Health and Wellness Holidays - UK - October 2009

ISSUES IN THE MARKET
Definition
Key issues
Abbreviations
FUTURE OPPORTUNITIES
New age wellness
You got it
UK future
The cost
Budget business
MARKET IN BRIEF
Home and away
Beach beats niche
Key consumers…
…and potential
Fat future and slim pickings
INTERNAL MARKET ENVIRONMENT
Key points
Domestic downturn
Figure 1: Domestic holidays and expenditure, 2004-09
UK hotels
Figure 2: Key UK hotel market statistics, 2004-08
Holidays overseas hit
Figure 3: Overseas holidays and expenditure, 2004-09
…but multiple trips persist
Figure 4: Number of overseas holidays taken, 2009
Short breaks and weeks away
Figure 5: Length of last holiday abroad, 2005-09
Destination: ‘other’
Figure 6: Overseas holidays, by region, 2004-08
Spas, hotels, diversity and difficulty
Medical tourism
BROADER MARKET ENVIRONMENT
Key points
Plastic fantastic
Figure 7: UK value and number of cosmetic surgery procedures, 2004-08
PDI and consumer expenditure
Figure 8: Trends in personal disposable income and consumer expenditure, 2004-14
ABC future, as families flounder
Figure 9: Forecast adult population trends, by socio-economic group, 2004-14
Figure 10: Forecast adult population trends, by lifestage, 2004-14
Age of concern
Figure 11: Trends in the age structure of the UK population, by gender, 2004-14
Households shrink…
Figure 12: UK household sizes, 2004-14
But web use grows
Figure 13: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age, region and working status, 2004-09
Impact of the recession
Figure 14: Things the recession has prevented consumers doing or buying over the next 12 months, February 2009
Exchange rates
Figure 15: Sterling exchange rates at mid-point of year, 2005-09
Overweight, overworked, over the limit
But with a sporting chance
COMPETITIVE CONTEXT
Key points
Beach/resort holidays slip but stay no.1
Figure 16: Type of holiday taken for last holiday, 2005-09
While the sun shines
Figure 17: Type of holiday taken for last domestic holiday, 2005-09
Packages pale
Figure 18: Type of holiday taken for last holiday abroad, 2005-09
Health and wellness – how much?
Figure 19: Health and wellness holidays* market value in the context of overall holiday market value, 2008
STRENGTHS AND WEAKNESSES IN THE MARKET
Strengths
Health preoccupation persists
Core consumers and the demographic future
Single mothers and ‘me’ time
Increasing ‘normalisation’
Future health of the NHS
Weaknesses
Niche nature
Seen as pointless…
…and expensive
Male reluctance
Impact of recession
WHO’S INNOVATING?
Key points
Walking and talking
Energy sounded out
Payment on delivery
Safe in their hands
Drink your health
Steam and glamour
The 7th sense
Driving health
Relax on the tracks
Stress busting
Go to Sleep
Brain focus
Hi-de-Health
MARKET SIZE AND SEGMENTATION
Key points
Figure 20: Use of health and wellness treatments on holiday (in UK and overseas) in the last three years, July 2009
Women and wealth
Niche nature
Figure 21: Health and wellness travel market, estimated value, by segment, 2008
Recessionary impact
COMPANIES AND PRODUCTS
Key points
Main feature: Fragmentation
Figure 22: Condé Nast top 10 spas worldwide, 2009 (by readers’ votes)
Figure 23: Condé Nast top 10 hotel spas in UK, 2009 (by readers’ votes)
BelAqua
Erna Low Body & Soul
First Choice (TUI)
Operations Abroad Worldwide
Prana Holidays
Spabreak Direct
Thermalia Travel Ltd
Walkwithin
Wellbeing Escapes
HEALTH AND WELLNESS HOLIDAYS IN THE UK
Key points
Figure 24: Health and wellness activities on holiday in the UK in the last three years, July 2009
Male minority
Spas and spa hotels
HEALTH AND WELLNESS HOLIDAYS OVERSEAS
Key points
Figure 25: Health and wellness activities on holiday overseas in the last three years, July 2009
Holidays to remember
But still about the money
WHAT PEOPLE THINK OF HEALTH AND WELLNESS HOLIDAYS
Key points
Figure 26: Attitudes towards health and wellness holidays, July 2009
Negative men – and women
(Single) parents and future possibilities
(Not) spa facility seeking
Medical tourism – what price safety?
Figure 27: Possible savings in selected medical procedures abroad, 2009
Not yet bedtime?
HEALTH AND WELLNESS TARGETING OPPORTUNITIES
Key points
Target groups
Figure 28: Health and wellness holidays target groups, April 2009
Healthy Interest
Potentials
Unengaged
What’s The Point?
Usage indicates opportunities
Figure 29: Health and wellness activities on holiday (in UK and overseas) in the last three years, by target groups, July 2009
APPENDIX – MARKET SIZE AND SEGMENTATION
Figure 30: Most popular health and wellness activities on holiday (in UK and overseas) in the last three years, by demographics, July 2009
Figure 31: Next most popular health and wellness activities on holiday (in UK and overseas) in the last three years by demographics, July 2009
APPENDIX – HEALTH AND WELLNESS HOLIDAYS IN THE UK
Figure 32: Health and wellness activities on holiday in the UK in the last three years, by demographics, July 2009
APPENDIX – HEALTH AND WELLNESS HOLIDAYS OVERSEAS
Figure 33: Health and wellness activities on holiday overseas in the last three years, by demographics, July 2009
APPENDIX – WHAT PEOPLE THINK OF HEALTH AND WELLNESS HOLIDAYS
Figure 34: Most popular attitudes towards health and wellness holidays, by demographics, July 2009
Figure 35: Next most popular attitudes towards health and wellness holidays by demographics, July 2009
APPENDIX – HEALTH AND WELLNESS TARGETING OPPORTUNITIES
Figure 36: Health and wellness activities on holiday in the UK in the last three years, by target groups, July 2009
Figure 37: Health and wellness activities on holiday overseas in the last three years by target groups, July 2009
Figure 38: Target groups, by demographics, July 2009