Author: Mintel Group Ltd.
Last saved by: HTTP server

Food Retailing - Italy - December 2009

MARKET IN BRIEF
The future
Market size and performance
Competitive landscape
REPORT SCOPE
 TECHNICAL NOTES
Definitions
Store definitions
Financial definitions
Currencies
Figure 1: Exchange rates, € to other European currencies, 2004-08
Country codes
Figure 2: Country codes
VAT
Figure 3: Europe: Standard VAT rates, 2008
BROADER MARKET ENVIRONMENT
Key points
Low population growth
Figure 4: Italy: Population trends, 2004-08
But ageing…
Figure 5: Italy: Population projections, by age group, 2008-48
Economy – from lacklustre to recession
Figure 6: Italy: Gross domestic product, 1998-2008
Consumer uncertainty prevails
Figure 7: Italy: Household consumer expenditure, 1998-2008
Unemployment
Inflation has eased
Figure 8: Italy: Consumer prices, 2004-09
THE MARKET IN CONTEXT
Key points
Food outperforms other essential categories
Figure 9: Italy: Consumer spending, growth by major categories, 2004-08
Food and drink beats other essentials
Figure 10: Spain: Consumer spending on food and drink and other select categories, 2004-08
Consumer prices
Figure 11: Italy: Consumer price index for selected product categories, 1999-2009
Food and drink trends
SECTOR SIZE AND FORECAST
Key points
Economic and consumer outlook
Retail forecasts
Contraction of the retail sector
But food retailers will outperform
Figure 12: Italy: Retail sales, 2004-14
Recent trends in food retailing
Hypermarket numbers growing faster
Figure 13: Italy: Modern food formats – Outlets and sales area, 1998-2003 and 2006-08
RETAIL COMPETITOR ANALYSIS
Key points
Local leaders hold up well
But will the Germans step up instead?
Price a key battle ground
Figure 14: Italy: Leading food retailers, 2008/09
Market shares and evaluation
Figure 15: Italy: Food retailers, evaluation and market share, 2008
AUCHAN
Figure 16: Auchan: Sales as share of all food retailers’ sales in Europe, 2004-08
Figure 17: Auchan: Sales as share of all food retailers’ sales in France, 2004-08
Strategic evaluation
Recent history
Financial performance
Figure 18: Auchan: Group financial performance, 2004-08
Figure 19: Auchan: Estimated European sales by country, 2004-08
Figure 20: Auchan: Share of group sales, by region, 2004-08
Store portfolio
Figure 21: Auchan: Outlet data, 2004-08
Figure 22: Auchan (Europe) fascia type, by market, 2008
Retail offering
Market positioning
Brands
Figure 23: Auchan: Breakdown of own brands in Europe, 2009
Product offer
Advertising and marketing
e-commerce and home shopping
COOP ITALIA
Figure 24: Coop Italia: Sales as share of all food retailers’ sales in Italy, 2004-08
Recent history
Financial performance
Figure 25: Coop Italia: Group financial performance, 2004-08
Store portfolio
Figure 26: Coop Italia: Outlet data, 2004-08
Figure 27: Coop Italia: Outlet data, by co-operative type, 2007-08
Retail offering
Market positioning
Brands
Product offer
Pricing
e-commerce and home shopping
CARREFOUR
Figure 28: Carrefour: Sales as share of all food retailers’ sales in Europe, 2004-08
Strategic evaluation
Recent history
Financial performance
Figure 29: Carrefour: Breakdown of European sales, 2008
Figure 30: Carrefour: Growth rates, by country, 2004-08
Figure 31: Carrefour: Group financial performance, 2004-08
Figure 32: Carrefour: Sales through branded network, group total and Europe, 2004-08
Store portfolio
Figure 33: Carrefour: Outlet data, 2004-08
European operations
Figure 34: Carrefour: Sales as share of all food retailers’ sales in France, 2004-08
Figure 35: Carrefour France: Group financial performance, 2004-08
