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Domestic Lighting - UK - May 2006

INTRODUCTION AND ABBREVIATIONS
Definition
Consumer research
ACORN
Advertising data
 ABBREVIATIONS
PREMIER INSIGHT
EXECUTIVE SUMMARY
Capitalising on the national obsession
Luminaires
Lamps/tubes
Supply side issues
Sheds leading lights in luminaire sales
The consumer perspective
Looking forward
MARKET DRIVERS
Structure of UK households
Figure 1: UK households and one-person households, 2000-10
Tenure of UK households
Figure 2: Household stock by tenure, 2000-05
Trends in household transactions
Figure 3: UK housing transactions, 1999-2010
Consumer attitudes to home décor
Figure 4: GB sample’s agreement with selected lifestyle statements, 2000-04
Consumer expenditure and spending trends
Figure 5: PDI and consumer expenditure, at constant 2001 prices, 2001-11
Environmental considerations
UK emission targets
The Energy White Paper
Impact of Part L building regulations on new housing
Fashion and home décor in domestic lighting trends
MARKET SIZE
The enlightened consumer
The effect on lamps
Luminaires
Figure 6: UK retail sales of domestic luminaires (lights, lamps or light fittings), 2001-06
Style file
Lamps (bulbs)
Figure 7: UK retail sales of lamps (bulbs/tubes), 2001-06
Boom time for ‘Energy Saver’ volumes
Strong own label presence continues to drive the tungsten segment
MARKET SEGMENTATION
Luminaires
Figure 8: UK retail sales of luminaires (lights, lamps or light fittings) by type, 2001-05
Floor fittings hold their own
Ceiling fittings somewhat lacklustre
Spotlights shine less brightly
Shade sales eclipsed
Wall fittings on the up
Lamps
Figure 9: UK retail sales of lamps (bulbs/tubes), by type, 2001-05
Falling standards
Reflector lamps in the spotlight
CFLs and halogens go from strength to strength
Could do better?
Success of low voltage bars/tracks boosts halogen
THE SUPPLY STRUCTURE
Luminaires
Ring Ltd
Micromark
Cascade Electrolite Ltd
där lighting ltd
Lamps
Figure 10: UK brand shares in the lamps sector, 2001-05
Philips Lighting
GE Lighting Ltd
Osram Ltd
Others
NEW PRODUCT TRENDS
Luminaires
Lamps/tubes
Futurology
Ground breaking technology
The way forward
DISTRIBUTION
Sheds leading lights in luminaire sales
Figure 11: Sales of luminaires, by outlet type, 2001-05
DIY sheds setting parameters
Specialists being squeezed by DIY sheds
Capitalising on footfall
Mail order/catalogue retailers hold their own
Mixed fortunes for other retailers
Lamps
Figure 12: Sales of lamps, by outlet type, 2001-05
THE CONSUMER
Figure 13: Attitudes to home décor, January 2006
Regular updaters
Figure 14: Profile of those consumers that update their home regularly to keep up with fashion and style, January 2006
The home must reflect style
Figure 15: Profile of those consumers that like everything in their home to reflect their style, January 2006
The décor hierarchy
Figure 16: Key segments respondents most likely to buy into when wishing to update their home, January 2006
Room to educate
Less technical – more aesthetic
Key buying triggers
Figure 17: Reasons for purchasing/changing domestic lighting, January 2006
A me-too category?
The source of inspiration
DETAILED DEMOGRAPHICS
Figure 18: Attitudes to the home, by demographic sub-group, January 2006
Figure 19: Reasons for purchasing domestic lighting, by demographic sub-group, January 2006
THE CONSUMER – ATTITUDES AND ENTHUSIASM
Figure 20: Attitudes to domestic lighting, January 2006
Technical barriers
 CONSUMER TYPOLOGY GROUPS
Figure 21: Attitudes to domestic lighting, January 2006
The Grand Scheme
Enlightened
A Bit Dim
DETAILED DEMOGRAPHICS
Figure 22: Attitudes to domestic lighting, by demographic sub-group, January 2006
Figure 23: Consumer typology groups for attitudes to domestic lighting, January 2006
THE FUTURE AND FORECAST
Sluggish housing market may present a threat
Breaking the £1 billion barrier
Figure 24: Forecast of the UK domestic lighting market, 2006-11
Luminaires furthering hold over the market
Figure 25: UK retail sales of lamps (lightbulbs), by volume, 2006-11
Favourable trends
Strong fashion influence in home décor will continue to be key driver
Retailer issues will lead to further shake up
Good outlook for sales of CFLs and halogen bulbs
Futurology
Factors incorporated in the forecast
Forecast modelling

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