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Electrical Retailing - Germany - April 2006

EXECUTIVE SUMMARY – GERMANY
Economic gloom persists
And discretionary spending areas hit hard
Electrical specialists lag all retail sales
Media Saturn continues to dominate
Electricals expected to lose share of total retail sales
REPORT SCOPE
Technical notes
Definitions
Market sizes
Financial definitions
Currencies
Country codes
Figure 1: Country codes
VAT
Figure 2: Europe: Standard VAT rates, Q1 2006
BACKGROUND DATA – GERMANY
Population
Figure 3: Germany: Population trends, 2001-05
Figure 4: Germany: Population, by age group and sex, 2001-05
Figure 5: Germany: Households, 2002-04
Figure 6: Germany: Regions and major cities, 2003
Economy
Figure 7: Germany: Gross domestic product, 1995-2004
Figure 8: Germany: Consumer prices, 1997-2004
Figure 9: Germany: Consumer expenditure, 1995-2004
Figure 10: Germany: Detailed breakdown of consumer expenditure, 2000-04
THE GERMAN ELECTRICALS MARKET
Market value and trends
Figure 11: Germany: Consumer expenditure on electricals, 2000-04
Channels of distribution
Retail prices
Figure 12: Germany: Consumer price index, 2001-05
 ELECTRICALS SPECIALISTS
Sector value and trends
Figure 13: Germany: Retail sales by electricals specialists, 2001-05
Enterprise and outlet data
Figure 14: Germany: Electricals retailers’ enterprises and outlets, 1998-2001
EUROPEAN CONSUMER TRENDS
 OWNERSHIP OF ELECTRICAL GOODS
Audio-visual equipment
Figure 15: Europe: Ownership of key brown goods, by country, 2005
Figure 16: Europe: Ownership of new technology products, by country, 2005
Figure 17: Europe: Ownership of Apple iPods and MP3 players, by country, 2005
Large kitchen appliances
Figure 18: Ownership of key kitchen appliances, by country, 2005
 CONSUMER ATTITUDES
Internet access
Figure 19: Consumers’ Internet connections and intention to use the Internet over the next 12 months, by country, 2005
Service
Figure 20: Consumers who feel reassured by having products recommend by an expert, by country, 2005
Advertising
Figure 21: Consumers admitting to being influenced by advertising, by country, 2005
Quality and price
Figure 22: Consumers prepared to pay up for quality, by country, 2005
GERMANY CONSUMER TRENDS
Ownership and purchasing of audio-visual goods
Figure 23: Have or own audio-visual equipment, Germany, 2001, 2003 and 2005
Figure 24: Bought audio-visual equipment in last 12 months, Germany, 2001, 2003 and 2005
PCs and the Internet
Ownership and purchasing of large kitchen appliances
Figure 25: Have or own large kitchen/household appliances, Germany, 2001, 2003 and 2005
Figure 26: Bought new large kitchen/household appliances in last 12 months, Germany, 2001, 2003 and 2005
Consumer attitudes
Figure 27: Attitude Statements, Germany, 2003 and 2005
Figure 28: Attitudes to Digital TV and the Internet, 2003 and 2005
LEADING SPECIALISTS
Figure 29: Germany: Leading electricals retailers, 2004
Market shares
Figure 30: Germany: Market shares of leading retailers, 2004
PROSPECTS AND FORECASTS
Prospects
Figure 31: Germany: Electricals specialists’ sales forecast, 2005-10
Forecasts
Figure 32: Germany: Electricals retailers’ share of all retail sales, 2001-10 (f)
MAJOR COMPANY PROFILES
 THE CARPHONE WAREHOUSE
Figure 33: The Carphone Warehouse, share of European electrical retailers’ sales, 2001-04
Background
Financial data
Figure 34: The Carphone Warehouse, financial data, 2000/01-2004/05
Divisional breakdown
Figure 35: The Carphone Warehouse, turnover by division, 2001/02-2004/05
Distribution division
Interim results
Figure 36: The Carphone Warehouse, interim results 2004/05, 2005/06
Outlets
Figure 37: The Carphone Warehouse, outlet data, 2001/02-2004/05
UK
Europe
Figure 38: The Carphone Warehouse, projected store openings, 2005/06
Products
Mobile
Fixed line
E-commerce
Outlook
 EDA
Figure 39: EDA: Share of all European electrical specialists’ sales, 2001-05
Background
Figure 40: EDA: Identified members, 2005
Financial data
Figure 41: EDA: Financial data, 2001-05
Outlets
Figure 42: EDA: Outlet and membership data, 2001-05
Branding and identity
Products
E-commerce
Outlook
 ELECTRONICPARTNER
Figure 43: EP: Share of all German electricals retailers’ sales, 2001-05
Background
Membership structure
Figure 44: EP: Membership data, 2005
Recent membership changes
Financial data
Figure 45: EP: Financial data, 2001-05
Outlets
Figure 46: EP: Outlet data, 2001-05
Sales and outlets by country
Figure 47: EP: Estimated financial and outlet data by country, 2004
Products
Loyalty cards and e-commerce
Outlook
 EURONICS INTERNATIONAL
Figure 48: Euronics: Sales as share of electrical specialists’ sales in Europe, 2000-04
Background
Figure 49: Euronics: Members by country of operation, December 2005
Financial data
Figure 50: Euronics International: Group financial performance, 1999/2000-2003/04
Outlets
Figure 51: Euronics International: Outlet and member data, 2000-04
Figure 52: Euronics International: Outlet data, 2000-04
Products
Figure 53: Euronics International: Sales mix in selected countries
E-commerce
Figure 54: Euronics International: Member websites, 2005
Outlook
 EXPERT
Figure 55: Expert: Estimated sales as share of electricals specialists’ sales in Europe, 2000-04
Background
Organisation
Buying
Local differences
Figure 56: Expert: Group members, 2004/05
Financial data
Figure 57: Expert: Estimated sales performance, 1999/2000-2003/2004
Outlets
Figure 58: Expert: Outlet data, 2000-04
Figure 59: Expert: Sales per outlet, 2000-04
Products
Figure 60: Expert: Sales mix in Norway, 2002-04
E-commerce
Figure 61: Expert: Group websites, January 2006
Outlook
 MEDIA-SATURN
Figure 62: Media-Saturn: Share of electricals specialists’ sales in Germany, 2000-04
Figure 63: Media-Saturn: Share of electricals specialists’ sales in Europe, 2000-04
Background
Metro Group
Financial data
Media-Saturn
Figure 64: Media-Saturn: Financial performance, 2000-05
Figure 65: Media-Saturn: Sales by country, 2005
Sales growth
Figure 66: Media-Saturn: Germany, Western Europe & Eastern Europe annual sales growth, 2001-05
Outlets
Figure 67: Media-Saturn: Group outlet data, 2000-05
Figure 68: Media-Saturn: Outlet data, by country, 2000-05
Figure 69: Media-Saturn: Sales per outlet, by country, 2005
Products
Figure 70: Media-Saturn: Product mix, 2003
E-commerce
Outlook
MINI COMPANY PROFILES
PC-Spezialist
Background
Financial and outlet data
Figure 71: PC Spezialist: Financial performance, 2002-04
Figure 72: PC Spezialist: Outlets, 2004
ProMarkt/MakroMarkt
Background
Outlets

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