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Food Retailing - Italy - December 2007

MARKET IN BRIEF
The future
Market size & performance
Market leaders
REPORT SCOPE
Report structure and content
Food retailing sector
Store definitions
Buying groups, voluntary groups and co-operatives
 TECHNICAL NOTES
Definitions
Currencies
Figure 1: Exchange rates: National currencies against the Euro, 2002-06
Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2006
Other abbreviations
BROADER MARKET ENVIRONMENT
Struggling economy
Inflation continues downward trend…
Figure 3: Italy: Consumer price inflation, 2002-06
…GDP shows weak growth in 2007 so far
Figure 4: Italy: Gross domestic product, 1995-2006
Figure 5: Italy: Consumer spending, 1996-2006
Ageing population
Figure 6: Italy: Total population, 2002-06
Figure 7: Italy: Population by age group, 2006
THE MARKET IN CONTEXT
Key points
Food market value and trends
Figure 8: Italy: Consumer spending on food, drink and tobacco, 2002-06
Figure 9: Italy: Consumer spending on selected categories of goods, 2002-06
SECTOR SIZE AND FORECAST
Future
Past
Figure 10: Italy: Food retail sales, 2002-12
Figure 11: Italy: All food retailers’ sales as a % of total retail sales, 2002-12
Hypermarket and supermarket outlets
Figure 12: Italy: Hypermarkets & Supermarkets – Outlets by region, 1997-2001, 2003 and 2006
Figure 13: Italy: Modern retail formats – Outlets and sales area, 1997-2001, 2003 and 2006
THE CONSUMER – WHERE THEY SHOP
Figure 14: Italy: Store used for main grocery shop, June 2007
Who buys where?
Figure 15: Italy: Market positioning of supermarkets’ primary shoppers by age and income, June 2007
Detailed view of Consumer Demographics – Primary Shoppers
Figure 16: Italy: Primary shoppers, detailed demographics, June 2007
Figure 17: Italy: Primary shoppers, detailed demographics, June 2007*
Detailed view of Consumer Demographics – Secondary Shoppers
Figure 18: Italy: Other food shopping, detailed demographics, June 2007
Figure 19: Italy: Other food shopping, detailed demographics, June 2007
THE CONSUMER – FACTORS IMPORTANT IN DECIDING WHERE TO SHOP
Figure 20: Italy: Factors most important when choosing where to shop for food, June 2007
Detailed view of Consumer Demographics – factors important in deciding where to shop
Figure 21: Italy: Factors important in choice of supermarket, detailed demographics, June 2007
RETAIL COMPETITOR ANALYSIS
Figure 22: Italy: Leading food retailers, 2006
Market shares
Figure 23: Italy: Leading food retailers share of all food retailers sales, 2006
Evaluation
Figure 24: Italy: Food retailers, evaluation, 2006/07
AUCHAN
Figure 25: Auchan: Sales as share of all food retailers' sales in Europe, 2002-06
Figure 26: Auchan France: sales as share of all food retailers’ Sales in France, 2002-06
Strategic evaluation
Background
Financial performance
Figure 27: Auchan: Group financial performance, 2002-06
Figure 28: Auchan, Share of group sales by region, 2002-06
Figure 29: Auchan: Estimated European sales by country, 2002-06
Store portfolio
Figure 30: Auchan (Europe): Outlet data, 2002-06
Figure 31: Auchan (Europe) fascia type by market, 2006
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Loyalty cards
e-commerce and home shopping
CARREFOUR EUROPE
Figure 32: Carrefour Europe: Sales as share of all food retailers' sales in Europe, 2002-06
Strategic evaluation
Background
Financial performance
Figure 33: Carrefour Europe: Group financial performance, 2002-06
Store portfolio
Figure 34: Carrefour Europe: Outlet data, 2002-06
Countries of operation
Figure 35: Carrefour: Percentage share of European sales by individual market, 2006
France
Figure 36: Carrefour France: Sales as percentage of all french food retailers' Sales, 2002-06
Figure 37: Carrefour France: Sales by individual formats, 2002-06
