British Lifestyles 2010 - Focusing on the Essentials - August 2010

ISSUES IN THE MARKET
Definition
Mintel’s fan charts
Research methodology
Abbreviations
FUTURE OPPORTUNITIES
Give them a reason to spend
Opportunities
Fairness is paramount
Opportunities
MARKET IN BRIEF
A society in flux
The recession hits consumers hard
Figure 1: How the recession changed consumers’ financial situation, May 2010
Consumers hunker down in the recession
Figure 2: Consumer spending priorities over the past year (indicative score), May 2010
Consumer worries ease but remain high…
Figure 3: Segmentation of consumers, by attitudes towards worries, May 2010
…as the financial pressure lifts somewhat
Figure 4: How consumers would rate their current financial situation, February 2009 and May 2010
Economic recovery is not leading to consumer recovery
Figure 5: Consumer net* expectations on key economic developments, May 2010
Don’t bet on a strong recovery
Figure 6: Total consumer spending, current prices, 2005-15
Who will lead the recovery if it comes?
Figure 7: Breakdown of consumers by their willingness to spend in the next 12 months, May 2010
How the next year will unfold
BRITAIN TODAY: THE PEOPLE
Key points
Population set to exceed 70 million?
Figure 8: Population trends and projections, 1988-2029
Figure 9: Components of population change (000 and %), 2001/02-2029/30
We’re getting older…
Figure 10: Index of growth of the UK population, by selected age groups, 2001-30
…which has implications for future inter-generational spending
Figure 11: Age structure of the UK population, by broad age groups, 2001-33
Pre-/no family influence wanes
Figure 12: The structure of the UK adult population, by lifestage, 2005-15
Will the minorities be financing the majority?
Figure 13: UK population, by ethnic group and age band, 2008
The old are trying to stay younger
Women still live longer than men but men are catching up
Figure 14: Gender distribution of the UK population, 2001-30
Men have become more “feminine”…
Figure 15: Growth in the male and female population 2005-10 vs. 2010-15
Figure 16: Attitudinal statements on personal appearance, overall agreement, by gender, 2009
…and women more masculine…
…but both with greater freedom
Figure 17: Economic activity* rate of adults of working age, by gender, 1972-2010
Is the home returning as a focus?
Figure 18: Total fertility rate and the mean standardised age of first child’s birth, 1976-2009
Households numbers rising…
Figure 19: Number of households and average household size in the UK, 1981-2031
…but household sizes falling
Figure 20: Changing structure of households in England (millions of households), 1971-2031
Cohabitation rises
Adulthood postponed…
Figure 21: Changing living arrangements among young adults, 1988 and 2008
…leading to new social divisions
Are we are all middle class now...?
Figure 22: Adult population breakdown, by socio-economic group, 2005-15
…maybe not where housing is concerned
Figure 23: The level of owner-occupation of dwellings in the UK, 2000-15
BRITAIN TODAY: THE ECONOMY
Key points
The UK crawls out of recession
Figure 24: The change in UK GDP at constant 2005 prices, Q1 2006-Q1 2010
But any recovery in consumer spending will be muted
Figure 25: PDI and consumer expenditure, at current and constant 2005 prices, 2005-15
Unemployment remains a big worry…
Figure 26: Unemployment rate in the UK (all: aged 16+) seasonally adjusted+ Jan 1988-Jan 2010
…and may not ease much in the next few years
Low interest rates could ease the pressure…
Figure 27: Average UK base rates and UK inflation*, Jan 1989-Jan 2010
…but for how long?
Figure 28: Annual average UK base rates, 2005-15
When the spirit takes you
Economic confidence and the recession
Figure 29: Deviation of the index of consumer confidence from the average, January 1985-Jan 2010
Confidence drives consumer spending
Figure 30: Relative consumer confidence and real household spending (seasonally adjusted), Q1 1985-Q4 2009
The unemployment question
An end to defensive actions?
