Diet Trends - US - July 2006

INTRODUCTION AND ABBREVIATIONS
Introduction
Other relevant reports
Definition
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
Two reasons to diet: weight and health management
The extent to which consumers are dieting
Types of diets
The diet industry
Personal weight assessments
Familiarity and experience with diet plans
Figure 1: Experience with specific diets, by right weight and overweight respondents, April-May 2006
Respondents’ interest in eating plans and diets
Figure 2: Percentages who are somewhat or very interested in specific eating plans/diet trends, April-May 2006
Focus on consumers who diet
The obesity crisis is an ongoing challenge
The Surgeon General prescribes sense and moderation
MARKET FACTORS
Why consumers should diet: obesity/overweight
Figure 3: Percentage of population who are overweight or obese, by age, 1960-2004
Why consumers should diet: health conditions
Figure 4: Prevalence of medical conditions by Body Mass Index (BMI) for Men and Women, 1988-1994
To what extent are consumers dieting?
Figure 5: Commitment to limiting kind and/or amount of food eaten, April-May 2006
Figure 6: Eating patterns and self-assessed weight situation, April-May 2006
Types of diets used
Figure 7: Experience with diet plans, April-May 2006
Figure 8: eClip: Baby Boomer describes negative feelings toward low-carb dieting, 2005
Figure 9: Use of non-prescription products or methods for weight maintenance/loss, January-September 2005
Figure 10: eClip: Baby Boomer describes her “made up” diet, 2005
The diet industry
Is there a “cure” for obesity? Advances in medical research
Diet trends and dining out
Figure 11: Menu claims referencing diet plans, 2005-06
PERSONAL ASSESSMENTS OF WEIGHT AND EATING PATTERNS
Summary
How respondents assess their weight
Figure 12: How respondents assess their weight, April-May 2006
Figure 13: How respondents assess their weight, by gender, April-May 2006
Figure 14: How respondents assess their weight, by age, April-May 2006
Figure 15: Overweight (BMI >/= 25), by age and gender, 1999-2000
Figure 16: How respondents assess their weight, by race/Hispanic origin, April-May 2006
Eating patterns
Figure 17: Eating patterns, April-May 2006
Figure 18: Eating patterns, by gender, April-May 2006
Figure 19: Eating patterns, by age, April-May 2006
Figure 20: Eating patterns, by household income, April-May 2006
FAMILIARITY AND EXPERIENCE WITH DIET PLANS
Summary
Familiarity/experience with a range of diets
Figure 21: Familiarity and experience with diet plans, April-May 2006
Figure 22: Familiarity/experience with various diets cross-tabulated with how respondents assess their weight, April-May 2006
Low-fat diets
Figure 23: Familiarity/experience with low-fat diets, indexed by demographic characteristics, April-May 2006
Familiarity and experience with diet plan by respondents’ weight assessment
Figure 24: How respondents assess their weight and familiarity/experience with low-fat diets, April-May 2006
Atkins Diet
Figure 25: Familiarity/experience with the Atkins Diet, indexed by demographic characteristics, April-May 2006
Familiarity and experience with diet plan by respondents’ weight assessment
Figure 26: How respondents assess their weight and familiarity/experience with the Atkins Diet, April-May 2006
Calorie-counting
Figure 27: Familiarity/experience with calorie-counting diets, indexed by demographic characteristics, April-May 2006
Familiarity and experience with diet plan by respondents’ weight assessment
Figure 28: How respondents assess their weight and familiarity/experience with calorie-counting, April-May 2006
Heart-healthy diet
Figure 29: Familiarity/experience with heart-healthy diet, indexed by demographic characteristics, April-May 2006
Familiarity and experience with diet plan by respondents’ weight assessment
Figure 30: How respondents assess their weight and familiarity/experience with heart-healthy diets, April-May 2006
South Beach Diet
Figure 31: Familiarity/experience with the South Beach Diet, indexed by demographic characteristics, April-May 2006
Familiarity and experience with diet plan by respondents’ weight assessment
Figure 32: How respondents assess their weight and familiarity/experience with the South Beach Diet, April-May 2006
Diets based on one food
Figure 33: Familiarity/experience with diets based on one food, indexed by demographic characteristics, April-May 2006
Familiarity and experience with diet plan by respondents’ weight assessment
Figure 34: How respondents assess their weight and familiarity/experience with diets based on one food, April-May 2006
Detox diets
Figure 35: Familiarity/experience with detox diets, indexed by demographic characteristics, April-May 2006
Familiarity and experience with diet plan by respondents’ weight assessment
Figure 36: How respondents assess their weight and familiarity/experience with detox diets, April-May 2006
The Mediterranean Diet