Figure 38: Carrefour France: Outlet data, 2002-06
Belgium
Figure 39: Carrefour Belgium: Sales as percentage of all Belgian food retailers' sales, 2002-06
Figure 40: Carrefour Belgium: Sales, 2002-06
Figure 41: Carrefour Belgium: Outlet data, 2002-06
Czech & Slovak Republics
Greece
Figure 42: Carrefour Greece: Sales as percentage of all Greek food retailers' sales, 2002-06
Figure 43: Carrefour Greece: Sales, 2002-06
Figure 44: Carrefour Greece: Outlet data, 2002-06
Italy
Figure 45: Carrefour Italy: Sales as percentage of all Italian food retailers' sales, 2002-06
Figure 46: Carrefour Italy: Sales, 2002-06
Figure 47: Carrefour Italy: Outlet data, 2002-06
Poland
Figure 48: Carrefour Poland: Sales as Percentage of All Polish food retailers' sales, 2002-06
Figure 49: Carrefour Poland: Sales, 2002-06
Figure 50: Carrefour Poland: Outlet data, 2002-06
Portugal
Figure 51: Carrefour Portugal: Sales as percentage of all Portuguese food retailers' sales, 2002-06
Figure 52: Carrefour Portugal: Sales, 2002-06
Figure 53: Carrefour Portugal: Outlet data, 2002-06
Romania
Figure 54: Carrefour Romania: Sales and outlet data, 2006
Spain
Figure 55: Carrefour Spain: Sales as percentage of all Spanish food retailers' sales, 2002-06
Figure 56: Carrefour Spain: Sales, 2002-06
Figure 57: Carrefour Spain: Outlet data, 2002-06
Switzerland
Figure 58: Carrefour Switzerland: Sales as percentage of all Swiss food retailers, 2002-06
Figure 59: Carrefour Switzerland: Sales, 2002-06
Figure 60: Carrefour Switzerland: Outlet data, 2002-06
Turkey
Figure 61: Carrefour Turkey: Sales, 2002-06
Figure 62: Carrefour Turkey: Outlet data, 2002-06
Retail offering
Market positioning
Brands
Figure 63: Carrefour: European fascias by format, 2007
Figure 64: Carrefour: Private labels, 2007
Product offer
Pricing
Operational issues
Loyalty cards
e-commerce and home shopping
CONAD GROUP
Figure 65: Conad Group: Sales as share of all food retailers’ sales in Italy, 2002-06
Background
Financial performance
Figure 66: Conad Group: Group sales, 2002-06
Store portfolio
Figure 67: Conad Group: Outlet data, 2002-06
Retail offering
Market positioning
Brands
Product offer
Loyalty card
e-commerce and home shopping
COOP ITALIA
Figure 68: Coop Italia: Sales as share of all food retailers’ sales in Italy, 2002-06
Background
Financial performance
Figure 69: Coop Italia: Group sales, 2002-06
Store portfolio
Figure 70: Coop Italia: Outlet data, 2002-06
Retail offering
Market positioning
Brands
Product offer
e-commerce and home shopping
ESSELUNGA
Figure 71: Esselunga: Sales as share of all food retailers’ sales in Italy, 2002-06
Background
Esselunga still up for sale?
Financial performance
Figure 72: Esselunga: Group sales, 2002-06
Store portfolio
Figure 73: Esselunga: Outlet data, 2002-06
Retail offering
Market positioning
Brands
Marketing and advertising
Promotions and loyalty card
e-commerce and home shopping
SCHWARZ GROUP
Figure 74: Schwarz Group: Estimated sales as share of all food retailers’ sales in Europe, 2002-06
Figure 75: Schwarz Group: Estimated sales as share of all food retailers’ sales in Germany, 2002-06
Figure 76: Schwarz Group: Estimated sales as share of all food retailers’ sales in France, 2002-06
Strategic evaluation
Background
Financial performance
Figure 77: Schwarz Group: Share of group sales of German operations, by fascia, 2002/03-2006/07
Figure 78: Schwarz Group: Estimated share of group international sales by market, 2006/07
Figure 79: Schwarz Group: Estimated group sales, 2002/03-2006/07
Store portfolio
Figure 80: Schwarz Group: Store portfolio, Germany vs international, 2002/03-2006/07
Figure 81: Schwarz Group: Outlet data, 2002/03-2006/07
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping

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