Figure 31: Annualised growth in consumer expenditure, by type of expenditure and confidence, Q1 1988-Q4 2009
Consumers rediscover frugality…
Figure 32: Consumer savings ratio, Q1 1987-Q4 2009
…which will last until 2015…
Figure 33: Consumer savings, at current and constant 2005 prices, 2005-15
…by paying off their debts and building up their assets
Figure 34: Consumer net investing/borrowing*, Q1 1987-Q4 2009
Consumers try to rebuild their balance sheets
EXPENDITURE OVERVIEW
Key points
Overview
The consumer’s vulnerability to financial conditions
Figure 36: Consumer expenditure, by sector (£m), 2009
The home loses its appeal…
Figure 37: Consumer expenditure (current prices), by major category 2005-09
Figure 38: Growth in consumer expenditure in major sectors (current prices), 2005-09
…while technology booms…
Figure 39: Growth in consumer expenditure in major sectors (constant 2010 prices), 2005-09
…especially during the recession
Figure 40: Growth in consumer expenditure in major sectors (current and constant 2010 prices), 2007-09
The young and old drive markets in current price terms…
Figure 41: The 25 fastest growing consumer markets (current prices), by % growth, 2005-09
…with the young important in real terms
Figure 42: The 25 fastest growing consumer markets (constant 2010 prices), by % growth, 2005-09
Durables and drink get hit in current price terms
Figure 43: The top 25 contracting consumer markets (current prices), by % growth, 2005-09
Drink also loses ground in constant price terms
Figure 44: The top 25 contracting or smallest rowing consumer markets (constant 2010 prices), by % growth, 2005-09
Forecast: the future’s not that bright, it could be pretty blue…
Figure 45: Total consumer spending, at current and constant 2010 prices, 2005-15
Assuming no double dip
Figure 46: Total consumer spending, current prices, 2005-15
Normal service being resumed
Figure 47: Forecast growth or contraction in consumer spending, by sector (current and constant 2010 prices), 2010-15
Factors used in the forecast/Fan chart explanation
IN-HOME FOOD
Key points
Market size and trends
Figure 48: In-home food sales value, by sub-sector (£m), 2009
Figure 49: In-home food consumer expenditure, at current prices, 1999-2009
The centre cannot hold as consumers aspire to something better…
…but consumers are also aspiring to save money…
…by cooking at home
Industry responds by changing offers, pack sizes and marketing
Own label the real winner…
…but for some things, quality and well-known brands can’t be beat
Give me that good old British taste
As long as the price is right
Fair trade bucks the trend…
...which is putting the focus on labelling
Consumers continue to search for convenience
Improve my health but let me have a treat
I think I’m turning Japanese… and Indian, Chinese and Caribbean...
 FORECAST
Figure 50: The in-home food market, at current and constant 2010 prices, 2005-15
Figure 51: In-home food market, at current prices, 2005-15
Figure 52: In-home food market expected sales growth, 2005-15
Factors used in the forecast/Fan chart explanation
Conclusions
NON-ALCOHOLIC BEVERAGES
Key points
Market size and trends
Figure 53: Non-alcoholic drinks sales value by sub-sector (£m), 2009
Figure 54: Non-alcoholic drinks trends, at current prices, 1999-2009
There’s life in the old dog
Soft drink premiumisation…
…but not at any price
Hot drinks also go down the premium and speciality routes
Have coffee shops come off the boil?
Hot chocolate provides the comfort consumers are looking for
Forecast
Figure 55: Non-alcoholic drinks sector, at current and constant 2010 prices, 2005-15
Figure 56: Non-alcoholic drinks sector, at current prices, 2005-15
Figure 57: Anticipated growth in the non-alcoholic drinks sector, by market at current and constant 2010 prices, 2010-15
Factors used in the forecast/Fan chart explanation
Conclusions
ALCOHOLIC DRINKS
Key points
Market size and trends
Figure 58: Alcoholic drinks sales value by sub-sector (£m), 2009
Figure 59: Alcoholic drinks trends, at current prices, 1999-2009
A drop of what you fancy...
