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Clothing Retailing - Italy - November 2010

MARKET IN BRIEF
REPORT SCOPE
 TECHNICAL NOTES
Definitions
Financial definitions
Currencies
Country codes
Figure 1: Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2010
Other abbreviations
BROADER MARKET ENVIRONMENT
Key findings
Demographic change
Figure 3: Italy: Population projections, by age group, 2010-30
Implications for clothing retailers
Economic progress
Figure 4: Italy: Economic projections, 2010-15
Implications for clothing retailers
COMPETITIVE CONTEXT
Key findings
Figure 5: Italy: Consumer expenditure on clothing and selected related categories, 2005-09
Figure 6: Italy: The UK, France, Germany: Consumer expenditure on clothing as a percentage of total consumer expenditure, 2005-09
Clothing sales relatively robust
Low inflation
Figure 7: Italy: Consumer price index for selected categories, 2005-09
 CHANNELS OF DISTRIBUTION
SECTOR SIZE AND FORECAST
Key findings
Italy’s gradual economic recovery
Slow recovery for clothing retail
Figure 8: Italy: Retail sales, 2005-15
Figure 9: Italy: Growth in clothing specialists’ sales compared to total spending on clothing, 2005-09
Clothing specialists’ prospects
Enterprise data
Figure 10: Italy: Clothing retailers, enterprise numbers, 2003-07
RETAIL COMPETITOR ANALYSIS
Key findings
Domestic leadership
International operators challenging
Figure 11: Italy: Leading players in the clothing sector, 2009/10
Market shares
BENETTON GROUP
Figure 12: Benetton Group: Sales as share of clothing, footwear & textiles in Europe, 2005-09
Strategic evaluation
Growth opportunities mostly outside Europe
Competition increasing
Vertical integration still a strength
Lack of internet strategy worrying
Recent history
Financial performance
Figure 13: Benetton Group: Group financial performance, 2005-09
Market performance
Brand performance
First half of 2010
Store portfolio
Figure 14: Benetton Group: Outlet data, 2005-09
Retail offering
Figure 15: Benetton Group: Sales, by brand, 2009
Advertising and marketing
e-commerce and home shopping
GRUPO INDITEX
Strategic evaluation
Recent history
Financial performance
Figure 16: Grupo Inditex: Group financial performance, 2005/06-2009/10
Figure 17: Grupo Inditex: Sales growth, 2005/06-2009/10
Figure 18: Grupo Inditex: Estimated sales in key European markets, 2005/06-2009/10
Figure 19: Europe: Grupo Inditex: Sales by retail brand, 2005/06-2009/10
H1 2010/11
Figure 20: Grupo Inditex: Sales H12009/10 and 2010/11
Store portfolio
Figure 21: Grupo Inditex: Outlet data, 2006-10
Figure 22: Grupo Inditex: Outlet numbers, by fascia, 2005/06-2009/10
Figure 23: Grupo Inditex: Other outlet data, by fascia, 2009/10
Figure 24: Grupo Inditex: European Stores by country and by fascia, 2009/10
Retail offering
e-commerce and home shopping
H&M HENNES & MAURITZ
Strategic evaluation
Recent history
Financial performance
Figure 25: H&M Hennes & Mauritz: Group financial performance, 2004/05-2008/09
First half 2009/10
Store portfolio
Figure 26: H&M Hennes & Mauritz: Outlet data, 2004/05-2008/09
Retail offering
e-commerce
MANGO GROUP
Figure 27: Mango Spain: Sales as share of all clothing specialists’ sales in Spain, 2005-09
Strategic evaluation
Global presence – too big?
Distinct from its competitors and staying true to the core brand message
Developing a multi-brand strategy?
Recent history
Financial performance
Figure 28: Mango Group: Group sales performance, 2005-09
Figure 29: Mango: Estimated performance, by major markets, 2009
Store portfolio
Figure 30: Mango Group: Outlet data, 2005-09
Figure 31: Mango Group: Breakdown of stores in Europe, 2006-10
Retail offering
e-commerce and home shopping
APPENDIX – BROADER MARKET ENVIRONMENT
Population
Figure 32: Europe: Population, by age group, 2005
Figure 33: Europe: Population, by age group, 2010
Figure 34: Europe: Population, by age group, 2015
Figure 35: Europe: Population, by age group, 2020
GDP
Figure 36: Europe: GDP (in current prices), 2000-10Q2
Figure 37: Europe: GDP Growth rates (in constant prices), 2000-10Q2
Consumer spending
Figure 38: Europe: Consumer spending (in current prices), 2001-10Q2
Figure 39: Europe: Consumer spending growth rates (in constant prices), 2001-10Q2
Consumer prices
Figure 40: Europe: Consumer prices, 2000-Q3 2010
Unemployment
Figure 41: Europe: Average rate of unemployment, 2000-Q2 2010
Interest rates
Figure 42: Europe: Interest rates, 2004-Q1 2010
Consumer confidence
Figure 43: Europe: Consumer confidence, Aug 2009-Sept 2010

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