DIY Retailing - Europe - January 2008

INSIGHTS AND OPPORTUNITIES
MARKET IN BRIEF
The future
Spending on DIY
Consumer behaviour
Leading retailers
EUROPEAN SUMMARY AND OUTLOOK
 REPORT SCOPE
 TECHNICAL NOTES
Financial definitions
Currencies
Country codes
Figure 1: Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2006/07
Other abbreviations
 THE EUROPEAN DIY MARKET
Market size
Figure 3: Europe: DIY market size by country, 2006
Figure 4: Europe: Spending on DIY products per capita, 2006
Figure 5: Europe: Spending on DIY products as % all retail sales, 2006
Housing
Figure 6: Europe: Levels of owner occupancy
DIY retailers
Figure 7: Europe: DIY retailers sales and growth, 2001-06
DIY sales per capita
Growth
Leading players
Figure 8: Europe: Top 20 DIY retailers, 2006
E-commerce
Figure 9: Europe: Leading DIY retailers’ websites, 2008
Concentration levels
Figure 10: Europe: DIY retailers concentration levels, 2006
Consumer summary
Figure 11: Proportions doing any DIY jobs in 2003, 2005, 2007
 OUTLOOK
Where next for DIY?
Demographics
Figure 12: UK: Population profile, 2006 and 2012
How should the DIY retailers react?
Concentration
Ranges
Expansion – Internationalisation
Figure 13: Europe: Concentration in the DIY sector, 2006
Expansion – Larger stores
Expansion – time for smaller stores again?
Forecasts
Figure 14: Europe: DIY retailers’ sales growth, 2002-07, 2007-12
Figure 15: Europe: DIY retailers sales’, 2007, 2012
AUSTRIA
 MARKET IN BRIEF
The future
Market size and performance
The competitive landscape
 BROADER MARKET ENVIRONMENT
Positive factors
Negative factors
Expanding but ageing population
Figure 16: Austria: Population trends, 2002-07
Figure 17: Austria: Population, by age group and gender, 2007
Solid economy
Figure 18: Austria: Unemployment statistics, 1997-2007
Figure 19: Austria: Gross domestic product, 1996-2006
Inflation
Figure 20: Austria: Consumer prices, annual % change, 2000-06
The Austrian housing market
Figure 21: Austria: Households, 2001-06
 THE MARKET IN CONTEXT
Key findings
Figure 22: Austria: Consumer expenditure, 1997-2006
Figure 23: Austria: Total household expenditure growth, 1997-2006
Figure 24: Austria: Detailed breakdown of consumer expenditure, 2002-06
Spending on DIY
Figure 25: Austria: Relative performance of DIY spending categories, 2002-06
Figure 26: Austria: Estimated DIY market size, 2002-06
DIY spending relative to other household goods spending
Figure 27: Austria: DIY categories relative to furniture and carpets spending, 2002-06
Figure 28: Austria: DIY categories relative to electricals spending, 2002-06
Channels of distribution
Figure 29: Austria: DIY market channels of distribution, 2006
 SECTOR SIZE AND FORECAST
Future
Past
Economic outlook
Retail sales forecast
Figure 30: Austria: DIY specialists’ sales, 2002-12
Figure 31: Austria: DIY specialists, share of all retail sales, 2002-12
Past
Figure 32: Austria: DIY retailers’ relative sales growth, 2002-06
Enterprise and outlet data
Figure 33: Austria: Retail businesses by category, 1997-2005
 RETAIL COMPETITOR ANALYSIS
Figure 34: Austria: Leading DIY specialists, 2006
Evaluation
Figure 35: Austria: Selected DIY retailers, evaluation, 2006/07
Market shares
Figure 36: Austria: Leading DIY specialists’ share of all DIY retailers’ sales, 2006
BELGIUM
 MARKET IN BRIEF
The future
Market size and performance
Market leaders
 BROADER MARKET ENVIRONMENT
Positive factors
Negative factors
Population
Figure 37: Belgium: Total population, 2002-06
Figure 38: Belgium: Population age ranges as proportion of total population, 2001-07
Economy
GDP
Figure 39: Belgium: Gross domestic product, 1996-2006
Inflation
Figure 40: Belgium: Consumer prices for DIY and household goods and services, 1998-2005
Consumer expenditure
Figure 41: Belgium: Consumer expenditure 1996-2006
The Belgian housing market
Figure 42: Belgium: Annual rate of change on year for house prices, 1989-2005
Figure 43: Belgium: Households by size, 1991 and 2003-2005
Figure 44: Belgium: Average household size, 1970-2005
 THE MARKET IN CONTEXT
Figure 45: Belgium: Consumer spending on DIY, 2002-06
Figure 46: Belgium: Estimated DIY market size, 2002-06
Channels of distribution
 SECTOR SIZE AND FORECAST
Future
Past
DIY retail sales
DIY retail enterprise and outlet data
Figure 47: Belgium: Hardware, paints and glass specialist enterprise numbers, 2001-05
Figure 48: Belgium: DIY retail outlets by region, 2003
 RETAIL COMPETITOR ANALYSIS
New name, same performance
Battle for second spot
Figure 49: Belgium: Leading DIY retailers, 2006
Evaluation
Figure 50: Belgium: DIY retailers, evaluation, 2006/07
Market shares
Figure 51: Belgium: Estimated market share of top five DIY retailers, 2006/07
CZECH REPUBLIC
 MARKET IN BRIEF
The future
Market size and performance
Market leaders
 BROADER MARKET ENVIRONMENT
Positive factors
Negative factors
Population stagnated
Figure 52: Czech Republic: Population trends, 2002-06
Figure 53: Czech Republic: Population, by age group and gender, 2006
Figure 54: Czech Republic: Major cities, 2003-06
The economy, good thus far…
Figure 55: Czech Republic: Gross domestic product, 1997-2006
Figure 56: Czech Republic: Consumer prices, 1998-2006
…but political deadlock increases uncertainty
The Czech housing market
Figure 57: Czech Republic: Housing construction statistics, 1997-2006
Figure 58: Czech Republic: Housing construction starts and completions, 1997-2006
Figure 59: Czech Republic: Households, 1991-2001
 THE MARKET IN CONTEXT
Figure 60: Czech Republic: Consumer expenditure, 1997-2006
Figure 61: Czech Republic: Consumer expenditure growth, 1997-2006
Figure 62: Czech Republic: Detailed breakdown of consumer expenditure, 2001-05
DIY spending relative to other household goods spending
Figure 63: Czech Republic: DIY categories relative to furniture & carpets spending, 2001-05
Figure 64: Czech Republic: DIY categories relative to housewares & electricals spending, 2002-06
Spending on DIY
Figure 65: Czech Republic: Estimated consumer spending on DIY products, 2002-06
Channels of distribution
 SECTOR SIZE AND FORECAST
Future
Past
Prospects
Forecasts
Figure 66: Czech Republic: Household goods specialists’ sales, 2002-12
Figure 67: Czech Republic: Household goods specialists’ sales as % of all retail sales, 2002-12
Past
Figure 68: Czech Republic: Household goods specialists’ sales, relative performance, 2002-06
Outlet and enterprise data
Figure 69: Czech Republic: Retail enterprises, 2002-05
 RETAIL COMPETITOR ANALYSIS
Figure 70: Czech Republic: Leading DIY retailers, 2006
Market shares
Figure 71: Czech Republic: Leading DIY specialists, market shares, 2006
DENMARK
 MARKET IN BRIEF
The future
Market size and performance
The competitive landscape
 BROADER MARKET ENVIRONMENT
Ageing population
Figure 72: Denmark: Population trends, 2003-07
Economy
Figure 73: Denmark: Gross domestic product, 1995-2006
Low inflation and unemployment
Figure 74: Denmark: Consumer prices, 2002-06
Figure 75: Denmark: Unemployed as % of labour force, 2002-September 2007
The Danish housing market
Figure 76: Denmark: Dwelling stock by tenure, 2002-06
Figure 77: Denmark: Dwelling stock, by age, 2006
 THE MARKET IN CONTEXT
Robust growth in all spending
Figure 78: Denmark: Consumer expenditure, 1995-2006
Subdued prices in DIY