The market looks up…
…with own-label driving growth
The off-trade benefits from the decline in the on-trade
Dangers on the horizon...
 FORECAST
Figure 60: Alcoholic drinks market, at current and constant 2010 prices, 2005-15
Figure 61: Alcoholic drinks market, at current prices, 2005-15
Figure 62: Forecast growth of the non-alcoholic drinks market, at current and constant 2010 prices, 2005-15
Factors used in the forecast/Fan chart explanation
Conclusion
PERSONAL CARE AND OTC
Key points
 OTC PHARMACEUTICALS MARKET SIZE AND TRENDS
Figure 63: OTC pharmaceutical product sales value by sub-sector (£m), 2009
Figure 64: OTC pharmaceutical product trends, at current prices, 1999-2009
Consumer heal thyself
Get well with your weekly shop
Self diagnosis on the rise
Health awareness prompts action
Allergy treatments a growing sector
Personal care market size and trends
Market performance
Figure 65: Personal care sales value (£m), by sub-sector, 2009
Figure 66: Personal care trends, at current prices, 1999-2009
It’s the looks, stupid
Nature vs. science
Is the brand losing its power?
The shower drives cleanliness
 FORECAST: OTC PHARMACEUTICALS
Figure 67: OTC pharmaceuticals market, at current and constant 2010 prices, 2005-15
Figure 68: OTC pharmaceuticals market, at current prices, 2005-15
Figure 69: Anticipated Growth in the OTC pharmaceuticals market, 2005-15
Factors used in the forecast/Fan chart explanation
 FORECAST: PERSONAL CARE
Figure 70: Personal care sector, at current and constant 2010 prices, 2005-15
Figure 71: Personal care market, at current prices, 2005-15
Figure 72: Forecast growth of the personal care sector at current and constant 2010 prices, 2005-15
Factors used in the forecast/Fan chart explanation
Conclusions
CLOTHING AND ADORNMENT
Key points
 MARKET SIZE AND TRENDS
Figure 73: Clothing and adornment sales value, by sub-sector (£m), 2009
Figure 74: Clothing and adornment trends, at current prices, 1999-2009
Clothing as an investment…
Designer clothing rides out the recession…
As does the value end
Menswear, the new womanswear?
What lies beneath?
Childrenswear
Footwear
 FORECAST
Figure 75: Clothing and adornment market, at current prices and constant 2010 prices, 2005-15
Figure 76: Clothing and adornment market, at current prices, 2005-15
Figure 77: Anticipated growth in clothing and adornment, by segment, at current and constant 2010 prices, 2005-15
Factors used in the forecast/Fan chart explanation
Conclusion
EATING OUT AND TAKEAWAYS
Key points
 MARKET SIZE AND TRENDS
Figure 78: Eating out and takeaway sales value, by sub-sector (£m), 2009
Figure 79: Eating out & takeaways trends, at current prices, 1999-2009
The recession cut the number of occasions
The long tail
Is the market becoming more homogeneous?
Small outlets feel the squeeze
Eating out on the go
 FORECAST
Figure 80: Eating out and takeaways sector, at current and constant 2010 prices, 2005-15
Figure 81: Eating out and takeaways market, at current prices, 2005-15
Figure 82: Forecast growth in the eating out and takeaways sector, at current and constant 2010 prices, 2005-15
Factors used in the forecast/Fan chart explanation
Conclusions
TECHNOLOGY AND COMMUNICATIONS
Key points
 MARKET SIZE AND TRENDS
Figure 83: Technology & communications sales value, by sub-sector (£m), 2009
Figure 84: Technology & communications trends, at current prices, 1999-2009
The adoption cycle
I own, therefore I am
Function inflation
Will openness survive the walled garden?