Figure 37: Familiarity/experience with the Mediterranean Diet, indexed by demographic characteristics, April-May 2006
Familiarity and experience with diet plan by respondents’ weight assessment
Figure 38: How respondents assess their weight and familiarity/experience with the Mediterranean diet, April-May 2006
The Zone Diet
Figure 39: Familiarity/experience with the Zone Diet, indexed by demographic characteristics, April-May 2006
Familiarity and experience with diet plan by respondents’ weight assessment
Figure 40: How respondents assess their weight and familiarity/experience with the Zone diet, April-May 2006
Sugar Busters Diet
Figure 41: Familiarity/experience with the Sugar Busters Diet, by demographic characteristics, April-May 2006
Familiarity and experience with diet plan by respondents’ weight assessment
Figure 42: How respondents assess their weight and familiarity/experience with the Sugar Busters Diet, April-May 2006
The Sonoma Diet
Figure 43: Familiarity/experience with the Sonoma Diet, indexed by demographic characteristics, April-May 2006
Familiarity and experience with diet plan by respondents’ weight assessment
Figure 44: How respondents assess their weight and familiarity/experience with the Sonoma diet, April-May 2006
The Abs Diet
Figure 45: Familiarity/experience with the Abs Diet, indexed by demographic characteristics, April-May 2006
Familiarity and experience with diet plan by respondents’ weight assessment
Figure 46: How respondents assess their weight and familiarity/experience with the Abs Diet, April-May 2006
The 3-Hour Diet
Figure 47: Familiarity/experience with the 3-Hour Diet, indexed by demographic characteristics, April-May 2006
Familiarity and experience with diet plan by respondents’ weight assessment
Figure 48: How respondents assess their weight and familiarity/experience with the 3-Hour diet, April-May 2006
INTEREST IN EATING PLANS AND DIET TRENDS
Summary
Diet trends
Figure 49: Interest in eating plans/diet trends, April-May 2006
Figure 50: Mean nterest in eating plans/diet trends, by gender, April-May 2006
Figure 51: Mean interest in eating plans/diet trends, by age, April-May 2006
Figure 52: Mean interest in eating plans/diet trends, by household income, April-May 2006
Satisfying the craving for sweets
Figure 53: Interest in eating plans/diet trends, April-May 2006
A CLOSER LOOK AT DIETERS
Summary
Figure 54: Reasons for limiting kind and amount of food eaten, April-May 2006
Figure 55: Reasons for limiting kind and amount of food eaten, by gender, April-May 2006
Figure 56: Reasons for limiting kind and amount of food eaten, by age, April-May 2006
Figure 57: Reasons for limiting kind and amount of food eaten, by household income, April-May 2006
Types of diet/eating plans followed by those who watch what they eat
Figure 58: Eating plans, April-May 2006
Figure 59: Eating plans, by gender, April-May 2006
Figure 60: Eating plans, by household income, April-May 2006
Attitudes and opinions concerning diet plans
Figure 61: Opinions concerning diet plans, April-May 2006
Figure 62: Opinions concerning diet plans, by age, April-May 2006
FUTURE TRENDS
Obesity is a costly pandemic
Sense and moderation
APPENDIX: NEW PRODUCTS IN THE DIET ARENA
H.J. Heinz: Weight Watchers Bistro Selection
Kirin Well-Foods: Lieta Season Summer Box
Herbal Supply: Herbal Supply Q-Slim Tablets
PBM Products: Gluco Burst Diabetic Drink
Nutrition & Sante: Gerlinea Meal Replacement Drink
VitaLab: B-Slim Silueta Weight Control Tablets
APPENDIX: DETAILED TABLES
Familiarity/experience with specific diet plans
Figure 63: Familiarity/experience with low-fat diets, by demographic characteristics, April-May 2006
Figure 64: Familiarity/experience with the Atkins Diet, by demographic characteristics, April-May 2006
Figure 65: Familiarity/experience with calorie counting diets, by demographic characteristics, April-May 2006
Figure 66: Familiarity/experience with heart-healthy diet, by demographic characteristics, April-May 2006
Figure 67: Familiarity/experience with the South Beach Diet, by demographic characteristics, April-May 2006
Figure 68: Familiarity/experience with diets based on one food, by demographic characteristics, April-May 2006
Figure 69: Familiarity/experience with detox diets, by demographic characteristics, April-May 2006
Figure 70: Familiarity/experience with the Mediterranean Diet, by demographic characteristics, April-May 2006
Figure 71: Familiarity/experience with the Zone Diet, by demographic characteristics, April-May 2006
Figure 72: Familiarity/experience with the Sugar Busters Diet, by demographic characteristics, April-May 2006
Figure 73: Familiarity/experience with the Sonoma Diet, by demographic characteristics, April-May 2006
Figure 74: Familiarity/experience with the Abs Diet, by demographic characteristics, April-May 2006
Figure 75: Familiarity/experience with the 3 Hour Diet, by demographic characteristics, April-May 2006