Figure 79: Denmark: Consumer price inflation, selected goods, 2000-06
Home solid in economy’s upswing
Figure 80: Denmark: Estimated DIY market size, 2002-06
Figure 81: Denmark: Consumer expenditure on selected categories, 2002-06
Channels of distribution
 SECTOR SIZE AND FORECAST
Future
Past
Economic outlook
Retailers’ prospects
Figure 82: Denmark: Food retailers' sales, 2002-12
Figure 83: Denmark: DIY retailers' sales as % of all retail sales, 2002-12
Past
Figure 84: Denmark: DIY retailers’ sales by type of retailer, 2002-06
Enterprise data
Figure 85: Denmark: DIY retail enterprises, 2002-06
 RETAIL COMPETITOR ANALYSIS
Specialists
Figure 86: Denmark: Leading players, 2006/07
Evaluation
Figure 87: Denmark: DIY retailers, evaluation, 2006/07
Market shares
Figure 88: Denmark: Top five DIY retailers' market shares, 2006/07
FINLAND
 MARKET IN BRIEF
The future
Market size and performance
The competitive landscape
 BROADER MARKET ENVIRONMENT
A small, ageing population
Figure 89: Finland: Population trends, 2002-06
Economy
Economy on a high but set to soften
Figure 90: Finland: Gross domestic product, 1996-2006
Inflation in check
Figure 91: Finland: Consumer prices, 1997-2006
Unemployment low, confidence high
Figure 92: Finland: Unemployment, 1995-2006
Figure 93: Finland: Consumer confidence indicator, 2003-Sept 2007
The Finnish housing market
Figure 94: Finland: Dwelling by type of tenure, 1980-2006
Figure 95: Finland: Buildings and summer homes, 1980-2006
Figure 96: Finland: New dwellings, by type of build, 2002-06
Figure 97: Finland: Dwelling stock, by year of construction, 2006
 THE MARKET IN CONTEXT
Robust consumer spending
Figure 98: Finland: Consumer expenditure, 1995-2006
DIY wins spending share
Figure 99: Finland: DIY-related consumer spending categories, 2002-06
Figure 100: Finland: Estimated DIY market size, 2002-06
Figure 101: Finland: Growth index, estimated DIY and all spending, 2002-06
Channels of distribution
 SECTOR SIZE AND FORECAST
Future
Past
Economic outlook
Retailers’ prospects
Figure 102: Finland: DIY retailers’ sales, 2002-12
Figure 103: Finland: Food retailers' sales as % of all retail sales, 2002-12
Past
Figure 104: Finland: DIY and related specialist retailers’ sales, 2002-06
Enterprise and outlet data
Figure 105: Finland: DIY enterprise and outlet data, 2002-06
 RETAIL COMPETITOR ANALYSIS
Specialists
Figure 106: Finland: Leading DIY retailers, 2006/07
Other
Evaluation
Figure 107: Finland: DIY retailers, evaluation, 2006/07
Market shares
Figure 108: Finland: Top five DIY retailers’ market share, 2006/07
FRANCE
 MARKET IN BRIEF
The future
Market size and performance
The competitive landscape
Consumer research
 BROADER MARKET ENVIRONMENT
Positive factors
Negative factors
Population
Figure 109: France: Population trends, 2003-07
Figure 110: France: Population by age, 2007
Economy
GDP
Figure 111: France: GDP, 1996-2006
Inflation
Figure 112: France: Consumer price inflation, 2002-06
Figure 113: France: Consumer price inflation on DIY products, 2002-06
Figure 114: France: Detailed breakdown of consumer price indices for selected product categories, 2004-06
The French housing market
Figure 115: France: Average house prices, 1985-2006
Figure 116: France: Household sizes, 1999 and 2005
Figure 117: France: Housing by type, 2003-07
Figure 118: France: Housing spend on fully-owned and rental properties, 1984-2005
 THE MARKET IN CONTEXT
Figure 119: France: Consumer expenditure on DIY-related categories, 2002-06
Figure 120: France: Estimated DIY market size, 2002-06
Channels of distribution
 SECTOR SIZE AND FORECAST
Future
Past
Figure 121: France: Retail sales, 2002-12
Figure 122: France: DIY retailers’ sales as a % of all retail sales, 2002-12
Recent trends in French DIY retail
Figure 123: France: Breakdown of DIY retail sales by product category, 2003-04
Outlet data
Figure 124: France: DIY outlets, 2002-07
Figure 125: France: Size and sales area of DIY retail outlets, 2006-07
 THE CONSUMER
 WHERE THEY SHOP – TREND DATA
Leroy Merlin performing strongly
Figure 126: France: DIY stores visited in the last 12 months, July 2007
Market positioning
Figure 127: France: Market positioning of major DIY retailers by age and affluence, July 2007
Detailed view of Consumer Demographics:
Figure 128: France: Store used for DIY shop, by gender, age, marital status, presence of children, size of household, employment status and income, July 2007
 WHO DOES DIY AND WHAT DO THEY DO?
Who DIYs?
Figure 129: France: Those that had done home decorating or DIY in last 12 months by gender, age, region and income, 2007
Tasks done
Figure 130: Tasks done in last 12 months in Great Britain, France, Germany and Spain, 2007
Lifestyle comparisons
Figure 131: Agreement with DIY and home-related lifestyle statements in Great Britain, France, Germany and Spain, 2007
 RETAIL COMPETITOR ANALYSIS
Leading players
Figure 132: France: Leading players in the DIY sector, 2006/07
Evaluation
Figure 133: France: DIY retailers, evaluation, 2006/07
Market shares
Figure 134: France: Market share of leading players, 2006/07
GERMANY
 MARKET IN BRIEF
The future
Market size and performance
Market leaders
Consumer research
 BROADER MARKET ENVIRONMENT
Positive factors
Negative factors
Population
Figure 135: Germany: Population trends, 2002-06
Figure 136: Germany: Population, by age group, 2002, 2006 and 2010
Smaller household
Figure 137: Germany: Households, 2003-05
Economy
Figure 138: Germany: Gross domestic product, 1996-2006
Consumer spending
Figure 139: Germany: Household consumer expenditure, 1995-2006
Inflation
Figure 140: Germany: Consumer prices, 2002-07
Figure 141: Germany: Consumer price inflation on key consumer spending categories, 2000-06
The German housing market
Figure 142: Germany: Households by tenure, 2002
Figure 143: Germany: Dwelling stock, by age, 2002
Figure 144: Germany: Housing completions and permits, 2002-06
 THE MARKET IN CONTEXT
Figure 145: Germany: Consumer expenditure on DIY retailers’ products, 2002-06
Figure 146: Germany: Estimated DIY market size, 2002-06
Figure 147: Germany: DIY retailers’ sales as share of estimated market size, 2001-06
Competition for DIY spending
Figure 148: Germany: Spending on holidays and cultural activities relative to spending on DIY products, 2002-06
Figure 149: Germany: Spending on DIY products relative to spending on furniture and carpets, 2002-06
Channels of distribution
Figure 150: Germany: DIY market – BHB estimates of sales by channel of distribution, 2002-06
Figure 151: German DIY market: Channels of distribution, 2006
Product breakdown
Figure 152: Germany: Breakdown of sales by product category, 2006
 SECTOR SIZE AND FORECAST
Future
Past
Figure 153: Germany: Retail sales, 2002-12
Figure 154: Germany: DIY retailers’ sales as a share of all retailers, 2002-12
Outlet data
Figure 155: Germany: Retail outlets and space, 2003-06
 THE CONSUMER
 WHERE THEY SHOP – TREND DATA
Figure 156: Germany: DIY stores visited in the last 12 months, July 2007
Market positioning:
Figure 157: Germany: Market positioning of major DIY retailers by age and affluence, July 2007
Detailed Consumer Demographics
Figure 158: Germany: Store used for DIY shop, by gender, age, marital status, presence of children, size of household, employment status and income, July 2007
 WHO DOES DIY AND WHAT DO THEY DO?
Who DIYs?
