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Leisure Venue Catering - UK - March 2009

ISSUES IN THE MARKET
Main issues
Definition
Abbreviations
FUTURE OPPORTUNITIES
Cinema operators missing a trick?
Cure the queues…
…but look too at cost and quality
Some sectors failing to capitalise on demand for healthy options
MARKET IN BRIEF
Catering at leisure venues prospers, with a few exceptions…
…but a hard road ahead
Costs rising at a time when value will come into focus
Comfort zone keeps operators from innovating
Clubs is largest sector by far but one of the slowest growing
Treat element drives some sectors…
…as weather and tourism impact on others
Big contract caterers still dominant
Expense, queues and quality are main issues with consumers
INTERNAL MARKET ENVIRONMENT
Key points
Higher staff costs increase pressure on operators…
…as do rising utility costs
Cutting back on discretionary expenditure in order to keep up leisure habits
Figure 1: Domestic and overseas holiday volume, 2003-13
UK’s tourism deficit has risen to over £20 billion
BROADER MARKET ENVIRONMENT
Key points
Cutting back on secondary expenditure
Figure 2: Trends in selected areas of discretionary expenditure, at current and constant prices, 1989-94
Growth in spending power flattens off…
Figure 3: Trends in personal disposable income and consumer expenditure, 2003-13
…while family numbers plateau
Figure 4: Forecast adult population trends, by lifestage, 2003-13
Population changes are positive for some
Figure 5: Trends in the age structure of the UK population, by gender, 2003-13
Weather impacts on some sectors
Figure 6: Trends in the amount of rainfall and sunshine in the UK, 2003-08
STRENGTHS AND WEAKNESSES IN THE MARKET
Strengths
Weaknesses
WHO’S INNOVATING?
Key points
Growing focus on food quality
Green issues are more important than ever – to clients
Involving the public in environmentally friendly initiatives
Food miles and British is best
Fat chance of overeating
Online ordering
More than just snacks
MARKET SIZE AND FORECAST
Key points
Figure 7: UK leisure venue catering market size trends, 2003-13
Catering growth fails to keep pace with spending in host venues
Times toughening?
A hard road ahead for some?
Factors used in the forecast
SEGMENT PERFORMANCE
Key points
Figure 8: UK leisure venue catering market, by sector, 2004-08
 NIGHTCLUBS AND DISCOTHEQUES
Figure 9: Catering within the nightclubs and discotheques market, 2003-09
Luminar Group Holdings plc
 CINEMA
Figure 10: Catering within the cinema market, 2003-09
The major circuits – Odeon, Cineworld and Vue
Independent operators
 MUSEUMS AND ART GALLERIES
Figure 11: Catering within the museums and art galleries market, 2003-09
The British Museum
Tate
National Gallery
Natural History Museum
Victoria & Albert Museum
 BINGO
Figure 12: Catering within the bingo market, 2003-09
Mecca Bingo
 HISTORIC BUILDINGS
Figure 13: Catering within the historic buildings market, 2003-09
The National Trust
Historic Royal Palaces
English Heritage
 TENPIN BOWLING
Figure 14: Catering within the tenpin bowling market, 2003-09
Tenpin
AMF Bowling
 THEME PARKS
Figure 15: Catering within the theme parks market, 2003-09
Merlin Entertainments
 ZOOS AND WILDLIFE SITES
Figure 16: Catering within the zoos and wildlife parks market, 2003-09
Chester Zoo
London Zoo
Longleat
 THEATRE
Figure 17: Catering within the theatres market, 2003-09
Really Useful Theatre
Delfont Mackintosh Theatres
COMPANIES AND PRODUCTS
Key points
 INDUSTRY STRUCTURE
Figure 18: Leading operators in the leisure venue catering market, January 2009
Compass Group plc
Figure 19: Key financial data for Compass Group plc, 2005-08
Figure 20: Compass Group plc, leading leisure venue catering contracts, January 2009
Elior
Figure 21: Key financial data for Digby Trout Restaurants Ltd, 2004-07
Figure 22: Digby Trout Restaurants, leading leisure venue catering contracts, January 2009
Sodexo
Figure 23: Key financial data for Sodexo, 2005-08
Figure 24: Sodexo Prestige, leading leisure venue catering contracts, January 2009
Searcy Tansley & Company Ltd
Figure 25: Key financial data for Searcy Tansley & Company Ltd, 2006 and 2007
Figure 26: Searcy’s, leading leisure venue catering contracts, January 2009
BaxterStorey Ltd
Figure 27: BaxterStorey, leading leisure venue catering contracts, January 2009
Heritage Portfolio
Figure 28: Heritage Portfolio, leading leisure venue catering contracts, January 2009
Benugo
Figure 29: Benugo Ltd, leading leisure venue catering contracts, January 2009
HOW DO CONSUMERS VIEW THEIR LEISURE TIME?
