Author: Mintel Group Ltd.
Last saved by: HTTP server

Cooking Enthusiasts US - May 2006

INTRODUCTION AND ABBREVIATIONS
Introduction
Other relevant reports
Definition
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
Serious cooking enthusiasts generate some $25 billion in sales
Relationship between age and level of enthusiasm
Relationship between income and level of enthusiasm
Increasing homeownership influences cooking
Enthusiasts and food adventures
Media attention and “telechefs”
Specialty foods through many channels
One set of enthusiasts: casual vs. serious
Attitudes and opinions of cooking enthusiasts
Another way of looking at enthusiasts: Traditionalists vs. Epicurean
Attitudes and opinions of Traditionalists and Epicureans
Food choices of Traditionalists and Epicureans
Shopping venues
Dining out
Age and income will continue to be factors
Homeownership
Forecast
MARKET FACTORS
Quantifying the potential of the cooking enthusiast market
Figure 1: Estimated spending on specialty food and kitchen products by serious cooking enthusiasts, 2005
Figure 2: Graph: Estimated spending on specialty food and kitchen products by serious cooking enthusiasts, 2005
Relationship between age and level of enthusiasm
Figure 3: U.S. population by age, 2000-10
The importance of income
Figure 4: Household income distribution, by age of householder, 2004
Homeownership and kitchen remodeling
Figure 5: Homeowners, share of total population, 1995-2005
Figure 6: Total U.S. retail sales of kitchen renovation, at current and constant prices, 2000-05
Figure 7: Graph: Total U.S. retail sales of kitchen renovation, at current and constant prices, 2000-05
Enthusiasm about food and “food adventures”
Media attention to cooking
Growing availability of specialty food through multiple channels
Figure 8: U.S. retail sales of specialty foods, by channel, 2003-05
DEGREES OF COOKING ENTHUSIASM—DEMOGRAPHICS
Figure 9: Degrees of cooking enthusiasm, April 2006
Figure 10: Degrees of cooking enthusiasm, by age, April 2006
Summary
ATTITUDES AND OPINIONS OF COOKS
Figure 11: Attitudes and opinions of cooks, April 2006
Figure 12: Attitudes and opinions of cooks, by age, April 2006
Figure 13: Attitudes and opinions of cooks, by household income, April 2006
Figure 14: Attitudes and opinions of cooks, by level of cooking enthusiasm, April 2006
Summary
ANOTHER VIEW OF COOKING ENTHUSIASTS: TRADITIONALISTS AND EPICUREANS
Introduction
Figure 15: Traditionalists and Epicureans, penetration by key demographics, January-September 2005
Profiles of Traditionalists and Epicureans
Figure 16: Demographic profiles of Traditionalists and Epicureans, January-September 2005
Cohort analysis
Figure 17: Cooking Traditionalists, top cohorts, January-September 2005
Figure 18: Cooking Epicureans, top cohorts, January-September 2005
Figure 19: Cohort descriptors, top cohorts, Traditionalists and Epicureans
Figure 20: Cooking Traditionalists, bottom cohorts, January-September 2005
Figure 21: Cooking Epicureans, bottom cohorts, January-September 2005
Figure 22: Cohort descriptors, bottom cohorts, Traditionalists and Epicureans
Summary
ATTITUDES AND OPINIONS OF TRADITIONALISTS AND EPICUREANS
Attitudes and opinions concerning food
Figure 23: Attitudes and opinions concerning food: all respondents, Traditionalists and Epicureans, January-September 2005
Attitudes and opinions concerning diet
Figure 24: Attitudes and opinions concerning diet: all respondents, Traditionalists and Epicureans, January-September 2005
Summary
PREFERENCES OF TRADITIONALISTS AND EPICUREANS: WHAT THEY BUY
Overview of select foods and beverages
Figure 25: Personal or household usage of select food/beverage products: all respondents, Traditionalists and Epicureans, January-September 2005
Brand preferences—selected foods and beverages
Chocolate confectionery
Figure 26: Usage of select chocolate confectionery brands: all respondents, Traditionalists and Epicureans, January-September 2005
Non-carbonated bottled spring water
Figure 27: Usage of non-carbonated bottled spring water brands: all respondents, Traditionalists and Epicureans, January-September 2005
Sparkling water, seltzer, and natural soda
Figure 28: Usage of sparkling water, seltzer, and natural soda brands: all respondents, Traditionalists and Epicureans, January-September 2005
Ground or whole bean coffee
Figure 29: Household usage of ground or whole bean coffee brands: all respondents, Traditionalists and Epicureans, January-September 2005
Espresso/cappuccino
Figure 30: Household usage of espresso and cappuccino brands: all respondents, Traditionalists and Epicureans, January-September 2005
Champagne/sparkling wine
Figure 31: Usage of champagne/sparkling wine brands: all respondents, Traditionalists and Epicureans, January-September 2005
Domestic dinner/table wine
Figure 32: Usage of domestic dinner/table wine brands: all respondents, Traditionalists and Epicureans, January-September 2005
Imported dinner/table wine
Figure 33: Usage of imported dinner/table wine brands: all respondents, Traditionalists and Epicureans, January-September 2005
Brand preferences—selected prepared foods
Canned/jarred/shelf stable products
Figure 34: Usage of canned/jarred/shelf stable products: all respondents, Traditionalists and Epicureans, January-September 2005
Refrigerated/frozen products
Figure 35: Usage of refrigerated/frozen products: all respondents, Traditionalists and Epicureans, January-September 2005
Summary
FOODS PREFERENCES OF TRADITIONALISTS AND EPICUREANS: WHERE THEY SHOP
Figure 36: Named supermarket shopping: all respondents, Traditionalists and Epicureans, January-September 2005
DINING OUT HABITS OF TRADITIONALISTS AND EPICUREANS
Overview
Figure 37: Dining out at key restaurant types: all respondents, Traditionalists and Epicureans, January-September 2005
Family restaurant/steak houses
Fast food and drive in restaurants
Figure 38: Selected fast food and drive in restaurants visited by all respondents, Traditionalists and Epicureans, January-September 2005
Ownership of small appliances by Traditionalists and Epicureans
Figure 39: Ownership of small kitchen appliances: all respondents, Traditionalists and Epicureans, January-September 2005
Summary
FUTURE TRENDS
Age and income
Homeownership and kitchen remodeling
The influence of the media
Availability of food through multiple channels
 MARKET FORECAST
Kitchen renovation
Figure 40: Forecast of total U.S. sales of kitchen renovation, at current and constant prices, 2005-10
Figure 41: Graph: Forecast of total U.S. sales of kitchen renovation, at current and constant prices, 2005-10
Forecast factors
APPENDIX: TRADE ASSOCIATIONS
APPENDIX: SIMMONS COHORTS
Figure 42: Married couples cohorts
Figure 43: Single women cohorts
Figure 44: Single men cohorts

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.