Figure 36: Carrefour France: Outlet data, 2004-08
Figure 37: Carrefour Belgium: Sales as share of all food retailers’ sales in Belgium, 2004-08
Figure 38: Carrefour Belgium: Group financial performance, 2004-08
Figure 39: Carrefour Belgium: Outlet data, 2004-08
Figure 40: Carrefour Greece: Sales as share of all food retailers’ sales in Greece, 2004-08
Figure 41: Carrefour Greece: Group financial performance, 2004-08
Figure 42: Carrefour Greece: Outlet data, 2004-08
Figure 43: Carrefour Italy: Sales as share of all food retailers’ sales in Italy, 2004-08
Figure 44: Carrefour Italy: Group financial performance, 2004-08
Figure 45: Carrefour Italy: Outlet data, 2004-08
Figure 46: Carrefour Poland: Sales as share of all food retailers’ sales in Poland, 2004-08
Figure 47: Carrefour Poland: Group financial performance, 2004-08
Figure 48: Carrefour Poland: Outlet data, 2004-08
Figure 49: Carrefour Portugal: Sales as share of all food retailers’ sales in Portugal, 2004-08
Figure 50: Carrefour Portugal: Group financial performance, 2004-08
Figure 51: Carrefour Portugal: Outlet data, 2004-08
Figure 52: Carrefour Romania: Group financial performance and outlet data, 2006-08
Figure 53: Carrefour Spain: Sales as share ofall food retailers’ sales in Spain, 2004-08
Figure 54: Carrefour Spain: Group financial performance, 2004-08
Figure 55: Carrefour Spain: Outlet data, 2004-08
Figure 56: Carrefour Turkey: Group financial performance, 2004-08
Figure 57: Carrefour Turkey: Outlet data, 2004-08
Retail offering
Market positioning
Brands
Figure 58: Carrefour Group: Brands, 2009
Product offer
Figure 59: Carrefour: Product offer, 2007
Pricing
Advertising and marketing
e-commerce and home shopping
CONAD GROUP
Figure 60: Conad Group: Sales as share of all food retailers’ sales in Italy, 2004-08
Recent history
Financial performance
Figure 61: Conad Group: Sales performance, 2004-08
Store portfolio
Figure 62: Conad Group: Outlet data, 2004-08
Retail offering
Market positioning
Pricing
Brands
Figure 63: Conad group: own brand as a % of group sales, 2004-08
Product offer
Loyalty card
e-commerce and home shopping
ESSELUNGA
Figure 64: Esselunga: sales as share of all food retailers’ sales in Italy, 2004-08
Financial performance
Figure 65: Esselunga: financial performance, 2004-08
Store portfolio
Figure 66: Esselunga: Outlet data, 2004-08
Retail offering
Market positioning
Product offer
Brands
Prices
Promotions and loyalty card
e-commerce and home shopping
REWE
Figure 67: Rewe: Share of all European food retailers’ sales, 2004-08
Figure 68: Rewe: Share of all German food retailers’ sales, 2004-08
Strategic evaluation
Recent history
Financial performance
Figure 69: Rewe: Estimated retail sales, 2004-08
Figure 70: Rewe: Estimated food retail sales, by country, 2008
Store portfolio
Figure 71: Rewe: Outlet data, 2004-08
Figure 72: Rewe: Food retail formats in Germany, 2008
Figure 73: Rewe: International food fascias, by market, 2008
Retail offering
Market positioning
Brands
Product offer
Pricing
e-commerce and home shopping
SCHWARZ GROUP
Figure 74: Schwarz Group: Sales as share of all food retailers in Europe, 2004-08
Strategic evaluation
History
Financial performance
Figure 75: Schwarz Group: Estimated group financial performance, 2005-09
Figure 76: Schwarz Group: Proportion of group sales, 2004-08
Figure 77: Schwarz Group: Estimated proportion of international sales, by market, 2008/09
Store portfolio
Figure 78: Schwarz Group: Estimated outlet data, 2005-09
Figure 79: Schwarz Group: Store formats, 2009
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.