 FORECAST
Figure 85: Technology & communications sector, at current and constant 2010 prices, 2005-15
Figure 86: Technology & communications sector, at current prices, 2005-15
Figure 87: Forecast growth of the technology & communications sector, at current prices and constant 2010 prices, 2005-15
Factors used in the forecast/Fan chart explanation
Conclusions
ENTERTAINMENT
Key points
 MARKET SIZE AND TRENDS
Figure 88: Entertainment sales value, by sub-sector (£m), 2009
Figure 89: Entertainment trends, at current prices, 1999-2009
Finance and fashion
Going cultural
Family entertainment struggles…
…and the young cut back on the cinema
TV bucks the trend
Working class pursuits hit
Keeping fit at the right price
Exercise for free
Gambling going virtual
 FORECAST
Figure 90: Entertainment sector, at current and constant 2010 prices, 2005-15
Figure 91: Entertainment sector, at current prices, 2005-15
Figure 92: Growth in the entertainment sector by market, at current and constant 2010 prices, 2005-15
Factors used in the forecast/Fan chart explanation
Conclusions
NEWSAGENTS GOODS
Key points
 MARKET SIZE AND TRENDS
Figure 93: Newsagents’ goods sales value, by sub-sector (£m), 2009
Figure 94: Newsagents’ goods trends, at current prices, 1999-2009
Tobacco being stubbed out?
‘Free and Freemiumisation’
Publishers seek to respond
The growth of online media
Magazines and comics hit by the recession
Book sales down but holding up reasonably well
Greeting cards: stable market
 FORECAST
Figure 95: Newsagents’ goods sector, at current and constant 2010 prices, 2005-15
Figure 96: Newsagents’ goods sector, at current prices, 2005-15
Figure 97: Growth in the Newsagents’ goods sector by market, at current and constant 2010 prices, 2005-15
Factors used in the forecast/Fan chart explanation
Conclusions
HOME AND GARDEN
Key points
 MARKET SIZE AND TRENDS
Figure 98: Home & garden sales value, by sub-sector (£m), 2009
Figure 99: Home & garden trends, at current prices, 1999-2009
The home as leisure centre
Housing market driver runs out of steam
Leading consumer to delay purchases
But the search for cleanliness remains strong…
…as consumer want a more “natural” sustainable home…
…and a co-ordinated one
The kitchen rides out the storm
Smaller and multi-functioned homes are shifting demand
The internet changes purchase patterns
Swiss army cleaners
A bacterial backlash
Gardening sales hit by rentals
 FORECAST
Figure 100: Home and garden goods sector, at current and constant 2010 prices, 2005-15
Figure 101: Home and garden goods sector, at current prices, 2005-15
Figure 102: Forecast growth in the home and garden goods sector, at current prices and constant 2010 prices, 2005-15
Factors used in the forecast/Fan chart explanation
Conclusions
TRANSPORT
Key points
 MARKET SIZE AND TRENDS
Figure 103: Personal transport sales value, by sub-sector (£m), 2009
Figure 104: Personal transport trends, at current prices, 1999-2009
Cars sales fall…
…and motorcycle sales slump
The aftercare market pulls down with the drop in vehicle sales
Car ownership costs rising…
‘Staycations’ boost car hire and public road transport…
…but hits the international public transport market
 FORECAST
Figure 105: the transport sector, at current and constant 2010 prices, 2005-15
Figure 106: the personal and public transport sectors, at current and constant 2010 prices, 2005-15
Figure 107: Transport sector, at current prices, 2005-15
Figure 108: Forecast growth of transport expenditure, at current and constant 2010 prices, 2005-15
Factors used in the forecast/Fan chart explanation
Conclusions
HOUSING
Key points
 MARKET SIZE AND TRENDS
Figure 109: Housing value, by sub-sector (£m), 2009
Figure 110: Housing trends, at current prices, 1999-2009
Mortgage market in the doldrums
Housing wealth to fall
Figure 111: Net worth of the household sector in housing, 2005-09
Low bank rates help to ease the pain for some
Renting growing in importance
Tradesmen replace DIY
Council tax squeezes household spending
Utility bills rising
