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Impact of Ready Meals on Eating Out (The) - UK - May 2005

INTRODUCTION AND ABBREVIATIONS
Definitions
Consumer research
ACORN
 ABBREVIATIONS
PREMIER INSIGHT
Restaurants to offer an entertaining at home meal package
Ready meals do not replace a meal out…
…however, many choosing a ready meal over a takeaway
SUMMARY OF KEY REPORT FINDINGS
Ready meals growing faster than eating out
Shared factors driving growth
Quality improvements increase the threat
Head to head on ethnic
The impact of ready meals on the wider market is still minimal
Restaurants will need to respond to consumer trends and innovate
MARKET FACTORS
Rising PDI leads to greater eating out and ready meal expenditure
Figure 1: PDI and consumer expenditure, 2000-10
Eating out market growth is faster than expenditure on in-home food
Figure 2: In- versus out-of-home eating expenditure, 2000-10
Demographic changes have mixed implications for the eating out and ready meal markets
Age
Figure 3: Structure of the UK adult population, by age, 2000-10
Lifestage
Figure 4: Structure of the UK adult population, by lifestage, 2000-10
Socio-economic groups
Figure 5: Percentage change in the structure of the UK adult population, by socio-economic groups, 2000-10
Working population
Figure 6: Household working patterns, 2000-10
Changing British lifestyles have fuelled demand for eating out and ready meals
The diverse British palate has helped to fuel demand for ethnic meals
The rise of in-home entertaining could undermine eating out demand
Improving quality of ready meals – will they replace restaurant meals?
Is there a backlash against convenience foods?
Health issues – how have the ready meals and the eating out sectors tackled this issue?
MARKET SIZE AND TRENDS
The eating out market
Figure 7: The eating out market*, by segment, 2000-05
The ready meals market
Figure 8: UK retail sales for the ready meals market, by sector, 2000-05
Ready meals versus eating out – general market trends
Figure 9: Indexed sales for the eating out and ready meals market, 2000-05
 NEW PRODUCT DEVELOPMENT
Figure 10: Summary of new ready meal development in the UK and worldwide, 2000-04*
BUSINESS DEVELOPMENT AND OPERATIONAL PRACTICES
Sources of ideas
Product and menu development
Pricing
Targeting markets
Quality comparisons
Celebrity chefs and restaurant brands
Perceptions about the healthiness of restaurant and ready meals
The future
THE CONSUMER
 MEAL TYPES EATEN IN RESTAURANTS/ORDERED FROM TAKEAWAYS
Figure 11: Types of meal eaten in restaurants/ordered from takeaways, March 2005
 TYPES OF READY MEALS EATEN
Figure 12: Type of ready meals eaten, March 2005
Users and non-users of restaurant/takeaways and ready meals by demographic analysis
Figure 13: Users of restaurant/takeaways and ready meals, by gender, age, socio-economic and working status, March 2005
Figure 14: Users of restaurant/takeaways and ready meals, by detailed lifestage groups, March 2005
Figure 15: Users of restaurant/takeaways and ready meals, by region and ACORN category, March 2005
Figure 16: Users of restaurant/takeaways and ready meals, by media, supermarket usage and commercial TV viewing, March 2005
Types of restaurant/takeaway meals eaten by restaurant users
Figure 17: Most popular meal types eaten in restaurants/takeaways in the last three months, by meal types eaten in restaurants/takeaways, March 2005
Figure 18: Next most popular meal types eaten in restaurants/takeaways in the last three months, by meal types eaten in restaurants/takeaways, March 2005
Types of ready meal eaten by ready meal users
Figure 19: Ready meal types eaten in the last three months, by ready meals eaten, March 2005
Does ready meal consumption affect eating out behaviour?
