primary reasons for spa visits, 2011
Figure 3: How consumers select spas, 2009
Figure 4: Where consumers look for spa deals, packages and offers, 2009
Figure 5: Primary reasons for consumer use of spa websites, 2011
THE GLOBAL SCENE
Figure 6: Spa development in the luxury hotel sector by world region, 2011
 AFRICA
 AMERICAS
Canada
Caribbean
Figure 7: Numbers of Caribbean spas listed on three selected websites, 2011
North America
Figure 8: US spa industry study showing signs of recovery from recession, 2011
South America
 ASIA PACIFIC
Australia
China
Figure 9: Asian hotel/spa planned expansion, 2011
India
Thailand
 EUROPE
Austria
Bulgaria
France
Germany
Spain
UK
 MIDDLE EAST
United Arab Emirates
A NEW GLOBAL INDUSTRY
 SPA BRANDS AND PRODUCTS
Aromatherapy Associates
Aveda
Champneys
Elemis
ESPA
Molton Brown
 INTERNATIONAL SPA CHAINS
Banyan Tree Holdings
Six Senses
Mandara Spa
International hotel spa chains
 INDUSTRY INSIGHT
 SPECIALIST TOUR OPERATORS
Themalia Travel
Erna Low Body & Soul Holidays
Wellbeing Escapes
The Healthy Holiday Company
Wahanda
The Good Spa Guide
Healing Hotels of the World
 SPA AND WELLNESS ASSOCIATIONS
Figure 10: Some leading spa and wellness associations, 2011
WHAT NEXT?
 KEY FUTURE CHALLENGES