Author: Mintel Group Ltd.
Last saved by: HTTP server

Home Delivery - UK - June 2010

ISSUES IN THE MARKET
Definition
Abbreviations
FUTURE OPPORTUNITIES
The new Monday (Wednesday…Sunday…) night effect
Health, wellness and ever so much style
MARKET IN BRIEF
Impact of the recession
Market size and forecast
Use of home delivery outlets
Online/mobile phone ordering
INTERNAL MARKET ENVIRONMENT
Key points
Food inflation
Figure 1: UK: Consumer Prices Index annual rate, all items and food and non-alcoholic beverages, 2005-09
Nutritional concerns
Immigration clampdown
Scores on the doors
Eight in ten consumers have eaten a takeaway in the last 12 months
Figure 2: Consumption of takeaway foods in the last 12 months, 2005-09
Figure 3: Frequency of consuming takeaway foods in the last 12 months, 2005-09
Figure 4: Types of takeaway outlets visited, 2005-09
Fast food has performed well during the recession thanks to tiered menus
Figure 5: Consumption of fast food eaten in restaurant in the last 12 months, 2005-09
Dine-in restaurants have suffered as families cut back
Figure 6: Eating out at restaurants in the last 12 months, 2005-09
Figure 7: Types of restaurants visited in the last three months, 2005-09
Consumers are less willing to ‘splash out’ on restaurants, but are increasingly interested in all things ‘foodie’
Figure 8: Agreement with lifestyle statements, 2005-09
Figure 9: Adults who agree with the statements ‘I like to eat takeaways meals’ and ‘I prefer to prepare my meals from scratch’, by agreement with other food-related statements, 2009
Figure 10: Adults who agree with the statements ‘I like to eat takeaways meals’ and ‘I prefer to prepare my meals from scratch’, by agreement with other lifestyle statements, 2009
Figure 11: Adults who agree with the statements ‘I like to eat takeaways meals’ and ‘I prefer to prepare my meals from scratch’, by agreement with lifestyle statements related to money and personal finances, 2009
BROADER MARKET ENVIRONMENT
Key points
Despite rising consumer confidence, home deliveries face cutbacks
Figure 12: Consumer Confidence Index, 2007-10
Figure 13: Trends in how respondents would describe their financial situation, March 2009 and March 2010
Figure 14: Trends in consumer sentiment for the coming year, March 2009 and March 2010
Eating out remains top spending priority
Figure 15: Consumers' spending priorities, November 2009-March 2010
Demographic changes pose a challenge for the home delivery market
Figure 16: Forecast adult population trends, by lifestage, 2005-15
Figure 17: Trends in the age structure of the UK population, 2005-15
Figure 18: Forecast adult population trends, by socio-economic group, 2005-15
Home deliveries must engage the growing group of one-person households
Figure 19: UK households, by size, 2005-15
COMPETITIVE CONTEXT
Key points
The eating out market by sector
Figure 20: Eating out market*, by sector, 2005-09
Cooking sauces
Figure 21: Dishes that cooking sauces are used for, 2005-09
Retailers continue to mimic restaurant menus
STRENGTHS AND WEAKNESS IN THE MARKET
Strengths
Weaknesses
WHO’S INNOVATING?
Key points
New concepts/brand extensions
Online ordering portals
Mobile phone ordering options
Additional technological developments
MARKET SIZE AND FORECAST
Key points
Figure 22: UK home delivery market size, 2005-15
Role of online sales
Going forward
Factors used in forecast
COMPANIES AND PRODUCTS
Key points
 PIZZA/PASTA/ITALIAN
Domino’s Pizza
Figure 23: Financial performance of Domino’s Pizza, 2007-09
Firezza
Papa John’s
Pizza Hut
Figure 24: Financial performance of Pizza Hut, 2007 and 2008
 ETHNIC TAKEAWAYS/HOME DELIVERIES
Gourmet Restaurant Group (now part of V8 Gourmet)
Figure 25: Examples of Bombay Bicycle Club price promotions, 2010
Harlequin Restaurant Group
 OTHER TAKEAWAY/HOME DELIVERY BRANDS
Deliverance
Figure 26: Financial performance of Deliverance Ltd, 2008 and 2009
Room Service
 INTERNET PORTALS
CurriesOnline
Eat It Now
Hungryhouse
Just-Eat.co.uk
Meal2Go
BRAND COMMUNICATION AND PROMOTION
Key points
Increasing emphasis on advertising
Figure 27: Advertising expenditure of selected home delivery brands, 2006-10
The ‘Saturday Night Effect’
Ofcom enforces limits on advertising HFSS food
Consumers’ use of home delivery websites
Figure 28: Total unique visitors to the websites of selected home delivery brands, June 2008-April 2010