Figure 20: Most popular meal types eaten in restaurants/takeaways in the last three months, by ready meals eaten, March 2005
Figure 21: Most popular meal types eaten in restaurants/takeaways in the last three months, by ready meals eaten, March 2005
THE CONSUMER – MEAL TYPES EATEN IN RESTAURANTS/TAKEAWAYS: DETAILED DEMOGRAPHICS
 MOST POPULAR MEAL TYPES EATEN IN RESTAURANTS/TAKEAWAYS
Figure 22: Most popular meal types eaten in restaurants/takeaways in the last three months, by gender, age, socio-economic group and working status, March 2005
Figure 23: Most popular meal types eaten in restaurants/takeaways in the last three months, by detailed lifestage groups, March 2005
Figure 24: Most popular meal types eaten in restaurants/takeaways in the last three months, by region and ACORN category, March 2005
Figure 25: Most popular meal types eaten in restaurants/takeaways in the last three months, by media, supermarket usage and commercial TV viewing, March 2005
 NEXT MOST POPULAR MEAL TYPES EATEN IN RESTAURANTS/TAKEAWAYS
Figure 26: Next most popular meal types eaten in restaurants/takeaways in the last three months, by gender, age, socio-economic group and working status, March 2005
Figure 27: Next most popular meal types eaten in restaurants/takeaways in the last three months, by detailed lifestage groups, March 2005
Figure 28: Next most popular meal types eaten in restaurants/takeaways in the last three months, by region and ACORN category, March 2005
Figure 29: Next most popular meal types eaten in restaurants/takeaways in the last three months, by media, supermarket usage and commercial TV viewing, March 2005
THE CONSUMER – READY MEALS EATEN: DETAILED DEMOGRAPHICS
Figure 30: Ready meal types eaten in the last three months, by gender, age, socio-economic group and working status, March 2005
Figure 31: Ready meal types eaten in the last three months, by detailed lifestage groups, March 2005
Figure 32: Ready meal types eaten in the last three months, by region and ACORN category, March 2005
Figure 33: Ready meal types eaten in the last three months, by media, supermarket usage and commercial TV viewing, March 2005
CONSUMER ATTITUDES AND TARGETING OPPORTUNITIES
 ATTITUDES TOWARDS READY MEALS
Figure 34: Attitudes towards ready meals and reasons for buying ready meals, March 2005
Attitudes towards ready meals by the types of meal eaten in restaurants/takeaways
Figure 35: Attitudes towards ready meals, by the most popular type of meal eaten, March 2005
Figure 36: Attitudes towards ready meals, by the next most popular type of meal eaten, March 2005
Attitudes towards ready meals by the types of ready meals eaten
Figure 37: Attitudes towards ready meals, by type of ready meal eaten, March 2005
 CONSUMER TARGET GROUPS
Restaurant Enthusiasts (32% of sample or 15.9 million adults)
Cost Conscious (13% of sample or 6.3 million adults)
Ready Meal Advocates (8% of sample or 4 million adults)
Indifferent Diners (47% of sample or 23 million adults)
Figure 38: Consumer target groups, by gender, age, socio-economic group and working status, March 2005
Figure 39: Consumer target groups, by detailed lifestage groups, March 2005
Figure 40: Consumer target groups, by region and ACORN category, March 2005
Figure 41: Consumer target groups, by media, supermarket usage and commercial TV viewing, March 2005
What do the target groups eat in restaurants?
Figure 42: Consumer target groups, by the type of restaurant meal eaten, March 2005
How many types of meals have the target groups eaten in restaurants?
Figure 43: Consumer target groups, by the number of restaurant/takeaway meal types eaten, March 2005
What type of ready meals do the target groups eat?
Figure 44: Consumer target groups, by the type of ready meals eaten, March 2005
How many types of ready meals have the target groups eaten?
Figure 45: Consumer target groups, by the number of types of ready meals eaten, March 2005
Who are the most likely to eat specific types of restaurant/takeaway meals and ready meals?
Figure 46: Optimum target groups, by types of meal eaten in restaurants/ordered from takeaways and types of ready meals eaten, March 2005
THE CONSUMER – ATTITUDES TOWARDS READY MEALS: DETAILED DEMOGRAPHICS
 MOST POPULAR ATTITUDES TOWARDS READY MEALS
Figure 47: Most popular attitudes towards ready meals, by gender, age, socio-economic group and working status, March 2005
Figure 48: Most popular attitudes towards ready meals, by detailed lifestage groups, March 2005
Figure 49: Most popular attitudes towards ready meals, by region and ACORN category, March 2005
Figure 50: Most popular attitudes towards ready meals, by media, supermarket usage and commercial TV viewing, March 2005
 NEXT MOST POPULAR ATTITUDES TOWARDS READY MEALS
Figure 51: Next most popular attitudes towards ready meals, by gender, age, socio-economic group and working status, March 2005
Figure 52: Next most popular attitudes towards ready meals, by detailed lifestage groups, March 2005
Figure 53: Next most popular attitudes towards ready meals, by region and ACORN category, March 2005
Figure 54: Next most popular attitudes towards ready meals, by media, supermarket usage and commercial TV viewing, March 2005
THE FUTURE
Ready meals and eating out – rivals and complimentary forces
The demise in cooking skills – a beneficial trend for both the eating out and ready meal markets – but for how long?
Ready meals are not perceived as direct substitutes – but restaurants cannot rest on their laurels
The need for an ethnic takeaway evolution
Being responsive to health consumer trends is now more critical than ever
FORECAST
The eating out market
Figure 55: Forecast of the total eating out market, 2005-10
The ready meals market
Figure 56: Forecast of the total ready meals market, 2005-10
Consumer forecasts
Scenario 1
Figure 57: Forecast of consumer target groups, scenario 1, 2005-10
Scenario 2
Figure 58: Forecast of consumer target groups, scenario 2, 2005-10
Scenario 3
Figure 59: Forecast of consumer target groups, scenario 3, 2005-10

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