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Specialty Foods - The NASFT State of the Industry Report - The Consumer - US - October 2006

INTRODUCTION AND ABBREVIATIONS
Introduction
Definition
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
Who is the specialty food consumer?
A diverse American population increase interest in specialty products
International travel educates U.S. consumers
Spending on food at home
Specialty foods available through multiple channels
New product launches
What specialty food consumers buy
Specialty food purchasers choose ethnic, natural, and organic products
Shopping habits of specialty food consumers
Where they buy specialty food
Dining out
Dining in
Entertaining and cooking
Business and pleasure travel
Other activities and pursuits
Future trends: Continued experimentation with specialty products
As immigrants acculturate, their food traditions seem less exotic
Not all smooth sailing
MARKET FACTORS
A diverse population with diverse food interests
Figure 1: Immigration to the U.S. by region of origin, 1999-2004
Figure 2: Immigration to the U.S. by country of origin, 1999-2004
International travel increases interest in international food
Figure 3: Number of international trips by U.S. resident travelers, 2001-04
Spending on food at home
Figure 4: Average expenditures of all CUs for food and beverages at home, by income before taxes, 2004
Figure 5: Graph: Average expenditures of all CUs for food and beverages at home, 2004
Figure 6: Average expenditures of higher income CUs for food and beverages at home, by income before taxes, 2004
Competition from other channels
New specialty foods launches
Figure 7: New specialty food and beverage product launches in gourmet stores, health food stores, and specialist retailers, by category, 2000-05
Figure 8: Graph: Share of top 5 new specialty food and beverage product launches in gourmet stores, health food stores, and specialist retailers, by category, 2005
THE SPECIALTY FOOD CONSUMER
Summary
Who buys specialty foods?
Figure 9: The specialty food consumer, by demographic characteristic, June 2006
WHAT SPECIALTY FOOD CONSUMERS BUY, AND WHY
Summary
Types of specialty food purchased by specialty food shoppers
Figure 10: Types of specialty foods purchased, June 2006
Figure 11: Types of specialty foods purchased, by age, June 2006
Figure 12: Types of specialty foods purchased, by income, June 2006
Figure 13: Types of specialty foods purchased, by presence of children in household, June 2006
Cohort analysis
Figure 14: Types of specialty foods purchased, by cohort, June 2006
Specialty and non-specialty foods
Figure 15: Purchases of both specialty and mainstream products, June 2006
Figure 16: Purchases of both specialty and mainstream products, by age, June 2006
Figure 17: Purchases of both specialty and mainstream products, by income, June 2006
Cohort analysis
Figure 18: Purchases of both specialty and mainstream products, by cohort, June 2006
Reasons for purchasing specialty foods
Figure 19: Reason for purchasing specialty food, June 2006
Figure 20: Reason for purchasing specialty food, by income, June 2006
Figure 21: Reasons for purchasing specialty food in the past 6 months, June 2006
Figure 22: Reasons for purchasing specialty food in the past 6 months, by income, June 2006
Cohort analysis
Figure 23: Reason for purchasing specialty food, by cohort, June 2006
Figure 24: Reasons for purchasing specialty food in the past 6 months, by cohort, June 2006
In their own words
ETHNIC, NATURAL, AND ORGANIC FOOD PURCHASES
Summary
Ethnic foods
Figure 25: Purchases of ethnic foods, June 2006
Figure 26: Purchases of ethnic foods, by age, June 2006
Figure 27: Purchases of ethnic foods, by income, June 2006
Cohort analysis
Figure 28: Purchases of ethnic foods, by income, June 2006
Natural, Organic, Kosher, Halal
Figure 29: Purchases of natural, organic, kosher, and halal foods, June 2006
Cohort analysis
Figure 30: Purchases of natural, organic, kosher, and halal foods, by cohort, June 2006
Focus on kosher and halal
Figure 31: Reason for purchasing kosher and/or halal food, June 2006
Cohort analysis
Figure 32: Reason for purchasing kosher and/or halal food, by cohort, June 2006
SPECIALTY FOOD PURCHASERS’ SHOPPING HABITS
Summary
Grocery shopping
Figure 33: Grocery shopping, all respondents and specialty food purchasing respondents, June 2006
Focus on specialty food shoppers’ grocery shopping behavior
Figure 34: Grocery shopping habits of specialty food shoppers, June 2006
Figure 35: Grocery shopping habits of specialty food shoppers, by age, June 2006
Figure 36: Grocery shopping habits of specialty food shoppers, by income, June 2006
Cohort analysis
Figure 37: Grocery shopping habits of specialty food shoppers, by cohort, June 2006
Spending on food by specialty food shoppers
Figure 38: Mean weekly spending on food by specialty food shoppers, June 2006
Figure 39: Mean percentage of weekly spending on food for specialty food, by specialty food shoppers, June 2006
Figure 40: Mean percentage in excess of everyday food prices paid for specialty food, by specialty food shoppers, June 2006
Shopping for health
Figure 41: Shopping for health, all respondents and specialty food purchasing respondents, June 2006
Cohort analysis