 FORECAST
Figure 112: Housing sector, at current and constant 2010 prices, 2005-15
Figure 113: The housing sector, at current prices, 2005-15
Figure 114: Forecast of housing market growth, at current and constant 2010 prices, 2005-15
Factors used in the forecast/Fan chart explanation
Conclusions
HOLIDAYS
Key points
 MARKET SIZE AND TRENDS
Figure 115: Holiday sales value, by sub-sector (£m), 2009
Figure 116: Holiday trends, at current prices, 1999-2009
Market hit by the recession…
…especially short breaks
‘Staycation’ tips the market towards the UK
More DIY arrangements, but fear enhances the high street for short breaks
Holidays with that something extra
 FORECAST
Figure 117: Holiday market, at current and constant 2010 prices, 2005-15
Figure 118: Holiday market, at current prices, 2005-15
Figure 119: Forecast growth of the UK holiday market, at current and constant 2010 prices, 2010-15
Factors used in the forecast/Fan chart explanation
Conclusions
PERSONAL FINANCE
Key points
Market size and trends
Figure 120: Personal finance sales value, by sub-sector (£m), 2009
Figure 121: Personal finance trends, at current prices, 1999-2009
Recession hits the pension sector hard
Challenging conditions in the insurance sector…
…especially for creditor insurance
Financial advice moves online…
…as does general insurance arrangement
 FORECAST
Figure 122: Personal finance sector, at current and constant 2010 prices, 2005-15
Figure 123: Personal finance sector, at current prices, 2005-15
Figure 124: Forecast growth of the personal finance sector, at current and constant 2010 prices, 2005-15
Factors used in the forecast/Fan chart explanation
Conclusions
A MISCELLANY: THE REMAINING SPEND
Key points
 MARKET SIZE AND TRENDS
Figure 125: Miscellaneous sales value, by sub-sector (£m), 2009
Figure 126: Miscellaneous trends, at current prices, 1999-2009
Putting the pet first
Optical goods: Consumer can see no point in trading up
Funerals
Toys and games
 FORECAST
Figure 127: Miscellaneous sector, at current and constant 2010 prices, 2005-15
Figure 128: Miscellaneous sector, at current prices, 2005-15
Figure 129: Expected growth in the miscellaneous sector, at current and constant 2010 prices, 2010-15
Factors used in the forecast/Fan chart explanation
Conclusions
WHAT’S STILL TROUBLING JOE PUBLIC?
Key points
Mintel’s exclusive consumer research analysis
The economy remains the number one worry
Figure 130: The main issues that worry consumers, 2009 and 2010
Economic worries mainly for the old and affluent
Figure 131: Understanding people’s concerns, perceptual map, by demographic sub-group, May 2010
Very few have the luxury of not worrying
Figure 132: Segmentation of consumers, by what concerns them, May 2010
Figure 133: Worrier groups, by concern for the economy and their own personal financial situation, May 2010
Figure 134: Worrier groups, by concern for the economy and their own personal financial situation, May 2010
The old worry and the young don’t care…
Figure 135: Worrier consumer groups, by age, May 2010
Lower-income households don’t have the luxury of looking at the big picture
Figure 136: Worrier consumer groups, by income, May 2010
WHERE ARE WE NOW?
Key points
A lot of consumers remain under pressure
While others seem to be doing fine…
…although that depends on your definition of “fine”
The patient improves…
Figure 137: How consumers would rate their current financial situation, 2009 and 2010
But there are still issues over controlling personal finances…
…for some at least
Some have a strange definition of “control”
Wealthy retired and wealthy young wonder what all the fuss is about
Figure 138: How respondents would describe their financial situation, by demographic sub-group, May 2010
Economic pressures increase general fears…
Figure 139: Current financial situation, by worrier groups, May 2010
Figure 140: The relationship between concerns and current financial situation, May 2010
…and personal focus
Economic recovery, but have the middle classes lost out?