Figure 159: Germany: Those that had done home decorating or diy in last 12 months by gender, age, region and income, 2007
Tasks done
Figure 160: Tasks done in last 12 months in Great Britain, France, Germany and Spain, 2007
Lifestyle comparisons
Figure 161: Agreement with DIY and home-related lifestyle statements in Great Britain, France, Germany and Spain, 2007
 RETAIL COMPETITOR ANALYSIS
Leading players
Figure 162: Germany: Leading players in the DIY sector, 2006/07
Evaluation
Figure 163: Germany: DIY retailers, evaluation, 2006/07
Market shares
Figure 164: Germany: Market share of leading players, 2006/07
GREECE
 MARKET IN BRIEF
The future
Market size and performance
Market leaders
 BROADER MARKET ENVIRONMENT
Positive factors
Negative factors
Population
Figure 165: Greece: Total population, 2002-06
Economy
Figure 166: Greece: Gross domestic product, 2000-06
Inflation
Figure 167: Greece: Consumer prices, 2002-06
Figure 168: Greece: Consumer prices for DIY and household goods and services, 2002-06
Consumer expenditure
Figure 169: Greece: Consumer expenditure, 2000-06
The Greek housing market
Figure 170: Greece: Annual rate of change on year for house prices, 1995-2004
Figure 171: Greece: Households by size and composition, 2005
Figure 172: Greece: Households by ownership status, 2005
 THE MARKET IN CONTEXT
Figure 173: Greece: Estimated DIY market size, 2002-06
Channels of distribution
 SECTOR SIZE AND FORECAST
Future
Past
DIY retail sales
Figure 174: Greece: Retail sales, 2002-12
Figure 175: Greece: DIY retail as share of all retail, 2002-12
Enterprise and outlet data
Figure 176: Greece: Hardware, paints and glass specialist enterprise numbers, 2004-05
 RETAIL COMPETITOR ANALYSIS
Praktiker dominant
Future for the independents
Figure 177: Greece: Leading DIY retailers, 2006/07
Evaluation
Figure 178: Greece: DIY retailers, evaluation, 2006/07
Market shares
Figure 179: Greece: Estimated market share of top DIY retailers, 2006/07
HUNGARY
 MARKET IN BRIEF
The future
Market size and performance
Market leaders
 BROADER MARKET ENVIRONMENT
Positive factors
Negative factors
Population declining…
Figure 180: Hungary: Population trends, 2003-07
… and ageing
Figure 181: Hungary: Population, by age group and gender, 2003-07
A strong economy
Figure 182: Hungary: Gross domestic product, 1996-2006
Inflation is lower but still not under control
Figure 183: Hungary: Consumer prices, 2000-06
The Hungarian housing market
Figure 184: Hungary: Number of dwellings 2002-07
Figure 185: Hungary: Number of housing completions and starts, 2002-06
Figure 186: Hungary: Dwellings by number of rooms and occupants, 2001-07
 THE MARKET IN CONTEXT
Figure 187: Hungary: Consumer expenditure, 1996-2006
Figure 188: Hungary: Consumer expenditure growth, 1997-2006
Figure 189: Hungary: Detailed breakdown of annual consumer expenditure per capita, 2002-06
Spending on DIY
Figure 190: Hungary: Annual expenditure on housing, maintenance and energy, 2002-06
 SECTOR SIZE AND FORECAST
Future
Past
 SECTOR VALUE AND TRENDS
Prospects
Forecasts
Figure 191: Hungary: All retail and household goods retail sales, 2002-12
Figure 192: Hungary: Household goods specialists’ sales as % of all retail sales, 2002-12
The past
Figure 193: Hungary: Household goods specialists’ sales, 2002-06
Figure 194: Hungary: Household goods specialists, relative performance, 2002-06
Outlet and enterprise data
Figure 195: Hungary: DIY-related specialists’ number of outlets, 2002-06
 RETAIL COMPETITOR ANALYSIS
Figure 196: Hungary: Leading DIY retailers, 2006
Market shares
Figure 197: Hungary: Leading DIY specialists’ estimated market shares, 2006
REPUBLIC OF IRELAND
 MARKET IN BRIEF
The future
Market size and performance
The competitive landscape
 BROADER MARKET ENVIRONMENT
A growing population
Figure 198: Republic of Ireland: Population by gender, 2002-06
Figure 199: Republic of Ireland: Population age profile, 2006
Economy
Figure 200: Republic of Ireland: Gross domestic product, 1997-2006
Figure 201: Republic of Ireland: Consumer prices, 1998-2006
The Irish housing market
Figure 202: Republic of Ireland: Dwellings, by occupancy status and type, Q3 1998, Q3 2003, April 2006
Figure 203: Republic of Ireland: Composition of private households, 2006
Figure 204: Republic of Ireland: Composition of private households, 1971, 1981, 1991, 2002 and 2006
Figure 205: Republic of Ireland: Dwelling stock, by year of construction, 2003 and 2006
Figure 206: Republic of Ireland: Completed new dwellings, 1996-2006
Figure 207: Republic of Ireland: Completed new dwellings, Index, 1996-2006
Figure 208: Republic of Ireland: Total planning permissions granted for dwellings, 2002-06
 THE MARKET IN CONTEXT
Consumers are spending
Figure 209: Republic of Ireland: Consumer expenditure, 1996-2006
Figure 210: Republic of Ireland: Price index, DIY-related items and all goods, 2002-06
DIY largely holds spending share
Figure 211: Republic of Ireland: Estimated DIY market size, 2002-06
Figure 212: Republic of Ireland: Index of estimated DIY and all consumer spending, 2002-06
Figure 213: Republic of Ireland: DIY-related consumer spending categories, 2002-06
Channels of distribution
 SECTOR SIZE AND FORECAST
Future
Past
Economic outlook
Retailers’ prospects
Figure 214: Republic of Ireland: DIY retailers’ sales, 2002-12
Figure 215: Republic of Ireland: DIY retailers' sales as % of all retail sales, 2002-12
Past
 RETAIL COMPETITOR ANALYSIS
Specialists
Figure 216: Republic of Ireland: Leading DIY retailers, 2006/07
Evaluation
Figure 217: Republic of Ireland: DIY retailers, evaluation, 2006/07
Market shares
Figure 218: Republic of Ireland: Top five DIY retailers’ market share, 2006/07
ITALY
 MARKET IN BRIEF
The future
Market size and performance
Market leaders
Consumer research
 BROADER MARKET ENVIRONMENT
Positive factors
Negative factors
Population
Figure 219: Italy: Population trends, 2002-06
Figure 220: Italy: Population by age, 2007
Economy
GDP
Figure 221: Italy: GDP, 1996-2006
Consumer spending
Figure 222: Italy: Consumer spending, 1996-2006
Inflation
Figure 223: Italy: Consumer price inflation, 1999-2006
Figure 224: Italy: Consumer price inflation on DIY products, 1996-2006
The Italian housing market
Figure 225: Italy: Ownership rates of houses, 1980-2002
Figure 226: Italy: Percentage change in average house price growth, 1991-2006
Figure 227: Italy: Proportion of households by number of members, 1998-2003
 THE MARKET IN CONTEXT
Figure 228: Italy: Consumer expenditure on DIY, 2002-06
Figure 229: Italy: Estimated DIY market size, 2002-06
Channels of distribution
 SECTOR SIZE AND FORECAST
Future
Past
Figure 230: Italy: Retail sales, 2002-12
Figure 231: Italy: DIY retail as a share of all retail, 2002-12
Recent trends in Italian DIY retail
Enterprise and outlet data
Figure 232: Italy: Hardware, paint and glass enterprise numbers, 2001-05
 THE CONSUMER
 WHERE THEY SHOP – TREND DATA
Leroy Merlin a popular destination
Figure 233: Italy: DIY stores visited in the last 12 months, July 2007
Market positioning
Figure 234: Italy: Market positioning of major DIY retailers by age and affluence, July 2007
Detailed view of Consumer Demographics
Figure 235: Italy: Store used for DIY shop, by gender, age, marital status, presence of children, size of household, employment status and income, July 2007
 RETAIL COMPETITOR ANALYSIS
Foreign players dominant
Collaboration for success
But domestic entities are growing
How much longer for the smaller players?