Figure 29: Average visits per visitor for selected home delivery brands, June 2008-April 2010
Direct mail/leaflet drops
Increasingly diverse advertising methods
Figure 30: Advertising expenditure of selected home delivery brands, by media type, 2009/10
Press releases
Social media
Figure 31: Types of activity undertaken on the internet in the last three months, October 2008-October 2009
TYPES OF HOME DELIVERY OUTLETS USED
Key points
Figure 32: Types of home delivery outlets used, March 2010
Pool of potential
 DEMOGRAPHIC DETAILS
FREQUENCY OF ORDERING A HOME DELIVERY
Key points
Figure 33: Frequency of ordering a home delivery, March 2010
 DEMOGRAPHIC DETAILS
ATTITUDES TOWARDS HOME DELIVERY
Key points
Figure 34: Attitudes towards home delivery, March 2010
Impact of the recession
Competition from the off-trade
Increasingly technologically savvy consumers
Opening doors with healthier/lighter options
Gender wars
 DEMOGRAPHIC DETAILS
TARGETING OPPORTUNITIES
Key points
 NUMBER OF DAYS BETWEEN ORDERING
Figure 35: Average number of days between ordering home deliveries, March 2010
Figure 36: Average number of days between ordering home deliveries, by attitudes towards home delivery, March 2010
 HOME DELIVERY TARGET GROUPS
Figure 37: Home delivery target groups, March 2010
Laz-y-boys/girls
HM Enthusiasts
Unengaged
Cancelled Orders
APPENDIX – INTERNAL MARKET ENVIRONMENT
Figure 38: Consumption of takeaway foods in the last 12 months, by detailed demographics, 2009
Figure 39: Frequency of consuming takeaway foods in the last 12 months, by detailed demographics, 2009
Figure 40: Consumption of fast food eaten in restaurant in the last 12 months, by detailed demographics, 2009
Figure 41: Frequency of eating in at fast food restaurants in the last 12 months, by detailed demographics, 2009
Figure 42: Eating out at restaurants in the last 12 months, by detailed demographics, 2009
Figure 43: Frequency of eating out at restaurants in the last 12 months, by detailed demographics, 2009
Figure 44: Agreement with lifestyle statements, by detailed demographics, 2009
Figure 45: Agreement with lifestyle statements, by detailed demographics, 2009
APPENDIX – TYPES OF HOME DELIVERY OUTLETS USED
Figure 46: Most popular types of home delivery outlets used, by detailed demographics, March 2010
Figure 47: Next most popular types of home delivery outlets used, by detailed demographics, March 2010
Figure 48: Lapsed/non-home delivery users, by detailed demographics, March 2010
Figure 49: Most popular types of home delivery outlets used, by types of home delivery outlets used, March 2010
Figure 50: Next most popular types of home delivery outlets used, by types of home delivery outlets used, March 2010
APPENDIX – FREQUENCY OF ORDERING A HOME DELIVERY
Figure 51: Frequency of ordering a home delivery, by detailed demographics, March 2010
Figure 52: Frequency of ordering a home delivery, by types of home delivery outlets used, March 2010
Figure 53: Most popular types of home delivery used, by frequency of ordering a home delivery, March 2010
Figure 54: Next most popular types of home delivery used, by frequency of ordering a home delivery, March 2010
APPENDIX – ATTITUDES TOWARDS HOME DELIVERY
Figure 55: Most popular attitudes towards home delivery, by detailed demographics, March 2010
Figure 56: Next most popular attitudes towards home delivery, by detailed demographics, March 2010
Figure 57: Most popular types of home delivery, by attitudes towards home delivery, March 2010
Figure 58: Next most popular types of home delivery, by attitudes towards home delivery, March 2010
Figure 59: Lapsed/non-users of home delivery, by attitudes towards home delivery, March 2010
Figure 60: Frequency of ordering a home delivery, by attitudes towards home delivery, March 2010
Figure 61: Most popular attitudes towards home delivery, by attitudes towards home delivery, March 2010
Figure 62: Attitudes towards home delivery, by next most popular attitudes towards home delivery, March 2010
APPENDIX – TARGETING OPPORTUNITIES
Figure 63: Home delivery target groups, by detailed demographics, March 2010
Figure 64: Home delivery target groups, by types of home delivery outlets, March 2010
Figure 65: Frequency of ordering a home delivery, by target groups, March 2010
Figure 66: Home delivery target groups, by attitudes towards home delivery, March 2010

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.