Figure 141: Current financial situation, by household income, 2009 and 2010
THE MOOD MUSIC OF RECOVERY
Key points
Luxury spending will lead recovery…
…but currently consumers remain cautious…
Figure 142: The willingness of consumers to spend on non-essentials, May 2010
…and watchful of their finances
The poor show more caution compared to the affluent
Figure 143: Statements on current financial situation with respect to discretionary or non-essential items, by demographics, May 2010
Many don’t see a bright future ahead
Figure 144: Consumer expectations on key economic developments, May 2010
Even basic costs will be rising in the near future
Figure 145: The factors impacting on personal finances last year and next year, May 2010
Rising basic costs cause financial pain and discontent
For some, rising basic costs leave little room for non-essentials or quality brands
Changes in personal circumstances are needed for recovery
Figure 146: Consumer caution about spending on non-essential items, by worrier group, May 2010
So will the change of government help?
WHO WILL LEAD THE RECOVERY?
Key points
Almost half of consumers made worse off by the recession
Figure 147: The impact of the recession on consumers’ financial situation, May 2010
The industrial heartland hit hardest…
Figure 148: Impact of economic downturn, rising unemployment and increase in the cost of borrowing money on personal financial situation, by demographic sub-group, May 2010
But while not a middle class recession, it was a middle income one
Even the winners show caution
Figure 149: Consumer caution, by the effects of the recession, May 2010
Is saving money the new Black?
You can’t just blame it on the recession
Figure 150: Consumers’ current financial situation and the impact of the recession, May 2010
Who won and lost from the recession?
Who has the freedom to spend?
Recovery groups
Figure 151: The classification of consumers, by spending freedom and recessionary impact, May 2010
Figure 152: The breakdown of consumers, by attitudes to spending, May 2010
Free Unaffected and Free Winners will lead recovery
Figure 153: Consumer attitudes to non-essential spending, by key spending groups*, May 2010
Anchored to the past…
…and searching for coherence
A young and affluent recovery
Figure 154: The penetration of the recovery groups, by age, employment status, social grade and income, May 2010
Will changes to student finance hit recovery?
THE DANGERS OF THE DOUBLE DIP?
Key points
Could the paradox of thrift come into play...
Figure 155: Consumer financial priorities over the last year or so, and how they will change over the next twelve months, May 2010
…as savings becomes a high priority…
…but only for those that can save
The affluent try to save more while the poor can’t save more
Figure 156: Financial priorities over the last year and future expectations, by socio-economic group and income, May 2010
Some try to put money worries behind them
Two thirds prioritise savings
Figure 157: Consumer priorities in the coming year, May 2010
Balance sheet adjustments a higher priority than many areas of spending
Figure 158: Indicative scores* of the priority of balance sheet adjustments, May 2010
At least the banking industry will benefit
Figure 159: Changing consumer financial priorities, by attitudes towards savings, May 2010
Two key groups will lead recovery
Figure 160: Recovery groups, by attitudes towards spending on non-essentials, May 2010
The savings priority means any recovery will be based on narrow shoulders
Figure 161: Recovery driver groups, by their willingness to spend in the next 12 months, May 2010
An anaemic, grey recovery
Figure 162: Recovery Early Adopters, by age, employment status and household income, May 2010
Mainstream non-essentials recover slowly
Figure 163: Agreement with the statement “to save money I will cut down my weekly expenditure” over the next year, May 2010
A recovery that could get easily knocked off course…
Figure 164: Scores for changes in key economic variables that affect consumer finances, May 2010
Especially by rising costs of living
Figure 165: Changing views* on what factors will have a major effect a consumer’s personal situation, May 2010
HOW SPENDING PRIORITIES ARE CHANGING
Key points
The Past: Consumers focus on the basics
