Blacks and Dining Out - US - July 2010

SCOPE AND THEMES
What you need to know
Definition
Sources
Consumer survey data
Consumer Expenditure Survey
Advertising
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
Profile of the Black dining out consumer
Breakfast, lunch, dinner and menu choices
Fast food restaurants
Family restaurants
Casual restaurants
Pizza restaurants
Fine dining
Marketing and advertisements
U.S. Black population
INSIGHTS AND OPPORTUNITIES
The rise of the suburban Black professional and the changing population
The Obamas vs. our Fast Food nation
Remembering Sunday dinners with buffets: Low-prices and big groups
INSPIRE INSIGHTS
 TREND: TUG OF WAR
What’s it about?
What we’ve seen
Specifics
Implications
 TREND: FIT OR FAT
What’s it about?
What we’ve seen
Specifics
Implications
PROFILE OF THE BLACK DINING OUT CONSUMER
Key points
 DINING OUT EXPENDITURE
Black and non-Black households
Figure 1: Average annual expenditures, Black and other race households, by expenditure category, 2008
Figure 2: Average annual distribution of expenditures, by categories, by Black and non-Black CUs, 2008
 DINING OUT PREFERENCES
By age
Figure 3: Dining out choices among Black consumers, by age, March 2010
By household income
Figure 4: Dining out choices among Black consumers, by household income, March 2010
 DINING OUT ON WEEKDAYS
Figure 5: Recession driven changes in dining out habits on weekdays, by household income, March 2010
By household size
Figure 6: Recession driven changes in dining out habits on weekdays, by household size, March 2010
 DINING OUT ON THE WEEKENDS
Figure 7: Recession driven changes in dining out habits during the weekend, by household income, March 2010
Figure 8: Recession driven changes in dining out habits on weekdays, by household size, March 2010
 DINING OUT WITH CHILDREN
Figure 9: Frequency of dining out with child/children under 18, by household income, March 2010
BREAKFAST, LUNCH, DINNER AND MENU CHOICES
Key points
Breakfast
Figure 10: Frequency of dining out for breakfast by type of restaurant, by gender and age, March 2010
Figure 11: Frequency of dining out for breakfast by type of restaurant, by household income, March 2010
Lunch
Younger women lunch at fast food restaurants more than men
Figure 12: Frequency of dining out for lunch by type of restaurant, by gender and age, March 2010
By household income
Figure 13: Frequency of dining out for lunch by type of restaurant, by household income, March 2010
Dinner
By age and gender
Figure 14: Frequency of dining out for dinner by type of restaurant, by gender and age, March 2010
By household income
Figure 15: Frequency of dining out for dinner by type of restaurant, by household income, March 2010
Entrée selections on the menu
Figure 16: Type of main dinner entrées Black consumers would like to see more of on menus, by age and gender, March 2010
FAST FOOD RESTAURANTS
Key points
Reasons for visiting a fast food restaurant
By age and gender
Figure 17: Reasons for choosing a fast food restaurant, by age and gender, March 2010
Is fast food for the lazy affluent cook?
Figure 18: Reasons for choosing a fast food restaurant, by household income, March 2010
Factors influencing choice of fast food restaurant
Older diners are more likely to be influenced by advertising
Figure 19: Factors influencing choice of fast food restaurant, by age, March 2010
By household income
Figure 20: Factors influencing choice of fast food restaurant, by household income, March 2010
Fast food restaurants used
By race/Hispanic origin
Figure 21: Fast food restaurants used in last 30 days, by race/Hispanic origin, November 2008-December 2009
Black consumers’ choices in fast food restaurants
By presence of children in the home
Figure 22: Fast food restaurants used in last 30 days by Black adults, by presence of children in the home, November 2008-December 2009
By age
Figure 23: Fast food restaurants used in last 30 days by Black adults, by age, November 2008-December 2009
Frequency of visits
Figure 24: Frequency of visits to a fast food restaurant in the last 30 days, by region, November 2008-December 2009
FAMILY RESTAURANTS
Key points
Reasons for visiting a family restaurant
Figure 25: Reasons for choosing a family-style restaurant, by age, March 2010
Factors influencing choice of a family restaurant
By age and gender
Figure 26: Factors influencing choice of family restaurant, by age and gender, March 2010
By household income
Figure 27: Factors influencing choice of family restaurant, by household income, March 2010
Family restaurants and steak houses used by consumers
By race/Hispanic origin
Figure 28: Family restaurants and steak houses used, by race/Hispanic origin, November 2008-December 2009
Black consumers’ choice of family restaurant and steak houses
By age and gender
Figure 29: Family restaurants and steak houses used by Black consumers in last 30 days, by age and gender, November 2008-December 2009
By household income
Figure 30: Family restaurants and steak houses used by Black consumers in last 30 days, by household income, November 2008-December 2009
Frequency of visits
Figure 31: Frequency of visits to family restaurants and steak houses by Black consumers, by region, November 2008-December 2009
CASUAL RESTAURANTS
Key points
Reasons for visiting a casual restaurant
Figure 32: Reasons for choosing a casual restaurant, by age and gender, March 2010
