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Long Vacations - US - November 2007

SCOPE AND THEMES
What you need to know
Definition
Resources used for The Consumer sections
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
Leisure travel market healthy
Long vacations not just for the wealthy
Seniors and college age travelers key demographics
Consumers struggle to take long breaks
Internet best caters to shorter trips
Luxury encourages longer stays
Cruising revenues robust
Hispanics a growing factor
Continued improvement anticipated for long vacations
MARKET DRIVERS AND FUTURE TRENDS
Key points
Consumers lack free time
Figure 1: Employees with access to paid vacation and paid holidays, 1999-2005
Figure 2: Paid-vacation days available to private sector employees, by average wage and geographical area, March 2005
High travel costs take a toll
Figure 3: Travel Price Index and Consumer Price Index, 2001-07
Fuel
Airfare
Hotel rates
Rental cars
Online booking on the rise
Figure 4: U.S. broadband household ownership, 2000-10
U.S. economy healthy but faces uncertain future
Figure 5: U.S. GDP, 2000-06
Higher-income households driving long vacations
Figure 6: Median household income, 1995-2006
Figure 7: Number of households per income group, 1999 and 2005
MARKET SIZE AND TRENDS
Key points
Market size
Figure 8: Total U.S. sales of long domestic vacation and leisure travel, at current and constant prices, 2002-07
 MARKET TRENDS
Culinary travel
Gay and lesbian travel
Eco tourism
Consumer-driven reviews
Timeshares
MARKET SEGMENTATION
Key points
Overview
Figure 9: Sales of long vacation travel, by transportation, accommodation and long cruises, 2005 and 2007
Transportation
Figure 10: Sales of transportation* for long vacations, 2002-07
Accommodation
Figure 11: Sales of hotel accommodations for long vacations, 2002-07
Cruises
Figure 12: Sales of cruises of five or more days, 2002-07
SUPPLY STRUCTURE
Key points
Overview
Hotels
Figure 13: World ranking—ten largest hotel groups, by number of hotels, 2006 and 2007
Figure 14: Forecast of U.S. sales of hotel room rentals, at current and constant prices, 2007-12
Car Rental
Figure 15: Car rental sales, by company, 2004 and 2006
Airlines
Figure 16: Operating revenue of U.S. airlines, 2003 and 2006
Figure 17: Total operating revenue of U.S. passenger, cargo, charter and other airline, at current and constant prices, 2002-07
Cruises
Figure 18: Operating revenue of top three cruise lines, 2005 and 2006
TRAVEL AGENTS
 ONLINE TRAVEL SUPPLIERS
Expedia, Inc.
Travelocity
Orbitz Worldwide
Priceline
Other online travel suppliers
Traditional travel agencies
American Express
Carlson Wagonlit Group
THE CONSUMER—WHO TRAVELS
Introduction
Summary
Number of nights away, amount spent on last trip
Figure 19: Domestic trips in the past year and length of stay, trended, 2002-06
Length of stay on domestic vacations
Figure 20: Domestic trips in the past year, by average length of stay, by gender, age, race/ethnicity, household income, education level and presence of children, January-October 2006
Reasons for long vacations
Figure 21: Reason for last long domestic trip, by gender, age, race/ethnicity, household income, education level and presence of children, January-October 2006
Where long travelers choose to stay when away from home
Figure 22: Where stayed on last long domestic trip, by gender, age, race/ethnicity, household income, education level and presence of children, January-October 2006
How people travel during long vacations
Figure 23: How traveled during last long domestic trip, January-October 2006
THE CONSUMER—TRAVEL PLANNING AND METHOD OF BOOKING
Summary
 TRAVEL PLANNING TIMELINE
Figure 24: Timeline of travel planning for long vacations, by gender, October 2007
Figure 25: Timeline of travel planning for long vacations, by age, October 2007
Figure 26: Timeline of travel planning for long vacations, by household income, October 2007
Figure 27: Timeline of travel planning for long vacations, by race/ethnicity, October 2007
Figure 28: Timeline of travel planning for long vacations, by marital status, October 2007
 METHOD OF BOOKING LONG VACATIONS
How flights are booked
Figure 29: Method of flight booking, October 2007
Car rental booking method
Figure 30: Method of rental car booking, October 2007
Hotel booking methods
Figure 31: Method of hotel booking, by gender, October 2007
Figure 32: Method of hotel booking, by age, October 2007
Figure 33: Method of hotel booking, by household income, October 2007
Figure 34: Method of hotel booking, by race/ethnicity, October 2007
THE CONSUMER—TRAVEL HABITS AND ATTITUDES
Summary
 AVERAGE SPEND FOR TRIPS
Approximate spend for a trip, four days or longer
Figure 35: Average spend for long trip, by gender, October 2007
Figure 36: Average spend for long trip, by age, October 2007
Figure 37: Average spend for long trip, by household income, October 2007
Alternate item purchased in lieu of vacation
Figure 38: Alternate purchase in place of trip, by gender, October 2007
Figure 39: Alternate purchase in place of trip, by age, October 2007
Figure 40: Alternate purchase in place of trip, by household income, October 2007
Figure 41: Alternate purchase in place of trip, by race/ethnicity, October 2007
MARKET FORECAST
Long vacations market
Figure 42: Forecast of total U.S. sales of long domestic vacation and leisure travel, at current and constant prices, 2007-12
Transportation
Figure 43: Forecast of U.S. sales of transportation for long vacations, at current and constant prices, 2007-12
Accommodation
Figure 44: Forecast of U.S. sales of hotel accommodations for long vacations, at current and constant prices, 2007-12
Cruises
Figure 45: Forecast of U.S. sales of cruises of five or more days, at current and constant prices, 2007-12
Forecast factors
APPENDIX: TRADE ASSOCIATIONS

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