Figure 166: Consumer spending priorities over the past year, May 2010
Discretionary spending takes a big hit…
…as consumers trade down and extend the life of their durables
Some adopt a portfolio approach: cutting a bit of everything
Recovery Adopters support non-essential spending
Figure 167: Indicative scores* for consumer spending priorities over the past year, May 2010
The present: No sign of recovery
Figure 168: Actions of consumers this year (consumers who cut down on or stopped buying last year), May 2010
Late and Early Adopters have yet to rebound
Figure 169: Indicative scores* for actions of consumers this year by recovery group (consumers who cut down on or stopped buying last year), May 2010
Gap analysis
Figure 170: Gap analysis* in spending cuts in 2009 compared to 2010, May 2010
Figure 171: Gap analysis* by recovery group, May 2010
The Future: Personal finance and household goods
Figure 172: Consumer willingness to spend more on non-essential and everyday items, May 2010
Paradise Postponed
Adopters may not be strong enough
Figure 173: Indicative Score* of consumer willingness to spend more on non-essential and everyday items, May 2010
Food & drink: The search for value to persist
Figure 174: Consumer attitudes about spending on food and drink and personal items in the coming year, May 2010
Even the Recovery Adopters search for value and savings
Figure 175: Indicative scores* of consumer attitudes about spending on food and drink and personal items in the coming year, May 2010
Little prospect of a recovery in the car market
Figure 176: Likely spending habits on cars and houses in the coming year, May 2010
Housing market: the pain to continue?
Some hopes for holidays
Figure 177: Consumer attitudes about spending on holidays and leisure activities in the coming year, May 2010
Figure 178: Indicative scores* about likely spending habits on holidays in the coming year, May 2010
Free venues in for a boom
Figure 179: Graphic view of Indicative scores* about likely spending habits on leisure activities in the coming year, May 2010
 FORWARD-LOOKING TARGET GROUPS
Figure 180: Forward-looking target groups, May 2010
Figure 181: The effects of the recession, by target group, May 2010
Figure 182: Consumer spending cuts*, by target groups, May 2010
APPENDIX: BRITAIN TODAY: THE PEOPLE
Figure 183: The Male population of the UK, 2005-30
Figure 184: The Female population of the UK, 2005-30
APPENDIX – WHAT’S TROUBLING JOE PUBLIC?
Figure 185: Worrier groups, by demographic sub-group, May 2010
APPENDIX – WHO WILL LEAD THE RECOVERY?
Figure 186: Recovery groups, by demographic sub-group, May 2010
APPENDIX – THE DANGERS OF THE DOUBLE DIP
Figure 187: Consumer groups that will lead recovery, by demographic sub-group, May 2010
Figure 188: The factors that have had a major effect on consumer’s personal situation in the last year and which they are worried about over the coming year, by recovery group, May 2010
Figure 189: Consumer view of the future path of economic variables, by recovery group, May 2010
Figure 190: Consumer spending priorities, by attitudes to savings, May 2010
APPENDIX – HOW SPENDING PRIORITIES ARE CHANGING
Figure 191: The areas of expenditure consumers stopped buying or cut back on last year or spend more on, May 2010
Figure 192: Indicative scores* of spending priorities over the past year, May 2010
Figure 193: The actions of consumers this year, by recovery group (consumers who cut down on or stopped buying last year), may 2010
Figure 194: Likely spending habits on food and drink in the coming year, May 2010
Figure 195: Indicative Scores* for the likely spending habits on cars and household goods in the coming year, May 2010
Figure 196: Consumer’s likely spending habits on holidays & leisure activities in the coming year, May 2010
Figure 197: Indicative scores* of the likely spending habits on holidays & leisure activities in the coming year, May 2010
Figure 198: Forward-looking target groups, by demographic sub-group, May 2010
Figure 199: Attitudes towards spending, by segment, May 2010
Figure 200: Consumers’ current financial situation and the impact of the recession by segment, May 2010
Figure 201: Consumer caution about spending on non-essential items, by segment, May 2010