Leading players
Figure 236: Italy: Leading players in the DIY sector, 2006/07
Evaluation
Figure 237: Italy: DIY retailers, evaluation, 2006/07
THE NETHERLANDS
 MARKET IN BRIEF
The future
Market size and performance
Sector performance
Market leaders
 BROADER MARKET ENVIRONMENT
Positive factors
Negative factors
Population
Figure 238: The Netherlands: Population trends, 2003-07
Figure 239: The Netherlands: Births, deaths, immigration & emigration, 2000-06
Figure 240: The Netherlands: Population by age group, 1990, 2000 and 2007
Figure 241: The Netherlands: Households, January 2006
Economy
Figure 242: The Netherlands: Gross domestic product, 1996-2006
Current coalition government committed to increased public spending
Inflation back to historic low levels
Figure 243: The Netherlands: Consumer prices, 2001-06
The Dutch housing market
Figure 244: The Netherlands: Dwelling stock and annual increase in housing, 2002-06
Figure 245: The Netherlands: Household composition, 2002-06
 THE MARKET IN CONTEXT
Key findings
Figure 246: The Netherlands: Consumer expenditure, 1997-2006
Figure 247: The Netherlands: Total household expenditure growth, 1997-2006
Figure 248: The Netherlands: Detailed breakdown of consumer expenditure, 2002-06
Spending on DIY
Figure 249: The Netherlands: Relative performance of DIY spending categories, 2002-06
Figure 250: The Netherlands: Estimated consumer spending on DIY products, 2002-06
DIY spending relative to other household goods spending
Figure 251: The Netherlands: DIY categories relative to furniture & carpets spending, 2002-06
Figure 252: The Netherlands: DIY categories relative to electricals spending, 2002-06
 SECTOR SIZE AND FORECAST
Future
Past
Prospects
Consolidation
Retail sales forecasts
Figure 253: The Netherlands: DIY specialists’ sales, 2002-12
Figure 254: The Netherlands: DIY specialists, share of all retail sales, 2002-12
Past
Figure 255: The Netherlands: DIY specialists, relative performance, 2002-06
Outlet and enterprise data
Figure 256: The Netherlands: DIY specialists’ enterprise and store numbers, 2003-07
Channels of distribution
 RETAIL COMPETITOR ANALYSIS
Figure 257: The Netherlands: Leading DIY specialists, 2006/07
Evaluation
Figure 258: The Netherlands: Selected DIY retailers, evaluation, 2006/07
Market shares
Figure 259: The Netherlands: Leading DIY specialists’ estimated market shares, 2006/07
NORWAY
 MARKET IN BRIEF
The future
Market size and performance
The competitive landscape
 BROADER MARKET ENVIRONMENT
Population
Figure 260: Norway: Population trends, 2003-07
Figure 261: Norway: Population, by age group and gender, 2007
Economy
Economy on a high
Figure 262: Norway: Gross domestic product, 1995-2006
Inflation in check
Figure 263: Norway: Consumer prices, 2002-06
Unemployment low, confidence high
Figure 264: Norway: Unemployment (seasonally adjusted, 3 month moving average), 2002-September 2007
The Norwegian housing market
Figure 265: Norway: Dwelling stock by type, 2003-07
Figure 266: Norway: Dwelling stock by type of tenure, 1997, 2001 and 2004
Figure 267: Norway: New dwellings started, 1990-2006
Figure 268: Norway: Dwelling stock, by year of construction, 2007
 THE MARKET IN CONTEXT
Robust consumer spending
Figure 269: Norway: Consumer expenditure, 1995-2006
Figure 270: Norway: Price index, selected goods, 2002-06
DIY loses spending share
Figure 271: Norway: DIY-related consumer spending categories, 2001-05
Figure 272: Norway: Estimated DIY market size, 2002-06
Figure 273: Norway: Growth index, DIY and all spending, 2002-06
Channels of distribution
 SECTOR SIZE AND FORECAST
Future
Past
Economic outlook
Retailers’ prospects
Figure 274: Norway: DIY retailers’ sales, 2002-12
Figure 275: Norway: DIY retailers' sales as % of all retail sales, 2002-12
Past
Figure 276: Norway: DIY and related specialist retailers’ sales, 2003-06
Enterprise and outlet data
Figure 277: Norway: DIY enterprise and outlet data, 2002-05
 RETAIL COMPETITOR ANALYSIS
Share of the market
Specialists
Figure 278: Norway: Leading DIY retailers, 2006/07
Evaluation
Figure 279: Norway: DIY retailers, evaluation, 2006/07
Market shares
Figure 280: Norway: Top five DIY retailers’ market shares, 2006/07
POLAND
 MARKET IN BRIEF
The future
Market size and performance
Market leaders
 BROADER MARKET ENVIRONMENT
Positive factors
Negative factors
Population is declining
Figure 281: Poland: Population trends, 2002-06
Age profile will switch from youthful to ageing
Figure 282: Poland: Population, by age group and gender, 2006
Figure 283: Poland: Age of head of household, 2006 and 2030
Falling population in provincial cities
Figure 284: Poland: Major cities, 2002-05
Economy doing well
Figure 285: Poland: Gross domestic product, 1996-2006
Inflation outlook remains uncertain
Figure 286: Poland: Consumer prices, 2000-06
Unemployment is still too high, but is falling
Figure 287: Poland: Unemployment rate at July, 2000-07
The Polish housing market
Figure 288: Poland: Dwelling stock, 2002-06
Figure 289: Poland: Dwellings completed, 2002-06
Shrinking household size
Figure 290: Poland: household size, 2002-06
 THE MARKET IN CONTEXT
Figure 291: Poland: Consumer expenditure, 1996-2006
Figure 292: Poland: Consumer expenditure growth, 1997-2006
Figure 293: Poland: Consumer spending, by category, 2001-05
 THE POLISH DIY MARKET
Market value and trends
Figure 294: Poland: Consumer spending on DIY-related products, 2006
Figure 295: Poland: Estimated DIY market size, 2002-06
Channels of distribution
 SECTOR SIZE AND FORECAST
Future
Past
Economic outlook
Prospects
Non-food retailers should see stronger sales growth
Figure 296: Poland: All retail and all non-food retail sales, 2002-12
Figure 297: Poland: Non-food retailers’ sales as % of all retail sales, 2002-12
Past
Outlet and enterprise data
Figure 298: Poland: Breakdown of retail businesses by number of outlets, 2003-06
 RETAIL COMPETITOR ANALYSIS
Leading players
Figure 299: Poland: Leading DIY retailers, 2006
Evaluation
Figure 300: Poland: Selected DIY retailers, evaluation, 2006/07
Market shares
Figure 301: Poland: Leading DIY retailers, market shares, 2006
PORTUGAL
 MARKET IN BRIEF
The future
Market sizes and performance
Channels of distribution
Market leaders
 BROADER MARKET ENVIRONMENT
Growing population
Figure 302: Portugal: Population trends, 2002-06
Economic growth
Figure 303: Portugal: Gross domestic product, 1995-2006
Consumer prices
Figure 304: Portugal: Consumer prices, 2002-07
The Portuguese housing market
Figure 305: Portugal: Number of occupied dwellings by tenure, 2001
Figure 306: Portugal: Size of households, 2001
 THE MARKET IN CONTEXT
Key points
Consumer spending
Figure 307: Portugal: Consumer expenditure, 1995-2006
DIY market in context
Figure 308: Portugal: Consumer spending on selected categories of goods, 1999-2003
DIY market size
Figure 309: Portugal: Estimated consumer spending on DIY products, 2001-03 and 2006
Channels of distribution
DIY and hardware specialists dominate
Non-specialist channels
 SECTOR SIZE AND FORECAST
Key points – future
Key points – past
Future
Economic and consumer spending outlook
DIY prospects
Retail sales forecasts
Figure 310: Portugal: Retail sales, 2002-12
Past
Sales performance and trends
Retail enterprise numbers
Figure 311: Portugal: Retail enterprises by type of retailer, 1999-2003
