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Electrical Retailing - Italy - June 2010

MARKET IN BRIEF
Market size and performance
The competitive landscape
REPORT SCOPE
Company coverage
Definitions
Retail sector sales
Market sizes
Abbreviations
Technical notes
Financial definitions
Currencies
Country codes
Figure 1: Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2010
INTERNAL MARKET ENVIRONMENT
Key points
Website usage
Figure 3: Italy: Top retail websites, by number of unique visitors, December 2009
BROADER MARKET ENVIRONMENT
Key points
COMPETITIVE CONTEXT
Key findings
Spending on electricals weak
Figure 4: Italy: Consumer expenditure on electricals, 2004-08
Price deflation impacts growth
Figure 5: Italy: Consumer price index for selected categories, 2000-09
 CHANNELS OF DISTRIBUTION
SECTOR SIZE AND FORECAST
Key findings
Economic outlook
Technical notes
Past performance
Figure 6: Italy: Retail sales indices, 2005-09
Retail sales forecast
Figure 7: Italy: Retail sales 2009-15
Electricals specialists’ prospects
Enterprise data
Figure 8: Italy: Electricals retailers, enterprise numbers, 2003-07
RETAIL COMPETITOR ANALYSIS
Key findings
Media-Saturn is market leader
UniEuro the next largest multiple
Strong performance for Euronics
Expert
Gre
Other players
Figure 9: Italy: Leading players in the electricals sector, 2008/09
Market shares
Figure 10: Italy: Leading electricals specialists’ market shares, 2008/09
DSG INTERNATIONAL
Figure 11: DSG International: Group sales as share of electrical specialists’ sales in Europe, 2005-09
Figure 12: DSGi UK: Sales as share of electrical/PC/telecoms specialists’ sales in UK, 2005-09
Strategic evaluation
Recent history
Financial performance
Figure 13: DSG International: Group financial performance, 2004/05-2008/09
Figure 14: DSGi: First half financial performance, 2009/10
Figure 15: DSGi: First and second half sales performance, 2009/10
Store portfolio
Figure 16: DSG International: Outlet data, 2007/08-2008/09
Figure 17: DSG International: Outlet data, 2004/05-2008/09
Figure 18: DSG International: Store performance data, 2004/05-2008/09
Retail offering
e-commerce
EDA
Strategic evaluation
Recent history
Figure 19: EDA: Members and websites, by country of operation, 2009
Financial performance
Figure 20: EDA: Estimated retail sales, 2008-09
Store portfolio
Figure 21: EDA: Member store numbers, 2008-09
Retail offering
Figure 22: EDA: Sales mix by purchase volume, 2008/09
e-commerce
Figure 23: EDA: Affiliated online stores, 2010
ELECTRONICPARTNER
Figure 24: ElectronicPartner: Estimated sales as share of electrical retailers sales in Germany, 2005-09
Strategic evaluation
Recent history
Membership structure
Figure 25: EP: Membership data, 2009
Financial performance
Figure 26: ElectronicPartner: Group financial performance, 2005-09
Store portfolio
Figure 27: ElectronicPartner: Membership data, 2005-09
Sales and outlets by country
Figure 28: ElectronicPartner: Affiliated branded stores and membership, by country, 2009
Retail offering
e-commerce and home shopping
EURONICS INTERNATIONAL
Figure 29: Euronics: Estimated sales as share of electrical retailers sales in Europe, 2005-09
Strategic evaluation
Recent history
Figure 30: Euronics: European members and websites, by country of operation, 2010
Financial data
Figure 31: Euronics International: Sales by country, 2001-09
Figure 32: Euronics International: Sales by country, 2005, 2006 and 2008
Store portfolio
Figure 33: Euronics International: Outlet data 2004-08
Retail offering
Figure 34: Euronics International, sales mix by purchase volume, 2009
e-commerce
EXPERT INTERNATIONAL
Strategic evaluation
Background
Financial performance
Figure 35: Expert: European operations by country, 2009
Store portfolio
Retail offering
e-commerce and home shopping
Figure 36: Expert International, online shopping availability, 2010
FNAC
Figure 37: Fnac: Sales as share of electrical specialists’ sales in France, 2005-09
Strategic evaluation
Background
Financial performance
Figure 38: Fnac: Group financial performance, 2005-09
Figure 39: Fnac: Sales by product category, 2009
Store portfolio
Figure 40: Fnac: Outlet data, 2005-09
Retail offering
e-commerce and home shopping
KESA ELECTRICALS
Figure 41: Comet: Sales as share of electrical retailers’ sales in UK, 2005-09
Figure 42: Darty France: Sales as share of electrical retailers’ sales in France, 2005-09
Strategic evaluation
Recent history
Financial performance
Figure 43: Kesa Electricals: Group financial performance, 2006/07-2008/09
Figure 44: Kesa Electricals: First half financial performance, 2009/10
Figure 45: Kesa Electricals: Second half and full year sales performance, 2009/10
Store portfolio
Figure 46: Kesa Electricals: Outlet data, 2006-09
Retail offering
e-commerce
Figure 47: Kesa Electricals: E-commerce sales, UK and France, 2005/06-2008/09
Figure 48: Kesa Electricals: Websites, 2009
MEDIA MARKT/SATURN
Figure 49: Media-Saturn group: Sales as share of electrical retailers’ sales in Europe, 2005-09
Figure 50: Media-Saturn Germany: Sales as share of electrical retailers’* sales in Germany, 2005-09
Strategic evaluation
e-commerce
Recent history
Financial performance
Figure 51: Media Markt/Saturn: Financial performance, 2005-09
Figure 52: Media Markt/Saturn: Germany, Western Europe & Eastern Europe – share of sales, 2005-09
Store portfolio
Figure 53: Media Markt/Saturn: Outlet data, by country, 2005-09
Figure 54: Media Markt/Saturn: Description of outlets, 2009
Retail offering
e-commerce and home shopping
Figure 55: Media Markt/Saturn: Websites by country, 2009
APPENDIX
Population
Figure 56: Europe top five: Population breakdown, by age group, 2005
Figure 57: Europe top five: Population breakdown, by age group, 2010
Figure 58: Europe top five: Population breakdown, by age group, 2015
Figure 59: Europe top five: Population breakdown, by age group, 2020
 GDP
Figure 60: Europe top five: GDP (in current prices) 2000-Q1 2010
Figure 61: Europe top five: GDP growth rates (in constant prices), 2000-Q1 2010
Consumer spending
Figure 62: Europe top five: Consumer spending (in current prices) 2001-09
Figure 63: Europe top five: Consumer spending growth rates (in constant prices) 2001-09
Consumer prices
Figure 64: Europe top five: Consumer prices, 2000-10
Unemployment
Figure 65: Europe top five: Average rate of unemployment, 2000-Q1 2010
Interest rates
Figure 66: UK and Eurozone: Interest rates, 2004-Q1 2010
Consumer confidence
Figure 67: Europe top five: Consumer confidence, Oct 2008-Mar 2010

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