Figure 42: Shopping for health, all respondents and cohorts, June 2006
Internet shopping
Figure 43: Internet shopping, all respondents and specialty food purchasing respondents, June 2006
Cohort analysis
Figure 44: Internet shopping, all respondents and cohorts, June 2006
Shopping for specialty food
Figure 45: Shopping for specialty food: influences and recommendations, June 2006
Figure 46: Shopping for specialty food: influences and recommendations, by income, June 2006
Issues that prevent purchase of specific specialty foods
Figure 47: Reason for not purchasing specialty food, June 2006
Figure 48: Reason for not purchasing specialty food, by age, June 2006
Figure 49: Reason for not purchasing specialty food, by income, June 2006
Cohort analysis
Figure 50: Reason for not purchasing specialty food, by cohort, June 2006
In their own words
Summary
Specialty food through a variety of retail channels
Figure 51: Channels through which specialty food is purchased by specialty food shoppers, June 2006
Figure 52: Channels through which specialty food is purchased by specialty food shoppers, by age, June 2006
Figure 53: Channels through which specialty food is purchased by specialty food shoppers, by income, June 2006
Cohort analysis
Figure 54: Channels through which specialty food is purchased by specialty food shoppers, by cohort, June 2006
Attitudes and opinions about shopping for specialty foods
Figure 55: Attitudes and opinions about shopping for specialty food, June 2006
Figure 56: Attitudes and opinions about shopping for specialty food, by income, June 2006
Cohort analysis
Figure 57: Attitudes and opinions about shopping for specialty food, by cohort, June 2006
Wal-Mart and Target
Figure 58: Specialty food in Wal-Mart and Target, June 2006
MEALS AWAY FROM HOME
Summary
Dining out habits
Figure 59: Occasions for eating out, all respondents and those purchasing specialty foods, June 2006
Reasons for choosing specific restaurants
Figure 60: Occasions for eating out, all respondents and those purchasing specialty foods, June 2006
Spending on food outside the home by specialty food purchasers
Figure 61: Mean percentage of food spending for food outside the home, by specialty food shoppers, June 2006
AT HOME EATING, COOKING, AND ENTERTAINING
Summary
Meals served at home
Figure 62: Types of meals served at home, all respondents and respondents who purchase specialty foods, June 2006
Cohort analysis
Figure 63: Types of meals served at home, all respondents and cohorts, June 2006
Cooking
Figure 64: Cooking habits, all respondents and specialty food purchasing respondents, June 2006
Cohort analysis
Figure 65: Cooking habits, all respondents and cohorts, June 2006
Focus on specialty food shoppers’ cooking behavior
Figure 66: Frequency of cooking from scratch, without and with specialty foods, June 2006
Figure 67: Frequency of cooking from scratch, without and with specialty foods, by age, June 2006
Figure 68: Frequency of cooking from scratch, without and with specialty foods, by income, June 2006
Cohort analysis
Figure 69: Frequency of cooking from scratch, without and with specialty foods, by cohort, June 2006
Experimentation or family recipes?
Figure 70: Attitudes and opinions about cooking, June 2006
Cohort analysis
Figure 71: Attitudes and opinions about cooking, by cohort, June 2006
In their own words
Entertaining
Figure 72: Entertaining habits, all respondents and specialty food purchasing respondents, June 2006
Cohort analysis
Figure 73: Entertaining habits, all respondents and cohorts, June 2006
Purchase of kitchen/cooking equipment
Figure 74: Purchase of kitchen/cooking equipment, all respondents and specialty food purchasing respondents, June 2006
Cohort analysis
Figure 75: Purchase of kitchen/cooking equipment, all respondents and cohorts, June 2006
SPECIALTY FOOD SHOPPERS AND TRAVEL
Summary
Business and pleasure travel
Figure 76: Travel habits, all respondents and specialty food purchasing respondents, June 2006
Cohort analysis
Figure 77: Travel habits, all respondents and cohorts, June 2006
RECREATIONAL HABITS OF SPECIALTY FOOD SHOPPERS
Summary
Media participation
Figure 78: Media participation of all respondents and respondents who purchase specialty food, June 2006
Cohort analysis
Figure 79: Media participation of all respondents and cohorts, June 2006
Cultural activities
Figure 80: Cultural activities of all respondents and respondents who purchase specialty food, June 2006
Cohort analysis
Figure 81: Cultural activities of all respondents and cohorts, June 2006
Other activities
Figure 82: Other activities of all respondents and respondents who purchase specialty food, June 2006
Cohort analysis
Figure 83: Other activities of all respondents and cohorts, June 2006
Political and financial activities
Figure 84: Political and financial activities of all respondents and respondents who purchase specialty food, June 2006
Cohort analysis
Figure 85: Political and financial activities of all respondents and cohorts, June 2006
FUTURE TRENDS
Food will always be trendy
The changing racial and ethnic composition of the U.S.
Figure 86: U.S. population by race and Hispanic origin, 2000-10
More educated, better-traveled consumers

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