 RETAILER COMPETITOR ANALYSIS
Leading retailers
Figure 312: Portugal: Leading DIY retailers, 2006
Market shares
Figure 313: Portugal: Leading DIY retailers market share, 2006
SPAIN
 MARKET IN BRIEF
The future
Market sizes, performance and structure
Channels of distribution
Market leaders
Consumer behaviour
 BROADER MARKET ENVIRONMENT
Growing population
Figure 314: Spain: Population trends, 2002-06
But ageing too
Figure 315: Spain: Population, by age group, 2002, 2006 and 2010
Steady economic growth
Figure 316: Spain: Gross domestic product, 1996-2006
Consumer prices
Figure 317: Spain: Consumer prices, 1999-2006
The Spanish housing market
Figure 318: Spain: Households by number of members, 2004
 THE MARKET IN CONTEXT
Key points
Consumer spending buoyed by booming housing market
Figure 319: Spain: Household consumer expenditure, 1995-2006
DIY market in context
Figure 320: Spain: Consumer spending on selected categories of goods, 2001-05
Consumer prices on DIY-related products
Figure 321: Spain: Inflation, selected products 2003-06
DIY market size
Figure 322: Spain: Estimated consumer spending on DIY products, 2001-05
Channels of distribution
DIY and hardware specialists dominate
Hypermarkets are popular
Bricor – an altogether different format
 SECTOR SIZE AND FORECAST
Key points – future
Key points – past
Future
Economic and consumer spending outlook
DIY retailers’ prospects
Retail sales forecasts
Figure 323: Spain: Retail sales, 2002-12
Past
Market drivers
DIY retailers’ performance
Underdeveloped market
 THE CONSUMER
 WHERE THEY SHOP – TREND DATA
Figure 324: Spain: Retailers/channels where DIY goods purchased, November 2007
Who buys where
Figure 325: Spain: Market positioning of major diy retailers by income and age, November 2007
Detailed consumer demographics – DIY shoppers
Figure 326: Spain: Detailed demographics by retailer/retail channel, November 2007
 WHO ARE THE DIYERS AND WHICH TASKS DONE
Who are the DIYers
Figure 327: Spain: Those that had done home decorating or DIY in last 12 months by gender, age, region and income, 2007
Tasks done
Figure 328: Tasks done in last 12 months in Great Britain, France, Germany and Spain, 2007
Lifestyle comparisons
Figure 329: Agreement with lifestyle statements relating to DIY and the home in Great Britain, France, Germany and Spain, 2007
 RETAILER COMPETITOR ANALYSIS
Figure 330: Spain: Major DIY and related goods retailers, 2006
Evaluation
Figure 331: Spain: DIY specialists’ evaluation, 2006/07
Market shares
Figure 332: Spain: Leading DIY retailers market share, 2006
SWEDEN
 MARKET IN BRIEF
The future
Sector size and performance
The competitive landscape
 BROADER MARKET ENVIRONMENT
Population
Figure 333: Sweden: Population, by gender, 2002-06
Figure 334: Sweden: Population, by age group, 2006
A strong and growing economy
GDP
Figure 335: Sweden: Gross domestic product, 1996-2006
Very low inflation
Figure 336: Sweden: Consumer price inflation, 1999-2006
The Swedish housing market
Figure 337: Sweden: Households by size, 2000-05
Figure 338: Sweden: Dwellings by type of ownership, 2002-05
Figure 339: Sweden: Dwellings by type of tenure, 2002-05
 THE MARKET IN CONTEXT
Key findings
Figure 340: Sweden: Consumer expenditure, 1996-2006
The DIY market
Figure 341: Sweden: DIY-related consumer spending categories, 2001-05
Figure 342: Sweden: Estimated DIY market size, 2001-06
Figure 343: Sweden: Price inflation on products sold by DIY retailers, 2001-05
Channels of distribution
 SECTOR SIZE AND FORECAST
Future
Past
Figure 344: Sweden: Retail sales, 2002-12
Figure 345: Sweden: DIY retailers' sales as % of all retail sales, 2002-12
 RETAIL COMPETITOR ANALYSIS
Leading players
Figure 346: Sweden: Leading DIY retailers, 2006
Evaluation
Figure 347: Sweden: DIY retailers, evaluation, 2006/07
Market shares
Figure 348: Sweden: Market share of leading five DIY retailers, 2006
SWITZERLAND
 MARKET IN BRIEF
The future
Market size and performance
The competitive landscape
 BROADER MARKET ENVIRONMENT
Population
Figure 349: Switzerland: Population trends, 2002-06
Figure 350: Switzerland: Population, by age group, 2006
The housing market
Figure 351: Switzerland: Status of tenure of dwellings, 1990 and 2000
Figure 352: Switzerland: Dwelling stock by age, 2000
Figure 353: Switzerland: Number of households, 2000
Economy
Figure 354: Switzerland: Gross domestic product, 1995-2005
Figure 355: Switzerland: Consumer prices, 2002-06
Figure 356: Switzerland: Unemployment, 1996-2006
Figure 357: Switzerland: Consumer confidence index, 2000-07
 THE MARKET IN CONTEXT
Consumer spend strengthens
Figure 358: Switzerland: Consumer expenditure, 1995-2006
DIY healthy in boom
Figure 359: Switzerland: Consumer spending on household goods products, 2001, 2003 and 2005
Figure 360: Switzerland: Estimated DIY market size, 2002-06
Channels of distribution
 SECTOR SIZE AND FORECAST
Future
Past
Economic outlook
Retailers’ prospects
Figure 361: Switzerland: Estimated DIY retailers’ sales, 2002-12
Figure 362: Switzerland: DIY retailers’ sales as a percentage of all retail sales, 2002-12
Past
Enterprise and outlet data
Figure 363: Switzerland: DIY & associated specialists, enterprise & outlet data, 1995, 1998 and 2001
 RETAIL COMPETITOR ANALYSIS
Figure 364: Switzerland: Leading DIY retailers, 2006/07
Evaluation
Figure 365: Switzerland: DIY retailers, evaluation, 2006/07
Market shares
Figure 366: Switzerland: Leading DIY retailers’ share of all DIY retailers’ sales, 2006/07
UNITED KINGDOM
 ISSUES IN THE MARKET
Main themes
 ABBREVIATIONS
 INSIGHTS AND OPPORTUNITIES
Lack of differentiation
A return on your investment
Growing the market
Online set to boom?
 MARKET IN BRIEF
The future
Spending on DIY
Industry insights
Consumer behaviour
Shopping patterns
Leading retailers
 FAST FORWARD TRENDS
Trend 1: Wiki World
Definition
What next?
Trend 2: Theatre of Humiliation
What next?
Trend 3: Refined Alpha Male
What next?
 INDUSTRY INSIGHT
Key findings
Market performance
DIY or Do it for me?
Online
Product categories
Service and advice
The threat of the non-specialist
Price competition
Green and ethical issues
The future
 INTERNAL MARKET ENVIRONMENT
Key points
A price-sensitive market?
Figure 367: Change in consumer price inflation, 1997-2006
Broadening the product offer
Green issues
Multi-channel shopping
Threat of the non-specialists
 BROADER MARKET ENVIRONMENT
Key points
2007 – a year of 2 halves!
Figure 368: PDI and consumer expenditure, at current and constant 2002 prices, 2002-12
Greying population good news for DIY retailers?
Figure 369: UK: Population trends, by age band, 2002-12
UK housing market
Figure 370: UK: Quarterly average house prices, 1991-2007
Housing equity withdrawal (HEW) and base rates
Figure 371: UK: Housing Equity Withdrawal vs. Bank of England base rate, Q1 2000-Q2 2007
 MARKET IN CONTEXT
Key points
Total consumer spending
Housing costs rising on the back of fuel prices
Figure 372: UK: Consumer spending, 2002-06
DIY-related categories
Figure 373: UK: Main DIY product categories recent performance
Figure 374: UK: Consumer spending on DIY-related categories, 2002-06
The DIY market size
Figure 375: UK: DIY market size estimate, 2002-06
2007 market size forecast – £26.9bn incl. VAT
Figure 376: UK: DIY market size estimate, 2007
 STRENGTHS AND WEAKNESSES IN THE MARKET
Strengths
Weaknesses
 WHO’S INNOVATING?
