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Sports Goods Retailing - Spain - September 2005

EXECUTIVE SUMMARY – SPAIN
Per capita spend low
Specialists lose ground
Fragmented market
Multiples to grow?
Low sports participation
Sports sector prospects good
REPORT SCOPE AND TECHNICAL NOTES
 TECHNICAL NOTES
Financial definitions
Currencies
Figure 1: Exchange rates: National currencies against the Euro, 2002-04
Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2005
Other abbreviations
BACKGROUND DATA – SPAIN
Population
Figure 3: Spain: Population trends, 2000-04
Figure 4: Spain: Population, by age group and sex, 2004
Figure 5: Spain: Households by number of members, 2001
Figure 6: Spain: Population, by region, 2000-04
Figure 7: Spain: Population of major cities, 2000-04
Economy
Figure 8: Spain: Gross domestic product, 1995-2004
Figure 9: Spain: Consumer prices, 1997-2004
Figure 10: Spain: Consumer expenditure, 1995-2004
Figure 11: Spain: Detailed breakdown of expenditure on consumer goods, 1999-2004
SPORTS GOODS RETAILING IN SPAIN
 SETTING THE SCENE
A market in transformation
Sports sector
Foreign invasion
 SPORTS PARTICIPATION
 MARKET VALUE AND TRENDS
Figure 12: Spain: Consumer spending on sports goods, 2000-04
Market breakdown
Figure 13: Spain: Share of spending on sports goods by category, 2001-04
Clothing
Footwear
Equipment
Figure 14: Spain: Breakdown of sports equipment market, 2004
 CHANNELS OF DISTRIBUTION
Figure 15: Spain: Sports goods market, sales by distribution channel, 2000-04
Specialists
Department stores
Clothing, footwear and toy specialists
Hypermarkets
Others
 THE SPANISH SPORTS SPECIALISTS SECTOR
Sector value and trends
Figure 16: Spain: Retail sales, 2000-04
Figure 17: Spain: Sports specialists relative performance, 2000-04
Outlets
Figure 18: Spain: Sports specialists, by number of outlets, 1999-2004
SPAIN CONSUMER TRENDS
Sports goods purchasing patterns
Figure 19: Sports goods purchased in the past 12 months, Spain, 2001, 2003 and 2004
Figure 20: Penetration of sportswear shopping, by demographic sub-group, Spain 2004
Figure 21: Penetration of sports equipment shopping, by demographic sub-group, Spain, 2004
Penetration of sports club membership
Figure 22: Top three sports club membership in the past 12 months, Spain, 2003 and 2004
Figure 23: Penetration of gym, health club, squash, tennis, basketball and other sports club membership in the past 12 months, by demographic sub-group, Spain 2004
Figure 24: Penetration of rugby/football, sailing, athletics, angling, golf and riding club membership in the past 12 months, by demographic sub-group, Spain 2004
Sports participation levels
Figure 25: Top 25 sports by regular participation in the past 12 months, Spain, 2004
Figure 26: Top 20 sports by regular and occasional participation in the past 12 months, Spain, 2004
LEADING SPECIALISTS
Figure 27: Spain: Leading sports specialists, 2004
Expansion all around
Market shares
Figure 28: Spain: Leading specialists’ market shares, 2002-04
PROSPECTS AND FORECASTS
Figure 29: Spain: Retail sales forecasts, 2004-09
Figure 30: Spain: Sports specialists’, share of all retail sales, 2000-09f
Consolidation?
Outside challenge
Multiples set to grow
COMPANY PROFILES
 DÉCATHLON
Market share
Figure 31: Décathlon: Sales as % of French sports retailers’ sales, 2000-04
Figure 32: Décathlon: Sales as % of Spanish sports retailers’ sales, 2000-04
Background
History
Ownership
International expansion
Figure 33: Décathlon: International expansion record, 1986-2005
Differentiation
Financial data
Figure 34: Décathlon: Financial performance, 2000-04
Slowdown in France?
