Electrical Retailing - Spain - June 2010

MARKET IN BRIEF
Market size and performance
The competitive landscape
REPORT SCOPE
Company coverage
Definitions
Retail sector sales
Market sizes
Abbreviations
Technical notes
Financial definitions
Currencies
Country codes
Figure 1: Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2010
INTERNAL MARKET ENVIRONMENT
Key points
 CONSUMER ATTITUDES
Premium lines failing to inspire
Figure 3: Attitudes towards the internet, technology and the environment, by country, 2009
Consumer trends
Figure 4: Trends in attitudes towards technology, Spain, 2005-09
Who thinks what
Young keen to keep up with new technologies
Figure 5: Attitudes towards technology, by gender, age and income group, Spain, 2009
Website usage
Figure 6: Spain: Top retail websites, by number of unique visitors, December 2009
BROADER MARKET ENVIRONMENT
Key points
COMPETITIVE CONTEXT
Key points
Spending on electricals
Figure 7: Spain: Consumer spending on selected categories of goods, 2004-08
Deflationary pressures for white goods…
Figure 8: Spain: Consumer price index for selected categories, 2000-09
…but much worse for brown and grey goods
 CHANNELS OF DISTRIBUTION
SECTOR SIZE AND FORECAST
Key points
Economic outlook
Retail forecasts
Figure 9: Spain: Retail sales forecast, 2005-15
Electricals specialists’ prospects
RETAILER COMPETITOR ANALYSIS
Key points
Leading specialists
Media Markt/Saturn
Consolidation amongst buying groups
Establecimientos Miró and Fnac
British presence
Sonae acquires Boulanger
Figure 10: Spain: Leading electrical specialists, 2008/09
Market shares
Figure 11: Spain: Leading electrical specialists’ market shares, 2008/09
DSG INTERNATIONAL
Figure 12: DSG International: Group sales as share of electrical specialists’ sales in Europe, 2005-09
Figure 13: DSGi UK: Sales as share of electrical/PC/telecoms specialists’ sales in UK, 2005-09
Strategic evaluation
Recent history
Financial performance
Figure 14: DSG International: Group financial performance, 2004/05-2008/09
Figure 15: DSGi: First half financial performance, 2009/10
Figure 16: DSGi: First and second half sales performance, 2009/10
Store portfolio
Figure 17: DSG International: Outlet data, 2007/08-2008/09
Figure 18: DSG International: Outlet data, 2004/05-2008/09
Figure 19: DSG International: Store performance data, 2004/05-2008/09
Retail offering
e-commerce
EDA
Strategic evaluation
Recent history
Figure 20: EDA: Members and websites, by country of operation, 2009
Financial performance
Figure 21: EDA: Estimated retail sales, 2008-09
Store portfolio
Figure 22: EDA: Member store numbers, 2008-09
Retail offering
Figure 23: EDA: Sales mix by purchase volume, 2008/09
e-commerce
Figure 24: EDA: Affiliated online stores, 2010
ESTABLECIMIENTOS MIRÓ
Background
Financial performance
Figure 25: Establecimientos Miró: Sales performance, 2004-08
Store portfolio
Figure 26: Establecimientos Miró: Outlet data, 2004-08
Retail offering
e-commerce
EURONICS INTERNATIONAL
Figure 27: Euronics: Estimated sales as share of electrical retailers sales in Europe, 2005-09
Strategic evaluation
Recent history
Figure 28: Euronics: European members and websites, by country of operation, 2010
Financial data
Figure 29: Euronics International: Sales by country, 2001-09
Figure 30: Euronics International: Sales by country, 2005, 2006 and 2008
Store portfolio
Figure 31: Euronics International: Outlet data 2004-08
Retail offering
Figure 32: Euronics International, sales mix by purchase volume, 2009
e-commerce
EXPERT INTERNATIONAL
Strategic evaluation
Background
Financial performance
Figure 33: Expert: European operations by country, 2009
Store portfolio
Retail offering
e-commerce and home shopping
Figure 34: Expert International, online shopping availability, 2010
FNAC
Figure 35: Fnac: Sales as share of electrical specialists’ sales in France, 2005-09
Strategic evaluation
Background
Financial performance
Figure 36: Fnac: Group financial performance, 2005-09
Figure 37: Fnac: Sales by product category, 2009
Store portfolio
Figure 38: Fnac: Outlet data, 2005-09
Retail offering
e-commerce and home shopping
KESA ELECTRICALS
Figure 39: Comet: Sales as share of electrical retailers’ sales in UK, 2005-09
Figure 40: Darty France: Sales as share of electrical retailers’ sales in France, 2005-09
Strategic evaluation
Recent history
Financial performance
Figure 41: Kesa Electricals: Group financial performance, 2006/07-2008/09
Figure 42: Kesa Electricals: First half financial performance, 2009/10
Figure 43: Kesa Electricals: Second half and full year sales performance, 2009/10
Store portfolio
Figure 44: Kesa Electricals: Outlet data, 2006-09
Retail offering
e-commerce
Figure 45: Kesa Electricals: E-commerce sales, UK and France, 2005/06-2008/09
Figure 46: Kesa Electricals: Websites, 2009
MEDIA MARKT/SATURN
Figure 47: Media-Saturn group: Sales as share of electrical retailers’ sales in Europe, 2005-09
Figure 48: Media-Saturn Germany: Sales as share of electrical retailers’* sales in Germany, 2005-09
Strategic evaluation
e-commerce
Recent history
Financial performance
Figure 49: Media Markt/Saturn: Financial performance, 2005-09
Figure 50: Media Markt/Saturn: Germany, Western Europe & Eastern Europe – share of sales, 2005-09
Store portfolio
Figure 51: Media Markt/Saturn: Outlet data, by country, 2005-09
Figure 52: Media Markt/Saturn: Description of outlets, 2009
Retail offering
e-commerce and home shopping
Figure 53: Media Markt/Saturn: Websites by country, 2009
MODELO CONTINENTE (SONAE)
Recent history
Financial performance
Figure 54: Modelo Continente: Group sales performance, 2005-09
Store portfolio
Figure 55: Modelo Continente: Outlet data, 2005-09
Retail offering
e-commerce
APPENDIX
Population
Figure 56: Europe top five: Population breakdown, by age group, 2005
Figure 57: Europe top five: Population breakdown, by age group, 2010
Figure 58: Europe top five: Population breakdown, by age group, 2015
Figure 59: Europe top five: Population breakdown, by age group, 2020
 GDP
Figure 60: Europe top five: GDP (in current prices) 2000-Q1 2010
Figure 61: Europe top five: GDP growth rates (in constant prices), 2000-Q1 2010
Consumer spending
Figure 62: Europe top five: Consumer spending (in current prices) 2001-09
Figure 63: Europe top five: Consumer spending growth rates (in constant prices) 2001-09
Consumer prices
Figure 64: Europe top five: Consumer prices, 2000-10
Unemployment
Figure 65: Europe top five: Average rate of unemployment, 2000-Q1 2010
Interest rates
Figure 66: UK and Eurozone: Interest rates, 2004-Q1 2010
Consumer confidence
Figure 67: Europe top five: Consumer confidence, Oct 2008-Mar 2010