Handymen
Giving the gift of DIY
Going green
 SECTOR SIZE AND FORECAST
Key points
The future
Figure 377: UK: DIY retailers sales, 2003-12
The past
 WHERE THEY SHOP FOR DIY
Key points
Where they shopped
Figure 378: UK: Where they shopped for DIY in the last 12 months, September 2007
Homebase increases penetration while B&Q has stalled
Wilkinson the other big winner
Figure 379: UK: Where they shop for DIY, 1999-2007
Shopper profiles
The big four
The others
Figure 380: UK: Profile of DIY retailers’ shoppers, September 2007
DIY online
Figure 381: UK: Percentage of consumers shopping online or via mail order, 1999-2007
 WHERE THEY SHOP FOR DIY – DETAILED CONSUMER DEMOGRAPHICS
Figure 382: Where they shopped for DIY in the last 12 months, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarkets used and household size, September 2007
Figure 383: Where they shopped for DIY in the last 12 months, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarkets used and household size, September 2007
Figure 384: Where they shopped for DIY in the last 12 months, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarkets used and household size, September 2007
 WHAT THEY BOUGHT
Key points
What they bought
Decorative products
Figure 385: UK: What consumers bought from DIY stores in the last 12 months, September 2007
Other product categories
Men and women – different DIY priorities?
Figure 386: What consumers bought, by gender, September 2007
 WHAT THEY BOUGHT – DETAILED CONSUMER DEMOGRAPHICS
Figure 387: What they bought, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarkets used and household size, September 2007
Figure 388: What they bought, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarkets used and household size, August 2007
 ATTITUDES TOWARDS DIY SHOPPING
Key points
Consumer attitudes
Much DIY shopping still driven by projects
Who enjoys shopping for DIY?
The rise of the supermarket
Figure 389: Attitudes towards DIY shopping, September 2007
Identifying targets
Figure 390: Consumer typologies for DIY retailing, September 2007
The Project Focused (55% of the sample)
The Happy Surfers (25% of the sample)
The Service Seekers (20% of the sample)
 ATTITUDES TOWARDS DIY SHOPPING – DETAILED DEMOGRAPHICS
Figure 391: Attitudes towards DIY shopping, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarkets used and household size, September 2007
Figure 392: Attitudes towards DIY shopping, by gender, age, socio-economic group, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarkets used and household size, September 2007
Figure 393: DIY shopping typologies, by gender, age, socio-economic group, lifestage, tenure, ACORN categories, commercial TV viewing, predence of children, Mintel’s Special Groups, working status, region, media usage and supermarkets used, September 2007
 BRAND ELEMENTS
 BRAND MAP
Figure 394: Attitudes and usage of DIY retail brands, October 2007
 B&Q
What the brand is trying to achieve
What the consumer thinks
Figure 395: Attitudes towards the B&Q brand, October 2007
 HOMEBASE
What the brand is trying to achieve
What the consumer thinks
Figure 396: Attitudes towards the Homebase brand, October 2007
 FOCUS DIY
What the brand is trying to achieve
What the consumer thinks
Figure 397: Attitudes towards the Focus DIY brand, October 2007
 WICKES
What the brand is trying to achieve
What the consumer thinks
Figure 398: Attitudes towards the Wickes brand, October 2007
 ROBERT DYAS
What the brand is trying to achieve
What the consumer thinks
Figure 399: Attitudes towards the Robert Dyas brand, October 2007
 TOPPS TILES
What the brand is trying to achieve
What the consumer thinks
Figure 400: Attitudes towards the Topps Tiles brand, October 2007
 FIRED EARTH
What the brand is trying to achieve
What the consumer thinks
Figure 401: Attitudes towards the Fired Earth brand, October 2007
 WILKINSON
What the brand is trying to achieve
What the consumer thinks
Figure 402: Attitudes towards the Wilkinson brand, October 2007
 ARGOS
What the brand is trying to achieve
What the consumer thinks
Figure 403: Attitudes towards the Argos brand, October 2007
 SCREWFIX
What the brand is trying to achieve
What the consumer thinks
Figure 404: Attitudes towards the Screwfix brand, October 2007
 BRAND QUALITIES OF DIY RETAIL BRANDS
B&Q, & Homebase are the most welcoming brands
Figure 405: Consumer usage of various DIY retail brands, October 2007
 EXPERIENCE OF DIY RETAIL BRANDS
B&Q is most popular; Fired Earth most niche
Figure 406: Consumer usage of various DIY retail brands, October 2007
 DIY RETAIL BRAND CONSIDERATION AND RETENTION
Topps Tiles & Screwfix rank highest on consideration
Figure 407: Consideration of various DIY retail brands, October 2007
 BRAND SATISFACTION FOR DIY RETAIL BRANDS
Fired Earth and Screwfix rate highest on satisfaction
Figure 408: Satisfaction of various DIY retail brands, October 2007
 BRAND COMMITMENT TO DIY RETAIL BRANDS
Figure 409: Commitment to various DIY retail brands, October 2007
 ROUND UP
 RETAIL COMPETITOR ANALYSIS
Key points
Leading retailers
The big four
The others
Figure 410: UK: Leading DIY retailers, 2006/07
Formats
Evaluation
Figure 411: UK: Selected DIY retailers, evaluation, 2007
Market shares
Figure 412: UK: Leading DIY retailers (unadjusted) share of all DIY retailers sales, 2006/07
Figure 413: UK: Big four DIY retailers’ adjusted & unadjusted market shares, 2006/07
RETAILER PROFILES
AGRI RETAIL
Background
Financial data
Figure 414: Agri Retail: Sales performance, 2000-06
Outlets
Figure 415: Agri Retail: Number of outlets, 2002-06
Retail offering
ATB (ASOCIACIÓN DE TIENDAS DE BRICOLAJE)
Background
Financial performance
Figure 416: ATB: Sales performance, 2002, and 2004-06
Store portfolio
Figure 417: ATB: Outlet data, 2003-07
Retail offering
BAUHAUS
Figure 418: Bauhaus: Sales as share of DIY retailers’ sales in Europe, 2002-06
Strategic evaluation
Background
Financial performance
Figure 419: Bauhaus: Group financial performance, 2002-06
Store portfolio
Figure 420: Bauhaus: Outlet data, 2002-06
Retail offering
Market positioning
Brands
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
BAUMAX
Figure 421: bauMax: Sales as share of DIY retailers’ sales in Europe, 2002-06
Strategic evaluation
Background
Financial performance
Figure 422: bauMax: Group financial performance, 2002-06
Store portfolio
Figure 423: bauMax: Outlet data, 2002-06
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
e-commerce and home shopping
BRICO GROUP
Background
Financial performance
Figure 424: Brico Group: Sales performance, 2002-06
Store portfolio
Figure 425: Brico Group: Outlet data, 2003-07
Retail offering
BRICO IO
Figure 426: Brico IO: Share of all DIY retailers’ sales in Italy, 2002-06
Background
Financial performance
Figure 427: Brico IO: Sales performance, 2002-06
Store portfolio
Figure 428: Brico IO: Outlet data, 2003-06
Retail offering
Products
BRICOFER
Background
Financial performance
Figure 429: Bricofer: Sales performance, 1998-06
Store portfolio
Figure 430: Bricofer: Outlet data, 2003-06
Retail offering
Products
Loyalty card
BRICOMARCHÉ/ITM ENTREPRISES
Figure 431: Bricomarché: Estimated share of all European DIY retailer’s sales, 2002-06
Figure 432: Bricomarché: Estimated share of all French DIY retailer’s sales, 2002-06
Background
Financial performance
Figure 433: Bricomarché/ITM Entreprises: Group financial performance, 2002-06
Store portfolio
Figure 434: Bricomarché/ITM Entreprises: Outlet data, 2002-06
Retail offering
Market positioning
Product offer
Pricing
Advertising
Loyalty card
BRICORAMA