Factors influencing choice of casual restaurant
By age and gender
Figure 33: Factors influencing choice of casual restaurant, by age and gender, March 2010
By household income
Figure 34: Factors influencing choice of casual restaurant, by household income, March 2010
PIZZA RESTAURANTS
Key points
Reasons for visiting a pizza restaurant
Figure 35: Reasons for choosing a pizza restaurant, by household income, March 2010
Factors influencing choice of a pizza restaurant
By age and gender
Figure 36: Factors influencing choice of pizza restaurant, by age and gender, March 2010
By household income
Figure 37: Factors influencing choice of pizza restaurant, by household income, March 2010
Reasons for visiting a pizza restaurant
Figure 38: Reasons for choosing a pizza restaurant, by household income, March 2010
FINE DINING
Key points
Factors influencing choice of fine dining restaurant
Figure 39: Factors influencing choice of fine dining restaurant, by gender, March 2010
Fine dining frequency
Figure 40: Frequency of dining at a fine dining establishment, by age, March 2010
Figure 41: Frequency of dining at a fine dining establishment, by household income, March 2010
MARKETING AND ADVERTISEMENTS
Key points
African-American magazines
Figure 42: Readership of African-American magazines, by types of restaurants used, November 2008-December 2009
Figure 43: Reader profile of African-American magazines, November 2008-December 2009
African-American television networks
Figure 44: Viewership of African-American television networks by types of restaurants used, November 2008-December 2009
Figure 45: Profile of viewers of African-American television networks, November 2008-December 2009
 ADVERTISING
McDonald’s
Figure 46: McDonald’s, Man drinks at a kitchen table, inside a restaurant, $1 sweet tea, TV ad, April 2009
Figure 47: McDonald’s, Dwele sings on a cool drink, TV ad, July 2009
KFC (Kentucky Fried Chicken)
Figure 48: KFC, Ultimate Family Reunion: enter sweepstakes and connect with family members, TV ad, April 2010
Red Lobster
Figure 49: Red Lobster, Region inspired entrees, TV ad, July 2009
Social media campaigns
CLUSTER ANALYSIS
Uninfluenced, less often
Demographics
Characteristics
Opportunities
Price-conscious, fast-food
Demographics
Characteristics
Opportunity
Frequent, fine, internet-savvy
Demographics
Characteristics
Opportunity
Characteristic tables
Figure 50: Restaurant clusters, March 2010
Figure 51: Type of restaurant that consumers have used in the past three months, by restaurant clusters, March 2010
Figure 52: Factors influencing casual restaurant choice, by restaurant clusters, March 2010
Figure 53: Factors influencing family restaurant choice, by restaurant clusters, March 2010
Figure 54: Factors influencing pizza restaurant choice, by restaurant clusters, March 2010
Figure 55: Factors influencing fast food restaurant choice, by restaurant clusters, March 2010
Figure 56: Frequency of dining out for breakfast, by restaurant clusters, March 2010
Figure 57: Frequency of dining out for lunch, by restaurant clusters, March 2010
Figure 58: Frequency of dining out for dinner, by restaurant clusters, March 2010
Figure 59: Frequency of dining out at a fine dining establishment, by restaurant clusters, March 2010
Demographic tables
Figure 60: Restaurant clusters, by gender, March 2010
Figure 61: Restaurant clusters, by age, March 2010
Figure 62: Restaurant clusters, by household income, March 2010
Figure 63: Restaurant clusters, by household size, March 2010
Figure 64: Restaurant clusters, by education, March 2010
Cluster methodology
U.S. BLACK POPULATION
Key points
U.S. population by race/Hispanic origin
Figure 65: Population by race and Hispanic origin, 2005-15
Figure 66: Population, by race/Hispanic origin, 1970-2020
Figure 67: Asian, Black, and Hispanic populations, 1970-2020
U.S. Black population
Black population by age
Figure 68: U.S, Black population, by age, 2005-15
U.S. Black geographic concentration
Figure 69: Black geographic concentration, by region, 2007
Black population by state
Figure 70: States with largest Black population, 2008
Figure 71: States with the highest share of Black residents, 2008
Black metros
Figure 72: Metropolitan status of Black households, 2001-07
Figure 73: Top ten metropolitan areas with the largest number of Black residents, 2006-08
 BLACK PURCHASING POWER
Black households’ financials
Household income distribution by race
Figure 74: Household income distribution, by race/Hispanic origin of householder, 2008
Income of Black households versus total U.S. households
Figure 75: Share of Black households with incomes of $50K or more versus total U.S. households, 2002 and 2008
Figure 76: Median household income, by race and Hispanic origin of householder, 2008
Purchasing power by race/Hispanic origin
Figure 77: Purchasing power, by race/Hispanic origin, 2008
Figure 78: Top ten states with the largest share of Black buying power, 2008
Figure 79: Top ten states, by rate of growth of Black buying power, 1990-2008
 BLACK HOUSEHOLDS
Figure 80: Average household size, by Hispanic origin/race of householder, 2001 and 2008
Figure 81: Black households and all households, by size, 2009
Figure 82: Black households and all households, by presence and ages of children, 2009
Figure 83: Households with children, by race/Hispanic origin of householder, 2009
APPENDIX: TRADE ASSOCIATIONS