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Food Retailing - Italy - November 2008

MARKET IN BRIEF
The future
Market size and performance
Competitive landscape
REPORT SCOPE
 TECHNICAL NOTES
Definitions
Store definitions
Buying groups, voluntary groups and co-operatives
Financial definitions
Currencies
Figure 1: Exchange rates, € to other European currencies, 2003-07
Country codes
Figure 2: Country codes
VAT
Figure 3: Europe: Standard VAT rates, 2007
BROADER MARKET ENVIRONMENT
Positive factors
Negative factors
Low population growth
Figure 4: Italy: Population trends, 2003-07
Figure 5: Italy: Population projections, by age group, 2007-47
Economy – a mini resurgence grinds to a halt
Figure 6: Italy: Gross domestic product, 1996-2007
Consumer confidence delicate
Figure 7: Italy: Household consumer expenditure, 1996-2007
Inflation set to increase
Figure 8: Italy: Consumer prices, 2002-07
THE MARKET IN CONTEXT
Key points
Mixed spending trends
Figure 9: Italy: Consumer spending, growth in main categories, 2003-07
Food and drink spending
Figure 10: Italy: Food, drink and tobacco spending, 2003-07
Low inflation
Figure 11: Italy: Food, drink and tobacco prices, 2000-08*
SECTOR SIZE AND FORECAST
Key findings
Economic outlook
Retail forecasts
Figure 12: Italy: Food retail sales, 2003-13
Recent trends
Hypermarket numbers growing faster than supermarkets
Figure 13: Italy: Modern food formats – Outlets and sales area, 1998-2003 and 2006-07
RETAIL COMPETITOR ANALYSIS
Key findings
Fragmented sector
Co-op Italia retains pole position
Conad
Mixed progress from hypermarkets
Discount stores growing in popularity
Figure 14: Italy: Major food retailers, 2007/08
Evaluation and market shares
Figure 15: Italy: Food retailers, evaluation and market share, 2007
AUCHAN
Figure 16: Auchan: European sales as share of All food retailers’ sales in Europe, 2003-07
Figure 17: Auchan: Sales as share of all food retailers’ sales in France, 2003-07
Strategic evaluation
Recent history
Financial performance
Figure 18: Auchan: Group financial performance, 2003-07
Figure 19: Auchan: Share of group sales by region, 2003-07
Figure 20: Auchan: Estimated European sales by country, 2003-07
Store portfolio
Figure 21: Auchan (Europe): Outlet data, 2003-07
Figure 22: Auchan (Europe) fascia type, by market, 2007
Retail offering
Market positioning
Brands
Figure 23: Auchan: breakdown of own brands in Europe, 2008
Product offer
Loyalty card
e-commerce and home shopping
Figure 24: Auchan: Breakdown of online activities, 2008
CARREFOUR
Figure 25: Carrefour: Sales as share of All food retailers’ sales in Europe, 2003-07
Strategic evaluation
Recent history
Financial performance
Figure 26: Carrefour: European sales, 2007 and growth rates by country, 2003-07
Figure 27: Carrefour: Group financial performance, 2003-07
Figure 28: Carrefour: Sales through branded network, group total and Europe, 2003-07
Store portfolio
Figure 29: Carrefour: Group Outlet data, 2003-07
Figure 30: Carrefour: European fascias by format and market, 2008
European operations
Figure 31: Carrefour France: Sales as share of all food retailers in France, 2003-07
Figure 32: Carrefour France: Group financial performance, 2003-07
Figure 33: Carrefour France: Outlet data, 2003-07
Figure 34: Carrefour Belgium: Sales as share of all food retailers’ sales in Belgium, 2003-07
Figure 35: Carrefour Belgium: Group financial performance, 2003-07
Figure 36: Carrefour Belgium: Outlet data, 2003-07
Figure 37: Carrefour Greece: Sales as share of all food retailers’ sales in Greece, 2003-07
Figure 38: Carrefour Greece: Group financial performance, 2003-07
Figure 39: Carrefour Greece: Outlet data, 2003-07
Figure 40: Carrefour Italy: Sales as share of all food retailers’ sales in Italy, 2003-07
Figure 41: Carrefour Italy: Group financial performance, 2003-07
Figure 42: Carrefour Italy: Outlet data, 2003-07
Figure 43: Carrefour Poland: Sales as share of all food retailers’ sales in Poland, 2003-07
Figure 44: Carrefour Poland: Group financial performance, 2003-07
Figure 45: Carrefour Poland: Outlet data, 2003-07
Figure 46: Carrefour Portugal: Sales as share of all food retailers’ sales in Portugal, 2003-07
Figure 47: Carrefour Portugal: Group financial performance, 2003-07
Figure 48: Carrefour Portugal: Outlet data, 2003-07
Figure 49: Carrefour Romania: Group financial performance and outlet data, 2006-07
Figure 50: Carrefour Spain: Sales as share ofall food retailers’ sales in Spain, 2003-07
Figure 51: Carrefour Spain: Group financial performance, 2003-07
Figure 52: Carrefour Spain: Outlet data, 2003-07
Figure 53: Carrefour Turkey: Group financial performance, 2003-07
Figure 54: Carrefour Turkey: Outlet data, 2003-07
Retail offering
Market positioning
Brands
Product offer
Figure 55: Carrefour: Product offer, 2007
Pricing
Advertising and marketing
Advertising
e-commerce and home shopping
CONAD GROUP
Figure 56: Conad Group: Sales as share of all food retailers’ sales in Italy, 2003-07
History
Financial performance
Figure 57: Conad Group: Sales performance, 2003-07
Store portfolio
Figure 58: Conad Group: Outlet data, 2003-07
Retail offering
Market positioning
Brands
Product offer
Loyalty card
e-commerce and home shopping
COOP ITALIA
Figure 59: Coop Italia: Sales as share of all food retailers’ sales in Italy, 2003-07
History
Financial performance
Figure 60: Coop Italia: Group sales, 2003-07
Store portfolio
Figure 61: Coop Italia: Outlet data, 2003-07
Figure 62: Coop Italia: Outlet data  by co-operative type, 2006-07
Retail offering
Market positioning
Brands
Product offer
e-commerce and home shopping
ESSELUNGA
Figure 63: Esselunga: Estimated sales as share of all food retailers’ sales in Italy, 2003-07
History
Financial performance
Figure 64: Esselunga: Estimated sales performance, 2003-07
Store portfolio
Figure 65: Esselunga: Outlet data, 2003-07
Retail offering
Market positioning
Brands
Promotions and loyalty card
e-commerce and home shopping
SCHWARZ GROUP
Figure 66: Schwarz Group: Estimated sales as share of all food retailers’ sales in Europe, 2003-07
Figure 67: Schwarz Group: Estimated sales as share of all food retailers’ sales in Germany, 2003-07
Figure 68: Schwarz Group: Estimated sales as share of all food retailers’ sales in France, 2003-07
Strategic evaluation
History
Financial performance
Figure 69: Schwarz Group: Estimated group sales, 2003/04-2007/08
Figure 70: Schwarz Group: German operations’ share of group sales, by fascia, 2003/04-2007/08
Figure 71: Schwarz Group: Estimated share in group international sales by market, 2007/08
Store portfolio
Figure 72: Schwarz Group: Store portfolio, Germany vs international, 2003/04-2007/08
Figure 73: Schwarz Group: Store formats, 2008
Recent developments
Figure 74: Schwarz Group: Outlet data, 2004-08
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping

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