Key points
How do consumers view their leisure time?
Few consumers willing to relinquish their leisure habits
Figure 30: Agreement with attitudinal statements on leisure activities, October/November 2008
Family market hit hardest by recession
WHERE DO THEY VISIT?
Key points
Where do they visit?
Figure 31: Visiting of leisure venues in the UK in the last 12 months, October/November 2008
Youngsters can splash out on themselves at a movie
Demographic differences
History enthusiasts able to spot an impostor when it comes to food and drink
Many concert and music festival-goers are young, free and single
Quality and taste are watchwords for museum and art gallery visitors
Families go to the zoo
Youngsters and families are the theme
Operators need to bowl over teenagers and parents
Bet on food for blokes
Russian roulette at the tables
Museum and art gallery visitors a prime target for edutainment
Figure 32: Most popular leisure venues where adults have purchased food or drink, by attitudes towards leisure activities, October/November 2008
Figure 33: Most popular leisure venues where adults have purchased food or drink, by attitudes towards leisure activities, October/November 2008
WHERE DO CONSUMERS BUY FOOD AND DRINK?
Key points
Where do consumers buy food and drink?
Figure 34: Visiting of leisure venues in the UK in the last 12 months, October/November 2008
Youngsters and families biggest eaters at the cinema
If music be the food they love
Fun offer for teenagers and families with kids
Quality of product and service key at theatres and arts venues
Good food and a comfy place to eat it
Portable but healthy offer likely to send them wild at the zoo
Bowl them over with cheap but cheerful offer
Eat, drink and be merry but only if you’re a bloke
Quality more important than quantity for museum and art gallery visitors
Putting the drama back into dining
Figure 35: Most popular leisure venues where adults have purchased food or drink, by attitudes towards leisure activities, October/November 2008
Utilising the full power of the internet
Figure 36: Next most popular leisure venues where adults have purchased food or drink, by attitudes towards leisure activities, October/November 2008
WHAT CONSUMERS THINK ABOUT BUYING FOOD AND DRINK IN LEISURE/SPORTS VENUES
Key points
What consumers think about buying food and drink in leisure/sports venues?