Impressive growth abroad
Outlets
Figure 35: Décathlon: Outlet data, 2000-04
Size
Layout
Services
New formats
Foreign activities
Figure 36: Décathlon: International store numbers, 2001-04
Products
Authoritative offer
Own brand
Figure 37: Décathlon: Own label portfolio
Design
Production
Communication
Links with athletes
Loyalty scheme
Online presence
Outlook
 FOOT LOCKER (EUROPE)
Background
History
International interests
Portfolio of fascias
Financial data
Group
Figure 38: Foot Locker Inc: Group financial performance, 2001-05
Home shopping
Europe
Figure 39: Foot Locker Europe: Estimated sales, 2002-05
Figure 40: Foot Locker Europe: Estimated sales by selected country, 2004/05
UK
Figure 41: Foot Locker (UK) Limited: Financial performance, 1999-2003
Europe disappoints in second quarter 2005/06
Outlets
Group
Figure 42: Foot Locker Inc: Outlet data, 2001-05
Figure 43: Foot Locker: Outlet data by fascia, January 2005 and 2005/06 plans
Europe
Figure 44: Foot Locker: European store numbers, 2003-05 and store targets
UK
Figure 45: Foot Locker UK: Outlet data, 1999-2003
Products
Figure 46: Foot Locker: Target group and product offer by fascia
Home shopping
Outlook
 GROUPE SED (TWINNER/TECHNICIEN DU SPORT)
Market share
Figure 47: Groupe SED: Sales as % of French sports retailers’ sales, 2000-04
Background
History
Looking for synergy
Garant insolvency
Financial data
Figure 48: Groupe SED: Sales performance in domestic market, 2000-04
Figure 49: Groupe SED: International sales, 2004
Outlets
Figure 50: Groupe SED: Outlets in France, 2000-04
Formats
Figure 51: Groupe SED: Fascias in France, 2003
International operations
Figure 52: Groupe SED: International outlets, 2004
Products
Outlook
 INTERSPORT INTERNATIONAL CORPORATION
Market share
Figure 53: Intersport: Sales as % of German sports retailers’ sales, 2001-04
Figure 54: Intersport: Sales as % of French sports retailers’ sales, 2000-04
Figure 55: INTERSPORT: Sales as % of Spanish sports retailers’ sales, 2002-04
Background
History
Figure 56: INTERSPORT: International expansion record
Organisation
Fascias
Buying group benefits…
…and disadvantages
Financial data
Figure 57: INTERSPORT: Group sales performance, 2001-05
Performance in selected European countries
Figure 58: INTERSPORT: Sales in selected countries, 2003
Outlets
Figure 59: INTERSPORT: Outlet data, 2001-05
Figure 60: INTERSPORT: European outlet data, 2000, 2002 and 2004
Figure 61: INTERSPORT France: Selected outlets, 2005
Figure 62: INTERSPORT Austria: Outlets, 2004
Products
Local offer
Sourcing
Brands
Figure 63: INTERSPORT: Own label portfolio
Communication
Marketing
Loyalty programmes
Online presence
Outlook
 SPORT 2000 INTERNATIONAL
Market share
Figure 64: Sport 2000: Sales as % of French sports retailers’ sales, 2000-04
Background
History
Structure
Expansion
Other deals
Key objectives
Financial data
Figure 65: Sport 2000 International: Retail sales performance by country, 1999, 2002 and 2003
Outlets
Figure 66: Sport 2000 International: Outlet data, 1999, 2002 and 2003/04
Products
Figure 67: Sport 2000 International: Own-label portfolio
Online presence
Outlook
MINI COMPANY PROFILES
El Corte Inglés
Background
Financial data
Outlets
Products
Figure 68: El Corte Inglés: Sports/activities covered, 2004
Own-label
E-commerce
Coronel Tapiocca
Background
Financial data
Outlets
Products
Forum Sport
Market share
Figure 69: Forum Sport: Sales as % of Spanish sports retailers’ sales, 2002-04
Background
Financial data
Figure 70: Forum Sport: Sales performance, 2002-04
Outlets
Figure 71: Forum Sport: Outlet data, 2000-04
Products
E-commerce
Loyalty schemes

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