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Food and Drinks NPD - A Review of Key Trends - UK - December 2007

ISSUES IN THE MARKET
Definition
Consumer research
 ABBREVIATIONS
MARKET IN BRIEF
New product development is a principal driver of most food markets
Celebrity chefs drive greater interest in cooking
Vegetarian options help people reach their five-a-day target
Healthier, but also indulgent
INTERNAL MARKET ENVIRONMENT
Key points
Eating patterns compared by country
Figure 1: Eating patterns, by country, 2006
Home cooking enjoying a renaissance
Figure 2: Trends in eating patterns, GB, 2002-06
Snacking is declining
Brits are the most food-experimental
Figure 3: Attitudes towards new products, by country, 2006
Bring on the premium and the increasingly exotic!
Figure 4: Trends in attitudes towards new products, GB, 2002-06
Advertising losing its influence
Figure 5: Attitudes towards new products, GB, by demographic sub-group, 2006
Figure 6: Attitudes towards new products, GB, by demographic sub-group, 2006
Key food trends – healthy eating
Figure 7: Trends in attitudes towards healthy eating in GB, 2002-06
Banishing additives
Figure 8: Positive attitudes towards healthy eating, by age and income group, 2006
Organics
Convenience
Food miles
Premiumisation
The perils of obesity
BROADER MARKET ENVIRONMENT
Key points
Ageing population
Figure 9: Trends in UK population, by age, 2002-12
Figure 10: Trends in UK adult population, by socio-economic group, 2002-12
Smaller households, hence smaller pack sizes
Figure 11: Trends in UK households, by size, 2002-12
More women in paid employment, but still responsible for family meals
Figure 12: Trends in UK workforce and employment, by gender, 2002-12
Growing affluence encourages NPD in premium foods
Figure 13: Trends in PDI and consumer expenditure, at current and constant prices, 2002-12
Household food expenditure
Figure 14: UK households final consumption expenditure, at current prices, 2002-06
Figure 15: UK households final consumption expenditure on food and non-alcoholic drink, by type, 2002-06
Figure 16: Detailed average weekly expenditure on food, per person, 2003-06
LEADING FOOD MARKETS FOR NEW PRODUCT DEVELOPMENT
Key points
Figure 17: Leading product categories for new product development, 2003-07
Ready meals
Figure 18: UK retail value sales of ready prepared meals, at current and constant prices, 2002-12
Figure 19: Trends in use of ready meals, 2002-07
Cakes and pastries
Figure 20: UK retail value sales of cakes and cake bars, at current and constant prices, 2002-12
Chocolate confectionery
Figure 21: UK retail value sales of chocolate confectionery, at current and constant prices, 2002-12
Figure 22: Trends in penetration of chocolate confectionery, 2002-07
Pizza
Figure 23: UK retail value sales of pizza, at current and constant prices, 2002-12
Figure 24: Trends in use of pizza, 2002-07
Crisps and snacks
Figure 25: UK retail value sales of crisps and savoury snacks, at current and constant prices, 2002-12
Appealing to adult snackers
Figure 26: Trends in penetration of crisps and snacks, 2002-07
Meat products
Figure 27: UK retail value sales of meat products, at current and constant prices, 2002-12
Poultry products
Figure 28: UK retail value sales of poultry products, at current and constant prices, 2002-12
Sugar confectionery
Figure 29: UK retail value sales of sugar confectionery, at current and constant prices, 2002-12
Sugar-free and natural ingredients are the key focus of NPD
Figure 30: Trends in purchasing sweets (including children’s sweets), 2002-07
Chilled desserts
Figure 31: UK retail value sales of chilled desserts, at current and constant prices, 2002-12
Figure 32: Trends in penetration of ready-to-eat desserts, 2002-07
Factors used in the forecast
LEADING PRODUCT CLAIMS FOR NEW PRODUCT DEVELOPMENT
Key points
Reaching ‘five-a-day’ is easier with vegetarian foods
Figure 33: Leading claims for new product development, 2003-07
Higher quality through additive-free
LEADING COMPANIES FOR NEW PRODUCT DEVELOPMENT
Key points
Figure 34: Top 15 companies for new product development, 2002-07
Marks & Spencer
Tesco
Sainsbury’s

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