Figure 37: Attitudes towards food and drink at leisure or sports venues, October/November 2008
Consumers fill up before they go out
Lack of cash prompts consumers to eat before they go
Financial demands of a family are a hard issue to swallow
Large families take their own food and drink
Consumers not prepared to stand in line
DIY approach to eating while out
Consumers still watching what they and their children eat, even when out
Parents of pre-schoolers and third agers united in disappointment
Well-educated and affluent people unimpressed with what’s on offer
People who eat elsewhere put off by the offer, not necessarily the cost
Transport or time issues make consumers less choosy
The experience sorts the men from the boys
Brand snobbery alive and well among youngsters
Don’t make third agers rush their food
Consumers still willing to travel for the right offer
Figure 38: Most popular attitudes towards food and drink at leisure or sports venues, by attitudes towards leisure activities, October/November 2008
Consumers who buy from branded outlets most likely to have cut back on leisure activities to save money
Figure 39: Next most popular attitudes towards food and drink at leisure or sports venues, by attitudes towards leisure activities, October/November 2008
Secondary expenditure most likely to be cut at cinemas and bowling alleys
Figure 40: Most popular attitudes towards food and drink at leisure or sports venues, by leisure venues where food or drink has been bought in the last 12 months, October/November 2008
But consumers do love eating at the cinema
Figure 41: Next most popular attitudes towards food and drink at leisure or sports venues, by leisure venues where food or drink has been bought in the last 12 months, October/November 2008
Operators missing out…and it’s their own fault
Figure 42: Most popular attitudes towards food and drink at leisure or sports venues, by leisure venues where food or drink has been bought in the last 12 months, October/November 2008
Brands meet the demand for convenience but not necessarily the choice
Figure 43: Next most popular attitudes towards food and drink at leisure or sports venues, by leisure venues where food or drink has been bought in the last 12 months, October/November 2008
LEISURE VENUE CATERING – TARGETING OPPORTUNITIES
Key points
Number of leisure venues visited in the last 12 months
Figure 44: Number of leisure venues visited in the last 12 months, October/November 2008
Consumers fuse entertainment with culture
Figure 45: Number of leisure venues visited in the last 12 months, by type, October/November 2008
Number of leisure venues bought food and drink at in the last 12 months
Figure 46: Number of leisure venues where food and drink is purchased in the last 12 months, October/November 2008
Entertainment goes hand in hand with food and drink
Figure 47: Number of leisure venues where food and drink is purchased in the last 12 months, by type, October/November 2008
 LEISURE VENUE CATERING TARGET GROUPS
Figure 48: Leisure venue catering target groups, October/November 2008
Experience Factor (19% of respondents)
Price Motivated (18% of respondents)
Quality and price concerned (13% of respondents)
Unimpressed (13% of respondents)
Unconcerned (37% of respondents)
APPENDIX – HOW DO CONSUMERS VIEW THEIR LEISURE TIME?
Most popular statements on leisure activities, by detailed demographics
Figure 49: Most popular statements on leisure activities, by detailed demographics, October/November 2008
Next most popular statements on leisure activities, by detailed demographics
Figure 50: Next most popular statements on leisure activities, by detailed demographics, October/November 2008
APPENDIX – WHERE DO CONSUMERS BUY FOOD AND DRINK?
Most popular leisure venues where adults have purchased food or drink, by detailed demographics
Figure 51: Most popular leisure venues where adults have purchased food or drink, by detailed demographics, October/November 2008
Next most popular leisure venues where adults have purchased food or drink, by detailed demographics
Figure 52: Next most popular leisure venues where adults have purchased food or drink, by detailed demographics, October/November 2008
APPENDIX – WHAT CONSUMERS THINK ABOUT BUYING FOOD AND DRINK IN LEISURE/SPORTS VENUES
Figure 53: Most popular attitudes towards food and drink at leisure or sports venues, by detailed demographics, October/November 2008
Next most popular attitudes towards food and drink at leisure or sports venues, by detailed demographics
Figure 54: Next most popular attitudes towards food and drink at leisure or sports venues, by detailed demographics, October/November 2008
APPENDIX – LEISURE VENUE CATERING: TARGETING OPPORTUNITIES
Number of leisure venues visited in the last 12 months, by detailed demographics
Figure 55: Repertoire of leisure venues visited in the last 12 months, by detailed demographics, October/November 2008
Number of leisure venues where food and drink is purchased in the last 12 months, by detailed demographics
Figure 56: Repertoire of number of leisure venues where food and drink is purchased in the last 12 months, by detailed demographics, October/November 2008
Leisure venue target groups, by detailed demographics
Figure 57: Leisure venue target groups, by detailed demographics, October/November 2008
Leisure venue target groups, by leisure habits
Figure 58: Leisure venue target groups, by attitudes towards leisure activities, October/November 2008
Leisure venue target groups, by attitudes toward food/drink at leisure venues
Figure 59: Leisure venue target groups, by attitudes towards food and drink at leisure venues, October/November 2008

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