Figure 435: Bricorama: Sales as share of DIY retailers’ sales in Europe, 2002-06
Figure 436: Bricorama: Sales as share of DIY retailers’ sales in France, 2002-06
Background
Financial performance
Figure 437: Bricorama: Group financial performance, 2002-06
Store portfolio
Figure 438: Bricorama: Outlet data, 2002-06
Retail offering
Figure 439: Bricorama: Share of sales by product category, 2006
Figure 440: Batkor: Share of sales by product category, 2006
Market positioning
Product offer
Loyalty cards
Do It For Me
BYGGER'N
Figure 441: Bygger’n: Sales as share of all DIY retailers’ sales in Norway, 2002-06
Background
Financial performance
Figure 442: Bygger'n: Financial performance, 2002-06
Store portfolio
Figure 443: Bygger'n: Outlet data, 2002-06
Retail offering
Product offer
e-commerce and home shopping
BYGGMAX
Figure 444: Byggmax: Retail sales as share of all DIY retailers’ sales in Sweden, 2002-06
Background
Financial performance
Figure 445: Byggmax: Sales performance, 2002-06
Store portfolio
Figure 446: Byggmax: Outlet data, 2004-07
Retail offering
Market positioning
Product offer
Pricing
Operational issues
e-commerce and home shopping
COFAC
Background
Financial data
Store portfolio
COLORAMA
Figure 447: Colorama: Sales as share of all DIY retailers’ sales in Sweden, 2004-06
Figure 448: Fargerike: Sales as share of all DIY retailers’ sales in Norway, 2002-05
Figure 449: Farvebasen: Sales as share of all DIY retailers’ sales in Denmark, 2003-06
Background
Financial performance
Figure 450: Colorama Sweden: Sales performance, 2004-06
Figure 451: Fargerike: Sales performance, 2002-05
Figure 452: Farvebasen: Sales performance, 2003-06
Store portfolio
Figure 453: Colorama/Fargerike, Farvebasen, Färgtema, Spektrum: Outlet data, 2002-07
Retail offering
Market positioning
Product offer
Operational issues
e-commerce and home shopping
COOP SCHWEIZ DIY STORES
Figure 454: Coop Schweiz DIY stores: Sales as share of all DIY retailers’ sales in Switzerland, 2002-06
Financial performance
Figure 455: Coop Schweiz DIY stores: Group financial performance, 2002-06
Store portfolio
Figure 456: Coop Schweiz DIY stores: Outlet data, 2002-06
Retail offering
Market positioning
Product offer and brands
Operational issues
Advertising and marketing
e-commerce and home shopping
DGN BEHEER (HDB AND MULTIMATE)
Background
Financial data
Figure 457: HDB: Sales performance, 2002-06
Figure 458: Multimate: Sales performance, 2002-06
Store portfolio
Figure 459: Netherlands: HDB outlet data, 2002-06
Figure 460: Netherlands: Multimate outlet data, 2003-06
Product offering
DITAS
Figure 461: Ditas: Sales as share of all DIY retailers’ sales in Denmark, 2002-06
Background
Financial performance
Figure 462: Ditas: Financial performance, 2002-06
Store portfolio
Figure 463: Ditas: Store portfolio, 2002-06
Retail offering
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
DT GROUP
Figure 464: DT Group: Sales as share of all DIY retailers’ sales in Europe, 2002-06
Background
Strategic evaluation
Financial performance
Figure 465: DT Group: Financial performance, 2002-06/07
Figure 466: DT Group: Share of turnover by type of customer, 2002-06
Figure 467: DT Group: Share of turnover by country, 2002-06
Store portfolio
Figure 468: DT Group: Store formats, 2006
Figure 469: DT Group: Outlet data, 2001-07
DIY stores
Figure 470: DT Group: DIY store network, 2001-07
Builders’ merchants
Retail offering
Product offer
Figure 471: DT Group: Share of turnover by product mix, 2002-06
Pricing
Operational issues
e-commerce and home shopping
FLOORS-2-GO
Figure 472: Floors-2-Go: Sales as share of floocoverings retailers in the UK, 2002-06
Background
Financial performance
Figure 473: Floors-2-Go: Group financial performance, 2002-06
Store portfolio
Figure 474: Floors-2-Go: Outlet data, 2002-06
Retail offering
Market positioning
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
FOCUS GROUP
Figure 475: Focus Group: Sales as share of DIY retailers’ sales in UK, 2002-06
Strategic evaluation
Background
Financial performance
Figure 476: Focus DIY: Financial performance, 2002-06
Store portfolio
Figure 477: Focus DIY: Outlet data, 2002-06
Retail offering
Market positioning
Brands
Product offer
e-commerce and home shopping
GAMM VERT
Figure 478: Gamm Vert: Share of all DIY retailers’ sales, France 2004-06
Background
Financial performance
Figure 479: Gamm Vert: Sales performance, 2004-06
Store portfolio
Figure 480: Gamm Vert: Outlet data, 2004-06
Retail offering
Products
Loyalty card
GRAFTON GROUP
Figure 481: Grafton Group: Sales as share of DIY retailers’ sales in Republic of Ireland, 2002-06
Background
Financial performance
Figure 482: Grafton Group DIY stores: Group financial performance, 2002-06
Store portfolio
Figure 483: Grafton Group DIY stores: Outlet data, 2002-06
Retail offering
Market positioning
Product offer
e-commerce and home shopping
GROUPE ADEO
Figure 484: Groupe Adeo: Sales as share of DIY retailers’ sales in Europe, 2002-06
Figure 485: Groupe Adeo (France): Sales as share of DIY retailers’ sales in France, 2002-06
Strategic evaluation
Background
Financial performance
Figure 486: Groupe Adeo: Group sales performance, 2002-06
Figure 487: Groupe Adeo: Estimated European sales performance, 2006
Store portfolio
Figure 488: Groupe Adeo: Outlet data, 2002-06
Figure 489: Groupe Adeo: European outlets, 2006
Retail offering
Market positioning
Product offer
Pricing
Loyalty card
e-commerce
HAGEBAU
Figure 490: Hagebau: Sales as share of DIY retailers’ sales in Europe, 2002-06
Strategic evaluation
Background
Financial performance
Figure 491: Hagebau: Group financial performance, 2002-06
Store portfolio
Figure 492: Hagebau: Outlet data, 2002-06
Retail offering
Market positioning
Brands
Product offer
Pricing
e-commerce and home shopping
HOMEBASE
Figure 493: Homebase: Share of specialist DIY retailers’ sales in the UK, 2002-06
Strategic evaluation
Background
Financial performance
Figure 494: Homebase: Financial performance, 2002/03-2006/07
Figure 495: Homebase: Like-for-like sales performance, 2003/04-2007/08
Store portfolio
Figure 496: Homebase: Outlet data, 2002/03-2006/07
Retail offering
Market positioning
Brands
Product offer
Figure 497: Homebase: Sales mix, 2006/07
Operational issues
e-commerce and home shopping
HORNBACH BAUMARKT
Figure 498: Hornbach Baumarkt (Germany): Sales as share of all DIY retailers’ sales in Germany, 2002-06
Figure 499: Hornbach Baumarkt: Sales as share of all DIY retailers’ sales in Europe, 2002-06
Strategic evaluation
Background
Financial performance
Figure 500: Hornbach-Baumarkt: Group financial performance, 2002/03-2006/07
Store portfolio
Figure 501: Hornbach Baumarkt: Outlet data, 2002/03-2006/07
Retail offering
Market positioning
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
HUBO
Background
Financial performance
Figure 502: Hubo: Financial performance, 2002-06
Store portfolio
Figure 503: Hubo: Outlet data, 2002-06
Retail offering
INTERGAMMA GROUP
Figure 504: Intergamma Group: Sales as share of DIY retailers’ sales in the Netherlands, 2002-06
Strategic evaluation
Background
Financial performance
Figure 505: Intergamma Group: Group financial performance, 2002-06
Store portfolio
Figure 506: Intergamma Group: Outlet data, 2002-06
Retail offering
Market positioning
Product offer
Advertising and marketing
e-commerce and home shopping
INTERPARES
Figure 507: Interpares: Retail sales as share of all DIY retailers’ sales in Sweden, 2004-06
Background
Financial performance
Figure 508: Interpares: Sales performance, 2004-06
Store portfolio
Figure 509: Interpares: Outlet data, 2002-06
Retail offering
Product offer
JH LEEKE & SON
Figure 510: JH Leeke & Son: Sales as share of DIY retailers’ sales in the UK, 2001-05
Background
Financial performance
Figure 511: JH Leeke & Son: Group financial performance, 2002-06
Store portfolio
Figure 512: JH Leeke & Son: Outlet data, 2002-06
Retail offering
Market positioning
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
JUMBO DIY STORES
Figure 513: Jumbo DIY stores: Sales as share of DIY retailers’ sales in Switzerland, 2002-06
Background
Financial performance
Figure 514: Jumbo DIY stores: Group financial performance, 2002-06
Store portfolio
Figure 515: Jumbo DIY stores: Outlet data, 2002-06
Retail offering
Market positioning
Product offer
Operational issues
Advertising and marketing
e-commerce and home shopping
KINGFISHER GROUP
Figure 516: Kingfisher Group: Sales as share of DIY retailers’ sales in Europe, 2002-06
Figure 517: Kingfisher Group: Sales as share of DIY retailers’ sales in the UK, 2002-06
Figure 518: Kingfisher Group: Sales as share of all DIY retailers’ sales in France, 2002-06
Strategic evaluation
Background
Financial performance
Figure 519: Kingfisher Group: Group financial performance, 2002-06
Figure 520: Kingfisher Group: Sales by geographical region, 2006
Store portfolio
Figure 521: Kingfisher Group: Outlet data, 2002-06
Retail offering
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
LøVENSKIOLD HANDEL
Figure 522: Løvenskiold Handel: Sales as share of all DIY retailers’ sales in Norway, 2002-06
Background
Financial performance
Figure 523: Løvenskiold Handel: Financial performance, 2002-06
Store portfolio
Figure 524: Løvenskiold Handel: Outlet data, 2002-06
Figure 525: Løvenskiold Handel: Store network, 2004 and 2006
Retail offering
Product offer
Pricing
e-commerce and home shopping
MAXEDA DIY (FORMERLY VENDEX DIY)
Figure 526: Maxeda DIY: Sales as share of DIY in Europe, 2002-06
Strategic evaluation
Background
Financial performance
Figure 527: Maxeda DIY: Group financial performance, 2002-06
Store portfolio
Figure 528: Maxeda DIY: Outlet data, 2002-06
The Netherlands
Belgium
Retail offering
Market positioning and product offer
Advertising and marketing
Operational issues
e-commerce and home shopping
MAXMAT (SONAE)
Background
Financial performance
Figure 529: Maxmat: Sales performance, 2003-06
Store portfolio
Figure 530: Maxmat: Outlet data, 1995, 1998 and 2005-07
Retail offering
Market positioning
Product offer
Customer services
MICA
Figure 531: Mica (UK): Sales as share of DIY retailers’ sales in the UK, 2002-06
Background
Financial performance
Figure 532: Mica (UK) Ltd: Group financial performance, 2002-06
Store portfolio
Figure 533: Mica (UK): Outlet data, 2002-06
Retail offering
Market positioning
Brands
Product offer
Advertising and marketing
e-commerce and home shopping
MIGROS DO IT + GARDEN
Figure 534: Migros Do It + Garden: Share of all Swiss DIY retailers’ sales, 2002-06
Background
Financial data
Figure 535: Migros: Do It + Garden sales, 2002-06
Figure 536: Migros: Do It + Garden & OBI, annual % change in sales, 2003-06
Outlets
Figure 537: Migros Do It + Garden: Outlet data, 2002-06
Retail offering
Market positioning
Product offer and brands
Marketing and advertising
MR. BRICOLAGE
Figure 538: Mr. Bricolage: Sales as share of DIY retailers’ sales in Europe, 2002-06
Figure 539: Mr Bricolage: Sales as share of DIY retailers’ sales in France, 2002-06
Strategic evaluation
Background
Financial performance
Figure 540: Mr. Bricolage SA: Financial data, 2002-06
Retail sales
Figure 541: Mr Bricolage: Breakdown of retail performance, 2002-06
First half 2007
Store portfolio
Figure 542: Mr. Bricolage: Outlet data, 2002-06
Retail offering
Product offer
e-commerce
Loyalty card
OBI
Figure 543: OBI: Sales as share of DIY retailers’ sales in Europe, 2002-06
Strategic evaluation
Background
Financial performance
Figure 544: OBI: Group financial performance, 2002-06
Figure 545: OBI (Germany): Sales as share of DIY in Germany, 2002-06
Figure 546: OBI (Austria): Sales as share of DIY in Austria, 2002-06
Figure 547: OBI (Italy): Sales as share of DIY in Italy, 2002-06
Figure 548: OBI (Switzerland): Sales as share of DIY in Switzerland, 2002-06
Store portfolio
Figure 549: OBI: Outlet data, 2002-06
Retail offering
Figure 550: OBI: Own brands, 2006
Product offer
Pricing
Departmentalisation
Structure
Systems and services
Advertising and marketing
e-commerce and home shopping
ORGA
Background
Financial performance
Store portfolio
Retail offering
PRAKTIKER
Figure 551: Praktiker: Sales as share of DIY retailers’ sales in Europe, 2002-06
Strategic evaluation
Background
Financial performance
Figure 552: Praktiker: Group financial performance, 2002-06
Store portfolio
Figure 553: Praktiker: Outlet data, 2002-07
Retail offering
Market positioning
Brands
Product offer
Pricing
e-commerce and home shopping
PUNTO BRICO
Figure 554: Punto Brico: Share of all DIY retailers’ sales in Italy, 2002-06
Background
Financial performance
Figure 555: Punto Brico: Sales performance, 2002-06
Store portfolio
Figure 556: Punto Brico: Outlet data, 2004-06
Retail offering
Products
Loyalty card
RAUTAKESKO
Figure 557: Rautakesko: Sales as share of all DIY retailers’ sales in Europe, 2002-06
Figure 558: Rautakesko Finland: Sales as share of all DIY retailers’ sales in Finland, 2002-06
Background
Strategic evaluation
Financial performance
Figure 559: Rautakesko: Group financial performance, 2002-06
Figure 560: Rautakesko: DIY sales by country, 2006
Figure 561: Rautakesko: Share of sales by type of customer by country, 2006
Store portfolio
Figure 562: Rautakesko: Outlet data, 2002-06
Retail offering
Market positioning
Brands
Product offer
Operational issues
Advertising and marketing
e-commerce and home shopping
ROBERT DYAS HOLDINGS
Figure 563: Robert Dyas Holdings: Sales as share of DIY in UK, 2002-06
Background
Financial performance
Figure 564: Robert Dyas Holdings: Group financial performance, 2002/03-2006/07
Store portfolio
Figure 565: Robert Dyas Holdings: Outlet data, 2002/03-2006/07
Retail offering
Market positioning
Brands
Product offer
e-commerce and home shopping
TOOM BAUMARKT/KLEE
Figure 566: toom Baumarkt/Klee: Sales as share of DIY retailers’ sales in Germany, 2002-06
Strategic evaluation
Background
Financial performance
Figure 567: toom Baumarkt/Klee: Group financial performance, 2002-06
Store portfolio
Figure 568: toom Baumarkt/Klee: Outlet data, 2002-06
Retail offering
Market positioning
Brands
Product offer
Operational issues
e-commerce and home shopping
TOPPS TILES
Figure 569: Topps Tiles: Sales as share of DIY retailers’ sales in UK, 2002-07
Background
Financial performance
Figure 570: Topps Tiles Plc: Group financial performance, 2003-07
Store portfolio
Figure 571: Topps Tiles Plc: Outlet data, 2003-07
Retail offering
Market positioning
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
VäRITUKKU
Figure 572: Väritukku: Share of all Finnish DIY retailers’ sales, 2002-06
Background
Financial performance
Figure 573: Väritukku sales, 2002-06
Store portfolio
Figure 574: Väritukku: Outlet data, 2002-06
Retail offering
Product offer
e-commerce and home shopping
WICKES
Figure 575: Wickes Plc: Sales as share of DIY retailers’ sales in UK, 2002-06
Strategic evaluation
Background
Financial performance
Figure 576: Wickes Plc: Group financial performance, 2002-06
Store portfolio
Figure 577: Wickes Plc: Outlet data, 2002-06
Retail offering
Market positioning
Product offer
Pricing
Advertising and marketing
Operational issues
e-commerce and home shopping